Hooked Up Charters

What Hooked Up Charters does

Hooked Up Sport Fishing Charters, LLC is a privately held, family-operated charter fishing business headquartered in Sturgeon Bay, Wisconsin (Door County), founded in 2006 and operating under Wisconsin LLC structure. The company provides guided sport fishing experiences targeting recreational anglers, families, and small private groups across three modalities: Lake Michigan salmon and trout charters aboard a 35-foot twin-engine Viking Sportfish (up to 6 passengers), Green Bay walleye and smallmouth bass guide service on 21-foot Ranger boats (1–3 passengers), and winter ice fishing on Green Bay via semi-guided ice house rentals and fully guided trips. The fleet is staffed by approximately 8 captains and first mates — including Capt. Dean Gordon, Capt. Bob Gordon, and several additional Door County-native captains — with 50+ years of combined local experience and a tournament track record including the most 1st place finishes in Sturgeon Bay salmon tournaments and a win in the Sturgeon Bay Offshore Challenge.

The business operates a direct-to-consumer, transactional revenue model with per-trip pricing ranging from $600 (5-hour Ranger boat) to $1,100 (6-hour Viking charter), plus bundled packages combining charters with lodging at partner hotels (Lodge at Laytham Smith, Cherryland Motel) at $230–$425 per person. Distribution is purely domestic U.S., driven by the company's website, online booking form, phone bookings, Facebook page, and word-of-mouth referrals; customer testimonials indicate inbound demand from multiple states and occasional international visitors. The operation is owner-managed by the Gordon family with no external investors, parent company, or funding rounds disclosed.

Equipment and operational capabilities are physical rather than technological: modern boats, annually refreshed tackle via sponsorships (Pure Fishing, Big Jon, JR Stackle, Opti), state-of-the-art navigational and life-safety equipment, and value-add services such as fish cleaning, processing, and on-ice lunches. The company functions as a seasonal tourism business with year-round revenue capability through the addition of ice fishing, embedded in the Door County visitor economy via lodging partnerships and tournament-driven brand reputation.

Name

Hooked Up Charters

Legal name

Hooked Up Sportfishing Charters, LLC

Website

https://hookedupsportfishingcharters.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Hooked Up Charters is a family-owned Door County, Wisconsin sport fishing charter offering Lake Michigan salmon/trout trips, Green Bay walleye/bass trips, and winter ice fishing to recreational anglers and small private groups via direct booking.

Ownership category

akta.pro rank

Product category

Charter Fishing Services

NAICS

Coastal and Great Lakes Passenger Transportation (483114)

SIC

Water Transportation (4400)

akta.pro primary industry

Fishing Charters & Angling Experiences (Deep Sea, Sportfishing, Fly Fishing) (THAJAJAC)

akta.pro secondary industry

Fishing & Angling Charters / Guides (THAAALAD)

Keywords

• Charter fishing services
• Sport fishing charters
• Lake Michigan fishing
• Ice fishing charters
• Door County fishing

Headquarters

HQ city

Sturgeon Bay

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Lake Michigan Charter Fishing: Hourly charter rates for salmon and trout fishing on Lake Michigan. Rates vary by duration (4, 5, or 6 hours) and group size (up to 6 people). Also includes smaller Ranger boat trips for bass/walleye/salmon.
2. Fishing Packages with Lodging: Bundled packages combining charters with lodging accommodations. Fisherman's Choice Package ($425/person) includes 2 charters plus 2 nights stay. Economy Package ($230/person) includes 1 charter plus 1 night stay.
3. Ice Fishing Services: Winter ice fishing operations including Semi-Guided Ice House Rental ($400/house up to 4 people) and Fully Guided Trips ($175/person for 7 hours, $400 minimum).
4. Ranger Boat Charters: Smaller 5-hour Ranger boat trips for bass, walleye, and salmon targeting groups of 1-3 people at $600 per trip.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Hooked Up Charters operates guided sport fishing charters on Lake Michigan and Green Bay out of Sturgeon Bay, Wisconsin, targeting King Salmon, Rainbow Trout, Brown Trout, Walleye, and Smallmouth Bass. The company offers standard charter trips, bundled packages with lodging accommodations, and winter ice fishing services aboard a 35-foot Viking Sportfish and 21-foot Ranger boats.

Product overview

Hooked Up Sport Fishing Charters operates as a multi-service sport fishing charter company offering year-round fishing experiences in Door County, Wisconsin. The core offerings include Lake Michigan salmon and trout charters aboard the 35-foot Viking Sportfish (up to 6 passengers), Green Bay walleye and bass fishing on 21-foot Ranger boats (1-3 passengers), and ice fishing services during winter months. The company provides various pricing packages including standard per-trip charters, bundled Fisherman's Choice packages with lodging, and budget Economy packages. Ice fishing is offered as both semi-guided ice house rentals and fully guided trips. The primary vessel, Hooked Up (Viking Sportfish), serves as the flagship charter boat while Ranger boats handle smaller group outings.

Differentiator

Problem solved

Functional benefit

Products and services

• Lake Michigan Salmon/Trout Charter Fishing Guided full-day charter fishing trips on Lake Michigan targeting King Salmon, Rainbow Trout, and Brown Trout from Sturgeon Bay, Wisconsin. Trips operate aboard the 35-foot Viking Sportfish for groups up to 6 people, with 4-hour, 5-hour, and 6-hour options.
• Green Bay Walleye and Smallmouth Bass Charter Fishing Guided fishing service on Green Bay targeting Walleye and Smallmouth Bass, offered on 21-foot Ranger boats for smaller groups of 1-3 fishermen. 5-hour trips are priced at $600 per trip.
• Ice Fishing Services Winter fishing service on Green Bay offering heated ice house rentals and fully guided ice fishing trips targeting Perch, Whitefish, Walleye, Northern Pike, and Brown Trout.
• Semi-Guided Ice House Rental Ice house rental at $400 per ice house for up to four people, including heated ice house, transportation, bait, rods, and guide tips/demonstrations. Based on a full 7-hour day.
• Fully Guided Ice Fishing Trip Fully guided ice fishing at $175 per person for a 7-hour day ($400 minimum), including warm permanent ice house, transportation, all bait, tackle, equipment, hot lunch on the ice, fish cleaning, and experienced guide.
• Fisherman's Choice Package Combined package including two morning charters (or mix of morning/afternoon), all fish cleaning and processing, two nights stay at Lodge at Laytham Smith, all lodging arrangements, and experienced Captain and First Mate for $425 per person based on six people.
• Economy Package Budget package including one morning or afternoon charter and one night stay at Cherryland Motel (budget hotel with 3 double rooms, modern and clean, minutes from the boat) for $230 per person based on six people.

Quantifiable outcome

• More 1st place finishes in Sturgeon Bay salmon tournaments than any other boat
• +1 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• Pure FishingminorGTM or Marketing PartnerEquipment sponsor providing fishing tackle and gear. Listed as one of the top-of-the-line tackle and equipment sponsors on the Resources and Links page.
• Big JonminorGTM or Marketing PartnerEquipment sponsor providing fishing tackle and gear. Listed as one of the top-of-the-line tackle and equipment sponsors on the Resources and Links page.
• JR StackleminorGTM or Marketing PartnerEquipment sponsor providing fishing tackle and gear. Listed as one of the top-of-the-line tackle and equipment sponsors on the Resources and Links page.
• OptiminorGTM or Marketing PartnerEquipment sponsor providing fishing tackle and gear. Listed as one of the top-of-the-line tackle and equipment sponsors on the Resources and Links page.
• Door County Fish Boils (Andy Johnson)minorOthersLocal business providing fish boils, fish rubs and spices. Contact: Andy Johnson 920-493-0197. Listed on Resources and Links page as a local partner.
• Lodge at Laytham SmithcoreChannel Partner/ Reseller/ DistributorPreferred lodging partner for the Fisherman's Choice Package. Hooked Up makes accommodations at this lodge for customers booking multi-day fishing packages.
• Cherryland MotelcoreChannel Partner/ Reseller/ DistributorLodging partner for Economy Package. Budget hotel option with 3 double rooms, modern and clean, located minutes from the boat.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• FishingBooker: Largest online marketplace for charter fishing bookings worldwide; Hooked Up and its competitors rely on FishingBooker-style platforms for discovery and bookings, making it a broad channel incumbent shaping customer acquisition dynamics.

Emerging players

• Captain Experiences: Online charter and guided trip booking platform that aggregates fishing experiences across the U.S. — overlaps with Hooked Up's discovery and booking layer, particularly for out-of-state anglers planning Door County trips.

Direct peers

• Captain's Cove Sport Fishing Charters: Door County charter service offering salmon, trout, and walleye trips from the same Sturgeon Bay market — a close direct competitor with similar trip formats and pricing.
• Reel Action Sport Fishing Charters: Door County sport fishing charter operator running salmon, trout, and walleye trips out of Sturgeon Bay — directly competing with Hooked Up for the same customer base, fishing waters, and seasonal demand.
• Salmon Master Sport Fishing Charters: Sturgeon Bay-based charter running Lake Michigan salmon and trout trips; operates similar Viking-class vessels and competes in the same Sturgeon Bay tournament circuit as Hooked Up.
• Silver Streak Sport Fishing Charters: Door County charter fishing operator offering Lake Michigan salmon and trout trips out of Sturgeon Bay — comparable vessel class, target species, and target customer profile to Hooked Up.

Others

• Lodge at Leathem Smith: Preferred lodging partner for Hooked Up's Fisherman's Choice Package; comparable as an adjacent Door County hospitality operator whose room nights are bundled with charter bookings — ecosystem participant rather than a competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hooked-Up-Sport-Fishing-Charters-LLC-109655869101727
• LinkedInlinkedin.com/company/hooked-up-charters

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hooked Up Charters