HORNBACH CENTRALA SRL
HORNBACH CENTRALA SRL is the Romanian subsidiary of German DIY retailer HORNBACH Holding AG, operating an omnichannel home improvement and garden retail platform with four physical stores, e-commerce, mobile apps, and a PROFI B2B program serving individual DIY consumers and professional tradespeople.
- Company typePrivate
- Founded-
- HeadquartersDomnești, Ilfov, Romania
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What HORNBACH CENTRALA SRL does
HORNBACH CENTRALA SRL is the Romanian operating subsidiary of HORNBACH Holding AG, the German-listed DIY home improvement and garden retail group. The entity runs a unified omnichannel retail platform serving the Romanian market, combining four physical large-format stores (Domnesti/Militari, Berceni, Colentina, and Balotesti) with the hornbach.ro e-commerce storefront and native mobile apps across iOS, Android, and Huawei AppGallery. Stores feature a Drive-in service from 07:00 enabling bulk material pickup directly from vehicles.
The product offering spans 19 merchandising categories covering the full home improvement lifecycle: bathroom and sanitary, garden, construction materials, wood/windows/doors, flooring, tiles, hardware, paint and wallpaper, heating/AC/ventilation, interior decor, kitchen, electrical and lighting, tools and machinery, pet supplies, solar/photovoltaic systems, Christmas items, cleaning, HORECA equipment, and curated interior design style collections. The service layer includes gift cards, professional installation, custom cutting and framing, 90-day returns, waste collection, truck delivery, trailer rental, a PROFI B2B program for professionals, and the Făurar DIY project hub. Payment integrations cover Visa, MasterCard, Google Pay, Apple Pay, bank transfer, gift cards, and installment plans; shipping is handled through GLS, Raben, Quehenberger, and Sameday.
Revenue is generated primarily through one-time retail product sales at unit pricing with volume discounts applied to bulk purchases, distributed across two segments: individual DIY consumers (primary) and professional B2B buyers via the PROFI program. The entity markets through a multi-channel mix spanning the website, project guides, space planners, social channels (Facebook, YouTube, Instagram, TikTok), and email newsletter. Romanian-subsidiary revenue is not separately disclosed, though parent group revenue is publicly reported in EUR millions.
HORNBACH CENTRALA SRL firmographics
Firmographics- Name
- HORNBACH CENTRALA SRL
- Legal name
- HORNBACH CENTRALA SRL
- Website
- https://hornbach.ro
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HORNBACH CENTRALA SRL is the Romanian subsidiary of German DIY retailer HORNBACH Holding AG, operating an omnichannel home improvement and garden retail platform with four physical stores, e-commerce, mobile apps, and a PROFI B2B program serving individual DIY consumers and professional tradespeople.
- Ownership category
- akta.pro rank
HORNBACH CENTRALA SRL industry classification
Industry- Product category
- Home Improvement Retail
- NAICS
- Home Centers (44411), Hardware Retailers (444140), Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Retail-Building Materials, Hardware, Garden Supply (5200)
- akta.pro primary industry
- General Home Improvement & Hardware Stores (CRAIADAA)
- akta.pro secondary industry
- Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH)
Keywords
Where HORNBACH CENTRALA SRL is headquartered
LocationHeadquarters
- HQ city
- Domnești, Ilfov
- HQ country
- Romania
- HQ region
- Europe
Offices4 records
Markets served
HORNBACH CENTRALA SRL business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Product Sales: Core revenue from direct retail sales of DIY, home improvement, construction materials, garden products, and related items through physical stores and e-commerce platform. Products are sold at individual unit prices with volume discounts available for bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual retail pricing with volume-based discounts |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels8 records
HORNBACH CENTRALA SRL product offering
Product offeringCore offering
HORNBACH CENTRALA SRL operates an omnichannel DIY home improvement and garden retail business in Romania, offering approximately 19 product categories spanning bathroom, garden, construction materials, wood/windows/doors, flooring, tiles, hardware, paint, heating/cooling, interior decor, kitchen, electrical, tools, pet supplies, solar systems, Christmas items, cleaning, and HORECA equipment. The company combines physical retail stores with an e-commerce platform (hornbach.ro), mobile applications, value-added services such as installation, cutting, framing, waste collection, truck delivery, and trailer rental, and a dedicated PROFI B2B service for professional builders and tradespeople.
Product overview
HORNBACH is a comprehensive do-it-yourself (DIY) home improvement retail chain offering a unified omnichannel platform combining physical store locations with online e-commerce capabilities. The product portfolio spans 19 major categories covering the complete spectrum of home improvement needs: Bathroom & Sanitary (baie & sanitare), Garden (grădină), Construction Materials (materiale de construcții), Wood/Windows/Doors (lemn, ferestre & uși), Flooring (parchet), Tiles & Flooring (gresie, faianță & pardoseli), Hardware (feronerie), Paint & Wallpaper (vopsea & tapet), Heating/AC/Ventilation (încălzire, climatizare & ventilație), Interior Decor (decorațiuni interioare & tablouri), Kitchen (bucătărie), Electrical & Lighting (electrice & corpuri de iluminat), Tools/Machines (scule, mașini, unelte & rafturi), Online Pet Shop (petshop online), Solar/Photovoltaic Systems (sisteme fotovoltaice & solare), Christmas Products (brazi și decorațiuni de Crăciun), Cleaning & Household (curățenie & menaj), Horeca Equipment (echipamente Horeca), and Interior Design Styles (stiluri de amenajări interioare). The service layer includes HORNBACH Gift Cards, professional Installation Services (montaj), 90-day Returns, Cutting Services (debitare), Framing Services (înrămări), Waste Collection (colectare deșeuri), Truck Delivery (livrare cu camionul), Trailer Rental (închiriere remorcă), B2B PROFI Services for professionals, Space Planning tools, and the Făurar project inspiration hub. The HORNBACH mobile app extends the platform to iOS, Android, and Huawei devices.
Differentiator
Problem solved
Functional benefit
Products and services
- Servicii PROFI (PROFI B2B Services)
Companies that use HORNBACH CENTRALA SRL
Customer profileSegments2 records
Ideal customer profiles2 records
HORNBACH CENTRALA SRL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
Feature3 records
HORNBACH CENTRALA SRL partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor.
- GLSminorLogistics partnership for parcel delivery services, enabling home delivery of smaller products ordered through HORNBACH's e-commerce platform.
- RabenminorFreight logistics partnership for delivery of larger items and bulk orders from HORNBACH stores.
- QuehenbergerminorLogistics partnership for delivery services supporting HORNBACH's distribution network in Romania.
- SamedayminorExpress delivery partnership providing expedited shipping options for HORNBACH online orders.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
HORNBACH CENTRALA SRL competitors and assessment
Company assessmentDirect peers
- Dedeman: Romania's largest DIY and home-improvement retailer, with a multi-store national footprint and broad assortment across construction materials, tools, and garden. Directly comparable as the dominant local incumbent competing head-to-head with HORNBACH for share of wallet in Romania.
- Leroy Merlin: Global DIY/home-improvement retailer with Romanian operations offering comparable breadth across construction, decoration, garden, and installation services. Closely comparable omnichannel model and customer segmentation to HORNBACH Romania.
- Brico Depot: Kingfisher-owned big-box DIY chain with Romanian store locations. Targets the same professional and DIY customers with a similar construction-materials-led assortment, making it a direct competitor particularly in Bucharest and other urban catchments.
Broad incumbents
- IKEA: While primarily furniture/home furnishings, IKEA overlaps HORNBACH on kitchen, storage, and interior fittings, and competes for similar household-project wallets in Romania — relevant for basket-share comparison rather than direct DIY.
- Kingfisher: Parent of Brico Depot and other European DIY banners; comparable as a multi-country DIY operator with overlapping assortment and trade-customer proposition relevant to HORNBACH's PROFI services.
- OBI: European DIY retailer with Central and Eastern European footprint including Romania. Comparable big-box assortment and DIY/professional customer mix, though operating with different store formats than HORNBACH.
- HORNBACH Baumarkt AG: German parent group operating the wider European HORNBACH DIY chain across multiple countries. Comparable as the same brand playbook, assortment structure, and omnichannel model at group level — useful benchmark for the Romanian subsidiary's trajectory.
- Bauhaus: Pan-European DIY big-box chain with specialist-store and city-store formats. Comparable in assortment breadth, professional/DIY dual focus, and workshop/service model that HORNBACH Romania also deploys.
Regional players
- Praktiker: European DIY retailer historically present in Romania and Central/Eastern Europe. Comparable assortment and target customer; a useful reference point for assortment and pricing strategies in the Romanian market.
- Mr. Bricolage: European DIY franchise network with Romanian franchise stores. Comparable independent-franchise model serving similar DIY and pro customers, primarily in regional Romanian cities that HORNBACH does not yet cover.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
HORNBACH CENTRALA SRL social profiles
Digital presenceHORNBACH CENTRALA SRL financial estimates
Financial estimateRevenue estimate
Valuation estimate
HORNBACH CENTRALA SRL leadership team
Management profileNumber of profiles
HORNBACH CENTRALA SRL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HORNBACH CENTRALA SRL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HORNBACH CENTRALA SRL
What does HORNBACH CENTRALA SRL do?
HORNBACH CENTRALA SRL operates an omnichannel DIY home improvement and garden retail business in Romania, offering approximately 19 product categories spanning bathroom, garden, construction materials, wood/windows/doors, flooring, tiles, hardware, paint, heating/cooling, interior decor, kitchen, electrical, tools, pet supplies, solar systems, Christmas items, cleaning, and HORECA equipment. The company combines physical retail stores with an e-commerce platform (hornbach.ro), mobile applications, value-added services such as installation, cutting, framing, waste collection, truck delivery, and trailer rental, and a dedicated PROFI B2B service for professional builders and tradespeople.
Is HORNBACH CENTRALA SRL a public or private company?
HORNBACH CENTRALA SRL is a private company. It is classified as corporate owned and is currently operating.
When was HORNBACH CENTRALA SRL founded?
HORNBACH CENTRALA SRL was founded in -1. It employs 1 to 10 people.
Where is HORNBACH CENTRALA SRL based?
HORNBACH CENTRALA SRL is headquartered in Domnești, Ilfov, Romania, in the Europe region.
How does HORNBACH CENTRALA SRL make money?
One revenue line is on record: retail Product Sales.
Who are HORNBACH CENTRALA SRL's main competitors?
Direct peers on record are Dedeman, Leroy Merlin and Brico Depot. Broad incumbents are IKEA, Kingfisher, OBI, HORNBACH Baumarkt AG and Bauhaus. Regional players are Praktiker and Mr. Bricolage.
Does HORNBACH CENTRALA SRL have an API?
No public API is recorded for HORNBACH CENTRALA SRL.
What industry is HORNBACH CENTRALA SRL in?
HORNBACH CENTRALA SRL's product category is Home Improvement Retail. Its primary akta.pro industry code is CRAIADAA, General Home Improvement & Hardware Stores, with a secondary code of CRAIAFAH, Kitchen & Bath Installation & Project Services (Retail + Install). Its NAICS code is 44411 and its SIC code is 5200.