sund by horsens

What sund by horsens does

Sund By Horsens is a municipal community-health department within Horsens Kommune in Middle Jutland, Denmark, established in 1987 alongside the municipality's entry into the WHO Healthy Cities Network. The organisation coordinates community-building, volunteering and well-being initiatives across Horsens Municipality, serving children, youth, adults, seniors and the 150 volunteer associations affiliated through the Det Folkelige Forum network. Its service portfolio spans facilitated self-help and network groups, school-based well-being groups for children (Trivselsgrupper), a holistic grief-support programme (OmSorg) developed with the Danish Cancer Society and the Church of Denmark, the §18-puljen grant scheme for volunteer associations, association advisory services, and meeting-room facilities at the Sund By Butikken physical hub.

The technology layer consists of the Fællesskabsportalen, a digital directory listing 500+ community, volunteering and health-promoting activities, supplemented by downloadable conversation exercises (Barometeret, Blomsten, Relationscirklen, LEGO-based tools) and integrations with third-party platforms Boblberg and Frivilligjob.dk. Distribution combines the physical Butikken (12,000+ annual visitors), digital portal, 14 partner activity centres for seniors, schools, and a mobile outreach unit (FællesskabsCyklen).

Sund By does not generate commercial revenue; it is funded through the Horsens Kommune municipal budget and the §18-puljen government grant programme (120 associations received grants in 2025). All citizen-facing services are free, with small participant fees only on certain culture and nature groups. The organisation holds 30+ years of operating history, WHO Healthy Cities Network membership since 1987, Nordic Public Health Prize, WHO Health for All Prize, and Danish Public Health Prize, and participates in the national Sund By Netværket of 53 Danish municipalities.

Name

sund by horsens

Legal name

Horsens Sund By

Website

https://horsenssundby.dk

Company type

Private

Founded year

1987

Operating status

Operating

Headcount range

1–10 employees

Short description

Sund By Horsens is a municipal community-health department of Horsens Kommune in Denmark that coordinates volunteering, self-help groups, grief support, and senior engagement across Horsens Municipality through a physical hub, a digital community portal, and a network of 150 associations.

Ownership category

akta.pro rank

Headquarters

HQ city

Horsens

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Others

Revenue model

1. Municipal Government Funding: Core operations funded by Horsens Municipality as a municipal community health initiative. Sund By is an active hub where citizens and municipal employees collaborate on community, wellbeing and volunteering initiatives.
2. §18-puljen (Section 18 Fund): Government grant providing subsidies for volunteer social and health-promoting work in Horsens Municipality. Annual application rounds where associations receive grants for activities like courses, lectures, excursions. In 2025, 120 associations received grants.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sund By Horsens is a municipal community health organization that operates a physical community hub (Sund By Butikken) and the Fællesskabsportalen digital portal listing 500+ voluntary, social, and health-promoting communities across Horsens Municipality. It delivers free facilitated programs including self-help and network groups, school-based well-being groups for children, comprehensive grief support (OmSorg), culture and nature groups, walking communities, food communities, and senior engagement initiatives. The organization also administers the §18-puljen grant scheme and provides advisory services to 150 member associations through Det Folkelige Forum.

Product overview

Sund By Horsens operates as a community health organization offering both physical and digital services. The core offerings include the Sund By Butikken (Healthy City Shop) - a physical community center, and Fællesskabsportalen - a digital portal listing over 500 community activities. The organization provides various group-based programs including selvhjælps- og netværksgrupper (self-help and network groups), trivselsgrupper (children's well-being groups), and OmSorg (grief support). Additional services include the §18-puljen grant program for voluntary organizations, and community facilities including meeting room rental with equipment.

Differentiator

Problem solved

Functional benefit

Products and services

• Sund By Butikken (Healthy City Shop) Physical community center at Åboulevarden 52, 8700 Horsens where citizens and municipal employees meet for community activities, information about volunteering, and resource access. Open weekdays; serves 12,000+ visitors annually.
• Fællesskabsportalen (Community Portal) Digital portal at faellesskab.horsens.dk providing a filterable overview of more than 500 community, voluntary, and health-promoting activities across Horsens Municipality, enabling citizens to find and contact relevant communities.
• Selvhjælps- og Netværksgrupper (Self-help and Network Groups) Facilitated groups where citizens facing similar life situations meet for mutual support and shared experiences, led by trained volunteer facilitators. Free of charge to participants.
• Trivselsgrupper (Well-being Groups for Children) School-based groups for children who need to meet peers and talk about difficult topics through play and conversation, led by volunteers and school staff.
• OmSorg (Grief Support) A comprehensive grief support initiative developed with Kræftens Bekæmpelse (Danish Cancer Society) and Folkekirken in Horsens, offering grief counselors, support groups for children/youth/adults/seniors, school presentations, and family support.
• §18-puljen (Section 18 Grant Fund) A grant program providing financial support for voluntary social and health-promoting work in Horsens Municipality, with two annual application rounds funding courses, lectures, excursions, and activities for vulnerable citizens. In 2025, 120 associations received grants.
• Lån af Mødelokaler (Meeting Room Rental) Meeting rooms available for loan to voluntary social organizations, including various room sizes and equipment such as projector, hearing loop system, and walking poles.
• Samtaleøvelser og Materialer (Conversation Exercises and Materials) Downloadable conversation guides, exercises, and materials for supporting children's emotional well-being, including tools like Følelsesplakaten, Barometeret, Blomsten, Relationscirklen, Følelseslagkagen, and LEGO-based building exercises.
• FællesskabsCyklen (Community Cycle) A mobile community space on a bicycle that travels through the city and surrounding areas, engaging citizens in conversations about community, loneliness, meaningfulness, and the open dialogue on difficult topics.
• Frivilligjob.dk (Volunteer Job Portal) A volunteer job portal connecting individuals with volunteer opportunities and helping organizations find volunteers. Sund By helps associations in Horsens Municipality use the platform.
• Boblberg A digital platform (web and iOS/Android app) where citizens can find local bubbles or create their own communities based on shared interests and experiences. Horsens Municipality holds a membership granting citizens access.
• WHO Healthy Cities Membership Program Horsens Municipality's membership in the WHO Healthy Cities Network since 1987, participating in international public health initiatives, WHO Advisory Board leadership, and Phase VII accreditation (until 2025) aligned with UN Sustainable Development Goals.

Quantifiable outcome

• More than 12,000 citizens meet annually at Sund By Butikken
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Sund By Netværket i Danmark (Healthy Cities Network Denmark)coreStrategic or Co-development Partner · 1 January 1991Horsens Municipality has been a member of the national network of Healthy Cities in Denmark since 1991. The network consists of 53 municipalities. It focuses on competence development, experience sharing, and qualifying public health efforts with citizens across sectors and together with national/local actors, authorities, research institutions, and civil society.
• WHO Healthy Cities NetworkcoreStrategic or Co-development Partner · 1 January 1987Horsens Municipality became a member of WHO Healthy Cities in 1987. Work on public health is based on WHO's broad concept of health and ideas of democracy and citizenship. In 2021, Horsens was accredited for phase VII until 2025. Leader Ingunn S. Jacobsen serves on the network's Advisory Board. Focus areas include sustainability, citizen participation, networking, and cross-sectoral cooperation aligned with UN Sustainable Development Goals.
• Kræftens Bekæmpelse (Danish Cancer Society)coreStrategic or Co-development PartnerPartnership to develop OmSorg initiative for grief support. Provides grief counselors trained to lead grief groups and hold individual conversations with children, youth, and families. Also supports schools with grief awareness and helps update school's grief action plans.
• Folkekirken i Horsens (Church of Denmark - Horsens Parish)coreStrategic or Co-development PartnerPartnership in OmSorg initiative - holistic approach to grief support for all ages from children to seniors. Combines church resources with community health expertise.
• Landsbyrådet (Village Council)coreStrategic or Co-development PartnerSund By serves as contact person and coordinator for Landsbyrådet. Supports rural village communities in Horsens municipality with development, innovation, and community building initiatives.
• SAMBY (Samarbejdsforum for mindre bysamfund)coreStrategic or Co-development PartnerContact person for SAMBY - the cooperation forum for smaller village communities. Supports development and community building in smaller villages.
• 14 Activity Centres (Åbne Aktivitetscentre)coreStrategic or Co-development PartnerClose collaboration with 14 open local activity centers developing activities and communities for seniors and early retirees in Horsens Municipality. Sund By coordinates and supports their work.
• Det Folkelige ForumcoreChannel Partner/ Reseller/ DistributorSund By is the coordinator (tovholder) for Det Folkelige Forum network with 150 volunteer associations, project groups and everyday volunteers as members. It's a dialogue and cooperation network for voluntary social and health-promoting work. Organizes 3-4 annual seminars/courses.
• Seniorrådet (Senior Council)coreStrategic or Co-development PartnerAnnual Højskoledag event for all seniors in Horsens Municipality, organized in collaboration with Seniorrådet. Features talks, good conversations, and refreshments.
• fonde.dkminorGTM or Marketing PartnerHorsens Municipality has an agreement with fonde.dk giving associations in the municipality free access to the portal with approximately 2,400 private funds and public grants. Sund By staff help associations get access.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Others

• Frivilligjob.dk: National volunteer job portal that connects individuals with volunteer opportunities and helps organizations recruit volunteers. Complementary infrastructure that Sund By leverages, but operates at national scope across Denmark.
• WHO European Healthy Cities Network: International WHO network of 1,400+ cities and municipalities committed to health and sustainable development. Relevant as the governing body of the Healthy Cities framework that Sund By operates under, but is not a comparable service-delivery entity.

Direct peers

• Ældre Sagen: Largest member-driven organization for seniors in Denmark, organizing social activities, communities, and support services for the 65+ segment. Directly comparable target audience and community-organization service delivery to Sund By's senior programs through the 14 activity centers.
• Boblberg: Digital platform where citizens create and find social communities based on shared interests, with an existing partnership enabling Horsens citizens to use it. Directly comparable digital community-building product for the same use case and user base as Fællesskabsportalen.
• Center for Frivilligt Socialt Arbejde (CFSA): Danish national center for voluntary social work that provides advisory services to associations and municipalities on volunteer management, fundraising, and capacity building — directly overlapping Sund By's foreningsrådgivning, Det Folkelige Forum coordination, and volunteer-recruitment functions.
• Sund By Netværket i Danmark: National network of 53 Danish municipalities implementing the WHO Healthy Cities methodology, of which Horsens is a founding member. Directly comparable operating model, target beneficiaries, and Healthy Cities framework, replicated across municipalities in Denmark.

Broad incumbents

• Kræftens Bekæmpelse (Danish Cancer Society): National health NGO and Sund By's partner in the OmSorg grief support initiative. Operates nationwide community health and patient support programs — overlapping community-health and grief-counseling functions at substantially larger scale.
• Røde Kors Danmark: Danish Red Cross operates extensive community health, social support, and volunteer mobilization programs nationwide, including companionship for isolated seniors and integration activities. Comparable mission in community health and loneliness, but at much larger national scale.

Emerging players

• Bedre Psykiatri: Danish mental health advocacy and peer-support organization that organizes local networks of people with mental health conditions and their relatives. Comparable community-support and self-help group delivery for a specific population segment.

Regional players

• DGI: Large Danish member-driven organization that builds communities through sports, outdoor activities, and local association life. Comparable community-engagement and association-coordination model but focused on physical activity rather than health/wellbeing/social support.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HorsensSundBy
• LinkedInlinkedin.com/company/sund-by-horsens

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about sund by horsens