The Horse Park at Woodside

What The Horse Park at Woodside does

The Horse Park at Woodside is a 501(c)(3) nonprofit equestrian facility operating 270+ oak-studded acres on the border of Menlo Park and Woodside in San Mateo County, California. Founded in 1981 as CTETA (Combined Training Equestrian Team Alliance) and rebranded in its current form, the Park delivers three Olympic equestrian disciplines — Show Jumping, Dressage, and Eventing — alongside Western Reining, Vaulting, Combined Driving, and Arena Polo across 9 arenas, 4+ acres of sand footing, a 2.2-acre all-weather arena, 150 acres of open pasture, three water complexes, and a 52-stall main barn plus 500 temporary show stabling stalls. Cross-country courses are certified by international designers Derek di Grazia and Bert Wood.

The organization monetizes through a tiered annual membership structure (Full-Use Individual $1,775, Family $2,925, Farm $2,925, Annual Access Rider Base $150, US Pony Club $850/$1,200, Resident Trainer $1,000, Non-Riding Park Access $200), usage-based day passes ($75 adult / $50 youth), stall rentals, hay and supply sales, branded merchandise, ticketed community events (Music at the Park, Art at the Park), and competitive show fees. Event operations are partially outsourced to show producers such as Gray Area Events and West Palms Shows.

Go-to-market is community-led and event-driven: 9 staff are supported by a Board of Governors, public committees, and a deep volunteer base, with revenue sustainability reinforced by a $200,000+ annual fundraising target, a Platinum Candid transparency rating, and a 25+ partner 2026 corporate sponsorship program spanning equestrian service providers, real estate, accounting, and local lifestyle brands.

Name

The Horse Park at Woodside

Legal name

The Horse Park at Woodside

Website

https://horsepark.org

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

1–10 employees

Short description

The Horse Park at Woodside is a 501(c)(3) nonprofit operating a 270+ acre equestrian facility in Woodside, California, hosting Olympic-level competition, training, and community events across Show Jumping, Dressage, Eventing, Reining, Vaulting, and Polo for riders, trainers, and spectators.

Ownership category

akta.pro rank

Product category

Equestrian Facility Services

NAICS

Racetracks (711212), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKAEAM

Equestrian & Rodeo Facilities

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Venues & Facilities (Stadiums, Arenas, Tracks, Complexes)

SECONDARYAFAEAGAF

Sport/Show Horse Training & Performance Programs

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

SECONDARYAFAEAGAG

Horse Boarding, Livery & Stable Operations

Agriculture & Food Production/Animal Production & Aquaculture/Equine (Horse) Breeding & Operations

Keywords

• Equestrian facility access
• Horse sport competitions
• Nonprofit membership services
• Cross-country training
• Equestrian event hosting

Headquarters

HQ city

Woodside

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Membership Fees: Annual memberships including Full-Use (Individual $1,775, Family $2,925, Farm), Day Use (Annual Access Rider Base $150 plus Day Passes), and US Pony Club memberships. Required for all facility users.
2. Day Passes: Adult Day Pass $75, Youth Day Pass $50 (under 18). Requires prior purchase of Annual Access Rider Base Membership.
3. Donations and Fundraising: The Park operates as a 501(c)(3) nonprofit relying on donor support. Annual fundraising goal of $200,000+ for general operations. Accepts general donations, directed giving to specific projects, and stock donations. Tax ID# 94-2417423.
4. Sponsorships: Corporate and business sponsorships at various cost levels. Sponsors receive visibility at the Park and association with equestrian sports including Olympic events.
5. Stall Rentals: 1 Night Stall Rental $50, 2 Night Stall Rental $100. Stalls are 10x12, matted.
6. Hay and Supplies: Hay bales at $35 each in various types (Timothy, Alfalfa, Grass Mix, Orchard Grass, Meadow Grass, Teff). Shavings at $11 per bag.
7. Merchandise and Events: Merchandise sales including hats ($40), blankets ($30), wine glasses ($15), tote bags ($20), license plate frames ($15). Event tickets for community events like Music at the Park ($35) and special screenings.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Horse Park at Woodside is a 501(c)(3) nonprofit equestrian facility that provides membership-based access to 270+ acres of arenas, cross-country courses, and equestrian infrastructure on the San Francisco Peninsula. The Park hosts rated and schooling equestrian competitions across Hunter/Jumper, Eventing, Dressage, Reining, Vaulting, and Polo disciplines, and offers community programs including summer camps and special events such as Music at the Park.

Product overview

The Horse Park at Woodside is a 501(c)(3) nonprofit equestrian facility offering a unified portfolio of membership-based access programs and event services across its 270+ acre facility. The core offerings include Full-Use, Family, Farm, US Pony Club, Annual Access Rider, and Non-Riding memberships providing access to arenas, cross-country courses, and equestrian facilities. The Park hosts major equestrian competitions including Horse Trials (Eventing), Woodside Show Series (Hunter/Jumper), Dressage Shows, Western Reining, and Polo Tournaments. Additional services include stall rentals, hay sales, Vaulting Summer Camp for children, community events like Music at the Park, and donation/fundraising programs supporting Park operations and infrastructure projects.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• More than 5% of annual operating budget raised through annual fundraising
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered major, core and minor.

• GG FootingmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026. GGT Footing is a footing company that would benefit from visibility at equestrian events at the Park.
• Nelson and SonmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Bayhill EquinemajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Deleon RealtymajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Lazar HomesmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Legis EquinemajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• MD BarnmastermajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Premiere Equine RehabmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Roberts MarketmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Sage CentersmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Starwood EquinemajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Steinbeck Peninsula EquinemajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Pine Cone LumbermajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Mounted Patrol FoundationmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Carolina Arena EquipmentmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Los ViajerosmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Capelos BarbecuemajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Ganado FeedmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Mission Valley KubotamajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• SMCHA (San Mateo County Horsemen's Association)majorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• WHOA!majorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Pastorino HaymajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• FilolimajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• PWC (PricewaterhouseCoopers)majorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Sand Bar SCmajorGTM or Marketing Partner · 1 January 2026Sponsor for 2026.
• Derek di GraziamajorStrategic or Co-development Partner · 1 January 2022International cross-country course designer who has reinspired the Cross-Country course design since 2022, helping maintain Woodside at the highest caliber of the sport.
• Bert WoodmajorStrategic or Co-development Partner · 1 January 2022International cross-country course designer who has reinspired the Cross-Country course design since 2022. Bert Wood and crew have brought new energy and life to the courses.
• BPM (Accounting Firm)coreOthersThe Park's financials are audited each year by the accounting firm BPM.
• Gray Area EventscoreStrategic or Co-development PartnerManages Woodside Horse Trials with a focus on hospitality and fun competitive atmosphere. Christina Gray leads the management team.
• B.O.K. RanchminorStrategic or Co-development PartnerTherapeutic riding organization operating at the Park as a standalone nonprofit. B.O.K. independently manages its own volunteer program for therapeutic riding.

Scale indicators12 records

Recent moves6 records

Expansion highlights7 records

Regional players

• Galway Downs: Southern California equestrian event facility specializing in eventing and horse trials — overlaps with Woodside's cross-country course and eventing programming within the same state.
• Sonoma Horse Park: Northern California equestrian venue hosting hunter/jumper, dressage, and eventing — directly comparable as a regional California competitor for the same rider base and sponsors.
• Colorado Horse Park: Colorado-based multi-discipline equestrian venue offering eventing, hunter/jumper, and dressage competitions — comparable venue model serving the Mountain West.
• Showpark at Del Mar: Long-running Southern California show park hosting hunter/jumper and dressage competitions on the Del Mar Fairgrounds — a regional competitor for the same California equestrian demographic.
• Texas Rose Horse Park: Multi-discipline Texas equestrian venue hosting eventing, dressage, hunter/jumper, and quarter horse shows — a comparable independent regional venue serving a different geography.
• Brownland Farm: Tennessee hunter/jumper show facility hosting a continuous circuit of rated competitions — a comparable privately-operated equestrian venue focused on a single discipline.

Direct peers

• Wellington International: Operates the Winter Equestrian Festival (WEF) in Wellington, Florida — the largest and most prestigious multi-discipline equestrian venue in the US, hosting hunter/jumper, dressage, and eventing with similar membership and competition economics.
• Split Rock Jumping Tour: Touring show-jumping series that partners with The Horse Park at Woodside for events like the Split Rock Jumping Tour, and similarly runs rated competitions at member-friendly venues across the country.
• HITS (Horse Shows in the Sun): Operates a national circuit of hunter/jumper competitions including HITS Ocala and HITS Thermal — comparable as a show producer that leases third-party equestrian venues to run rated competitions.
• Tryon International Equestrian Center: Multi-discipline equestrian resort and competition venue in Mill Spring, NC hosting FEI-level eventing, show jumping, and dressage plus community programming — the closest analog to Woodside's combined sport + community mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/horseparkatwoodside
• LinkedInlinkedin.com/company/the-horse-park-at-woodside

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Horse Park at Woodside