Hors Clichés Événementiel

What Hors Clichés Événementiel does

Hors Clichés Événementiel, commercially rebranded as Mon Hôtesse Bien-Aimée in December 2023, is a French event-staffing agency founded in 1997/1998 and headquartered at 4 rue Halévy, 75009 Paris. The firm provides professional hosts and hostesses to corporate event organizers for trade shows, congresses, conferences, seminars, annual general meetings, inaugurations, private receptions, and cocktail events. Its service portfolio comprises four named offerings: Équipes Certifiées (certified host/hostess teams), Parlons Dressing (customized attire/uniform provision), a Planning client portal for scheduling, and Demande de Devis (online quote request). The company is a subsidiary of Groupe GR, a diversified conglomerate, and operates with a 9-person internal team while relying on a wider pool of contracted hosts and hostesses.

The underlying technology is modest and service-oriented rather than product-led: a web-based client portal (login-protected) for event planning, an online quote request system, and corporate social media profiles (LinkedIn, Instagram). The firm explicitly emphasizes human relationships, certified personnel quality, and tailored dressing as differentiators rather than proprietary software. Pricing is not publicly disclosed; engagements are quote-based, billed on a pay-as-you-go basis per event, with pricing varying by event type, duration, and number of staff required.

Revenue is generated almost exclusively through professional services fees for deploying certified host/hostess personnel at client events. The go-to-market is direct enterprise sales targeting event organizers across verticals — notably rail/transport (SNCF, Eurostar), hospitality (Accor, Marriott), professional services (Deloitte), retail (Mousquetaires), and event agencies (Agence Yolanda). The firm maintains a Pôle Emploi partnership for workforce sourcing and reports long-tenured client relationships exceeding 10 years, signaling a relationship-driven, account-based sales motion concentrated in France.

Name

Hors Clichés Événementiel

Legal name

Mon Hôte.sse Bien-Aimé.e

Website

https://horscliches.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Mon Hôtesse Bien-Aimée (formerly Hors Clichés Événementiel) is a Paris-based event staffing agency providing certified hosts and hostesses for corporate events, trade shows, and conferences across France, serving enterprises such as SNCF, Accor, and Marriott.

Ownership category

akta.pro rank

Product category

Event Staffing Services

NAICS

Convention and Trade Show Organizers (561920), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Event Staffing & Brand Ambassadors (BPAFAGAC)

akta.pro secondary industry

Brand Ambassadors & Promotional Event Staff (HSACAEAE)

Keywords

• Event staffing services
• Host hostess agency
• Corporate event personnel
• Trade show staffing
• Event reception services

Headquarters

HQ city

Levallois-Perret, Île-de-France

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Event Staffing Services: The company provides professional host and hostess staffing for corporate events, trade shows, congresses, seminars, conferences, private receptions, and cocktail events. Revenue is generated through service fees for staffing personnel deployed at client events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

The company supplies professional hosts and hostesses for corporate and public events, including trade shows, congresses, conferences, seminars, annual general meetings, inaugurations, private receptions, and cocktail events. Teams are certified and dressed to client specifications to act as brand ambassadors, with engagement managed through a client planning portal and initiated via quote-based requests.

Product overview

Hors Clichés Événementiel operates as a single unified service offering under the brand Mon Hôtesse Bien-Aimée (since December 2023), providing event host and hostess staffing services. The portfolio consists of core staffing services supplemented by certified team offerings, custom attire/uniform services, client planning portal access, and quote request functionality. The company has over 25 years of experience matching professional hosts with events including trade shows, congresses, conferences, seminars, inaugurations, receptions, and cocktails.

Differentiator

Problem solved

Functional benefit

Products and services

• Mon Hôtesse Bien-Aimée (Event Host and Hostess Staffing Service) Professional event host and hostess staffing for corporate and public events, including trade shows, conferences, seminars, inaugurations, private receptions, and cocktail events. Certified staff act as ambassadors for the client's brand, with missions planned via a client portal and engagements initiated through quote-based requests.

Quantifiable outcome

• Long-term client relationships maintained for over 10 years with key accounts

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• AccorcoreStrategic or Co-development PartnerLong-standing partnership with Accor, a major hospitality group. HCE provides professional host/hostess staffing for Accor events and properties.
• SNCFcoreStrategic or Co-development PartnerMajor long-term partnership with French national railway company for event staffing on internal and external operations.
• EurostarminorStrategic or Co-development PartnerPartnership for providing event staffing services for Eurostar international rail operations.
• MarriottcoreStrategic or Co-development PartnerLong-standing partnership with Marriott hotel group for event staffing services at their properties.
• DeloitteminorStrategic or Co-development PartnerProfessional services partnership providing event staffing for Deloitte corporate events and conferences.
• Pôle EmploiminorStrategic or Co-development PartnerPartnership with French public employment service for workforce recruitment and job placement.
• AltesminorStrategic or Co-development PartnerHistorical partner providing event-related services.
• SalonsminorStrategic or Co-development PartnerPartnership with exhibition/trade show organizer for professional event staffing.
• MousquetairesminorStrategic or Co-development PartnerPartnership with Mousquetaires group for event staffing services.
• OctominorStrategic or Co-development PartnerTechnology consulting partnership for event solutions.
• PhileogminorStrategic or Co-development PartnerHistorical partner for event-related services.
• BrainsonicminorStrategic or Co-development PartnerPartnership with digital agency for event communications and marketing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• GL Events: Large French integrated events company operating venues, exhibitions, and event services including staffing; broader portfolio but overlapping in providing personnel for trade shows and congresses.
• Proman: Large French staffing and HR services group with an event staffing vertical; much broader footprint and scale, competing for some of the same event personnel contracts.
• Manpower France: Global staffing leader with a French event and promotional staffing offering; overlapping capability but as part of a much wider workforce solutions portfolio.

Direct peers

• Yes Events: French event staffing provider offering host/hostess and brand ambassador services for trade shows, conferences, and corporate functions; competes in the same niche as Hors Clichés.
• Evenpro: French event staffing company offering hosts, hostesses, and brand ambassadors for trade shows and corporate events; similar positioning and customer profile to Hors Clichés in the Paris market.
• Hôtesses & Accueil (Welcome Concept): French hostess and reception staffing agency serving corporate events, trade fairs, and seminars; directly comparable service portfolio and target market.
• Agence Akiko: Paris-based agency providing hostess and event staffing services for trade shows, conferences, and corporate events; directly comparable in service offering, geography, and target customer base to Hors Clichés.
• Be My Hôte: Paris-based event hostess agency providing hosts, hostesses, and brand ambassadors for corporate and private events; directly comparable boutique French competitor.
• SMArtHôte: French event staffing agency specializing in host/hostess services for exhibitions, congresses, and brand activations; competes head-to-head with Hors Clichés for similar corporate clients.

Emerging players

• Comeeti: French event technology platform listed as a customer/partner of Hors Clichés, organizing professional events; overlapping client base in the French corporate event market but operating in a tech layer rather than staffing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hors-clich-s-ev-nementiel
• Instagraminstagram.com/mon_hotesse_bien_aimee

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hors Clichés Événementiel