Hørselslaben AS

What Hørselslaben AS does

Hørselslaben AS is a privately held Norwegian manufacturer of custom-molded silicone earplugs, founded in 2003 and operated from a single production lab in Stjørdal, Norway. The company produces formstøpte ørepropper from individual ear impressions taken at its lab or through a national audiologist partner network, serving private consumers, businesses, and the Norwegian public sector across use cases including sleep, swimming, music/concerts, hunting and shooting, motorcycle riding, and industrial/occupational hearing protection. Its product portfolio spans six categories (Musikk og konsert, Fritid, Jakt og skyting, Motor og MC, Yrkesaktiv, Tilbehør) with proprietary sub-brands (HiFi, Sov i ro, Work, Jeger'n, Russeproppen) and interchangeable filter systems rated at 10/15/25/35 dB attenuation; the flagship Jaktapparat Jeger'n is an active electronic hearing protection device with SNR 25dB that integrates with hunting radios via teleslynge (induction loop) and Icom adapters.

The business is bootstrapped and owner-operated, with three employees all carrying prior GN ReSound production experience, led by managing director Frode Nytrø. Revenue is generated predominantly through one-time purchases of custom earplugs (kr725-kr5,990 per pair/unit) sold direct-to-consumer via the horselslaben.no e-commerce storefront, supplemented by replacement filters, wax filters, batteries, and accessories (recurring but modest). A second go-to-motion is a sales-led channel secured through the November 2019 NAV (Norwegian Labour and Welfare Administration) framework agreement for generic earplugs in the special assortment, serving children under 18, persons with 60+dB hearing loss, and radical mastoidectomy patients. Marketing is driven by SEO content marketing (educational blog targeting each use case) and partnership referrals, with payments processed via Klarna and Vipps and customer communications handled through Mailchimp. All products are CE-approved under EN-352-2:2002 and carry a 2-year warranty; geographic reach is nationwide in Norway excluding Svalbard and Jan Mayen.

Name

Hørselslaben AS

Legal name

Hørselslaben AS

Website

https://horselslaben.no

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Hørselslaben AS is a privately held Norwegian manufacturer of custom-molded silicone earplugs produced at its Stjørdal lab, serving private consumers, occupational users, and the public sector across sleep, music, hunting, motorcycle, and industrial hearing protection use cases nationwide in Norway.

Ownership category

akta.pro rank

Product category

Custom Hearing Protection

NAICS

Audio and Video Equipment Manufacturing (33431)

akta.pro primary industry

Audio Accessories (Ear Tips, Cables, Stands, Cases, Transmitters) (CRACANAM)

Keywords

• Custom hearing protection
• Noise reduction earplugs
• Active hearing protection
• Industrial hearing safety
• Motorcycle ear protection

Headquarters

HQ city

Stjørdal

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Custom earplug sales: One-time purchase of custom-molded earplugs produced from customer ear impressions. Products include musician earplugs, sleep earplugs, hunting/shooting earplugs, motorcyclist earplugs, and occupational earplugs. Replacement filters, accessories, and batteries sold separately.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Hørselslaben AS manufactures and sells custom-molded (formstøpte) earplugs produced from individual ear impressions at its Stjørdal lab in Norway. The product range spans musician/concert plugs with HiFi filters, sleep, swimming, motorcycle, hunting/shooting (including active electronic Jeger'n), industrial, and TETRA communication earplugs, sold via its own web store and through a partner audiologist network nationwide. All products are CE-approved to EN-352-2:2002 and supported by replacement filters, accessories, and a 2-year warranty.

Product overview

Hørselslaben AS is a Norwegian manufacturer of custom-molded earplugs (formstøpte ørepropper) produced at their facility in Stjørdal. The product portfolio is organized across six main categories: Musikk og konsert (music and concerts), Fritid (leisure), Jakt og skyting (hunting and shooting), Motor og MC (motorcycles), Yrkesaktiv (occupational), and Tilbehør (accessories). The core offering consists of earplugs customized from ear impressions taken at their lab or through partner audiologists nationwide. Key products include Hørselslaben HiFi for musicians and concert-goers with flat attenuation filters (10/15/25dB), Sovepropper for sleep (up to 35dB), Badepropper for swimming, MC Støypropper and MC-Headsett for motorcyclists, Jaktproppen and Skytepropper for hunting/shooting, Jaktapparat Jeger'n as active electronic hearing protection (SNR 25dB), Hørselslaben Work for industrial use, and Sambandspropp for professional radio communication. The company also offers Shure in-ear monitor customization and various accessories including wax filters, batteries, and storage cases. All custom earplugs are CE-approved under EN-352-2:2002 and backed by a 2-year warranty.

Differentiator

Problem solved

Functional benefit

Brands

• Hørselslaben HiFi: Custom-molded earplugs for music and concerts with dempning filters that preserve sound quality while protecting hearing.
• Hørselslaben Work
• Jeger'n
• Sov i ro
• Russeproppen

Products and services

• Hørselslaben HiFi (Musician / concert earplugs) Custom-molded earplugs for music and concerts with flat-attenuation HiFi filters (10dB, 15dB, or 25dB) that preserve sound quality while protecting hearing. Designed for concert-goers, DJs, musicians, sound engineers, and arrangers.
• Sovepropper (Sov i ro) — Sleep earplugs Custom-molded sleep earplugs in soft silicone for comfortable all-night wear, attenuating up to 35dB. Available in multiple colors with neoprene storage case. Targeted at private individuals seeking better sleep.
• Badepropper — Swimming earplugs Custom-molded swimming plugs in soft silicone with a handle for easy insertion and removal, preventing water from entering the ears during swimming and bathing. Available in multiple colors.
• Russeproppen — Graduation celebration earplugs Custom-molded earplugs designed for the Norwegian graduation (russetid) celebration period, with adjustable noise filters for customizable protection during extended loud-music events.
• MC Støypropper — Motorcycle noise plugs Custom-molded motorcycle earplugs with noise filter for wind-noise reduction while riding, low-profile design that fits under a helmet without contact. Made of soft silicone with neoprene storage case.
• MC-Headsett NMCU — Motorcycle headset (NMCU member) Custom-molded stereo headset for motorcyclists with micro speakers in each earplug providing top audio quality, low-profile helmet-compatible design. Sold at NMCU member discount.
• MC-Headsett — Motorcycle headset (standard) Standard-priced custom-molded stereo headset for motorcyclists with micro speakers in each earplug providing stereo audio, low-profile helmet-compatible design. Made of soft silicone with neoprene storage case.
• MC Støypropper NMCU — Motorcycle noise plugs (NMCU member) Custom-molded motorcycle noise plugs with noise filter, sold at NMCU member discount. Low-profile design fits under helmet without contact, made of soft silicone with neoprene storage case.
• Jaktproppen — Hunting earplugs with radio input Custom-molded hunting earplugs with clear radio audio delivered directly in the ear. Available singly or in pairs with passive noise reduction and radio input, with adapter compatibility for most radio brands.
• Skytepropper — Shooting earplugs Custom-molded shooting earplugs providing 28-35dB attenuation for shooting range and hunting. Robust noise plugs for training and competition, made of soft silicone in multiple colors with custom fit from individual ear impressions.
• Jaktapparat Jeger'n — Active hearing protection Active electronic hearing protection device that attenuates gunshot impulse noise while preserving natural environmental sounds. SNR 25dB, dampens sound to a maximum of 80dB. Combines with hunting radio via teleslynge (induction loop). Delivered with red shells on right side and blue shells on left side as standard.
• Sambandspropp — TETRA communication earplugs Custom-molded communication earplugs for TETRA professional communication systems. Made of soft silicone, available in tight or open variants with a bend for mounting on a spiral tube. Designed for clear speech communication in noisy environments.
• Hørselslaben Work — Industrial earplugs Custom-molded industrial earplugs with interchangeable filters for different noise environments. Low-profile design fits under helmets and hearing protection without pressure. Made of soft silicone in multiple colors with neoprene storage case.
• Shure SE-425 custom-molded ear impressions Custom-molded ear impressions for Shure SE-425 in-ear monitors, providing better fit than standard ear tips and preventing the monitors from falling out during performance. Made in soft medical silicone.
• Gavekort — Gift cards Gift cards available in denominations from kr100 to kr6,000, purchased through the online store and delivered via email with a gift code, redeemable against any Hørselslaben product.
• NAV Spesialsortiment (Government procurement — generic earplugs) Government-procured generic custom earplugs delivered under the NAV framework agreement for the special assortment. Available to children under 18, persons with at least 60dB hearing loss, or radical mastoidectomy patients. Orders are routed through NAV to Hørselslaben for production.

Quantifiable outcome

• Up to 35dB noise reduction with sleep plugs
• +2 more outcomes

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• NAV (Norwegian Labour and Welfare Administration)coreStrategic or Co-development Partner · 1 November 2019Hørselslaben was awarded the government procurement contract for generic earplugs in the special assortment. Under the framework agreement with the state through NAV, earplugs qualifying under the special assortment definition (children under 18, persons with at least 60dB hearing loss, or radical mastoidectomy patients) are to be sent to Hørselslaben for production.
• Norsk Motorcykkel Union (NMCU)minorGTM or Marketing PartnerNMCU member discount program where motorcyclist members receive reduced pricing on MC Støypropper and MC-Headsett products. Members apply their membership number when ordering in the web store to receive member pricing.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Elacin: Netherlands-based manufacturer of custom hearing protection with interchangeable acoustic filters for musicians, industrial, and motorsport users. Mirrors Hørselslaben's filter-swap architecture and European custom-mold model.
• Ultimate Ears: US custom and universal in-ear monitor brand owned by Logitech, serving musicians and audiophiles. Comparable in producing custom-fit earpieces with consumer and pro-audio segments overlapping Hørselslaben's music lineup.
• Decibullz: US custom-molded earplug brand using thermo-fit DIY impressions rather than audiologist impressions. Comparable product category (custom-fit hearing protection) with a different delivery model that competes for the same end users.
• Sensaphonics: US-based custom in-ear monitors and musicians' hearing-protection specialist serving professional performers. Direct peer for Hørselslaben's HiFi/Jeger'n musician and active-electronics categories.
• ACS Custom: UK-based specialist in custom-molded earplugs for music, sleep, shooting, swimming, and industrial use with audiologist-network impression taking. Closest geographic and product analog to Hørselslaben.
• Etymotic Research: US maker of ER-series musician earplugs and high-fidelity hearing protection with flat attenuation filters. Direct competitor in the music/concert hearing-protection category that Hørselslaben's HiFi line targets.

Emerging players

• Auritech: Niche UK hearing-protection brand focused on motorcyclists and industrial users. Smaller European peer with overlapping motorcycle/industrial use cases that Hørselslaben also serves via MC Støypropper and Sambandspropp.

Broad incumbents

• Honeywell Howard Leight: Honeywell's mass-market hearing-protection brand offering both disposable foam and reusable earplugs across industrial and shooting verticals. Sets the pricing and availability baseline against which custom-mold specialists like Hørselslaben differentiate.
• 3M PELTOR: Global hearing-protection and communication earplug brand owned by 3M, serving industrial, shooting, and tactical markets. The dominant broad incumbent against whom Hørselslaben competes in workplace and shooting categories.
• Phonak / Sonova: Global hearing-aid giant (Sonova) whose Phonak brand historically served the Norwegian market via GN ReSound heritage. Indirect comparator given the audiology production DNA shared by Hørselslaben's founders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%B8rselslaben-as

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hørselslaben AS