HORMOLAB

What HORMOLAB does

HORMOLAB, legally Laboratorio Hormonal de Nariño S.A.S. (NIT 900.334.303-5), is a private clinical diagnostic laboratory headquartered at Carrera 36 # 19 - 94, Palermo, Pasto, in the department of Nariño, Colombia. The company operates from a single physical site with an 11-person team and runs under an ISO 9001:2015 (ICONTEC) and IQNET-certified Quality Management System, with INVIMA Good Clinical Practice certification enabling it to serve as the certified laboratory for clinical research centers. It is supervised by SuperSalud Colombia.

HORMOLAB delivers a unified portfolio of clinical laboratory diagnostic services spanning hormone analysis, parasitology, microbiology, special hematology, molecular diagnostics, genetic testing, DNA-based paternity testing (Dúo and Trío configurations), and prenatal sex determination from maternal blood at week 9 of gestation. Tests are conducted on-site using advanced laboratory instrumentation under strict quality protocols; paternity results meet the 99.99% probability threshold required by Colombian Law 721 of 2001, and results are delivered the same day. A home sample collection service extends reach to patients unable to visit the Palermo facility.

The business model is primarily direct-to-consumer (DTC), with patients accessing services through walk-in visits or home collection and paying on a per-test basis; pricing is quote-based rather than publicly disclosed. A secondary channel exists through a convenio with Protegemos E.U. health insurance entity for affiliated members, and a tertiary channel supports clinical trial sample analysis for Centro de Investigación Fundación Cometa and Centro de Investigación Clínica Instituto Cancerológico de Nariño. Marketing relies on social media (Facebook, Instagram, TikTok, WhatsApp Business) plus phone outreach and a post-visit satisfaction survey.

Name

HORMOLAB

Legal name

Laboratorio Hormonal de Nariño S.A.S.

Website

https://hormolab.co

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

HORMOLAB is a private ISO 9001:2015 and INVIMA-certified clinical diagnostic laboratory in Pasto, Colombia, offering hormone, genetic, paternity, molecular, hematology, microbiology, and parasitology tests to walk-in consumers, home-visit patients, insurance affiliates, and clinical research sponsors in Nariño.

Ownership category

akta.pro rank

Product category

Clinical Laboratory Diagnostics

NAICS

Medical Laboratories (621511)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Genetic & Prenatal Testing Laboratories (HLAFAMAH)

akta.pro secondary industry

Prenatal, Newborn & Reproductive Diagnostics (NIPT, IVF/PGT, newborn screening) (HLAAALAJ)

Keywords

• Clinical laboratory diagnostics
• Paternity DNA testing
• Hormone analysis services
• Prenatal sex determination
• Home sample collection

Headquarters

HQ city

Pasto

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Clinical Laboratory Diagnostic Services: HORMOLAB generates revenue through the provision of clinical laboratory diagnostic tests including hormone analysis, genetic testing, paternity tests, molecular diagnostics, hematology, microbiology, and parasitology. Tests are performed at the laboratory's physical location and via home sample collection. Services are billed to patients directly and through health insurance affiliations with entities such as Protegemos E.U.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

HORMOLAB operates a clinical laboratory in Pasto, Colombia providing diagnostic testing services including hormone analysis, DNA-based paternity testing (Dúo and Trío), prenatal fetal sex determination via maternal blood, genetic testing, molecular diagnostics, special hematology, microbiology, and parasitology. The laboratory also offers a home sample collection service for patients unable to visit the facility, with same-day result delivery. Services are certified under ISO 9001:2015 (ICONTEC), IQNET, and INVIMA Good Clinical Practice standards.

Product overview

HORMOLAB (Laboratorio Hormonal de Nariño) is a clinical laboratory offering a unified portfolio of diagnostic testing services. The core offerings include specialized tests in hormones, parasitology, microbiology, special hematology, genetic testing, paternity testing (Dúo and Trío modalities), and molecular diagnostics, all performed with ISO 9001:2015 certified quality processes. An additional home sample collection service provides accessibility for patients unable to visit the facility. Results are delivered same-day with guaranteed precision using advanced technology and strict quality protocols.

Differentiator

Problem solved

Functional benefit

Products and services

• Prueba de Paternidad Dúo (Duo Paternity Test) DNA comparison test analyzing the genetic pattern of a child against the presumed father or mother to determine biological relationship, with legally regulated probability thresholds exceeding 99.99% per Colombian Law 721 of 2001.
• Prueba de Paternidad Trío (Trio Paternity Test) DNA test involving the child, presumed father, and biological mother, allowing exact calculation of genetic information contributed by the father with 99.99% probability when compatible and a minimum of 3 DNA markers excluded from 13 analyzed to determine non-paternity.
• Prueba de Sexo Fetal (Fetal Sex Determination) Fetal sex determination test using maternal blood sample from the 9th week of gestation, analyzing fetal DNA present in maternal blood. Applicable to singleton and monochorionic monoamniotic twin pregnancies; not recommended for bichorial biamniotic twin pregnancies.
• Pruebas de Hormonas (Hormone Testing) Specialized hormone testing services for diagnostic support, part of HORMOLAB's core specialty as a hormonal laboratory.
• Pruebas de Parasitología (Parasitology Testing) Parasitology testing services for identification of parasitic infections.
• Pruebas de Microbiología (Microbiology Testing) Microbiology testing services for identification of microorganisms.
• Hematología Especial (Special Hematology) Specialized hematology testing services for blood disorder diagnostics.
• Pruebas Genéticas (Genetic Testing) Genetic testing services including DNA analysis for hereditary conditions and relationship testing.
• Pruebas Moleculares (Molecular Testing) Molecular testing services using advanced molecular biology techniques for disease detection and diagnosis.
• Servicio a Domicilio (Home Sample Collection) Mobile sample collection service bringing specialized testing to patients' homes for those unable to visit the laboratory facility due to health conditions.

Quantifiable outcome

• Same-day test result delivery
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Protegemos E.U.coreChannel Partner/ Reseller/ DistributorHORMOLAB maintains a partnership agreement (convenio) with Protegemos E.U., a health insurance entity, to provide laboratory diagnostic services for the welfare of affiliated members. This partnership extends the laboratory's reach to patients covered under the Protegemos health plan.
• Centro de Investigación Fundación CometacoreStrategic or Co-development PartnerHORMOLAB serves as the certified clinical laboratory for Centro de Investigación Fundación Cometa, providing laboratory support services for clinical research trials conducted by this center. The partnership is backed by INVIMA Good Clinical Practice certification.
• Centro de Investigación Clínica Instituto Cancerológico de NariñocoreStrategic or Co-development PartnerHORMOLAB serves as the certified clinical laboratory for Instituto Cancerológico de Nariño's clinical research center, providing laboratory analysis services for cancer research clinical trials. The partnership is backed by INVIMA Good Clinical Practice certification.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• IDIME: IDIME is one of Colombia's largest diagnostic laboratory networks, serving EPS patients and offering a wide range of specialised tests including genetic and molecular diagnostics. It directly overlaps with HORMOLAB's test menu and insurance-affiliated patient base in Colombia.
• EasyDNA: EasyDNA is an international DNA testing provider offering paternity, relationship, and prenatal tests with home sample collection. HORMOLAB's prenatal sex determination and home phlebotomy services overlap with EasyDNA's consumer genetic testing catalogue.
• Identigen: Identigen is a Latin American identity and paternity testing laboratory operating across Spanish-speaking markets. It is directly comparable to HORMOLAB's paternity testing offering, leveraging DNA analysis for legally valid relationship testing.
• Synlab Colombia: Synlab is a major clinical laboratory chain operating across Colombia with a broad menu of routine and specialised diagnostics. It competes with HORMOLAB for outpatient, insurance, and reference-lab work in Colombia, sharing the direct-to-consumer phlebotomy model and ISO-style quality posture.
• DNA Diagnostics Center: DNA Diagnostics Center is a specialised paternity and relationship-testing laboratory with chain-of-custody testing for legal admissibility. Like HORMOLAB's Trio test, it operates under regulated probability thresholds and serves family-law and immigration cases.

Broad incumbents

• Quest Diagnostics: Quest Diagnostics is a global clinical laboratory giant operating across routine, esoteric, and genetic testing with extensive insurance contracts. It represents the incumbent scale competitor to which regional labs like HORMOLAB are benchmarked, especially in molecular and hormonal diagnostics.
• Eurofins: Eurofins is a global leader in clinical and bioanalytical testing with a sizeable footprint in Latin America. Its clinical diagnostics division competes with HORMOLAB on molecular, genetic, and microbiological testing menus for hospitals and clinical research clients.
• LabCorp: LabCorp operates a vast network of clinical and esoteric laboratories including specialty genetics through its Integrated Genetics unit. Its breadth and scale contrast with HORMOLAB's regional specialisation, but its services (paternity, NIPT, hormonal panels) directly overlap.

Emerging players

• Genetica: Genetica is a DTC-focused genetic testing laboratory emphasising consumer-friendly reports and at-home sample collection. It represents an emerging digital-first model of the kind of DNA and prenatal testing HORMOLAB offers in a regional offline setting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Hormolab.co
• Instagraminstagram.com/hormolab_co
• TikToktiktok.com/@hormolab.co
• LinkedInlinkedin.com/company/hormolab

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORMOLAB