What Hoppmann Autowelt does

Hoppmann Autowelt is a foundation-owned automotive retail and mobility services group headquartered in Siegen, Germany, operating 11 locations across North Rhine-Westphalia and Hesse with approximately 74 employees plus retained staff from recent acquisitions. The group has been wholly owned by the Hoppmann Stiftung 'Demokratie im Alltag' since 1974, making it one of the longest continuously operating family foundations in German automotive retail with a 90-year history dating to 1936. Its operations are structured across multiple wholly-owned subsidiaries: Hoppmann Autohaus GmbH (Stellantis brands), Hoppmann Automobil GmbH (VW Group brands), Hoppmann Future GmbH (e-bikes, photovoltaics, electrical engineering via Stötzel), and a jointly controlled Hoppmann & Schneider GmbH (SEAT/CUPRA joint venture with Autohaus Walter Schneider).

The company operates a multi-brand automotive retail platform offering 15+ brands including Volkswagen, Audi, Hyundai, Opel, Fiat, Abarth, Leapmotor, Seat, Cupra, VW Nutzfahrzeuge, and motorhome brands Dethleffs, Crosscamp, and Sunlight, plus adjacent services including e-bike retail (e-motion), photovoltaic and EV charging installation (Stötzel), parts distribution (Distrigo), TÜV inspection, bodywork (Thielmann/Identica), vehicle rental (Hoppmann Flex/VW FS Rent-a-Car), and fleet/business customer services. Recent strategic activity includes two acquisitions (Autohaus Cavallaro October 2023, Stötzel Elektrotechnik January 2024), the Leapmotor EV partnership (December 2024), and the Hoppmann & Schneider SEAT/CUPRA joint venture (2025).

Revenue is generated through new and used vehicle sales (multi-brand pricing from €89-€319/month leasing, 0% financing on Leapmotor), workshop service and parts, motorhome sales/rental, e-bike leasing, PV installations, and fleet management contracts. Distribution is overwhelmingly physical (11 owned locations plus Hoppmann & Schneider JV sites) supplemented by an online vehicle search platform, online TÜV booking, and an AI-powered phone assistant ('Carla') deployed in 2024 for 24/7 customer support. The customer base is primarily individual retail consumers across a regional footprint, with a secondary fleet/business customer segment served through dedicated account managers and the Opel Professional Center.

Name

Hoppmann Autowelt

Legal name

Martin Hoppmann GmbH

Website

https://hoppmann-autowelt.de

Company type

Private

Founded year

1936

Operating status

Operating

Headcount range

51–100 employees

Short description

Hoppmann Autowelt is a foundation-owned multi-brand automotive dealership and mobility services group operating 11 locations across NRW and Hessen, Germany, offering 15+ vehicle brands, workshop service, motorhomes, e-bikes, and PV/EV charging infrastructure.

Ownership category

akta.pro rank

Product category

Automotive Retail and Services

NAICS

Motor Vehicle and Parts Dealers (441), Automotive Parts and Accessories Retailers (44133), Tire and Tube Merchant Wholesalers (423130), Used Car Dealers (44112)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)

akta.pro secondary industries

Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD), Bike Parts & Components Retail (CRAMAHAB)

Keywords

• Automotive retail
• Multi-brand dealership
• Vehicle service and repair
• Commercial fleet sales
• Recreational vehicle dealership

Headquarters

HQ city

Siegen

HQ country

Germany

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new vehicles across 15+ brands including VW, Audi, Opel, Hyundai, Fiat, Abarth, Leapmotor, Seat, Cupra, Dethleffs. Includes manufacturer dealer agreements.
2. Used Vehicle Sales: Sale of used vehicles, demo vehicles, and stock deals through Hoppmann Deals platform
3. Vehicle Service and Repair: Full-service automotive workshop including inspection, maintenance, accident repair, TUV testing, and brand-specific service agreements
4. Parts and Accessories Sales: Distrigo parts and accessories sales through Hoppmann Teilewelt supporting 20+ vehicle brands
5. Camping World: Sales and rental of motorhomes and caravans including Dethleffs, Crosscamp, Sunlight brands. Full service and insurance offerings
6. Photovoltaic and Electrical Services: Through Stötzel Elektrotechnik subsidiary: PV installations, electrical installations, network technology, and EV charging infrastructure
7. E-Bike Sales and Service: e-motion e-Bike world in Dillenburg offering sales, rental, leasing, and service of electric bicycles
8. Fleet/Business Customer Services: Dedicated services for large and commercial customers including special conditions and dedicated account management

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Hoppmann Autowelt is a multi-brand automotive retail group operating 11 dealership locations across North Rhine-Westphalia and Hessen in Germany. The company sells new and used vehicles across 15+ brands (VW, Audi, Hyundai, Opel, Fiat, Abarth, Leapmotor, Seat, Cupra, VW Nutzfahrzeuge, Dethleffs, Crosscamp, Sunlight) and provides comprehensive after-sales services including workshop repairs, parts distribution, TÜV inspections, bodywork and accident repair, plus adjacent mobility offerings such as motorhomes, e-bikes, and photovoltaic installations.

Product overview

Hoppmann Autowelt is a multi-location automobile dealership and mobility services group operating 11 locations across North Rhine-Westphalia and Hesse, Germany. The company operates as a foundation-owned enterprise (Hoppmann Stiftung 'Demokratie im Alltag' since 1974) offering a unified automotive retail and service platform with 15+ vehicle brands. The core offering combines new and used vehicle sales across multiple marques (Volkswagen, Audi, Hyundai, Opel, Fiat/Abarth, Leapmotor, Seat/Cupra, VW Nutzfahrzeuge, Dethleffs/Crosscamp/Sunlight motorhomes) with comprehensive after-sales services including workshop maintenance, parts distribution (Distrigo), TÜV inspections, and bodywork repairs. Adjacent verticals include e-bike sales (e-motion), photovoltaic/electrical services (Stötzel), and fleet/corporate services, creating a 360-degree mobility ecosystem spanning personal transportation, commercial vehicles, recreational vehicles, and sustainable energy solutions.

Differentiator

Problem solved

Functional benefit

Brands

• Hoppmann Deals: Lagerwagen mit hohem Preisvorteil - stock cars with high price advantage
• Hoppmann Flex
• Stötzel Elektrotechnik
• e-motion
• Hoppmann & Schneider

Products and services

• New Vehicle Sales

Quantifiable outcome

• Volkswagen Excellence Cup award - among best VW partners in Germany

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and supporting.

• Hoppmann & Schneider GmbH (Joint Venture)coreStrategic or Co-development Partner · 1 January 2025Joint venture between Hoppmann Group and Autohaus Walter Schneider for SEAT and CUPRA distribution and service at Dillenburg and Erndtebrück locations. Combines strengths of both dealerships under unified brand with experienced leadership.
• Stötzel Elektrotechnik GmbHcoreStrategic or Co-development Partner · 1 January 2024Acquisition of electrical engineering company in Wilnsdorf, adding PV installations, electrical work, network technology, and EV charging infrastructure to Hoppmann portfolio. 10 employees retained.
• Autohaus CavallarocoreStrategic or Co-development Partner · 1 October 2023Acquisition of authorized Opel dealer Cavallaro in Attendorn. All 10 employees retained, Vincenzo Cavallaro continues as branch manager. Strengthens presence in Sauerland region.
• DistrigocoreTechnology or IntegrationOfficial Distrigo parts and accessories supplier supporting 20+ vehicle brands. Hoppmann Teilewelt operates as Distrigo support point.
• Thielmann Karosserie & Lack (Identica)supportingChannel Partner/ Reseller/ DistributorBody and paint services at Siegen-Martinshardt location. Part of Identica international network for professional accident repair.
• e-motion e-Bike WeltsupportingChannel Partner/ Reseller/ DistributorE-bike sales, rental, and service at Dillenburg location. Offers leading brands including Cannondale, Bianchi, Hercules with 0% financing and leasing options.
• TÜV HessensupportingTechnology or IntegrationModular inspection station operated at Siegen location for vehicle inspections and TÜV certifications.
• LeapmotorcoreChannel Partner/ Reseller/ DistributorOfficial distribution and service partner for Leapmotor electric vehicles since December 2024. Offers full range including T03, C10, B10, B05 models.

Scale indicators4 records

Recent moves9 records

Expansion highlights6 records

Emerging players

• Auto1 Group SE: German digital automotive marketplace for used vehicles. Represents the alternative digital-native model competing for the same used-vehicle demand that Hoppmann's 'Hoppmann Deals' and used car business serves.

Others

• AutoScout24 GmbH: Germany's largest online vehicle marketplace. Adjacent ecosystem participant that influences Hoppmann's online vehicle search funnel and serves as a digital lead source for the dealership.
• mobile.de GmbH: Germany's leading online vehicle marketplace owned by Adevinta. Functions as a key customer-acquisition channel for Hoppmann's new and used vehicle inventory alongside its own website.

Broad incumbents

• Hedin Mobility Group: European multi-brand automotive retailer with growing German presence. Larger and more diversified footprint than Hoppmann, operating across multiple European countries with a similar multi-brand model.
• Inchcape plc: Global multi-brand automotive distributor and retailer. Strategically comparable as a multi-brand retail operator, though significantly larger and more geographically diverse.

Direct peers

• Hahn Gruppe: German multi-brand automotive dealer group operating franchised dealerships across multiple brands. Direct structural peer with similar revenue mix of new vehicles, used vehicles, and service.
• AVAG Holding SE: One of Germany's largest multi-brand automotive dealer groups operating across multiple regions with similar VW, Audi, and Stellantis brand representation. Directly comparable in scale, multi-brand structure, and full-service retail-plus-workshop model.
• Moll Group: German multi-brand automotive dealer group with VW, Audi, and other major brand dealerships. Comparable scale and multi-location, multi-brand retail model.
• Beresa GmbH: German multi-brand automotive dealer group operating as part of Emil Frey. Comparable multi-brand, multi-location retail and service model with similar OEM partnerships.
• Senger Gruppe: German multi-brand automotive dealer group with deep VW Group, Mercedes-Benz, and other franchise relationships. Comparable full-service retail, service, and parts model across multiple German locations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCpoalFzCr5KoJphIfPs5-Cg
• Facebookfacebook.com/Hoppmann.Autowelt.GmbH
• LinkedInlinkedin.com/company/hoppmann-autohaus-gmbh
• Instagraminstagram.com/hoppmann.autowelt
• TikToktiktok.com/@hoppmann.autowelt
• Pinterestde.pinterest.com/hoppmannautowelt

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hoppmann Autowelt