What Jack's Casino does

Jack's Casino is a Dutch land-based casino chain operating more than 33 physical gaming venues across the Netherlands, operated under the JVH gaming & entertainment group (legal entity: JVH gaming B.V., headquartered in 's-Hertogenbosch). The company serves adult consumers seeking in-person gaming entertainment, offering slot machines, automated air-ball roulette, multiplayer games, bingo, poker, and blackjack at venues ranging from city-center locations to suburban and hotel-co-located sites. Thirteen locations operate inside Van der Valk Hotels, enabling combined accommodation-and-gaming leisure packages such as Eat Stay & Play.

The company's core technology stack centers on automated electronic gaming machines — Ministar Roulette G5, Megastar Roulette G3, Grand Crystal Roulette, and various video slot and multiplayer terminals — supported by a club-meter follow-up system. The Luckey loyalty card is linked to the Dutch Central Register for Exclusion from Gambling (CRUKS) for mandatory age and self-exclusion verification, and is accepted at 85+ partner casinos outside the Jack's footprint. The business model is transactional: revenue is generated through the house edge on gaming stakes (minimum bets from €0.05 per game), augmented by complimentary food and non-alcoholic beverages funded by gaming margin, with select alcohol sales at six locations. Go-to-market is primarily physical walk-in retail with free entry, complemented by event sponsorships (JACK'S Racing Day, Festival van het Levenslied) and a digital presence across Facebook, Instagram, YouTube, email, and a guest panel used to drive footfall.

Since 2006, Waterland Private Equity has held a majority stake in JVH gaming & entertainment group, which is described as the market leader in commercial gambling in the Netherlands with over 1,200 employees. Jack's operates as a private retail chain with no public revenue disclosure and no consumer-facing digital gaming product beyond informational web pages. Reported leadership is CEO Eric Olders; revenue is not publicly disclosed and the company is not publicly listed.

Name

Jack's Casino

Legal name

JVH gaming B.V.

Website

https://jackscasino.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Jack's Casino is a Dutch land-based casino chain operating 33+ physical gaming venues across the Netherlands, offering slot machines, automated roulette, and table games to adult consumers under JVH gaming & entertainment group.

Ownership category

akta.pro rank

Product category

Land-based casino gaming

NAICS

Casinos (except Casino Hotels) (71321), Casino Hotels (72112), Gambling Industries (7132)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating Places (5812)

akta.pro primary industry

Casino Table Games Operations (MPAEAAAN)

akta.pro secondary industries

Integrated Casino Resorts (THAGAJAA), Real-Money Online Casino Operators (RNG Slots & Table Games) (MPAEABAA), Casino Food, Beverage & Nightlife Operations (MPAEAAAI)

Keywords

• Land-based casino gaming
• Table games
• Slot machines
• Casino hospitality
• Gambling entertainment

Headquarters

HQ city

Nijmegen

HQ country

Netherlands

HQ region

Europe

Offices34 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Gaming / Stakes Revenue: Jack's Casino generates revenue from players placing bets on gaming machines and roulette tables. Revenue is derived from the mathematical house edge embedded in slot machines (minimum bet from €0.05 per game) and automated roulette tables. This is the primary revenue stream.
2. Food & Beverage / Hospitality: Complimentary food and beverages are provided to guests as part of the service offering (free of charge to guests, cost covered by gaming revenue). At select locations (Gorinchem, Oostzaan-Amsterdam, Sassenheim, Tilburg Centrum, Tilburg-Oost, Zoetermeer), alcoholic drinks are available for purchase.
3. Membership & Loyalty (Luckey): Luckey membership program tracks player activity, enables fast casino entry, and offers points that can be redeemed in the Luckey Shop for merchandise and vouchers. Revenue from Luckey Shop orders is a minor supplementary stream.

Pricing tiers

Distribution channels3 records

Marketing channels11 records

Core offering

Jack's Casino operates physical casino venues that offer regulated gambling entertainment, primarily table games and slot machines, complemented by on-premise hospitality services such as food and beverage. The offering targets adult consumers seeking in-person gaming and leisure experiences at the operator's locations.

Product overview

Jack's Casino is a Dutch casino chain operating 35+ physical casino locations across the Netherlands, offering a comprehensive gaming entertainment experience. The product portfolio centers on Jack's Casino itself as the core offering, supplemented by the Luckey Card loyalty program enabling access to 85+ casinos. Gaming products include various slot machines and video slots (Games Unlimited, Velvet Lounge, Tropical Heat, Full Throttle), roulette variants (Ministar Roulette G5, Megastar Roulette G3, Grand Crystal Roulette), multiplayer games (Batman Player, Super Bells, Multiplayer), and traditional table games (poker, blackjack, bingo). The company also offers package deals like Eat Stay & Play in partnership with Van der Valk hotels, and sponsors major events including the JACK'S Racing Day and Festival van het Levenslied.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Jack's Casino Akersloot named 'Best Casino of the Netherlands 2024' by OneTime
• +4 more outcomes

Named customers1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Van der Valk Hotels (multiple locations)coreStrategic or Co-development PartnerJack's Casino maintains strategic co-location partnerships with Van der Valk Hotels at 13 locations: Akersloot, De Brug-A4, Dordrecht, Duiven-A12, Eemnes-De Witte Bergen, Eindhoven, Emmen, Gilze-Rijen, Gorinchem, Hoorn, Oostzaan-Amsterdam, Sassenheim, and Tilburg-Oost. These partnerships enable combined 'Eat, Stay & Play' leisure packages. The hotel-casino concept is described as a 'winning combination' delivering comfort, accessibility, and quality service.
• JOI Gaming Ltd.coreImplementation/ SI/ Consulting PartnerJOI Gaming Ltd. provides customer service support for JVH gaming & entertainment group. Their customer service team handles questions and complaints on behalf of Jack's Casino. JOI Gaming uses a support desk service provider for this function.
• JVH Gaming & Entertainment Group (parent)coreOthersJack's Casino is the consumer-facing brand operated by JVH gaming & entertainment group. JVH also operates Flash Casino and Flamingo Casino brands. The group employs over 1,200 staff and is the market leader in commercial gambling in the Netherlands.
• Stichting CAP (Therapeutic Horse Riding Foundation)minorOthersJack's Casino Nijmegen Dukenburg donated to Stichting CAP to fund the training of a therapeutic horse named 'Jack' for use at Maartenshoeve, where people with disabilities benefit from horse riding therapy. This was part of the launch celebration for the Royal Derby game.
• Luckey (loyalty card network)coreTechnology or IntegrationLuckey is a loyalty card system integrated with Jack's Casino (and 85+ partner casinos) enabling fast entry via QR/card scan, age verification, CRUKS check, and loyalty points. The Luckey system is operated separately and provides technology infrastructure for multi-casino access and membership management.

Scale indicators6 records

Recent moves10 records

Expansion highlights4 records

Direct peers

• Holland Casino: State-owned Dutch casino operator with 14+ land-based casino locations across the Netherlands offering slot machines, table games, and dining. Direct competitor in the same Dutch market with overlapping gaming offerings and regulatory framework.
• Fair Play Casino: Independent Dutch casino chain operating multiple gaming halls across the Netherlands. Direct competitor in land-based slots and roulette, targeting similar adult demographic in the same regulated market.
• Flamingo Casino: Third brand under JVH gaming & entertainment group, operating casino halls in the Netherlands. Shares the same Luckey loyalty infrastructure, regulatory framework, and service center as Jack's Casino.
• Flash Casino: Sister brand under JVH gaming & entertainment group (same parent as Jack's Casino). Operates smaller-format casino locations in the Netherlands with similar slot/roulette focus. Closest comparable due to shared infrastructure and Luckey card acceptance.

Broad incumbents

• Genting Group: Malaysian casino and hospitality conglomerate with European casino operations (Genting UK, Resorts World). Operates integrated resort casinos at much larger scale, with hotel/gaming/dining bundled offering.
• Rank Group: UK-listed gambling operator running multiple casino and bingo brands (Grosvenor, Mecca Bingo). Operates land-based casino chain comparable in slot/table game offering, but at greater scale across the UK and Spain.

Others

• Van der Valk Hotel & Casino (brand partnership): Strategic hotel partner co-locating Jack's Casino at 13 of 30+ locations. Critical ecosystem partner enabling the 'Eat, Stay & Play' leisure package and influencing site selection strategy.
• JOI Gaming Ltd. Customer service partner for JVH gaming & entertainment group, handling guest inquiries and complaints. Operational integration partner rather than a competitor, but relevant as a peer ecosystem participant.

Regional players

• Circus Casino (Belgium): Belgian casino chain operating land-based gaming halls and an online platform. Comparable in offering (slots, table games) and customer demographic, but operates in the Belgian market rather than Dutch.
• Admiral Casino (UK): UK chain of slot-machine gaming venues operated by Novomatic. Similar product focus (slots, automated gaming) and free-entry model, but operates in the highly regulated UK market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@jackscasino
• Facebookfacebook.com/jackscasino
• Instagraminstagram.com/jacks.casino

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jack's Casino