Hoops Basketball Academy
Hoops Basketball Academy is a privately held youth basketball training academy in Mechanicsville, Virginia, offering private lessons, shooting machine workouts, summer camps, and a 3x3 youth league for players ages 8-15.
- Company typePrivate
- Founded-
- HeadquartersMechanicsville, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hoops Basketball Academy does
Hoops Basketball Academy is a privately held, single-market youth basketball training organization headquartered in Mechanicsville, Virginia. Founded and led by Coach Ed Riley, the academy serves youth players ages 8-15 across the Richmond metro area, with adjacent offerings addressing parents as the purchasing decision-makers. The business operates from a primary facility at 8445 Ellerson Drive (Suites 3-4) and uses partner venues (Hope Givers Church, Richmond Elite) for league game hosting.
The academy's core products are organized into four service lines: tiered private one-on-one training sessions (Beginner at $30, Standard at $40, Plus at $50), shooting machine workouts (Guided at $30, Solo at $25), the Mini 3 Basketball League (3x3 format, $160 per player, ages 8-15 with three skill divisions), and a summer Shooting Machine Camp ($100 per camper, structured over five-day windows). The "Eat, Sleep, Hoops" methodology, a five-core principle development system covering body transformation, skill development, position ability, decision making, and awareness/execution, serves as the branded curriculum underpinning all training. Technology footprint is limited to Acuity online scheduling for appointment and registration management; no proprietary software, AI/ML capabilities, or mobile applications are present.
Revenue mechanics are entirely transactional and unit-priced on a pay-as-you-go basis, with no subscription, membership, or recurring contract structure disclosed. Customer acquisition is predominantly direct-to-consumer via the company website, parent testimonials, and word-of-mouth referral, supplemented by event-driven exposure through summer camps and league participation. The business reports 18 employees and operates as a founder-dependent, privately held entity with no external funding, parent company, or institutional ownership identified in available data.
Hoops Basketball Academy firmographics
Firmographics- Name
- Hoops Basketball Academy
- Legal name
- Hoops Basketball Academy
- Website
- https://hoopsbasketballacademy.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hoops Basketball Academy is a privately held youth basketball training academy in Mechanicsville, Virginia, offering private lessons, shooting machine workouts, summer camps, and a 3x3 youth league for players ages 8-15.
- Ownership category
- akta.pro rank
Hoops Basketball Academy industry classification
Industry- Product category
- Youth Basketball Training
- NAICS
- Sports and Recreation Instruction (61162)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.) (MPAKAJAB)
- akta.pro secondary industries
- Sport-Specific Private Coaching & Instruction (1:1, Small Group) (MPAKAJAE), Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)
Keywords
Where Hoops Basketball Academy is headquartered
LocationHeadquarters
- HQ city
- Mechanicsville
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Hoops Basketball Academy business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Private Training Sessions: One-on-one and small group basketball training sessions offered at multiple skill levels (Beginner, Standard, Plus). Session-based pricing with individual appointments scheduled through online booking system.
- Shooting Machine Workouts: Guided and solo shooting workouts using shooting machines. Guided sessions include real-time instruction while solo sessions allow independent development with minimal staff support.
- Summer Basketball Camps: Multi-day basketball camps during summer months (July). Camps focus on shooting footwork, technique, and consistency with structured daily schedules.
- Mini 3 Basketball League: 3x3 basketball league for youth ages 8-15 with structured regular season and playoffs. Registration-based participation with team and individual player options.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | One Beginner Workout - $30 per session |
| Unit Pricing | Pay-as-you-go | One Standard Workout - $40 per session |
| Unit Pricing | Pay-as-you-go | One Plus Workout - $50 per session |
| Unit Pricing | Pay-as-you-go | One Guided Shooting Workout - $30 per session |
| Unit Pricing | Pay-as-you-go | Solo Shooting Workout - $25 per session |
| Unit Pricing | Pay-as-you-go | Shooting Machine Summer Camp - $100 per camper |
| Unit Pricing | Pay-as-you-go | Mini 3 Basketball League - $160 per player |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Hoops Basketball Academy product offering
Product offeringCore offering
Hoops Basketball Academy delivers in-person basketball skill development services for youth athletes, offering tiered one-on-one private training sessions (Beginner, Standard, Plus), guided and solo shooting machine workouts, a structured 3x3 Mini 3 Basketball League for ages 8-15, and seasonal summer shooting camps. All services are scheduled and paid for individually through online appointment booking at the company's Mechanicsville, Virginia training facility.
Product overview
Hoops Basketball Academy is a basketball training institution offering private one-on-one training sessions, shooting machine workouts, organized league play through the Mini 3 Basketball League (3x3 format), and seasonal summer camps. The core offering centers on skill development programs ranging from beginner to advanced levels, with structured progression pathways for youth players across elementary, middle, and high school ages.
Differentiator
Problem solved
Functional benefit
Brands
- Mini 3 Basketball League: A youth basketball league promoting teamwork, sportsmanship, and high-level competitive play for players ages 8-15, operating under Hoops Basketball Academy.
Quantifiable outcome
- Player scored 1000 points in high school and earned college basketball scholarship
- +1 more outcomes
Companies that use Hoops Basketball Academy
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles1 record
Hoops Basketball Academy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Hoops Basketball Academy partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- Hope Givers ChurchminorPartner venue location hosting Mini 3 Basketball League games at their facility at 10124 Royerton Dr, Richmond, VA 23228.
- Richmond EliteminorPartner venue hosting league games at their facility at 8445 Ellerson Dr, Suite 6-7, Mechanicsville, VA 23111.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Hoops Basketball Academy competitors and assessment
Company assessmentDirect peers
- Athletic Revolution: Youth athletic development franchise offering multi-sport and sport-specific training programs for young athletes. Comparable as a youth-focused sports training franchise with a similar combination of skill development, camps, and competitive play offerings.
- Breakthrough Basketball: Basketball-specific coaching and training company offering online resources, clinics, and camps for youth basketball players and coaches. Directly comparable as a basketball-focused skill development business serving youth athletes and their parents.
- Parisi Speed School: Sport-specific athletic performance training franchise offering speed, strength, and skill development for youth athletes including basketball players. Comparable as a youth-focused, methodology-driven sports training franchise with similar customer base.
- 5-Star Basketball Camps: Long-running basketball-specific camp and training organization serving youth athletes across the U.S. Directly comparable as a basketball-only training brand offering camps and clinics to youth players and their families.
Broad incumbents
- CoachUp: Online marketplace connecting athletes with private coaches across multiple sports, including basketball. Comparable as an incumbent platform serving the same private coaching demand from parents and youth athletes, though operating at a much broader, multi-sport scale.
- D1 Training: Athletic training facility franchise offering sports performance training for youth athletes. Comparable as a broader incumbent in the youth athletic development space with a facility-based, multi-sport training model.
- i9 Sports: Youth sports league franchise operator offering basketball and other sports leagues for children and teens. Comparable as a broader incumbent in the youth basketball league space, competing for the same parent-driven demand for organized recreational play.
- Nike Basketball Camps: Basketball-specific training camps operated under the Nike brand via US Sports Camps. Comparable as a basketball-focused training provider with major brand backing, serving youth athletes and families seeking structured skill development.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Hoops Basketball Academy social profiles
Digital presenceHoops Basketball Academy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hoops Basketball Academy leadership team
Management profileNumber of profiles
Profiles1 record
Hoops Basketball Academy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hoops Basketball Academy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hoops Basketball Academy
What does Hoops Basketball Academy do?
Hoops Basketball Academy delivers in-person basketball skill development services for youth athletes, offering tiered one-on-one private training sessions (Beginner, Standard, Plus), guided and solo shooting machine workouts, a structured 3x3 Mini 3 Basketball League for ages 8-15, and seasonal summer shooting camps. All services are scheduled and paid for individually through online appointment booking at the company's Mechanicsville, Virginia training facility.
Is Hoops Basketball Academy a public or private company?
Hoops Basketball Academy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hoops Basketball Academy founded?
Hoops Basketball Academy was founded in -1. It employs 11 to 50 people.
Where is Hoops Basketball Academy based?
Hoops Basketball Academy is headquartered in Mechanicsville, United States, in the North America region.
How does Hoops Basketball Academy make money?
Four revenue lines are on record. Private Training Sessions are the primary driver. The others are shooting Machine Workouts, summer Basketball Camps and mini 3 Basketball League.
Who are Hoops Basketball Academy's main competitors?
Direct peers on record are Athletic Revolution, Breakthrough Basketball, Parisi Speed School and 5-Star Basketball Camps. Broad incumbents are CoachUp, D1 Training, i9 Sports and Nike Basketball Camps.
Does Hoops Basketball Academy have an API?
No public API is recorded for Hoops Basketball Academy.
What industry is Hoops Basketball Academy in?
Hoops Basketball Academy's product category is Youth Basketball Training. Its primary akta.pro industry code is MPAKAJAB, Single-Sport Skill Academies (Soccer, Basketball, Tennis, etc.), with a secondary code of MPAKAJAE, Sport-Specific Private Coaching & Instruction (1:1, Small Group). Its NAICS code is 61162 and its SIC code is 8200.