Hong Kong Scottish RFC

What Hong Kong Scottish RFC does

Hong Kong Scottish RFC is a private amateur, not-for-profit multi-sport rugby club founded in 2011 and domiciled in Hong Kong. It competes in the Hong Kong Rugby Union Dettol Men's Premiership with its 1st XV and field second-side (Nomads) and youth (Minis & Youth) rugby programmes, alongside women's rugby, touch rugby (Scottish Folds, launched 2019), football (including the HKS Eagles in the Legal League, second team added 2019) and netball (Thistles, launched 2012). The club is an associate member of the Scottish Rugby Union and the affiliated member of the Hong Kong Rugby Union, and operates from King's Park/Shek Kip Mei and partner venues across the territory. It is governed by a volunteer General Committee (President Dave Bruce from May 2026, Chair Simon Lowth, Finance Director David Greaves) with a small paid staff complement and a professional coaching group led by Director of Rugby Craig Hammond, Head Coach Peter Jericevich, Assistant Coach Alex Allan and Club Coaching Officer Will Webster.

The club's business model is sponsorship- and membership-driven. Revenue streams comprise (i) title sponsorship deals (Bloomberg 2014-2021, KPMG from 2021/22 under a three-year agreement with the team competing as KPMG Hong Kong Scottish), (ii) shirt and kit sponsorships (Mazars, Milwaukee, Apprentice Holdings, Scot Hong, Examinator, Expat UK Tax, Yardley Brothers, WCC, Tsunami), (iii) individual player sponsorships providing website logo placement, programme listings, player appearances, VIP access and Hong Kong Sevens tickets (sponsors include Apprentice Holdings, CFO Counsel, HKILA), (iv) annual club memberships giving access to all sections and social events, and (v) merchandise and apparel sales through a physical club shop. Pricing is not publicly disclosed. Customer segments split between a member base of 600+ across rugby, women's and lower men's divisions, corporate sponsors primarily in financial and professional services seeking CSR and employee engagement outcomes, and a touch/social rugby community.

The Foundation arm drives community engagement and a parallel CSR narrative: Pass It On Rugby with Edinburgh Napier University, partnerships with Changing Young Lives Foundation, Society for Community Organisation, My Name'5 Doddie Foundation, Po Leung Kok and Impact HK, plus the '5,911 Miles' virtual walking events which have raised over HK$350,000 across charities. Distribution is single-country/domestic through a membership programme, player sponsorship programme, physical club shop and direct Foundation outreach to corporates. The marketing mix is community-led with content via the website, email newsletter, Instagram, community events and corporate sponsor networks. Quantified outcomes include a 2021/22 Men's Premiership second-place finish (season cut short by Covid restrictions) and individual charity fundraising figures in the HK$180,000-HK$350,000 range.

Name

Hong Kong Scottish RFC

Legal name

Hong Kong Scottish Rugby Football Club

Website

https://hongkongscottish.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Hong Kong Scottish RFC is a Hong Kong-based amateur multi-sport club founded in 2011, operating men's, women's, youth and touch rugby, football and netball sections, funded by corporate title and shirt sponsorships, player sponsorships, annual memberships and merchandise.

Ownership category

akta.pro rank

Product category

Community Sports Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Local Amateur Clubs & Community Sports Organizations (MPAKACAE)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Community rugby club
• Amateur sports club
• Youth rugby development
• Corporate sports sponsorship
• Multi-sport club

Headquarters

HQ city

Hong Kong

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Corporate Sponsorship: Title sponsorships and kit sponsorships from corporate partners including Bloomberg (title sponsor since 2014), KPMG (title sponsor from 2021/22 season), and Mazars (shirt sponsor). Sponsors receive logo placement, VIP invites, player appearances, and match day programme recognition.
2. Club Membership: Annual memberships providing access to rugby programs, touch teams, football section, netball section, and social events. Membership tiers include full membership and various section-specific memberships.
3. Player Sponsorships: Individual player sponsorship program where companies sponsor specific players, receiving logo placement on website, match day programme mentions, player appearances, VIP access, and Hong Kong Sevens ticket access.
4. Merchandise and Shop: Club shop selling merchandise including golf balls, kit, and apparel to members and supporters.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hong Kong Scottish RFC is a non-profit community sports club offering organized participation in rugby (men's 1st XV, Nomads, Minis & Youth, women's), touch rugby (Scottish Folds), football (Eagles), and netball (Thistles), with annual membership providing access to all sections, coaching, competition in HKRU leagues, and a club shop. The club also delivers community outreach through the HKS Foundation and accepts corporate title sponsors, shirt sponsors, and player sponsorships.

Product overview

Hong Kong Scottish RFC is a multi-sport community club offering organized rugby programs for men (1st XV, Nomads), women, and youth (Minis & Youth), alongside touch rugby (Scottish Folds), football, and netball sections. The club operates community and foundation programs including youth development initiatives and charitable partnerships. Members have access to the club's facilities, shop, and social events. The club competes in the Hong Kong Premiership and community leagues, with international player recruitment from Scotland, New Zealand, England, and other nations.

Differentiator

Problem solved

Functional benefit

Products and services

• Club Membership Annual membership providing individual players and families access to all club sections (rugby, touch, football, netball), coaching, competition pathways, clubhouse facilities, and social events at venues across Hong Kong.
• Men's 1st XV Rugby Programme The premier men's rugby team competing in the Hong Kong Premiership (Dettol Men's Premiership), featuring international players from Scotland, New Zealand, England, and Fiji, available to full club members.
• Nomads (2nd XV) Rugby Programme The club's second men's rugby team competing in Community Division 1, providing a player development pathway and competitive match opportunities for club members.
• Minis & Youth Rugby Programme Junior rugby programs for children across different age groups, providing coaching, age-grade structure, and development pathways into senior rugby.
• Scottish Folds Touch Rugby Programme Mixed touch rugby teams with cat-themed branding, offering accessible, non-contact rugby for players seeking social sport and fitness during the summer season.
• Football Section (HKS Eagles) The club's football (soccer) section with multiple teams including the HKS Eagles competing in the Legal League, available to club members seeking year-round sport participation beyond rugby.
• Thistles Netball Programme The club's netball team offering sporting opportunities for female members, launched in 2012.
• HKS Foundation Community Programmes Community outreach programmes including the Pass It On Rugby scheme with Edinburgh Napier University, partnerships with Changing Young Lives Foundation, Impact HK, My Name'5 Doddie Foundation, SoCO, and Po Leung Kok, plus charity walks and youth development initiatives.
• Club Shop / Merchandise Retail outlet at King's Park clubhouse selling club merchandise, apparel, golf balls, and branded memorabilia to members and supporters.
• Corporate Title & Shirt Sponsorship Packages Multi-year title and shirt sponsorship packages offered to corporate partners, including logo placement on kit, VIP invites, player appearances, match day programme recognition, and CSR/employee engagement opportunities.
• Player Sponsorship Programme Individual player sponsorship programme where companies sponsor specific players, receiving company logo placement on the website, match day programme mentions, player appearances, VIP access to the Red Lion, thank you gifts, and Hong Kong Sevens ticket access.

Quantifiable outcome

• HK$180,000 raised for Impact HK through '5,911 Miles' virtual walking event
• +2 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered minor and core.

• My Name'5 Doddie FoundationminorStrategic or Co-development Partner · 25 September 2024Charitable partnership announced for 2024-2025 season. George 'Doddie' Weir OBE earned 61 caps for Scotland and was known for his MND diagnosis and advocacy. Partnership connects Scottish heritage with motor neuron disease research funding.
• KPMGcoreGTM or Marketing Partner · 3 September 2021Title sponsor under a three-year deal starting from the 2021/22 rugby season; club plays as KPMG Hong Kong Scottish. KPMG has been a sponsor and community partner for several years and this deal allows the club to expand its work and impact within the Hong Kong community, using rugby and sport as a social development tool.
• BloombergcoreGTM or Marketing Partner · 1 January 2014Title sponsor since 2014, supporting seven seasons of rugby and community outreach programmes. Bloomberg's contributions have been associated with several charity names and events including Changing Young Lives Foundation, SoCO, Impact HK, My Name'5 Doddie Foundation, and Mind HK. First and foremost as title sponsor, Bloomberg has allowed the 1st XV squad to expand, develop and compete at the highest level.
• MazarscoreGTM or Marketing PartnerShirt sponsor and corporate partner. Conducted multiple employee sports days and engagement events including Mazars Team Step Challenge and annual Mazars Employee Engagement day. Approximately 40-50 Mazars employees participated in rugby-themed fitness events.
• InvestecminorGTM or Marketing PartnerCommunity sponsor that partnered with Hong Kong Scottish to deliver introduction to rugby days for children from Po Leung Kok Children's home, the Hub and YMCA school. Donated fluffy zebra toys and Rugby balls for Christmas gift drops.
• Hong Kong Rugby Union (HKRU)coreStrategic or Co-development PartnerHong Kong Scottish is an affiliated club member of HKRU. The club participates in HKRU-run competitions including the Dettol Men's Premiership. Club coaches work with HKRU on performance programmes and the club was admitted as associate member of SRU.
• Scottish Rugby Union (SRU)minorStrategic or Co-development PartnerHong Kong Scottish was admitted as associate member of SRU, deepening sporting ties between Hong Kong and Scotland. Connection to Scottish rugby heritage and potential player pathways.
• Impact HKminorStrategic or Co-development PartnerCharity partner for homeless support. Hong Kong Scottish members participate in Kindness Walks around Sham Shui Po providing food, water and support for homeless community. Club has raised over HK$180,000 for Impact HK.
• Changing Young Lives Foundation (CYLF)minorStrategic or Co-development PartnerCharity partner providing coaches to children at CYLF Centre in Shek Kip Mei. Part of Edinburgh Napier University Pass It On Rugby Programme. Children from the foundation have progressed into Hong Kong Scottish Bravehearts side.
• Society for Community Organisation (SoCO)minorStrategic or Co-development PartnerHong Kong Scottish partnered with SoCO for Bloomberg Kids Fun Days, providing sports activities for children from underprivileged backgrounds. Children from SoCO participated in rugby-themed fun days and attended Hong Kong international matches.
• Edinburgh Napier UniversityminorStrategic or Co-development PartnerPartnership through Pass It On Rugby Programme which aims to introduce rugby to schools in outlying areas of Hong Kong and children from underprivileged backgrounds. Edinburgh Napier helped bring Chris Paterson to Hong Kong for coaching clinic.
• Po Leung KokminorStrategic or Co-development PartnerChildren's home partnered with Hong Kong Scottish for Bloomberg Kids Fun Days and Investec Intro to Rugby days. Children receive rugby coaching and attend HK international matches.

Scale indicators3 records

Recent moves10 records

Expansion highlights5 records

Direct peers

• USRC Tigers (Pak Shek Kok): United Services Recreation Club fielding rugby teams in the Hong Kong Premiership; comparable as a competing Hong Kong rugby club with similar amateur structure and corporate sponsor base.
• Hong Kong Football Club (HKFC): Multi-sport private members' club in Hong Kong offering rugby, hockey, squash, soccer, and other sports. Directly comparable as a competing Hong Kong sports club competing in the same Premiership and drawing from the same expat and corporate sponsorship pools.
• De La Salle Palmerston RFC: Hong Kong rugby club competing in the HKRU Premiership with a similar amateur community model and corporate sponsorship profile. Direct on-field peer for player talent and sponsor attention.
• Kowloon RFC: Hong Kong rugby club competing in the HKRU Premiership, sharing the same league, sponsor market and player pool as Hong Kong Scottish. Direct on-field competitor (HKS played its first match against Kowloon in 2011).
• Edinburgh Academical Football Club: Historic Scottish amateur rugby club with similar club structure, community ethos, and Scottish Rugby Union affiliation. Comparable as a like-for-like amateur rugby club model with heritage branding.
• Valley RFC (Hong Kong): Long-established Hong Kong rugby club competing in the same Premiership competitions, drawing on overlapping corporate sponsors and expat player base. Direct comparable in terms of operating model and target market.
• Heriot's Rugby Club: Edinburgh-based amateur rugby club affiliated with the Scottish Rugby Union, operating with a similar community-driven, multi-section structure. Comparable as a Scotland-affiliated amateur rugby club with foundation/community programming.

Broad incumbents

• Hong Kong Cricket Club: Historic Hong Kong private members' sports club offering multiple sports including cricket, hockey, rugby and squash. Comparable multi-sport private club competing for the same expat member and corporate sponsor market.

Regional players

• Singapore Cricket Club: Long-established multi-sport members' club in Singapore offering rugby, cricket, hockey, tennis and squash. Comparable as a regional Asian private members' sports club with a similar corporate membership and sponsorship model.

Others

• Edinburgh Napier University (Pass It On Rugby Programme): Scottish university partner delivering Hong Kong Scottish's Pass It On Rugby community outreach programme. Adjacent ecosystem participant linked via the club's community/Foundation work rather than direct competition.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hong-kong-scottish-rfc

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hong Kong Scottish RFC