Honda Puerto Vallarta

What Honda Puerto Vallarta does

Honda Puerto Vallarta, operating under the legal entity Avante Distribuidor Automotriz S.A. de C.V. and commercially known as Honda Vallarta, is an authorized Honda automobile dealership based in Puerto Vallarta, Jalisco, Mexico. The company operates two physical locations: a main full-service dealership on Av. Blvd. Francisco Medina Ascencio 3980 in the Villa Las Flores district offering new Honda vehicle sales, service, and parts, and a dedicated Seminuevos branch on Carretera Federal 200 a Tepic #5290 in Col. Las Juntas focused on certified pre-owned vehicle sales and a "Compramos tu Auto" trade-in program. Its product surface spans new Honda vehicles, Honda Sensing-equipped safety technology, seminuevos (certified pre-owned), genuine parts and accessories, scheduled maintenance and repair services, Honda Finance financing facilitation, Autofinanciamiento, and extended warranty programs, with structured customer retention tools including CPH Rewards and Multipuntos.

The business model is a direct-to-consumer automotive retail franchise: revenue is generated through one-time new and pre-owned vehicle sale margins, transactional parts and service fees, commission-based financing referrals through Honda Finance, and extended warranty attachment. Distribution is exclusively physical (no e-commerce or online vehicle sales), with lead capture supported by WhatsApp business channels segmented by sales, service, and pre-owned, plus organic social media presence on Facebook (HondaAvantePuertoVallarta) and Instagram (@hondavallarta). The dealership serves individual consumers in the Puerto Vallarta and Bay of Banderas region, with no enterprise, fleet, or B2B customer segment disclosed. Operational stack consists of standard dealership management systems and Honda OEM-aligned processes for warranty, recall management, and customer experience measurement (NPS); no proprietary technology, AI/ML capabilities, mobile app, or API offerings are evident. The entity is privately held, has no disclosed funding rounds or parent company, and operates within a single Mexican geography under its Honda de Mexico franchise agreement.

Name

Honda Puerto Vallarta

Legal name

Avante Distribuidor Automotriz S.A. de C.V.

Website

https://hondavallarta.com.mx

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Honda Puerto Vallarta (Avante Distribuidor Automotriz S.A. de C.V.) is an authorized Honda dealership operating two locations in Puerto Vallarta, Mexico, selling new and certified pre-owned Honda vehicles, parts, service, financing, and extended warranty to individual consumers in the Bay of Banderas region.

Ownership category

akta.pro rank

Headquarters

HQ city

Puerto Vallarta

HQ country

Mexico

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Inventory (vehicle and parts procurement), Operations (dealership facilities, service bays), Personnel (sales advisors, service technicians, parts staff), Marketing or Sales, Supply Chain

Revenue model

1. Vehicle Sales: Sale of new Honda vehicles and seminuevos (certified pre-owned) vehicles. Revenue generated from the margin between wholesale acquisition and retail sale prices.
2. Parts and Accessories: Sale of Honda genuine parts, accessories, and the Refacciones Outlet catalog. Revenue from replacement parts, add-on accessories, and service parts.
3. Service and Maintenance: Vehicle maintenance, repairs, and service appointments. Revenue from labor charges and service parts.
4. Financing Services: Facilitation of vehicle financing through Honda Finance. Commission-based revenue from financial product referrals.
5. Extended Warranty: Sale of extended warranty programs for Honda vehicles.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Authorized Honda dealership selling new Honda vehicles and certified pre-owned (seminuevos) vehicles, genuine Honda parts and accessories, and providing scheduled maintenance, repair, warranty processing, and vehicle financing facilitation through Honda Finance. Operates two physical locations in Puerto Vallarta, Mexico, serving individual consumers in the Bay of Banderas region.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicle Sales

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Honda de Mexico, S.A. de C.V.coreChannel Partner/ Reseller/ DistributorAuthorized Honda dealer operating under a franchise/license agreement with Honda de Mexico. The partnership grants the right to sell new Honda vehicles, use the Honda brand, and access Honda's financing programs (Honda Finance), parts distribution, warranty support, and marketing resources. Data transfers to Honda de Mexico are outlined in the privacy policy.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Honda Polanco: Authorized Honda dealership serving the Polanco / Mexico City premium corridor. Operates the same sales-service-parts-financing stack with the same Honda de Mexico franchise rights, serving as a direct comparable for a single-rooftop authorized Honda dealer.
• Honda Satélite: Authorized Honda dealer in the Naucalpan / Satélite corridor of Greater Mexico City. Functions as a parallel franchise unit with the same product mix, OEM supplier, and financial-product relationships, directly comparable as another authorized Honda franchise.
• Honda Interlomas: Authorized Honda dealership in the Interlomas / Mexico City metro area. Same business model — new Honda sales, certified pre-owned, service, parts, Honda Finance referrals — under the same Honda de Mexico franchise framework, making it the closest operational and structural peer.

Broad incumbents

• Grupo Andrade: One of Mexico's larger multi-brand automotive dealer groups. Operates authorized franchises across multiple OEMs in multiple Mexican cities, providing a scaled benchmark for dealer economics, after-sales capture, and customer-retention programs similar to those run by the subject.
• Grupo Martí: Mexican multi-brand automotive dealer group historically associated with Honda franchises. Comparable because it operates authorized Honda rooftops alongside other OEM franchises, sharing franchise-driven economics but at substantially greater scale and brand diversification than the subject.
• Grupo Alden: Mexican automotive dealer group with multi-brand and multi-city presence. Comparable as a franchised dealer operator exposed to the same Honda-adjacent OEM economics, multi-rooftop operations, and customer-retention mechanics as the subject.

Others

• Honda de México S.A. de C.V. National distributor and franchisor of the Honda brand in Mexico. Counterparty rather than competitor: defines the franchise terms, parts supply, financing infrastructure, and warranty programs that the subject dealer depends on, and therefore anchors the structural economics of the business.

Regional players

• Toyota Puerto Vallarta: Authorized Toyota dealer serving the same Puerto Vallarta catchment. Direct regional competitor for new-vehicle, service, and parts share from the same consumer base and tourist inflow, sharing identical market and tourism-cycle exposure.
• Nissan Puerto Vallarta: Authorized Nissan dealer operating in the same Puerto Vallarta / Jalisco geography. Comparable on customer demographics, mid-market positioning, and tourism-linked demand, but serves a competing OEM and therefore is a substitute rather than a same-brand peer.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/HondaAvantePuertoVallarta
• Instagraminstagram.com/hondavallarta
• LinkedInlinkedin.com/company/honda-puertovallarta

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Honda Puerto Vallarta