Name

HortiQ

Legal name

Stichting HortiQ

Website

https://hortiq.nl

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Naaldwijk

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Certification fees: HortiQ generates revenue through certification fees charged to companies that obtain and maintain HortiQ (BRL 8000 or BRL 8001) certification. The certification process involves assessment by KIWA, with HortiQ managing the quality system framework. Fees are not publicly disclosed and are likely quote-based per company.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HortiQ is an independent quality certification foundation for the Dutch greenhouse horticulture technology sector. It provides two certification schemes — BRL 8000 (Certified Process & Product) for greenhouse construction, heating, and water installations, and BRL 8001 (Certified Quality System) for general quality management of horticultural suppliers — assessed by independent certification body KIWA. HortiQ also offers the HortiQ Hagelunie combined quality-and-insurance product and the HortiQ Next Level program for integrated supply chain quality.

Product overview

HortiQ is an independent and objective quality certification system for greenhouse builders, installation companies, and other technical suppliers in the greenhouse horticulture sector. The organization offers two certification tracks: BRL 8000 (Certified Process & Product) covering greenhouse construction, heating, and water installations, and BRL 8001 (Certified Quality System) for general quality policy assurance. HortiQ also provides the HortiQ Hagelunie combined product integrating certification with insurance, and the HortiQ Next Level program for integral supply chain quality chains. Certification assessments are conducted by independent certification body KIWA, with requirements based on NEN standards and ISSO quality manuals. The system helps investors and growers ensure quality construction and installation according to objective, verifiable standards.

Differentiator

Problem solved

Functional benefit

Brands

• BRL 8000: Process & Product certificate guaranteeing both process and product quality for greenhouse structure design and build, greenhouse heating and irrigation systems.
• BRL 8001
• HortiQ Hagelunie

Products and services

• BRL 8000 - Certified Process & Product HortiQ BRL 8000 is a quality certification guaranteeing both process and product quality for greenhouse structure design and build, greenhouse heating, and irrigation/water-technical installations. Companies are independently assessed by KIWA based on official assessment directives that cover internal processes, organizational quality, and product quality. The certification provides transparent and verifiable quality standards for certified companies and assurance to growers and investors that greenhouse projects meet agreed specifications.
• BRL 8001 - Certified Quality System HortiQ BRL 8001 is a quality certification guaranteeing a company's general quality policy. It is awarded to companies that supply installations, systems, and services to the greenhouse horticulture sector covering transport, CO2, control engineering, heating, and irrigation. Certified by KIWA, the scheme is based on ISO 9001 principles adapted specifically for the greenhouse horticulture sector and covers 95% of ISO 9001 requirements, making it a logical next step for ISO 9001-certified companies.
• HortiQ Hagelunie HortiQ Hagelunie is a combined product offering from HortiQ and Hagelunie that integrates HortiQ quality certification with Hagelunie greenhouse horticulture insurance expertise. It provides quality and assurance prior to, during, and after construction of a sustainable greenhouse, including risk management and rapid recovery after damage — with a Hagelunie expert and HortiQ-certified company inventorying damage within 48 hours of reporting.
• HortiQ Next Level HortiQ Next Level is an integral quality label program extending HortiQ certification across multiple links in the supply chain. It is supported by Achmea (Hagelunie, Interpolis, Avéro Achmea) and six leading turnkey greenhouse builders, working on integrated HortiQ quality chains that strengthen the international reputation of Dutch greenhouse technology through integrated quality assurance.

Quantifiable outcome

• Within 48 hours of damage reporting, a Hagelunie expert and HortiQ-certified company will inventory the damage and initiate recovery
• +2 more outcomes

Named customers28 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core, flagship and minor.

• KIWAcoreTechnology or IntegrationKIWA is the globally designated independent certification body for HortiQ certification. For both BRL 8000 and BRL 8001 certifications, KIWA conducts the assessments and issues certificates. HortiQ manages the quality system framework and standards, while KIWA provides the independent auditing and certification. This is the foundational operational partnership without which the certification system cannot function.
• AVAGcoreStrategic or Co-development PartnerAVAG is the Dutch greenhouse technology industry association and the initiator of the HortiQ quality system. HortiQ was established in 2009 on the initiative of AVAG and Hagelunie. AVAG represents the common interests of Dutch greenhouse builders, installation companies and suppliers, and supports its members on quality, innovation, and internationalization. AVAG-affiliated suppliers guarantee high-quality solutions tailored to market and climate.
• HagelunieflagshipStrategic or Co-development PartnerHagelunie is a leading Dutch insurance company specializing in horticulture and crops, operating globally. HortiQ and Hagelunie have bundled their expertise to offer the HortiQ Hagelunie product: a combination of quality certification and insurance that covers greenhouse projects prior to, during, and after construction. Within 48 hours of damage, a Hagelunie expert and HortiQ-certified company will inventory the damage. This partnership creates a unique quality-and-insurance bundle that differentiates HortiQ from generic certification systems.
• IMC ConsultantsminorImplementation/ SI/ Consulting PartnerIMC-consultants is a specialist in process and product certification. They advise companies on the best approach for achieving HortiQ certification and assist with implementation. IMC positions risk management as part of clients' business operations.
• IMR AdviesminorImplementation/ SI/ Consulting PartnerIMR is a specialized agency for quality, safety, and environment with 20 years of experience. They advise on legislation and regulations, certification, and on-site emergency response team training. IMR supports entrepreneurs in the greenhouse sector to reach higher quality and safety standards.
• InstallQminorOthersInstallQ is the central service desk for the Dutch installation sector for quality schemes. InstallQ develops and manages quality guidelines for the installation sector, recognizes installers and companies, and provides information about certification. HortiQ's BRL 8000 and BRL 8001 guidelines are managed within the InstallQ framework.
• ISSOminorOthersISSO is an open knowledge organization that provides knowledge to professionals in the built environment. HortiQ quality standards are aligned with ISSO handbooks (KviNL-developed guidelines that form the basis of BRL 8000 and BRL 8001). ISSO handbooks define the technical standards that certified companies must meet.
• AchmeacoreStrategic or Co-development PartnerAchmea (including Hagelunie for international, Interpolis for Dutch greenhouse sector, and Avéro Achmea) supports the HortiQ Next Level vision. Achmea has committed to adapting its insurance acceptance policy for new greenhouse construction projects, making HortiQ certification a condition for insurance coverage of new-build projects on the Dutch market (first step in 2022). Achmea representatives participate in the HortiQ board.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GlobalG.A.P. GlobalG.A.P. provides farm-level certification standards (Good Agricultural Practices) covering horticulture, floriculture, and combinable crops, widely required by European retailers. It is directly comparable to HortiQ as a sector-specific, accredited, audit-based certification scheme with international buyer pull.
• KOMO: KOMO issues product and process certificates for the Dutch construction and installation sector under independent assessment schemes. Comparable to HortiQ as a Dutch-anchored sector-specific quality mark whose holders are referenced in building specifications and procurement.
• BRCGS (Brand Reputation Compliance Global Standards): BRCGS (formerly BRC) develops globally recognized product-safety and quality standards whose certification is required by major retailers and processors. Its scheme-structure model — sector-specific standards, independent auditors, recurring certification fees, and buyer-driven adoption — closely parallels HortiQ's operating model.
• SKAL: SKAL is the Dutch designated authority for organic production and processing certification, headquartered in the Netherlands. Like HortiQ, it operates a sector-specific accredited certification scheme with institutional backing and recurring audit fees, and is referenced in Dutch procurement and labelling requirements.
• MPS (More Profitable Sustainability / Florimark): MPS runs sector-specific sustainability and quality certification schemes for the international horticulture and floriculture industry. Like HortiQ, it issues multi-tier quality marks required by buyers and producers in Dutch horticulture, with recurring audit-based fees and an industry-association governance model.
• InstallQ: InstallQ is the central service desk and quality-scheme administrator for the Dutch installation sector, where HortiQ's BRL 8000/8001 are formally housed. It is a closely related sector-specific certification administrator with overlapping installer/supplier audiences in the Dutch built environment.

Broad incumbents

• SGS: SGS is a globally diversified testing, inspection, and certification incumbent serving agriculture, construction, and industrial clients. It is comparable as a for-profit, multi-sector certification competitor that HortiQ would face if it sought to internationalize beyond the Dutch greenhouse cluster.
• NSF International: NSF International is a US-rooted certification and testing organization covering food, water, and built environment standards. It is comparable as a broad incumbent that operates sector-specific schemes with accredited audit delivery, similar in go-to-market shape to HortiQ's KIWA-delivered model.
• KIWA: KIWA is the global independent testing, inspection, and certification body that conducts HortiQ audits and issues the certificates. As a broad incumbent operating across water, energy, construction, and healthcare testing, KIWA is comparable to HortiQ as a certification delivery platform but with far greater geographic and vertical reach.
• TÜV (TÜV Rheinland / TÜV SÜD): TÜV Rheinland and TÜV SÜD are globally established certification, testing, and inspection organizations operating across industrial and built-environment sectors. They are comparable as broad incumbents who could credibly extend sector-specific quality marks into the greenhouse technology vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/hortiq
• LinkedInlinkedin.com/company/hortiq

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HortiQ