What Decibullz does

Decibullz, founded in 2012 and headquartered in Fort Collins, Colorado, manufactures and sells custom-molded hearing protection products under its proprietary THERMOFIT thermoplastic molding system. The core technology allows end users to heat the earpieces in boiling water and shape them to their own ear geometry in minutes, with the claimed distinction of being the only re-moldable custom earpieces on the market. Product lines include general-purpose Custom Molded Earplugs (31dB NRR, ANSI S3.19 certified), PRO variants, Percussive Shooting Filter Earplugs (passive mechanical impulse filters, ANSI IPIL certified up to 33dB), Professional High-Fidelity acoustic filter earplugs for musicians and concert-goers, the CURVD Everyday Earplugs sub-brand for sleep and wellness use, and a Radio & Comms line of custom-molded earpieces and headsets compatible with Motorola and Kenwood two-way radios. All products are designed and assembled in Colorado, USA.

The company operates a primarily direct-to-consumer e-commerce model through decibullz.com (Shopify), with one-time purchases priced between $19.95 and $79.99 and no subscription requirement. It supplements DTC with a wholesale/retail program and a "Decibullz for Teams" B2B program for organizational buyers. The website supports localized shopping in 20+ countries across North America, Europe, the Middle East, Asia-Pacific, and Africa. Customers span five primary use-case segments: Shooting & Hunting, Music & Events, Industrial & Manufacturing, Radio & Communications (law enforcement, fire, EMS, military, security), and Sleep & Everyday. Notable named enterprise users include Tesla, NASA, SpaceX, Blue Origin, Coors, Constant Aviation, Smuckers, and WestRock. Marketing relies on content/SEO, use-case-specific landing pages, an interactive product-finder quiz, and email capture. Decibullz is a privately held, independent company with no disclosed funding rounds, parent entity, or institutional investors in the source material, led by founder and CEO Kyle Kirkpatrick.

Name

Decibullz

Legal name

Decibullz

Website

https://decibullz.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Decibullz is a Colorado-based manufacturer of custom-molded, thermo-fit hearing protection earplugs sold direct-to-consumer and to enterprise customers across shooting, music, industrial, comms, and sleep use cases.

Ownership category

akta.pro rank

Product category

Custom-Molded Hearing Protection Products

NAICS

Audio and Video Equipment Manufacturing (33431)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Hearing Enhancement / Assistive Listening Audio Devices (CRACANAL)

akta.pro secondary industries

Microphones, Headsets & Audio Input Devices (HDACAFAH), Audio Accessories & Consumables (Cables, Stands, Cases, Strings, Picks, Heads) (MPAIAJAF), Eye, Ear & Nasal Care OTC (Eye Drops, Ear Drops/Wax Removal, Saline Sprays) (CRADAMAG)

Keywords

• Custom molded earplugs
• Hearing protection products
• Thermo-fit earplugs
• Radio communication earpieces
• Industrial hearing protection

Headquarters

HQ city

Fort Collins

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Custom Molded Earplugs: One-time purchase of custom-moldable earplugs. Products include basic Custom Molded Earplugs (31dB NRR), PRO versions with upgraded components, and specialized filters for shooting, music, and general use.
2. Radio & Communications Equipment: Custom moldable earpieces and surveillance acoustic tube headsets for two-way radios, designed for law enforcement, fire, EMS, and security professionals.
3. Accessories: Replacement parts including earpieces, foam tips, silicone tips, lanyards, carrying cases, and acoustic tubes for radio headsets.
4. Gift Cards: Digital gift cards available in increments from $25, providing another revenue stream for gifting occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Decibullz designs, manufactures, and sells custom-molded earplugs and radio communication earpieces using proprietary THERMOFIT thermoplastic molding technology that lets users heat the earpieces in boiling water and shape them at home to their unique ear contours. The product range spans general hearing protection (31dB NRR), passive mechanical percussive filters for shooting/hunting, professional high-fidelity acoustic filters for musicians, the CURVD everyday earplug line for sleep and noise sensitivity, and custom-molded surveillance earpieces for Motorola and Kenwood two-way radios, complemented by replacement parts and accessories.

Product overview

Decibullz is a hearing protection company that offers custom-molded earplugs and radio communication earpieces using THERMOFIT technology. The product portfolio centers on three core earplug lines: (1) Custom Molded Earplugs 31dB NRR and PRO variants for general hearing protection, (2) Percussive Shooting Filter Earplugs with passive mechanical filter technology for hunters and shooters, and (3) Professional High-Fidelity Filter Earplugs for musicians and concert-goers. The company also launched the CURVD Everyday sub-brand for consumer wellness earplugs focused on sleep and noise sensitivity. A separate Radio & Comms line provides custom-molded earpieces and headsets for two-way radio communication systems, including +Awareness and +Isolation models compatible with Motorola and Kenwood radios. Accessories include replacement earpieces, carrying cases, lanyards, foam tips, and acoustic tubes. All products feature the Easy Shape System allowing users to mold the thermoplastic earplugs using only boiling water.

Differentiator

Problem solved

Functional benefit

Brands

• CURVD: A sub-brand line of everyday earplugs designed for sleep, noise sensitivity, and daily use, featuring ultra-soft silicone with a low-profile ergonomic design. Products include CURVD Everyday Earplugs with aluminum case and clip.

Products and services

• Custom Molded Earplugs 31dB NRR The flagship custom-molded earplug product using THERMOFIT technology. Users heat the thermoplastic molds in boiling water and shape them to their ears for a personalized fit. Rated at 31dB NRR with ANSI S3.19 certification, and includes multiple tip options (foam and silicone) and a carrying pouch. Targeted at general hearing protection across industrial, daily, and recreational use.
• Custom Molded Percussive Shooting Filter Earplugs Custom-molded earplugs with passive mechanical percussive filter technology designed for shooting and hunting. The filters react to the sharp pressure wave of gunfire to suppress sudden impulse noise while maintaining situational awareness. No batteries or electronics required. ANSI IPIL certified with up to 33dB of impulse protection. Sale priced $69.99 (regular $74.99).
• PRO Custom Molded Earplugs 31dB NRR Pro-Pack Pro-level custom-molded earplugs with upgraded PRO-grade components including a premium carrying case and lanyard. Uses THERMOFIT technology for custom fit in minutes using hot water. Rated at 31dB NRR with ANSI S3.19 certification, with a low-profile design compatible with shooting glasses. Sale priced $39.99 (regular $59.99).
• Custom Molded Professional High-Fidelity Filter Earplugs Professional acoustic filter earplugs for musicians, audio engineers, and concert-goers. Uses THERMOFIT technology with Pro-Acoustic Filters that maintain the clarity and richness of music while providing hearing protection. SNR of 15dB and NRR of 7dB with mid/high attenuation, suitable for music up to 102dB. Sale priced $79.99 (regular $99.99).
• CURVD Everyday Earplugs + Case Clip A consumer wellness-focused earplug sub-brand (CURVD) under Decibullz. Ergonomic, eco-friendly, ultra-soft silicone earplugs designed for sleep, noise sensitivity, concerts, parenting, focus and ADHD, studying, productivity, and travel. Includes a premium aluminum case and clip. EPA rated -15 dB NRR (SNR -28 dB). Available in multiple colors. Sale priced $19.95 (regular $29.95).
• +Awareness Custom Molded Two-Way Surveillance Acoustic Tube Headset (Motorola) Custom-molded earpiece set designed for Motorola two-way radio surveillance and communication headsets. Features awareness technology for law enforcement, security, and other professionals who need crystal-clear comms while maintaining environmental awareness. Provides a comfortable custom fit for loud environments and extended wear.
• +Awareness Custom Molded Listen-Only Surveillance Acoustic Tube Headset Custom-molded listen-only earpiece for clear tube radio and surveillance headsets. Features awareness technology for professionals who require clear acoustic monitoring while maintaining situational awareness.
• +Isolation Custom Molded Two-Way Surveillance Acoustic Tube Headset (Motorola) Custom-molded earpiece for Motorola radios featuring isolation technology for maximum noise reduction. Designed for mission-critical communication situations that require full isolation from ambient noise in law enforcement and tactical environments.
• +Isolation Custom Molded Listen-Only Surveillance Acoustic Tube Headset Custom-molded listen-only earpiece with isolation technology for clear acoustic tube radios. Provides maximum noise isolation for law enforcement and professional communication.
• Two-Way Surveillance Acoustic Tube Headset (Kenwood) Custom-molded two-way surveillance acoustic tube headset designed for Kenwood radios. Features black-and-gray accessories using advanced acoustic tube technology with Decibullz logo for surveillance and professional communication.
• REPLACEMENT Custom Moldable Thermofit Earpieces Replacement Thermofit earpieces for Decibullz custom molded earplugs. Sold as a standalone replacement part to extend the life of an existing Thermofit custom-molded earplug product. Not compatible with true wireless earphones.
• Premium Earplug and Earphone Carrying Case Premium zipper carrying case designed for custom-molded earplugs and earphones. Features smooth material with a textured logo and zipper closure for storing and protecting earplugs and small electronics accessories.
• Decibullz Clear Acoustic Tube for Radio Headset Replacement clear acoustic tube for Decibullz radio headset earpieces, sold as a standalone replacement part for compatible radio headset products.
• Decibullz Earplug Lanyard Black combination cable lock-style lanyard for keeping Decibullz earplugs secure and accessible. Priced at $7.99.
• Decibullz Premium Silicone Earplug Lanyard Premium silicone lanyard for earplugs with improved durability and comfort versus the standard cable lock-style lanyard. Priced at $6.99.
• Replacement Foam Tips for Decibullz Custom Molded Earpieces and Earplugs Replacement foam tips available in packs of five pairs for Decibullz custom molded earpieces and earplugs. Sold as a standalone replacement part starting at $2.99.
• Decibullz Gift Card Digital gift cards available in fixed denominations starting from $25.00, used to gift Decibullz hearing protection products through the official e-commerce store.

Quantifiable outcome

• 31dB NRR protection (highest rating for custom-molded earplugs)
• +4 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered significant and core.

• TeslasignificantTechnology or IntegrationTesla uses Decibullz custom molded earplugs for employee hearing protection in their manufacturing and industrial environments.
• Blue OriginsignificantTechnology or IntegrationBlue Origin utilizes Decibullz hearing protection products for personnel in aerospace manufacturing and operations.
• NASAsignificantTechnology or IntegrationNASA uses Decibullz custom molded earplugs for hearing protection in aerospace environments and operations.
• SpaceXsignificantTechnology or IntegrationSpaceX utilizes Decibullz hearing protection for employees in aerospace manufacturing facilities.
• CoorscoreTechnology or IntegrationCoors (brewery) uses Decibullz earplugs for industrial hearing protection in brewing operations.
• Constant AviationcoreTechnology or IntegrationConstant Aviation uses Decibullz products for hearing protection in aviation maintenance and operations.
• SmuckerscoreTechnology or IntegrationSmuckers utilizes Decibullz hearing protection for employees in food manufacturing facilities.
• WestRockcoreTechnology or IntegrationWestRock uses Decibullz custom molded earplugs for industrial hearing protection in packaging manufacturing operations.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• 3M (E-A-R / HEARos): Global industrial conglomerate and dominant hearing protection manufacturer through E-A-R and HEARos brands. Serves the same industrial, shooting, and consumer hearing protection markets with broader PPE portfolio and deeper enterprise procurement relationships — the primary incumbent competing against Decibullz's premium positioning.
• Honeywell (Howard Leight): Major hearing protection brand owned by Honeywell, offering foam, reusable, and electronic earplugs/muffs for industrial, shooting, and music markets. Comparable in targeting overlapping verticals with Decibullz but at lower price points and broader distribution.
• Moldex: Hearing protection and respiratory PPE manufacturer with strong industrial and shooting market presence. Comparable in the industrial hearing protection vertical (overlap with Decibullz's Manufacturing & Industrial segment) with broader disposable foam plug portfolio.
• Shure: Professional audio brand offering sound isolating earphones and custom in-ear monitors for musicians and broadcasters. Comparable in the professional music and radio/comms verticals (overlap with Decibullz Pro High-Fidelity and radio earpiece lines) with much broader pro audio brand recognition.
• Radians: Industrial PPE manufacturer offering hearing protection among other safety products. Comparable in the industrial hearing protection vertical (overlap with Decibullz's Manufacturing & Industrial segment) with established industrial distribution channels.

Direct peers

• Etymotic Research: Specialist manufacturer of high-fidelity earplugs and in-ear monitors for musicians, audiophiles, and industrial users. Direct comparable in the professional high-fidelity filter segment (Decibullz Pro High-Fidelity) with similar acoustic engineering focus and musician-targeted marketing.
• Westone: Custom earpiece manufacturer specializing in professional audio (musicians, audio engineers), hearing protection, and two-way radio communications. Direct comparable in custom-molded earpieces for radio/comms and music professionals — historically a strong competitor in the same niche.
• Mack's Earplugs: Established earplug brand covering sleep, swimming, shooting, and industrial use cases. Comparable in the earplug product category with broader retail distribution; competes primarily in the sleep and everyday wellness segments overlapping with Decibullz's CURVD line.

Emerging players

• Loop Earplugs: Fast-growing DTC brand offering stylish reusable earplugs for concerts, sleep, and noise sensitivity. Closest emerging competitor in the consumer wellness and lifestyle earplug segment — direct overlap with Decibullz's CURVD sub-brand and shooting/music verticals at similar DTC price points.
• D'Addario (D'Addario Accessories / Earplugs): Music accessories manufacturer with growing high-fidelity earplug line (including custom-fit options) targeting musicians and concert-goers. Comparable in the music/events hearing protection vertical (overlap with Decibullz Pro High-Fidelity) with strong musician-channel distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/decibullz
• Facebookfacebook.com/Decibullz
• LinkedInlinkedin.com/company/3057245

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Decibullz