Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events
Hop Heads Hospitality and Events operates the Franksville Craft Beer Garden, a seasonal (May-October) outdoor craft beer venue inside Franksville Memorial Park in Racine County, WI, serving rotating Wisconsin craft beers, cider, wine, and rotating food trucks to local families, craft beer enthusiasts, and private event hosts.
- Company typePrivate
- Founded2018
- HeadquartersFranksville, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events does
Hop Heads Hospitality and Events is a privately held, bootstrapped hospitality company founded in January 2018 by husband-and-wife team Ken and Molly Michel. Operating under the DBA "Franksville Craft Beer Garden (FCBG)," the company runs Racine County, Wisconsin's first and only permanent craft beer garden, located inside Franksville Memorial Park at 9614 Northwestern Ave., Franksville, WI 53126. The business is family-owned with no institutional investment, no parent company, and no subsidiaries; firmographic data lists approximately 5 employees centered on the two founders.
The flagship asset is the seasonal outdoor beer garden, which opened in Spring 2018 and operates from mid-May through October (weather permitting). It features a rotating selection of 16-27 Wisconsin craft beers on tap, plus cider, wine, sangria, hard seltzers, non-alcoholic beers, root beer, soda, water, and snacks (popcorn and candy). Food service is provided by a resident food truck (Das Brat) and a daily rotation of local food trucks, with carry-in food permitted but carry-in alcohol prohibited. The venue includes a playground, sandbox, green space, and yard games, and hosts a free live music series on Fridays and Saturdays. The company's beer list is published on the Untappd app.
The revenue model is fully direct-to-consumer and transaction-based across three streams: on-site beverage and snack sales, food truck vendor fees (space rental or percentage of sales), and private event table reservations for birthdays, corporate outings, graduations, and similar gatherings (24-hour advance booking via Google Forms). There is no proprietary technology platform, no app, no API, and no disclosed pricing. Go-to-market is community-led and local, relying on Facebook, an email newsletter, the company website, and word-of-mouth. The operation has accumulated "dozens of awards" for its beer list, live music series, and customer service.
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events firmographics
Firmographics- Name
- Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events
- Legal name
- Hop Heads Hospitality and Events
- Website
- https://hopheadscraftbeer.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Hop Heads Hospitality and Events operates the Franksville Craft Beer Garden, a seasonal (May-October) outdoor craft beer venue inside Franksville Memorial Park in Racine County, WI, serving rotating Wisconsin craft beers, cider, wine, and rotating food trucks to local families, craft beer enthusiasts, and private event hosts.
- Ownership category
- akta.pro rank
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events industry classification
Industry- Product category
- Craft Beer Garden Hospitality
- NAICS
- Drinking Places (Alcoholic Beverages) (722410)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Craft Beer Bars & Taprooms (THAFAEAG)
- akta.pro secondary industries
- Brewpubs & Taprooms (On-site Beer Service) (THAFALAA), Pubs & Gastropubs (CRANACAB)
Keywords
Where Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events is headquartered
LocationHeadquarters
- HQ city
- Franksville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales
Revenue model
- Beer and Beverage Sales: On-site retail sales of craft beer, cider, wine, sangria, hard seltzers, non-alcoholic beers, root beer, and beverages. Rotating selection of 16-27 Wisconsin craft beers on tap.
- Food Truck Vendor Fees: Rotating food trucks operate on-site with a resident food truck (Das Brat) and daily rotation of local food trucks. The venue likely charges vendors for space or takes a percentage of sales.
- Private Event Reservations: Table reservations for private events including birthdays, retirements, corporate outings, and graduations. Tables must be reserved 24 hours in advance.
- Snack Sales: On-site sales of snacks including popcorn and candy for patrons.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events product offering
Product offeringCore offering
Franksville Craft Beer Garden is a seasonal outdoor craft beer garden located inside Franksville Memorial Park in Racine County, WI, serving a rotating selection of 16-27 Wisconsin craft beers on tap alongside cider, wine, sangria, hard seltzers, and non-alcoholic beverages. The venue hosts rotating local food trucks and a resident food truck (Das Brat), an award-winning free live music series on Fridays and Saturdays, and accepts table reservations for private events. Parent company Hop Heads Hospitality and Events specializes in creating, operating, and marketing craft beer related projects.
Product overview
Hop Heads Hospitality and Events operates primarily as a craft beer hospitality company with two main offerings: (1) the Franksville Craft Beer Garden (FCBG) - a seasonal outdoor venue opened in Spring 2018 featuring 16-27 rotating Wisconsin craft beers, cider, wine, hard seltzers, food trucks, playgrounds, and live music; and (2) event hosting services for private gatherings. The FCBG is the company's flagship project, operating May through October in Racine County's first permanent craft beer garden. Additional offerings include a free live music series on Fridays and Saturdays.
Differentiator
Problem solved
Functional benefit
Products and services
- Franksville Craft Beer Garden (FCBG) A seasonal outdoor craft beer garden in Franksville Memorial Park, Racine County, WI. Open mid-May through October (weather permitting in October), Thursday-Sunday, serving 16-27 rotating Wisconsin craft beers on tap alongside cider, wine, sangria, hard seltzers, and non-alcoholic beverages. Family-friendly amenities include a playground, sandbox, and yard games, with rotating local food trucks plus a resident Das Brat food truck.
- Private Event Table Reservations Reserved table service for private events at the FCBG including birthdays, retirements, corporate outings, graduations, and family/friend gatherings. Tables must be reserved at least 24 hours in advance via an online reservation form.
Companies that use Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events
Customer profileSegments4 records
Ideal customer profiles4 records
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights3 records
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events competitors and assessment
Company assessmentBroad incumbents
- HopCat: Multi-location craft beer bar and restaurant chain across the Midwest with extensive tap lists and food service. Comparable as a craft-beer-focused on-premise operator, though at much larger scale and with a permanent indoor footprint.
- Yard House: National chain restaurant/bar with large rotating craft beer selection and full food service. Comparable as a high-tap-count craft beer on-premise operator, though much larger scale and indoor/full-service kitchen.
Direct peers
- Lakefront Brewery: Iconic Milwaukee craft brewery operating a beer hall with rotating taps, live music, and food service. Comparable Wisconsin craft beer on-premise experience with strong community/event orientation.
- Third Space Brewing: Milwaukee-based craft brewery with a large indoor/outdoor beer garden and family-friendly programming. Closest direct peer: same Wisconsin craft beer market, similar on-site taproom/beer-garden experience with food trucks and community events.
- Good City Brewing: Milwaukee craft brewery with taproom and outdoor beer garden serving rotating craft beers with food and event programming. Direct regional peer in the Wisconsin craft beer on-premise space.
- Indeed Brewing: Minneapolis craft brewery with taproom and outdoor space, regular live music, and community events. Comparable regional craft beer taproom/beer garden model with similar programming approach.
- The Hop Garden: Minnesota-based outdoor craft beer garden concept serving rotating local craft beers with food trucks, live music, and family-friendly amenities. Closest format match to FCBG's outdoor community beer garden model.
Regional players
- New Glarus Brewing: Wisconsin craft brewery famous for regional distribution and Hilltop tasting room. Comparable as a Wisconsin craft beer brand with taproom visitation, though at significantly larger production scale.
- Central Waters Brewing: Amherst, Wisconsin craft brewery with taproom offerings. Comparable as a Wisconsin craft beer producer with on-premise consumption, though focused more on production than a beer-garden format.
- Lake Geneva Brewing Company: Southeast Wisconsin craft brewery with taproom in the Lake Geneva tourism market. Comparable as a Wisconsin craft beer on-premise venue, though catering more to a tourist demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events social profiles
Digital presenceFranksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events financial estimates
Financial estimateRevenue estimate
Valuation estimate
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events leadership team
Management profileNumber of profiles
Profiles2 records
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events
What does Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events do?
Franksville Craft Beer Garden is a seasonal outdoor craft beer garden located inside Franksville Memorial Park in Racine County, WI, serving a rotating selection of 16-27 Wisconsin craft beers on tap alongside cider, wine, sangria, hard seltzers, and non-alcoholic beverages. The venue hosts rotating local food trucks and a resident food truck (Das Brat), an award-winning free live music series on Fridays and Saturdays, and accepts table reservations for private events. Parent company Hop Heads Hospitality and Events specializes in creating, operating, and marketing craft beer related projects.
Is Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events a public or private company?
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events founded?
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events was founded in 2018. It employs 1 to 10 people.
Where is Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events based?
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events is headquartered in Franksville, United States, in the North America region.
How does Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events make money?
Four revenue lines are on record. Beer and Beverage Sales are the primary driver. The others are food Truck Vendor Fees, private Event Reservations and snack Sales.
Who are Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events's main competitors?
Broad incumbents on record are HopCat and Yard House. Direct peers are Lakefront Brewery, Third Space Brewing, Good City Brewing, Indeed Brewing and The Hop Garden. Regional players are New Glarus Brewing, Central Waters Brewing and Lake Geneva Brewing Company.
Does Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events have an API?
No public API is recorded for Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events.
What industry is Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events in?
Franksville Craft Beer Garden (FCBG) / Hop Heads Hospitality & Events's product category is Craft Beer Garden Hospitality. Its primary akta.pro industry code is THAFAEAG, Craft Beer Bars & Taprooms, with a secondary code of THAFALAA, Brewpubs & Taprooms (On-site Beer Service). Its NAICS code is 722410 and its SIC code is 5810.