Stichting Hoornse Stadsfeesten

What Stichting Hoornse Stadsfeesten does

Stichting Hoornse Stadsfeesten is a Dutch non-profit foundation (Stichting) established in Hoorn, North Holland, that organizes the annual Hoornse Stadsfeesten, a free three-day music and cultural festival held across the historic city center. The 2026 edition marks the 26th iteration of the event, scheduled for 12-14 June, and features dozens of performances across multiple named venues including Roode Steen (main stage), Kerkplein, Oosterkerk, and a network of cafes and cultural spaces. Programming spans pop, classical, jazz, karaoke (Hoornse Stadskaraoke), poetry, dance, theater, and family activities, with explicit inclusion of sensory-friendly sessions. The organization is operated entirely by a small volunteer team (7 staff, six-member board chaired by Theo Viset), with no permanent office and contact routed through sponsor lead Ilja Laan.

The foundation generates no ticket revenue; its funding mix comprises municipal subsidies from Gemeente Hoorn, multi-tier corporate sponsorship (six main-tier sponsors plus ~12 regular-tier local and regional businesses), public donations, recurring fan club gifts via the Stadsfeestenfan program (€250/year) and Superfan periodic gifts (≥5-year commitment), and on-site hospitality revenue. As a recognized Cultural ANBI, donor gifts receive a 25% extra tax deduction. Marketing is community-led and event-driven via website, Facebook, Instagram, YouTube, a regional media partnership with Streekomroep Westfriesland, and sponsor cross-promotion, with no paid acquisition or e-commerce channel.

The organization's product surface centers on the festival itself plus supporting programs: an artist registration platform, a volunteer sign-up workflow, the fan club membership, sponsorship packages, and a donation system. A full website rebuild launched in March 2025 to improve schedule navigation and performance. Strategic focus areas evidenced in 2023-2025 include sustainability partnerships (NGage Recruitment, EcarAccu, Episode) and accessibility programming, while FY2025 closed with a positive result of €16,106 after a loss-making FY2024.

Name

Stichting Hoornse Stadsfeesten

Legal name

Stichting Hoornse Stadsfeesten

Website

https://hoornsestadsfeesten.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

Stichting Hoornse Stadsfeesten is a Dutch non-profit foundation that organizes the annual free three-day Hoornse Stadsfeesten music and cultural festival across Hoorn's historic city center, funded by municipal subsidies, sponsorships, donations, and a fan club, and operated entirely by volunteers serving residents and visitors of the West-Friesland region.

Ownership category

akta.pro rank

Product category

Community Cultural Festival Organization

NAICS

Civic and Social Organizations (8134)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Cultural Festivals & Events Organizations (BPAGAHAG)

akta.pro secondary industry

Performing Arts Organizations (Theater, Dance, Opera, Music) (BPAGAHAB)

Keywords

• Community cultural festivals
• Music festival organization
• Nonprofit event management
• Free public events
• City festival programming

Headquarters

HQ city

Hoorn

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations: The organization is a non-profit and raises funds through direct donations from the public. Donations are solicited on the website and cover costs for artists, stages, technology, and security.
2. Sponsorship: The festival is funded through financial contributions from sponsors at multiple tiers: main sponsors (Gemeente Hoorn, The Music Place, AVL, Art of Automation, RENOLIT, Podium Mobilis) and regular sponsors (Bouwgroep Dijkstra Draisma, Vitelli Coffee, The Padellers Hoorn, Veldboer Eenhoorn, Eetcafé de Klinker, d'Oude Waegh, Winston, Wiers Automaten, De Groene Mak(k)ers, De kleine klus Hoorn). Sponsors receive branding exposure, complimentary tickets, and exclusive access.
3. Public Subsidies: The organization receives subsidies from government bodies to support the festival. The 2025 annual accounts confirm subsidies as a key income stream alongside sponsor contributions and hospitality revenues.
4. Fan Club Membership (Stadsfeestenfan): Supporters can become 'Stadsfeestenfan' members with an annual gift of €250, receiving exclusive benefits including a preview evening, brainstorming session access, voting rights on karaoke tracks, and prominent podium positioning. Superfan status involves a periodic 5-year commitment with full tax deductibility as a Cultural ANBI.
5. Hospitality Revenue: The organization generates revenue through on-site hospitality operations (food and beverage), which is reported as part of its income streams alongside subsidies and sponsor contributions in the annual accounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Stichting Hoornse Stadsfeesten is a Dutch non-profit foundation that organizes the annual Hoornse Stadsfeesten, a free-access, three-day music and cultural festival held across the historic city center of Hoorn. The festival transforms the city center into a multi-stage event with performances spanning pop, rock, classical, jazz, karaoke, poetry, dance, theater, and workshops across multiple indoor and outdoor venues. The organization is entirely volunteer-run, funded by sponsorships, public subsidies, donations, fanclub memberships, and on-site hospitality revenues.

Product overview

Stichting Hoornse Stadsfeesten organizes the annual Hoornse Stadsfeesten, a non-profit free-access music and cultural festival held in the city center of Hoorn. The organization's offerings center around the main festival event (featuring multiple stages and 130+ activities across 25 venues), the Hoornse Stadskaraoke city karaoke experience, and supporting programs including artist registration, volunteer coordination, a fanclub membership (€250/year), corporate sponsorship packages, and donation mechanisms. The organization is entirely volunteer-run and dependent on subsidies, sponsorships, and donations for funding.

Differentiator

Problem solved

Functional benefit

Products and services

• Hoornse Stadsfeesten (Annual Festival) Annual free-access, three-day music and cultural festival held across the historic city center of Hoorn. The festival transforms the city center into a multi-stage event featuring dozens of performances and activities across multiple indoor and outdoor venues for attendees of all ages.
• Hoornse Stadsfeesten Fanclub (Stadsfeestenfan / Superfan membership) Annual fanclub membership program offering supporters exclusive benefits for an annual gift of €250/year (Stadsfeestenfan) or a periodic multi-year gift commitment of at least five years (Superfan). Benefits include the iconic festival flag, an exclusive preview evening with live music, brainstorming session access, voting rights on karaoke track selection, prominent podium positioning for Stadskaraoke, and name credit on the Stadsfeestenfans page. As a Cultural ANBI the gifts are tax-deductible under Dutch income tax rules, with a 25% extra deduction permitted for periodic gifts.
• Corporate Sponsorship Packages Tiered corporate sponsorship offerings (main sponsors and regular sponsors) for local businesses and regional organizations seeking brand visibility and community association with the festival. Sponsors receive branding exposure, complimentary tickets, and exclusive access in exchange for financial, in-kind, or organizational support.
• Hoornse Stadskaraoke City-wide karaoke event held during the festival weekend featuring a live band and audience-singer performances. Fanclub members receive voting rights on three karaoke tracks per edition.

Quantifiable outcome

• Over 130 activities and performances across 25 locations in the 2020 joint edition with Cultuurproeverij
• +2 more outcomes

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered flagship, core, minor and regular.

• Gemeente Hoorn (Municipality of Hoorn)flagshipGTM or Marketing PartnerThe Municipality of Hoorn is a main sponsor of the Hoornse Stadsfeesten, providing financial support and organizational backing as the host city government. The municipality's involvement ensures institutional support and legitimacy for the festival as a major regional cultural event.
• Streekomroep WestfrieslandcoreGTM or Marketing PartnerRegional broadcast media partner providing coverage of the Hoornse Stadsfeesten across the West-Friesland region, extending the event's reach through radio and potentially television/news reporting.
• Art Of AutomationcoreTechnology or IntegrationArt Of Automation is a main sponsor of the Hoornse Stadsfeesten. As a business ISP providing high-speed fiber connections, managed IT services, and cybersecurity solutions, the company supports the festival's digital infrastructure needs, including connectivity for stages and operations. The partnership reflects Art Of Automation's commitment to regional community engagement.
• RENOLIT HealthcarecoreGTM or Marketing PartnerRENOLIT Healthcare is a main sponsor of the Hoornse Stadsfeesten. As an international family business specializing in medical plastic films (used in blood bags and infusion sets) headquartered in Enkhuizen, RENOLIT supports local and regional cultural initiatives as part of its corporate social responsibility and community engagement strategy.
• Bouwgroep Dijkstra Draisma (BGDD)coreGTM or Marketing PartnerBouwgroep Dijkstra Draisma is a main sponsor of the Hoornse Stadsfeesten. With approximately 350 employees and partners, BGDD operates in circular and biobased construction across care, education, recreation, offices, and residential sectors in North Holland. The company invests in the regions where it operates and sponsors numerous sports clubs and local sustainable initiatives.
• The Music PlacecoreGTM or Marketing PartnerThe Music Place is a main sponsor of the Hoornse Stadsfeesten. As a music retailer or music services provider, the partnership aligns the sponsor's brand with the festival's music programming and audience.
• AVLcoreGTM or Marketing PartnerAVL is a main sponsor of the Hoornse Stadsfeesten.
• Podium MobiliscoreGTM or Marketing PartnerPodium Mobilis is a main sponsor of the Hoornse Stadsfeesten. As a mobility-related service provider, the sponsorship contributes to the festival's logistical and transportation support.
• NGage RecruitmentcoreStrategic or Co-development PartnerNGage Recruitment has been a key sustainability and organizational partner since 2023, providing both financial and organizational support to help the Hoornse Stadsfeesten green its operations over the years. NGage also coordinates sustainability elements including second-hand clothing for volunteers and broader environmental initiatives.
• EcarAccuminorStrategic or Co-development PartnerEcarAccu is a sustainability partner (since 2023) that contributes green energy solutions for the festival, helping to generate renewable electricity for festival operations.
• EpisodeminorOthersEpisode is a sustainability partner (since 2023) that supplies second-hand clothing for volunteer uniforms. Using recycled clothing reduces textile waste and supports the festival's environmental goals.
• Bart Woelders / Café VieraminorOthersBart Woelders of Café Viera worked with the festival in 2023 to develop a plan for recyclable plastic cups, contributing to the festival's sustainability and waste reduction goals.
• InterflameminorOthersInterflame, led by Mark Hommersen, is a fire safety partner providing and maintaining fire extinguishers for all stages and power points, and standing ready during the event. Interflame serves many hospitality businesses in Hoorn for maintenance and certification.
• Vitelli CoffeeregularGTM or Marketing PartnerVitelli Coffee is a regular sponsor of the Hoornse Stadsfeesten. Founded in 2018 and run by Richard, Joy, and Ewout, Vitelli Coffee specializes in the sale, maintenance, and repair of premium espresso machines in Zwaag, serving both consumer and business customers.
• The Padellers HoornregularGTM or Marketing PartnerThe Padellers Hoorn is a regular sponsor and a padel sports venue in Hoorn, branding itself as the 'leukste padelclub van West-Friesland' (the most fun padel club in West-Friesland). The club organizes monthly events and training and promotes an active, social community culture.
• Drankenhandel Veldboer EenhoornregularGTM or Marketing PartnerDrankenhandel Veldboer Eenhoorn is a regular sponsor and a local hospitality supplier serving the North Holland region. As a locally rooted family business, it provides a wide range of high-quality hospitality products and is a trusted regional name.
• Mak BlokweerregularOthersMak Blokweer is a venue partner and accessibility initiative, hosting sensory-friendly festival activities including Tai Chi, Pilates, animal feeding, mandala drawing, orchid walks, sound bowl ceremonies, live music, and a 'prikkellovrije' (sensory-friendly) session from 09:00–17:00.
• De Groene Mak(k)ersregularGTM or Marketing PartnerDe Groene Mak(k)ers is a regular sponsor listed on the partners page, representing a green/local business in the sponsorship portfolio.
• Irma van der Lubbe / IRMA REGELTcoreOthersIrma van der Lubbe runs IRMA REGELT and has organized the practical logistics for the Hoornse Stadskaraoke for three consecutive years, coordinating band arrangements, vocalist outreach (18 singers for 2023 edition), rehearsal schedules, lyrics, and show logistics for a two-hour show featuring 26 songs.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Stichting Concertgebouw (Concertgebouw Fonds): Amsterdam-based Cultural ANBI operating one of the world's leading concert halls; comparable in Cultural ANBI status and donor/sponsor-driven funding model but at a vastly larger institutional scale.
• North Sea Jazz Festival / Stichting North Sea Jazz: Long-established Dutch music festival organization operating at substantially larger scale; comparable in Dutch music festival production and sponsor-driven funding but serves a national/international audience.
• Stichting Pinkpop: Landelijks largest Dutch pop festival organized as a foundation with deep municipal and corporate sponsor backing; comparable in non-profit Stichting structure and festival operations but at a much larger commercial scale.

Direct peers

• Stichting Uitmarkt Amsterdam: Amsterdam-based foundation running an annual free city-wide cultural kickoff across multiple venues; comparable in free admission, multi-venue cultural programming, municipal sponsorship, and non-profit organizational structure.
• Stichting Bevrijdingsfestival Utrecht: Local edition of the Bevrijdingsfestival model, a free annual city festival organized by a Stichting with sponsor and municipal funding; directly comparable in scale, structure, and event format to Hoornse Stadsfeesten.
• Stichting Bevrijdingsfestival: National umbrella and local city-level foundations organizing free, annual Dutch cultural festivals (Bevrijdingsfestivals) using a similar non-profit, sponsor- and subsidy-funded volunteer model — directly comparable in mission, funding mix, and free public-access format.
• Stichting Le Guess Who?: Utrecht-based non-profit music and culture festival organization; comparable as a Dutch Stichting running an annual multi-venue cultural event with sponsor and subsidy support, though at a larger scale.
• Stichting 4 en 5 mei: National Dutch foundation coordinating commemorative cultural events across cities; comparable as a Stichting running free public cultural programming with municipal and sponsor support.
• Stichting Intocht Sinterklaas Amsterdam: Dutch Stichting organizing the annual free public Sinterklaas arrival event in Amsterdam; comparable in free admission, city-wide footprint, sponsor-driven funding, and volunteer-heavy operations.
• Stichting Oerol: Dutch non-profit foundation organizing a major annual cultural festival on Terschelling; comparable as a Stichting-organized, sponsor/subsidy-funded free or low-cost cultural festival rooted in regional identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@HoornseStadsfeestenNederland
• Facebookfacebook.com/hoornsestadsfeesten
• Instagraminstagram.com/hoornsestadsfeesten
• LinkedInlinkedin.com/company/hoornsestadsfeesten

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stichting Hoornse Stadsfeesten