HortiPro
HortiPro BV is a Dutch biological crop protection company that develops and sells microbial pesticides, species-specific pheromone monitoring and mating-disruption products under the SemeonPro brand, and terpene-based adjuvants for professional greenhouse, fruit, vineyard, ornamental, and arable growers in the Netherlands and Belgium via direct consultative sales.
- Company typePrivate
- Founded2006
- HeadquartersErmelo, Gelderland, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What HortiPro does
HortiPro BV is a Dutch private limited company headquartered in Ermelo, Gelderland, Netherlands, founded in 2006 and operating with 1-10 employees. The company specializes in biological crop protection for professional horticulture, developing and selling a portfolio of microbial pesticides (Polyversum based on Pythium oligandrum, AQ10 based on Ampelomyces quisqualis, Naturalis-L based on Beauveria bassiana, Lepinox Plus based on Bacillus thuringiensis), pheromone-based monitoring and mating-disruption products under the SemeonPro sub-brand, terpene-based adjuvants (Heliosol, Helioterpen Film, ThripsLok), and physical pest-management solutions such as delta traps and sticky plates. Underlying technology spans mycoparasitic fungi, insect-pathogenic fungi and bacteria, species-specific pheromone dispensers (including Isonet T for Tuta absoluta mating disruption), and 100% natural terpene formulations. Multiple products carry SKAL organic-farming input-list certification and regulatory approvals from the Dutch Ctgb and Belgian Fytoweb authorities.
The company operates a direct, consultative B2B sales model targeting five distinct use-case segments: greenhouse horticulture growers (primary), fruit and vegetable growers, vineyard and orchard operators (via BlocCade wound protection), ornamental horticulture (via MossKade), and arable farmers (via cabbage root fly monitoring with PheroRadicum and PheroPole). Pricing is not publicly disclosed; transactions are quote-based and tailored to specific crop-protection programs. Distribution is direct-to-grower with expert consultation, supported by a Dutch-language content-marketing website, newsletter, and personalized advisory engagement. The geographic footprint is concentrated in the Netherlands as the primary market and Belgium as the secondary market, with no disclosed expansion beyond Western Europe.
HortiPro is privately held with no external funding rounds, parent company, or subsidiary relationships identified. The company generates revenue through one-time product sales across its biological crop protection, pheromone, adjuvant, and trap categories, and positions itself as an expert advisory partner for integrated pest management in protected and outdoor professional cultivation. The SemeonPro sub-brand functions as a flagship line for the pheromone portfolio, which includes 12+ species-specific dispensers. The business model is operationally lean, with no public listing, no disclosed management team, and no disclosed M&A or partnership activity in the available source data.
HortiPro firmographics
Firmographics- Name
- HortiPro
- Legal name
- HortiPro BV
- Website
- https://hortipro.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HortiPro BV is a Dutch biological crop protection company that develops and sells microbial pesticides, species-specific pheromone monitoring and mating-disruption products under the SemeonPro brand, and terpene-based adjuvants for professional greenhouse, fruit, vineyard, ornamental, and arable growers in the Netherlands and Belgium via direct consultative sales.
- Ownership category
- akta.pro rank
HortiPro industry classification
Industry- Product category
- Biological Crop Protection / Biopesticides
- NAICS
- Pesticide and Other Agricultural Chemical Manufacturing (325320)
- SIC
- Agricultural Chemicals (2870)
- akta.pro primary industry
- Biological Pest Control (Beneficial Insects, Nematodes, Microbials) (AFABAKAB)
- akta.pro secondary industry
- OMRI-Listed Crop Protection (Botanical & Mineral Pesticides) (AFABAKAA)
Keywords
Where HortiPro is headquartered
LocationHeadquarters
- HQ city
- Ermelo, Gelderland
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
HortiPro business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Biological Crop Protection Products: Sale of biological pesticides, fungicides, and insecticides for professional horticulture and agriculture. Products include microbial-based solutions (Polyversum, AQ10, Naturalis-L, Lepinox Plus) for integrated pest management.
- Pheromone Products: Sale of proprietary SemeonPro pheromone products for pest monitoring and mating disruption, including dispensers and associated traps for various target pests.
- Adjuvant/Helpers Products: Sale of biological adjuvants and helper products (ThripsLok, Heliosol, Helioterpen Film) that enhance the effectiveness of crop protection applications.
- Traps and Monitoring Equipment: Sale of monitoring and trapping equipment including delta traps, sticky plates, SuzukiiTrap, and PheroPole for pest detection and population monitoring.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
HortiPro product offering
Product offeringCore offering
HortiPro develops, supplies, and advises on biological crop protection products for professional horticulture and arable farming. Its portfolio includes microbial fungicides and insecticides (Polyversum®, AQ10®, Lepinox® Plus, Naturalis®-L), the proprietary SemeonPro® pheromone line for pest monitoring and mating disruption, biological adjuvants (Heliosol®, Helioterpen® Film, ThripsLok®), and physical traps and sticky plates. Products are sold directly to growers in the Netherlands and Belgium, supported by personalized expert consultation on integrated pest management strategies.
Product overview
HortiPro is gespecialiseerd in biologische gewasbescherming en biedt een uitgebreid portfolio van producten voor geïntegreerde plaagbestrijding. Het kernassortiment omvat biologische gewasbeschermingsmiddelen (Polyversum®, AQ10®, Lepinox® Plus, Naturalis®-L), hulpstoffen (Heliosol®, Helioterpen® Film, ThripsLok®), SemeonPro® feromonen voor monitoring en paringsverstoring (waaronder PheroThrip, PheroTuta, PheroDes, PheroBem, PheroRadicum), vallen (Deltatrap, SuzukiiTrap, Vangplaten), en overige producten (BlocCade®, MossKade®, EnzyMas™). De producten zijn ontworpen voor duurzame gewasbescherming in glastuinbouw, boomkwekerij en sierteelt.
Differentiator
Problem solved
Functional benefit
Brands
- SemeonPro: Proprietary line of pheromone products for pest monitoring and control in professional horticulture, including PheroTuta, PheroThrip, PheroDes, PheroBem, and other species-specific pheromone dispensers.
Products and services
- Polyversum®
Quantifiable outcome
- Products such as Isonet-T have significantly reduced Tuta absoluta pressure in greenhouses over recent years
- +1 more outcomes
Companies that use HortiPro
Customer profileSegments5 records
Ideal customer profiles5 records
HortiPro technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HortiPro partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
HortiPro competitors and assessment
Company assessmentDirect peers
- Pherobank: Dutch pheromone technology company producing insect pheromone lures and monitoring systems. Highly comparable to HortiPro's SemeonPro product family and serves an overlapping customer base of growers in the Netherlands and Western Europe.
- Koppert: Dutch-based global leader in biological crop protection and pollination, offering microbials, macrobials, and pheromone solutions for greenhouse horticulture. Direct competitor to HortiPro across the Benelux greenhouse segment with a much larger scale and broader portfolio.
- Russell IPM: UK-based specialist in pheromone-based pest monitoring, mating disruption, and biopesticides. Direct competitor to HortiPro's SemeonPro pheromone line and shares a focus on integrated pest management for horticulture and arable crops.
- Biobest Group: Belgian biological control company specializing in bumblebee pollination, beneficial insects, and biopesticides for protected crops. Closest geographic and product-line peer to HortiPro, competing head-to-head in greenhouse vegetable and ornamental markets.
- Andermatt Biocontrol: Swiss-headquartered producer of biological crop protection products including Bacillus thuringiensis formulations and virus-based insecticides. Overlaps with HortiPro's Lepinox Plus and other microbial insecticide lines and serves similar professional horticulture customers.
Broad incumbents
- Bayer Crop Science: Global agricultural input giant with biological crop protection offerings integrated alongside conventional chemistry. Adjacent incumbent pressure on small biological specialists like HortiPro in European greenhouse and specialty crop segments.
- BASF Agricultural Solutions: Global crop protection and seeds leader that has expanded into biological seed treatments and biopesticides. Represents the large-incumbent competitive threat in biological crop protection across European horticulture markets.
- Certis Europe: European crop protection company distributing both conventional and biological products across horticulture and arable crops. Competes with HortiPro via its biological and biopesticide lines while also offering traditional chemistry, giving it broader market access.
- Syngenta (Syngenta Biologicals): Global agrochemical major with a growing biologicals portfolio through its Syngenta Biologicals unit. Enters HortiPro's market with at-scale R&D, multi-country registrations, and broad distribution reach that small specialty players must contend with.
Emerging players
- Bi-PA (Biological Products for Agriculture): Belgian biological crop protection distributor with a focused portfolio of biopesticides and biostimulants. Comparable in scale and channel to HortiPro, also serving the Belgian and Dutch professional horticulture markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
HortiPro social profiles
Digital presenceHortiPro compliance and trust
Trust signalCompliance5 records
HortiPro financial estimates
Financial estimateRevenue estimate
Valuation estimate
HortiPro leadership team
Management profileNumber of profiles
HortiPro funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HortiPro M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HortiPro
What does HortiPro do?
HortiPro develops, supplies, and advises on biological crop protection products for professional horticulture and arable farming. Its portfolio includes microbial fungicides and insecticides (Polyversum®, AQ10®, Lepinox® Plus, Naturalis®-L), the proprietary SemeonPro® pheromone line for pest monitoring and mating disruption, biological adjuvants (Heliosol®, Helioterpen® Film, ThripsLok®), and physical traps and sticky plates. Products are sold directly to growers in the Netherlands and Belgium, supported by personalized expert consultation on integrated pest management strategies.
Is HortiPro a public or private company?
HortiPro is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HortiPro founded?
HortiPro was founded in 2006. It employs 1 to 10 people.
Where is HortiPro based?
HortiPro is headquartered in Ermelo, Gelderland, Netherlands, in the Europe region.
How does HortiPro make money?
Four revenue lines are on record. Biological Crop Protection Products are the primary driver. The others are pheromone Products, adjuvant/Helpers Products and traps and Monitoring Equipment.
Who are HortiPro's main competitors?
Direct peers on record are Pherobank, Koppert, Russell IPM, Biobest Group and Andermatt Biocontrol. Broad incumbents are Bayer Crop Science, BASF Agricultural Solutions, Certis Europe and Syngenta (Syngenta Biologicals). Bi-PA (Biological Products for Agriculture) is listed as an emerging player.
Does HortiPro have an API?
No public API is recorded for HortiPro.
What industry is HortiPro in?
HortiPro's product category is Biological Crop Protection / Biopesticides. Its primary akta.pro industry code is AFABAKAB, Biological Pest Control (Beneficial Insects, Nematodes, Microbials), with a secondary code of AFABAKAA, OMRI-Listed Crop Protection (Botanical & Mineral Pesticides). Its NAICS code is 325320 and its SIC code is 2870.