Honda Of Chantilly

What Honda Of Chantilly does

Honda of Chantilly is a single-point franchised Honda automobile dealership located at 4175 Stonecroft Blvd., Chantilly, Virginia, near Washington Dulles International Airport, operating as part of Pohanka Automotive Group. The dealership retails the full Honda lineup across sedans (Civic, Accord), crossovers/SUVs (HR-V, CR-V, Passport, Pilot, Prologue EV), minivans (Odyssey), and trucks (Ridgeline), with growing emphasis on hybrid and electric powertrains. Beyond new vehicle sales, it operates a certified pre-owned program, a general used vehicle inventory, a full-service department staffed by factory-trained technicians using genuine Honda parts, a parts department with online inquiry, a finance and leasing operation through Honda Financial Services, and a partner-branded tire center.

The dealership operates under an extended-hours, high-access model — sales open 9am-9pm weekdays and weekend hours, service operating 6am-10pm weekdays and 7am-7pm weekends with no appointment required. It supplements physical operations with a 24/7 digital showroom that supports online browsing, trade-in valuation, 30-second pre-approval, and AI-assisted chat (via Gubagoo), plus a Spanish-language microsite. Revenue is generated through one-time new and used vehicle transactions (with a $989 dealer processing fee), recurring service and parts revenue, and transaction-fee-based F&I income.

Honda of Chantilly positions itself as the #1 volume Honda dealer in the DC Metro area for eight consecutive years (2018-2025, per American Honda Motor) and serves individual consumers, military personnel, recent college graduates, and service customers across more than 20 cities in Northern Virginia and Maryland. Differentiators include 30+ green initiatives anchored by a 125-foot wind turbine, free Virginia state inspections with every purchase, complimentary car washes with service, and dedicated military and graduate appreciation programs.

Name

Honda Of Chantilly

Legal name

Pohanka Automotive Group

Website

https://hondaofchantilly.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda of Chantilly is a franchised Honda dealership in Chantilly, Virginia (part of Pohanka Automotive Group) that retails new, certified pre-owned, and used Honda vehicles, plus service, parts, and financing. It serves individual consumers, military, and college graduates across Northern Virginia and Maryland.

Ownership category

akta.pro rank

Headquarters

HQ city

Chantilly

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sale of new Honda vehicles including sedans (Civic, Accord), SUVs (CR-V, HR-V, Pilot, Passport), minivans (Odyssey), trucks (Ridgeline), and electric vehicles (Prologue). Revenue generated from vehicle transactions, dealer processing fees ($989), and manufacturer incentives.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Honda vehicles and general used inventory. Vehicles undergo multi-point inspection before sale.
3. Service and Repairs: Full-service maintenance and repair department open 7 days a week. Services include oil changes, tire rotations, brake service, battery replacement, transmission repair, and EV maintenance. Factory-trained technicians use Genuine Honda Parts.
4. Parts Department: Sale of genuine Honda parts and accessories. Parts available for wholesale purchase and through online parts inquiry system.
5. Finance and Insurance Products: Financing and leasing through Honda Financial Services. Offers include vehicle loans, lease programs, and presumably ancillary products like GAP coverage and extended warranties through joint marketing partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Honda Of Chantilly is a franchised Honda automobile dealership that sells new Honda vehicles, certified pre-owned and used vehicles, and provides manufacturer-authorized maintenance, repair, and parts services. The dealership also offers vehicle financing, leasing, and trade-in services through its on-site finance department.

Product overview

Honda Of Chantilly is a Honda automobile dealership offering a comprehensive portfolio of vehicles and automotive services. The core product offering consists of new Honda vehicles across multiple segments: sedans (Accord, Civic), crossovers/SUVs (CR-V, CR-V Hybrid, HR-V, Passport, Pilot, Prologue EV), minivans (Odyssey), and trucks (Ridgeline), with variants including hybrid, plug-in hybrid, and electric powertrains. The dealership also offers certified pre-owned and used Honda vehicles, complemented by a full-service department providing maintenance, repairs, genuine Honda parts, and tire services. Finance and lease options are provided through Honda Financial Services. The product portfolio centers on the Honda brand, with add-on services (service, parts, finance, tires) supporting vehicle ownership.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Brand-new Honda automobiles (sedans, SUVs, trucks, minivans, hybrids) sold directly from manufacturer allocation to individual retail buyers.
• Certified Pre-Owned Honda Vehicles Honda-backed pre-owned vehicles meeting manufacturer inspection standards with extended warranty coverage, sold to retail customers seeking lower-priced alternatives to new cars.
• Used Vehicles Pre-owned vehicles of various makes and models accepted on trade-in or purchased for resale to individual buyers.
• Vehicle Financing and Leasing On-site finance department arranging auto loans, leases, and protection products through Honda Financial Services and third-party lenders for retail customers.
• Honda Service and Repair Manufacturer-authorized maintenance and repair services including oil changes, diagnostics, warranty work, and recall repairs performed by certified Honda technicians.
• Genuine Honda Parts and Accessories OEM Honda replacement parts and accessories sold over the counter or installed during service visits.

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Pohanka Automotive Groupparent companyOthersPohanka Automotive Group is the parent company of Honda of Chantilly. The privacy policy states that Pohanka collects, shares, and protects personal information. The group operates multiple automobile dealerships primarily in the Mid-Atlantic region.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Sheehy Honda: Nearby Honda dealer in the DC Metro region; directly comparable in product mix, service offerings, and target customer base.
• Ourisman Honda of Tysons Corner: Direct Honda franchise competitor in the Tysons Corner / Northern Virginia territory; competes head-to-head for the same DC Metro customer base and Honda allocation.
• Pohanka Automotive Group: Parent company and same dealership group operating multiple Honda and other franchise stores in the Mid-Atlantic; the most direct comparable for group-level operations, scale, and best-practice replication.
• Bill Page Honda: Falls Church, VA-based Honda dealer serving the same DC Metro market; key local competitor for new and certified pre-owned Honda sales and service.

Emerging players

• Carvana: Online used-vehicle retailer with growing DC Metro presence; competing for used car and increasingly new-vehicle retail share through a digital-first model.
• CarMax: Largest U.S. used-vehicle retailer; direct competitor for the dealership's used and certified pre-owned vehicle business in the DC Metro market.

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with multiple Honda and other franchises nationwide; broad incumbent relevant for industry-level benchmarking, digital retail trends, and national F&I benchmarks.
• Asbury Automotive Group: Major U.S. franchised dealer group with a significant Mid-Atlantic footprint; comparable in scale, OEM mix, and service operations to a multi-store expansion of the Chantilly model.
• Lithia Motors: Large multi-brand U.S. auto retailer with franchises across the country; relevant broad incumbent tracking the same vehicle sales, F&I, and service economics.
• Group 1 Automotive: Multi-brand U.S. and U.K. dealer group with East Coast presence; comparable franchise operations model and F&I/service economics at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/honda-of-chantilly

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Of Chantilly