HORTINOVA Inc.

What HORTINOVA Inc. does

HORTINOVA Inc. is a Montreal-based Canadian vegetable seed company founded in 2021 that sells a portfolio of 281+ non-GMO seed varieties to two distinct customer segments: professional greenhouse and open-field growers (Hortinova Pro) and home gardeners (Hortinova Hobby). Its proprietary technology layer is traditional (non-GMO) plant-breeding combined with pre-sale purity and germination testing, supplemented by an exclusive Canadian distribution partnership with Dutch hybrid true potato seed (TPS) breeder Solynta, through which the company launched the SUNBITE F1 late-blight-resistant baby potato variety in Canada. The professional catalog is anchored by greenhouse tomato lines (NOVA 2000 series with ToMV, TYLCV, ToBRFV, and Fol resistance packages), the NOVA 1000 melon series (Ananas, Tuscan, Piel de Sapo, Yellow Canary, Harper), the COMANDANTE F1 interspecific rootstock for grafting, and open-field zucchini, watermelon, and sweet pepper varieties, while the hobby catalog spans a broad range of vegetables from beetroot to winter squash plus herbs, alpine strawberry, and a Patio Collection for container gardening.

The company operates a direct-to-consumer e-commerce channel through its Shopify storefront (shop.hortinova.ca) with Canada Post shipping across Canada and free shipping on orders over $60, complemented by seven Quebec retail garden center partners (Centre Horticole Bastien, Jardin 2M, Centre De Jardin Brossard, Centre de Jardin Floréal, Les Serres FJC Lavoie, Jardins Zeillinger, Lessard Centre Jardin) and direct pickup at its Montreal headquarters. Pricing is unit-based across three tiers: $5 hobby seed packets, $73–$1,092 professional bulk lots, and discounted liquidation inventory. Marketing runs through organic social (Facebook, Instagram, LinkedIn), email newsletter, and retail partner co-marketing. With an 8-employee team and no disclosed funding or revenue figures, HORTINOVA operates as a privately held, independently owned micro-cap seed distributor whose competitive position rests on regional retail density, breadth of non-GMO SKUs, and the Solynta TPS exclusivity.

Name

HORTINOVA Inc.

Legal name

HORTINOVA Inc.

Website

https://hortinova.ca

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

HORTINOVA Inc. is a Montreal-based Canadian vegetable seed company selling 281+ non-GMO seed varieties via Shopify e-commerce and seven Quebec retail partners, serving professional greenhouse growers (Hortinova Pro) and home gardeners (Hortinova Hobby), with an exclusive Canadian partnership with Solynta for hybrid true potato seed.

Ownership category

akta.pro rank

Product category

Vegetable Seeds

NAICS

Vegetable and Melon Farming (11121)

SIC

Agricultural Production-Crops (100)

akta.pro primary industry

Vegetable Seeds (Open-Pollinated & Hybrid) (AFABAFAE)

akta.pro secondary industry

Hybrid Seed Production (AFAGAIAD)

Keywords

• Vegetable seed distribution
• Hybrid seed breeding
• Greenhouse tomato seeds
• Home gardening seeds
• True potato seed

Headquarters

HQ city

Montreal, Quebec

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Seed Sales (E-commerce): Direct-to-consumer online sales through Shopify storefront, selling seed packets and bulk quantities to professional growers and home gardeners across Canada.
2. Retail Distribution: Distribution through network of Quebec garden centers and retail partners, including Centre Horticole Bastien, Jardin 2M, Centre De Jardin Brossard, and others.
3. Bulk/Liquidation Sales: Wholesale and liquidation seed sales in larger quantities (500-1000 seeds) at discounted rates for professional growers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

HORTINOVA Inc. develops, sources, and distributes non-GMO vegetable seeds through two distinct product lines: Hortinova Pro (high-performance hybrid varieties for commercial greenhouse and open-field growers) and Hortinova Hobby (vegetable and herb varieties for home gardeners). The catalog spans 281+ varieties including tomatoes, peppers, cucumbers, melons, watermelons, eggplant, zucchini, rootstocks, and the innovative SUNBITE F1 hybrid true potato seed offered in partnership with Solynta. Seeds are tested for purity and germination prior to sale.

Product overview

HORTINOVA Inc. is a Canadian vegetable seed company offering two main product lines: Professional Seeds (Hortinova Pro) for greenhouse and field growers, and Home Gardening Seeds (Hortinova Hobby) for retail customers. The product portfolio includes tomatoes (cherry, cocktail, grape, specialty, beefsteak, TOV, plum, pink), melons (Ananas, Tuscan, Piel de Sapo, Yellow Canary, Harper), cucumbers, sweet peppers, eggplant, rootstocks, and a diverse range of vegetable seeds for home gardeners. The company also offers the SUNBITE F1 Hybrid True Potato Seed in partnership with Solynta. Seeds are developed through non-GMO plant-breeding methods and tested for purity and germination prior to sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Hortinova Pro (Professional Seeds)

Quantifiable outcome

• 98% germination rate for premium varieties (e.g., BLACK BAMBY F1 tomato)
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• SolyntacoreStrategic or Co-development PartnerGlobal leader in true potato seed (TPS) breeding partnered with Hortinova to bring hybrid TPS innovations to Canadian gardeners. Through this partnership, the SUNBITE F1 innovative baby potato variety combining late-blight resistance with seed planting convenience was launched in Canada. Hortinova distributes Solynta's hybrid TPS through its established retail garden centers and online platforms.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Veseys Seeds: Canadian seed company with a broad home-garden catalog plus a commercial-grower line, comparable dual-market positioning and Canadian distribution footprint.
• Territorial Seed Company: US-based vegetable, flower, and herb seed company offering a dual catalog for home gardeners and commercial growers, with comparable focus on quality-tested, regionally adapted varieties.
• Johnny's Selected Seeds: US-based employee-owned vegetable seed company serving commercial growers and home gardeners with a deep catalog of hybrid and heirloom varieties, including greenhouse and field-production lines analogous to Hortinova Pro and Hobby.
• West Coast Seeds: Canadian vegetable and herb seed company based in British Columbia that sells to both home gardeners and commercial growers through its own website and a retail network — the closest geographic and business-model analogue to Hortinova in the Canadian market.
• Stokes Seeds: Long-established Canadian vegetable, flower, and herb seed distributor serving both professional growers and home gardeners across North America with a comparable catalog breadth and dual-market strategy.
• Harris Seeds: US-based vegetable and flower seed company that serves both professional commercial growers and home gardeners with hybrid and OP varieties, similar to Hortinova's Pro/Hobby split.

Others

• Solynta: Dutch pioneer of hybrid True Potato Seed technology and Hortinova's strategic supplier for the SUNBITE F1 product; included as a partner/innovator rather than competitor because the two companies are explicitly co-developing the Canadian TPS market.

Broad incumbents

• Syngenta (vegetable seeds): Global agribusiness with a substantial vegetable seeds division (formerly Syngenta, now under Sinochem) operating in hybrid tomato, pepper, and melon breeding — a broad incumbent competing across Hortinova's professional catalog categories.
• Rijk Zwaan: Major Dutch vegetable seed breeder developing hundreds of hybrid varieties across greenhouse and field segments, competing with Hortinova's professional line via breeder-direct relationships with large commercial growers.
• Enza Zaden: Global vegetable seed breeding company with extensive R&D in hybrid tomato, pepper, cucumber, and melon varieties — directly overlaps with Hortinova's professional catalog but at much larger scale and global reach.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hortinova.ca
• LinkedInlinkedin.com/company/hortinova-seeds
• Instagraminstagram.com/hortinova.seeds

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HORTINOVA Inc.