Dajar HoReCa

What Dajar HoReCa does

Dajar HoReCa is the B2B e-commerce platform operated by DAJAR sp. z o.o., a privately held Polish limited liability company headquartered in Koszalin, Poland, with its main office and showroom in Ożarów Mazowiecki. The company serves the HoReCa sector — hotels, restaurants, catering companies, and serviced apartments — by distributing professional-grade tableware, kitchen equipment, bar supplies, buffet systems, furniture, and housekeeping items from a curated portfolio of 42+ international brands including Churchill, Arcoroc, Cambro, Villeroy & Boch, Bauscher, Chef&Sommelier, and Degrenne Paris, alongside its own Ambition Professional and Ambition Hotel&Restaurant sub-brands. The catalog comprises 12,492+ SKUs across categories such as porcelain (3,990 items), glassware (851), cutlery (1,068), cookware, refrigeration, heating, gastronorm containers, and outdoor furniture.

The underlying technology is the Asseco Business Solutions e-Commerce Enterprise platform, which powers online catalog browsing, real-time inventory visibility, and B2B order processing in Polish, English, and Slovak with PLN and EUR pricing. Dajar's go-to-market combines a digital ordering channel (horeca.dajar.com) with a physical showroom network of six locations across Poland and two international showrooms in Romania and Hungary, supported by a field sales organization of regional managers, customer advisors, and dedicated Key Account Managers for enterprise clients. Revenue mechanics are straightforward wholesale distribution: unit-level net and gross pricing per piece or set, no subscription or SaaS layer, with 23% Polish VAT applied. The company generates revenue across five primary product streams — tableware, kitchen equipment, bar supplies, furniture, and buffet equipment — targeting four primary customer segments: hotels, restaurants, catering companies, and apartment rental services.

Name

Dajar HoReCa

Legal name

DAJAR sp. z o.o.

Website

https://horeca.dajar.pl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Dajar HoReCa is a Polish B2B e-commerce distributor serving hotels, restaurants, and catering businesses across Poland, Romania, and Hungary with 12,500+ professional-grade tableware, kitchen, and bar products from 42+ international brands, supported by eight showrooms and a field sales team.

Ownership category

akta.pro rank

Product category

HoReCa Equipment Distribution

akta.pro primary industry

Office Supplies, IT & Workplace Procurement Marketplaces (CRAFAHAF)

Keywords

• Professional tableware
• Commercial kitchen equipment
• Hotel restaurant supplies
• Catering equipment
• Bar supplies

Headquarters

HQ city

Ozarow Mazowiecki

HQ country

Poland

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales - Tableware: Sale of professional tableware including porcelain, glass, cutlery, serving dishes, napkins, and mills for HoReCa establishments.
2. Product Sales - Kitchen Equipment: Sale of professional kitchen equipment including cookware, pots, pans, ovens, refrigeration units, heating equipment, gastronomic containers, and kitchen accessories.
3. Product Sales - Bar Supplies: Sale of bar equipment including blenders, ice makers, shakers, bar accessories, trays, coolers, and glassware for professional bars.
4. Product Sales - Furniture: Sale of catering furniture including outdoor furniture, parasols, textiles, and housekeeping supplies.
5. Product Sales - Buffet Equipment: Sale of buffet equipment including warmers, buffet systems, dispensers, and serving accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Dajar HoReCa operates a B2B e-commerce platform and distribution business supplying professional HoReCa equipment to hotels, restaurants, and catering businesses. The company distributes a catalog of 12,400+ products across tableware, kitchen equipment, bar supplies, buffet systems, furniture, housekeeping, and catering transport from 42+ international brands including AMBITION, ARCOROC, CAMBRO, CHURCHILL, and VILLEROY&BOCH. Sales are supported by six Polish showrooms plus international locations in Romania and Hungary, and a regional field sales force with dedicated Key Account Managers.

Product overview

Dajar HoReCa operates a B2B e-commerce platform serving the Polish and Central European hospitality market (Hotels, Restaurants, Catering). The platform offers a comprehensive catalog of professional tableware, kitchen equipment, bar supplies, and catering transport solutions from multiple international brands. The product portfolio is organized into major categories including Porcelain, Glassware, Cutlery, Servingware, Cookware, Heating Equipment, Gastronorm Containers, Bar Equipment, Buffet Systems, and Outdoor Furniture. Key brands include AMBITION PROFESSIONAL, CHURCHILL, ARCOROC, CHEF&SOMMELIER, CAMBRO, APS, CONTACTO, BAUSCHER, VILLEROY&BOCH, and DEGRENNE PARIS. The company also offers a specialized 'Oferta apartamentowa' (Apartment Collection) for serviced apartments. The platform supports Polish, English, and Slovak languages with pricing in PLN and EUR, and features showrooms across major Polish cities. The site is powered by Asseco Business Solutions e-Commerce Enterprise platform.

Differentiator

Problem solved

Functional benefit

Brands

• AMBITION: Tableware and kitchenware brand offering porcelain, glassware, cutlery, and cooking accessories.
• AMBITION PROFESSIONAL
• AMBITION HOTEL&RESTAURANT
• HoReCa SHOWROOM

Products and services

• Table Art (Sztuka stołu) Comprehensive tableware category encompassing porcelain (3,990 products), glassware (851), cutlery (1,068), servingware (751), napkins, mills, and related table accessories for professional dining service in hotels and restaurants.
• Kitchen Equipment (Kuchnia) Professional kitchen equipment category with 2,311 products including cookware (pots, pans, 261 items), ovens, refrigeration units, heating equipment, gastronorm containers, shelving, kitchen accessories, and waste disposal.
• Bar Supplies (Bar) Professional bar equipment including blenders, ice makers, Tiki cups, bar glassware, display cases, shakers, bar measures, strainers, muddlers, pourers, openers, juicers, coolers, bar spoons, ice accessories, bar mats, and complete bartender sets.
• Buffet Systems (Bufet) Modular buffet display and serving systems including warmers, buffet systems, dispensers, buffet trays and dishes, serving cutlery, bread service items, fingerfood displays, and related accessories for self-service catering operations.
• Catering Transport (Catering) Food transport solutions including Hotboxy (insulated heat retention containers) and Thermoboxy (thermal transport boxes) for maintaining hot and cold food temperature during catering delivery and off-site service.
• Furniture (Meble) Catering and hospitality furniture including catering furniture, loungers, outdoor furniture, parasols, and textiles for hotel and restaurant terrace use.
• Housekeeping Supplies Housekeeping and cleaning supplies for hotel operations including cleaning materials and maintenance items.
• Room Service Equipment In-room dining equipment including carts, trays, covers, hotboxes, and service accessories for hotel room service operations.
• Apartment Collection (Oferta apartamentowa) Curated tableware and kitchen equipment package designed for serviced apartments and boutique accommodations, featuring coordinated designs across porcelain, glassware, cutlery, cookware, and meal preparation items.
• AMBITION PROFESSIONAL Line Professional-grade hospitality tableware and kitchen accessories from the AMBITION PROFESSIONAL line, designed for intensive commercial use in hotels and restaurants.
• Chef&Sommelier and ARCOROC 2026 Premieres 2026 collection premieres from Chef&Sommelier and ARCOROC brands, featuring updated tableware and glassware lines for the professional hospitality market.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Asseco Business Solutions S.A.coreTechnology or IntegrationTechnology provider powering the e-Commerce Enterprise platform used by Dajar HoReCa. Provides the B2B e-commerce infrastructure enabling online catalog browsing, inventory management, and order processing.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Roller Grill: French manufacturer of professional cooking, holding and display equipment for the HoReCa sector. Comparable as a branded supplier of kitchen and buffet equipment whose products overlap with Dajar's kitchen and buffet categories.
• Hendi: Dutch-headquartered global HoReCa equipment manufacturer and distributor with own-brand catalog across kitchen, bar and buffet. Comparable as a multi-category HoReCa supplier with branded portfolio, but operates at much larger international scale.
• Fagor Professional: Spanish manufacturer and distributor of professional catering, kitchen and laundry equipment sold across Europe. Comparable as a broad-line HoReCa equipment supplier with overlapping categories in cooking, holding and buffet.
• Maxima Kitchen Equipment: Dutch manufacturer and distributor of commercial kitchen and HoReCa equipment sold globally. Comparable as a broad-line HoReCa equipment supplier with overlapping categories in cooking, holding and buffet equipment.
• Convotherm (Welbilt): German manufacturer of combi ovens and professional cooking equipment serving global HoReCa operators. Comparable as a branded HoReCa kitchen equipment vendor whose products Dajar distributes through its kitchen category.
• Bartscher: German manufacturer and distributor of professional kitchen and buffet equipment for HoReCa, sold across Europe. Comparable as a supplier of branded HoReCa equipment that Dajar HoReCa distributes alongside, with overlapping product overlap in kitchen/buffet categories.

Regional players

• RM Gastro: Czech-Slovak HoReCa equipment wholesaler with broad multi-brand portfolio of kitchen and tableware products. Comparable as a regional multi-brand distributor; different geography but similar product mix and customer verticals.

Direct peers

• GastroProdukt: Polish online B2B HoReCa equipment and tableware retailer with nationwide delivery. Comparable as a multi-brand catalog distributor serving the same Polish HoReCa customer base via e-commerce.
• Tom-Gastro: Polish wholesaler of professional gastronomic equipment, kitchenware and HoReCa supplies. Directly comparable as a domestic multi-brand distributor targeting the same Polish hotel and restaurant segments.
• Stalgast: Polish B2B wholesaler of professional HoReCa equipment, tableware and kitchen supplies, headquartered in Pruszków. Directly comparable as a multi-brand HoReCa distributor serving Polish hotels, restaurants and catering operators.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dajar-horeca

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dajar HoReCa