HOPSCOTCH Cinéma

What HOPSCOTCH Cinéma does

HOPSCOTCH Cinéma is a Paris-based cinema marketing and events agency that operates as a subsidiary of HOPSCOTCH Groupe under the legal entity Le Public Système Cinéma. The firm employs approximately 16 people and serves as a specialized intermediary between film distributors, festival organizers, and brand sponsors across the French and international cinema ecosystem. Its work spans festival creation and management, press relations for film releases, and strategic cinema consulting for luxury and financial brands.

The company delivers three integrated service lines. First, festival creation and organization: it manages three signature properties — the Festival du Cinéma Américain de Deauville (since 1974/1975), the Festival International du Film Fantastique de Gérardmer (since 1993), and Reims Polar (launched digitally in 2021 and physically in 2022). Second, press relations for roughly 30 films per year, including coverage of Cannes, Berlin, and Venice. Third, strategic cinema consulting and brand activations, leveraging the festival circuit as a platform for luxury and financial clients. Underlying technical infrastructure is light: digital editions of Gérardmer were delivered in 2021 via the Festival Scope and Shift72 virtual screening platforms, and email marketing is operated through Brevo.

Revenue is generated through three project-based mechanisms: long-tenure festival management contracts with organizing associations and municipal stakeholders; episodic press relations retainers and project fees from distributors; and consulting/activation fees from brand clients. Named enterprise clients include major French distributors (Pathé, Gaumont, SND, Universal, ARP Sélection, Bac Films) and brand partners (Chanel, Balenciaga, BNP Paribas, Société Générale Private Banking, Air France). The business model is anchored by multi-decade recurring festival mandates, layered with episodic film PR and high-margin brand activations.

Name

HOPSCOTCH Cinéma

Legal name

Le Public Système Cinema

Website

https://hopscotchcinema.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HOPSCOTCH Cinéma is a Paris-based cinema marketing and events agency that creates and manages film festivals, provides press relations for film distributors, and runs strategic cinema consulting for luxury and financial brand clients.

Ownership category

akta.pro rank

Product category

Film Festival Management and Cinema Public Relations

NAICS

Advertising Agencies (54181), Media Representatives (541840)

SIC

Services-Allied To Motion Picture Production (7819), Services-Allied To Motion Picture Distribution (7829)

akta.pro primary industry

Corporate Conferences & Sales Kickoffs (MPAGAGAC)

akta.pro secondary industry

Experiential Logistics & Tour Management (Roadshows) (MPAAAGAK)

Keywords

• Film festival management
• Cinema press relations
• Public relations consulting
• Film distribution marketing
• Festival creation services

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Festival Creation and Management: Full-service festival organization including artistic direction, programming, production, scenography, communication, partnership development, and press relations for film festivals across France.
2. Press Relations Services: PR services for films supporting approximately 30 film releases per year in France, covering theatrical releases, festival selections, and promotional campaigns.
3. Strategic Cinema Consulting: Brand positioning and communication strategy consulting for companies wanting to establish presence in cinema and image domains, including event creation during Cannes Film Festival.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

HOPSCOTCH Cinéma is a French cinema marketing and events agency that creates and organises turnkey film festivals (artistic direction, programming, scenography, production, communication, partnerships), delivers press relations services supporting roughly 30 film releases per year for theatrical and festival distribution, and provides strategic consulting for brands seeking to establish positioning in the cinema and image sector. Its core offerings are organised under three service lines — Festival Creation and Organisation, Press Relations, and Public Relations & Cinema Consulting.

Product overview

HOPSCOTCH Cinéma is a French cinema marketing and events agency offering three interconnected service lines: (1) Festival Creation and Organization — delivering turnkey film festivals with artistic direction, programming, logistics, and communications; (2) Press Relations — supporting around 30 films annually for national releases and festival presentations; and (3) Public Relations and Strategic Cinema Consulting — advising brands on cinema industry positioning and communication strategies. The company operates as a subsidiary of Le Public Système Cinéma and manages three major recurring festivals: the Festival du Cinéma Américain de Deauville, the Festival International du Film Fantastique de Gérardmer, and Reims Polar (International Crime Film Festival), plus press services for Cannes Film Festival.

Differentiator

Problem solved

Functional benefit

Products and services

• Création et Organisation de Festivals
• Relations Presse
• Relations Publiques et Conseil en Cinéma
• Festival du Cinéma Américain de Deauville
• Festival International du Film Fantastique de Gérardmer
• Reims Polar - Festival International du Film Policier
• Festival de Cannes - Accompagnement Relations Presse

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• Air FranceminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• BarriereminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• BalenciagaminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• BNP ParibasminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• ChanelminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• Crédit AgricoleminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• EiffageminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• Fondation Louis RoederercoreGTM or Marketing PartnerMajor festival sponsor - awards the 'Prix Fondation Louis Roederer de la Révélation' at Deauville festival and 'Prix Fondation Louis Roederer de la Mise en scène'
• JC DecauxminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• MastercardminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• Société GénéraleminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• UGCminorGTM or Marketing PartnerSponsor/trusted partner listed on the HOPSCOTCH Cinéma website as part of their network of companies that trust their services
• Société Générale Private BankingminorGTM or Marketing PartnerCreated 'Société Générale Private Banking' event during Cannes Film Festival for brand clients
• NestléminorGTM or Marketing PartnerBrand collaboration partner during Cannes Film Festival events
• BMWminorGTM or Marketing PartnerBrand collaboration partner during Cannes Film Festival events

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Unifrance: French association promoting French cinema internationally. Highly comparable mission around film promotion, festival coordination, and press relations — operates in the same French cinema ecosystem HOPSCOTCH serves.
• Le Pacte: French independent film distribution company. Comparable customer base to HOPSCOTCH's distributor clients and operates within the same press/festival activation ecosystem.
• Memento Films: French independent film distribution and international sales company. Functions in the same theatrical distribution and festival circuit that HOPSCOTCH serves with PR and event services.
• Festival de Cannes: Organizing body of the world's most prestigious film festival. HOPSCOTCH Cinéma provides press services at Cannes and creates brand activations during the festival, making the festival organization a direct operational peer.
• Diaphana: French independent film distribution company. Part of the same French theatrical distribution ecosystem that HOPSCOTCH Cinéma supports with press relations and festival coordination.
• Wild Bunch: Major French film sales, distribution, and production company. Operates in the same French cinema distribution ecosystem HOPSCOTCH supports with press and festival services.

Broad incumbents

• Publicis Live: Global experiential and live events agency within the Publicis group. Comparable in delivering event and experiential campaigns for brands, including at major cultural moments, though operating at significantly larger scale across many sectors beyond cinema.
• Studiocanal: Major European film distribution and production subsidiary of Vivendi. A larger incumbent in French and European film distribution that HOPSCOTCH serves as a press/PR partner while also representing a broader-portfolio competitor for similar work.
• Havas Paris: Large French advertising, communications, and events agency. Competes with HOPSCOTCH for brand activation and event-marketing budgets, but as part of a much broader service portfolio rather than a cinema specialist.
• Pathé Films: Major French film production and distribution company, and a current HOPSCOTCH client. Operates a much broader portfolio across production, distribution, and exhibition but overlaps with HOPSCOTCH on press and festival support work.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/HopscotchCine
• LinkedInlinkedin.com/company/hopscotch-cinema
• Instagraminstagram.com/hopscotchcinema

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOPSCOTCH Cinéma