Hopfengut No20

What Hopfengut No20 does

Hopfengut No20 is a family-owned, multi-generational hop farming and craft brewing operation headquartered in Tettnang, Baden-Württemberg, Germany, structured as a civil-law partnership (GbR) between Lukas Locher and Charlotte Müller, with Fritz Tauscher serving as master brewer. The company operates more than 100,000 hop plants across 15+ locations in the Tettnang hop region, leveraging the area's glacier-soil terroir and Lake Constance microclimate to produce Tettnanger aroma hops sold worldwide to breweries as vacuum-packed whole cones or pellets. In 2015 the family re-branded from Hopfenmuseum (founded 1995 as Germany's first hop museum) to Hopfengut No20 and founded an on-site brewery producing six core beer specialties (Sud Eins IPA, Melon IPA, Black Ale, Lager, Pale Ale, Stout) brewed exclusively with estate-grown hops.

The business is vertically integrated across hop cultivation, brewing, hospitality, retail, and experiential tourism. Revenue streams include B2B exports of aroma hops to international breweries, craft beer sales via on-site restaurant and online shop (shop.hopfengut.de), a museum, agritourism experiences (guided tours, beer tastings at €12.50, beer-culinary tours at €89, 'Brewer for a Day' courses), a vacation rental, and event hosting for weddings and corporate functions up to 140 guests. The M.Sc. Agricultural Sciences credentials of the founding family, ISO-9001 quality certification, and an ongoing transition to Bioland organic farming underpin the premium positioning. A 2022 diversification into cattle farming (38 Limousin/Angus cows plus breeding bull) creates a closed-loop manure system for the hop gardens, and a major renovation of the 1,050 m² historic hop drying hall is expanding event capacity. The customer base spans domestic Bodensee tourists, German consumers buying via the online shop, corporate/wedding clients, and international craft breweries purchasing hops.

Name

Hopfengut No20

Legal name

Hopfengut No20 GbR

Website

https://hopfengut.de

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Hopfengut No20 is a family-run, fourth-generation hop farm and craft brewery in Tettnang, Germany, producing estate-grown Tettnanger aroma hops, six craft beer specialties, and agritourism experiences for tourists, event clients, and international breweries.

Ownership category

akta.pro rank

Product category

Craft Beer and Hop Farming

NAICS

Breweries (31212)

SIC

Malt Beverages (2082)

akta.pro primary industry

Hop Farming (AFAGAGAB)

Keywords

• Craft beer brewing
• Hop farming
• Agritourism services
• Aroma hop supply
• Brewery experience tours

Headquarters

HQ city

Tettnang

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Brewery Products: Production and sale of craft beer specialties (Black Ale, Lager, Melon IPA, Pale Ale, Stout, Sud Eins) through on-site restaurant, retail shop, and online shop.
2. Hospitality/Gastronomy: Restaurant operations serving regional cuisine with beer pairings. Gaststätte open Tuesday-Saturday 12:00-21:30, Sunday 12:00-17:00.
3. Agricultural Products: Sale of aroma hops to breweries worldwide, available as vacuum-packed whole cone hops or pellets. Over 100,000 hop plants cultivated.
4. Retail Products: Sale of hop-related products including hop tea, beer jelly, hop liqueur, fruit brandies, regional specialties, and handcrafted items.
5. Experiential Tourism: Museum tours, beer tastings, beer culinary tours (89 EUR), brewery courses 'Brewing for a Day', whiskey evenings, and live music events.
6. Event Hosting: Corporate events, weddings (with civil ceremony services), and group outings hosting up to 140 persons.
7. Vacation Rental: Vacation apartment rental above hop gardens in Tettnang, suitable for multiple families, friend groups, or extended families.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Hopfengut No20 is a fourth-generation family hop farm and craft brewery in Tettnang, Germany that cultivates over 100,000 hop plants across more than 15 locations and brews six craft beer specialties (Sud Eins IPA, Melon IPA, Black Ale, Lager, Pale Ale, Stout) using its own Tettnanger aroma hops. Beyond brewing, the business operates an on-site restaurant, museum, retail shop, online shop, vacation apartment, and event venue hosting weddings and corporate functions. It also sells vacuum-packed aroma hops directly to breweries worldwide as whole cones or pellets.

Product overview

Hopfengut No20 is a fourth-generation hop farming and brewing family business located in Tettnang, Germany, operating as a diversified agritourism destination. Its product portfolio centers on its brewery, which produces six core beer specialties (Sud Eins IPA, Melon IPA, Black Ale, Lager, Pale Ale, and Stout) brewed exclusively with its own Tettnanger aroma hopfen grown across more than 15 locations. Beyond beer, the business offers aromatic hopfen for sale to breweries worldwide (in cone or pellet form), an online shop, an on-site restaurant and shop, a museum, a holiday apartment, and event services including weddings, corporate events, and brewing courses. Key experiential products include 'Brauer für einen Tag' (brewing workshops), 'Bierkulinarische Führung' (beer-culinary tours), and 'Führung mit Bierverkostung' (guided brewery tours with beer tasting). The Hopfengut No20 family partnership (Lukas Locher and Charlotte Müller) also partners with Fritz Tauscher as Braumeister.

Differentiator

Problem solved

Functional benefit

Products and services

• Sud Eins (IPA) The brewery's flagship India Pale Ale (IPA), named 'Sud Eins' (Batch One), hopped with Cascade, Mandarina, and Tettnanger hops. Features an intense hop note with citrus and exotic fruit flavors. Sold on-site, in the online shop, and served in the restaurant.
• Melon IPA An India Pale Ale hopped with Melon, Cascade, and Tettnanger hops. Known for its honey, candied sugar, and berry aroma derived from the rare Hüll Melon hop variety.
• Black Ale A dark ale brewed with seven different malt varieties, hopped with Tettnanger and Mandarina. Presents aromas of Toffifee, coffee, and dark chocolate with surprising fruitiness.
• Lager An unfiltered, amber-colored lager with approximately 5% alcohol, hopped with Mandarina, Blanc, and Tettnanger hops. Cold-stopped with late-harvest Mandarina hops for a citrus and mandarin aroma.
• Pale Ale A pale ale featuring a duet of Blanc and Melon hop varieties. Offers honeydew melon and apricot aromas with a light, sparkling mouthfeel.
• Stout A deep-black, full-bodied stout with approximately 7.4% alcohol. Brewed with five different malts for licorice, coffee, and dark chocolate aromas, hopped with Blanc and Tettnanger.
• Aromahopfen (Aroma Hops) Aroma hops grown in the Tettnang region, sold in vacuum-packed hop cones or pellets (Type 90) directly to breweries worldwide. Over 100,000 hop plants cultivated across more than 15 locations. ISO 9001-certified quality management.
• Onlineshop (Online Shop) Online store selling Hopfengut beer specialties, regional products, merchandise, gift sets, and gift vouchers for events and brewing courses. Offers PayPal as payment method.
• Gaststätte (Restaurant) On-site restaurant serving seasonal menus with regional specialties, including a beer garden. Open Tuesday through Sunday with kitchen service until 20:30. Bioland certified organic kitchen ingredients.
• Museum Hopfengut No20 A hop museum showcasing the history of hop cultivation, the modern hop year, and beer and brewing history. Features a hop walkway, picking machine exhibit, and hop drying demonstration. Open Tuesday-Sunday 10:30-17:00.
• Brauer für einen Tag (Brewer for a Day) A hands-on brewing course where participants experience the art of beer brewing firsthand and actively participate in the process. Running for 15+ years.
• Bierkulinarische Führung (Beer-Culinary Tour) An evening event combining beer tasting of specialty beers with a multi-course menu from the organic kitchen, accompanied by a guided tour of the museum. Priced at 89.00 EUR per person.
• Führung mit Bierverkostung (Tour with Beer Tasting) A guided tour exploring how hopfen dolden are transformed into unique beer specialties, followed by tasting two selected beer specialties on Thursday evenings at 18:30. Priced at 12.50 EUR.
• Ferienwohnung am Hopfengarten (Holiday Apartment) A holiday apartment located in a renovated farmhouse between hop gardens and orchards. Features three bedrooms, large bathroom, kitchen, and garden, suitable for families or groups.
• Laden (On-site Shop) On-site retail shop offering Hopfentee (hop tea), beer jelly, hop liqueur, brandies, regional delicacies, and Hopfengut beer products. Open Tuesday-Sunday 10:30-17:00.
• Hochzeit auf dem Hopfengut (Weddings) Wedding ceremony venue at Hopfengut, with the Tettnang registry office conducting civil ceremonies on selected dates, accommodating events for up to 140 guests.
• Firmenfeier & Tagungen (Corporate Events) Corporate event hosting including company parties, workshops, and conferences with regional specialties and space for up to 140 people.

Quantifiable outcome

• Over 100,000 hop plants cultivated across 15+ locations in Tettnang region for international brewery clients
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Kronenbrauerei TettnangcoreStrategic or Co-development PartnerPartnership with local brewery where Fritz Tauscher serves as Braumeister for both Hopfengut No20 and Kronenbrauerei Tettnang, enabling collaboration between hop farmer and brewer families with shared expertise.
• HörmannminorImplementation/ SI/ Consulting PartnerBuilding technology company from Friedrichshafen providing heating, water, and sanitation infrastructure for the renovated historic hop hall.

Scale indicators8 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• Augustiner-Bräu München: Large traditional Munich brewery with on-site restaurants and a strong regional brand identity. Operates in the same German traditional brewing category but at substantially greater scale and broader market presence.
• Hofbräuhaus München: Iconic German brewery combining large-scale brewing with a global destination hospitality and event business. Comparable in the sense of brewery + on-site gastronomy/events, but at vastly different scale and reach.

Direct peers

• Schönramer Brauerei: Traditional family-run craft brewery in Schönram with strong regional focus and on-site gastronomy. Comparable as a small, quality-focused family brewery serving both B2B and DTC customers.
• Kronenbrauerei Tettnang: Regional brewery located in the same town of Tettnang; partner brewery of Hopfengut No20 via shared master brewer Fritz Tauscher. Operates comparable craft brewing and on-site gastronomy in the same hop terroir.
• Brauerei Maisel (Maisel & Friends): Regional Bavarian brewery operating a destination experience with brewery tours, tastings, restaurant, and event hosting. Comparable German craft brewery combining production with on-site consumer engagement.
• Klosterbrauerei Plankstetten: Monastery brewery operating an integrated farm, brewery, restaurant, retail shop, and tours. Closely comparable agritourism-destination model pairing craft brewing with experiential and farm-based offerings.
• Brauerei Rittmayer: Multi-generational farm brewery in Hallerndorf, Franconia, combining family brewing tradition with a regional farm operation. Comparable as a small, family-run brewery with strong local identity.
• Störtebeker Braumanufaktur: Regional craft brewery with on-site restaurant, brewery tours, and event hosting. Comparable as a destination-style German craft brewery combining beer production with hospitality and visitor experience.
• Schlossbrauerei Maxlrain: Traditional Bavarian family brewery with extensive on-site gastronomy, event hosting, and regional identity. Comparable as a multi-generational German brewery combining beer production with destination hospitality.
• Weltenburger Klosterbrauerei: Germany's oldest monastery brewery, operating a destination site with brewery tours, restaurant, and event hosting. Comparable as a heritage German brewery leveraging on-site experience and regional identity.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hopfenmuseum
• Instagraminstagram.com/hopfengut_no_20
• LinkedInlinkedin.com/company/hopfengut-no20-tettnang

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopfengut No20