Hospital de Olhos do Norte de Minas

What Hospital de Olhos do Norte de Minas does

Hospital de Olhos do Norte de Minas is a private, single-specialty ophthalmology hospital system headquartered in Montes Claros, Minas Gerais, Brazil, founded on August 18, 2000 by Dr. Werthman Vilela. It operates six physical units across Northern Minas Gerais (Montes Claros headquarters, Montes Claros Shopping, Pirapora, Januária, Diamantina and Brasília de Minas) plus a Mobile Unit, serving approximately 8,000 patient attendances per month drawn from 90+ cities across Northern Minas Gerais, Southern Bahia, neighboring Brazilian states and adjacent countries. The hospital delivers comprehensive ophthalmology services — consultations, diagnostic exams, and surgical procedures — across subspecialties including cataract, refractive surgery, keratoconus, glaucoma, retina, ocular plastic surgery, strabismus, neuro-ophthalmology and dry eye.

The hospital's clinical offering is built around a proprietary technology stack that includes a LenSx femtosecond laser, Wavelight Ex500 excimer laser, Pentacam HR OCT, Centurion Vision System, Galilei G6, IOL Master biometry, CO2 laser for ocular plastic surgery, and the German PROVEO 8 surgical microscope (available in only a few hospitals in Brazil). It is the only facility in Northern Minas Gerais performing laser cataract surgery. The team comprises 40 ophthalmologists and 220+ total collaborators, supported by in-house training including the first Ophthalmology Assistants Course (2023). Certifications include ONA Level 3 - Excellence (2025), the highest national quality and patient safety accreditation in Brazilian healthcare, ONA Level 2 (2022), ONA Level 1 (2018), ISO 9001 (2011), and recognition as Brazil's Best Hospital to Work in Healthcare by Great Place to Work in 2022.

Revenue is generated through professional services — direct payments (particular), reimbursements from 20+ health insurance plans (Unimed, Bradesco Saúde, Amil, Hapvida, Cassi, Notre Dame, Geap, Ipsemg, Saúde Caixa and others), and contracts with municipal health consortia (CISNORTE, CODANORTE, CISARP) that channel SUS-linked public patients. Pricing follows a pay-as-you-go model with personalized surgical quotes based on laser technology and intraocular lens choice, supported by credit card installments up to 12x. Patient acquisition is sales-led via the website, WhatsApp automatic scheduling, phone, and physical unit walk-ins, complemented by content marketing (testimonials, quizzes, blog articles on ocular conditions).

Name

Hospital de Olhos do Norte de Minas

Legal name

Hospital de Olhos do Norte de Minas

Website

https://hospdeolhos.com.br

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

51–100 employees

Short description

Hospital de Olhos do Norte de Minas is a private ophthalmology hospital system in Northern Minas Gerais, Brazil, operating six physical units and a Mobile Unit to deliver consultations, diagnostic exams, and surgical procedures across all ophthalmology subspecialties to approximately 8,000 patients per month from 90+ cities.

Ownership category

akta.pro rank

Product category

Ophthalmology Healthcare Services

NAICS

Specialty (except Psychiatric and Substance Abuse) Hospitals (622310), Offices of Physicians (62111)

SIC

Services-Hospitals (8060), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Ophthalmic Specialty Hospitals (HLAFAHAJ)

Keywords

• Ophthalmology services
• Cataract surgery
• Refractive surgery
• Keratoconus treatment
• Eye care diagnostics

Headquarters

HQ city

Montes Claros

HQ country

Brazil

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Ophthalmic Healthcare Services: Direct provision of ophthalmology consultations, diagnostic examinations, and surgical procedures to patients through multiple regional units. Revenue generated through health insurance (convênio) reimbursements and private pay (particular) payments. Services include consultations, diagnostic exams, cataract surgery, refractive surgery, keratoconus treatment, glaucoma treatment, and other ophthalmic procedures.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Hospital de Olhos do Norte de Minas is a comprehensive ophthalmology hospital providing specialized consultations, advanced diagnostic examinations, and surgical procedures across all ophthalmology sub-specialties including cataract surgery, refractive surgery, keratoconus treatment, glaucoma management, retinal diseases, ocular plastic surgery, and dry eye treatment. The hospital operates through six physical units across Northern Minas Gerais and accepts both health insurance (convênios) and private-pay (particular) patients. Revenue is generated primarily through professional services fees from healthcare delivery, with surgical procedures leveraging proprietary laser technology such as LenSx and Wavelight Ex500.

Product overview

Hospital de Olhos do Norte de Minas is a comprehensive ophthalmology hospital system operating as a single unified platform that integrates multiple service units. The core offering combines consultations, diagnostic exams, and surgical procedures across specialized departments including cataract, keratoconus, refractive surgery, glaucoma, diabetic retinopathy, dry eye treatment (Dry Eye Spa with IPL therapy), and ocular plastic surgery. The hospital serves as a one-stop facility for all ophthalmologic care needs.

Differentiator

Problem solved

Functional benefit

Brands

• Grupo HONM: Business group formed to consolidate a new growth cycle starting in 2021.
• SPA de Olhos

Products and services

• Cataract Surgery Service Advanced cataract surgery using minimally invasive techniques including laser cataract surgery with LenSx femtosecond laser; treats patients with cataracts with rapid recovery and options for premium intraocular lenses that can provide independence from glasses.
• Refractive Surgery Service Refractive surgery correction of myopia, hyperopia, and astigmatism using Wavelight Ex500 Excimer Laser German technology, allowing patients to eliminate or reduce dependence on glasses and contact lenses.
• Keratoconus Treatment Service Diagnosis and specialized treatment for keratoconus using advanced technology including Pentacam HR OCT and Galilei G6 corneal topography with specific keratoconus detection program.
• Diabetic Retinopathy Treatment Service Specialized treatment for ocular complications caused by diabetes including diabetic retinopathy diagnosis and management by retina specialists.
• Spa de Olhos - Dry Eye Treatment Service Specialized dry eye treatment service using Intense Pulsed Light (IPL) technology to stimulate tear production by acting directly on eyelid glands, reducing accelerated tear evaporation. Inaugurated in 2022 as an exclusive regional offering.
• Ocular Plastic Surgery Service Reconstructive and aesthetic surgeries of the ocular region including blepharoplasty, eyelid surgery, and lacrimal ducts treatment, with new CO2 Laser technology launched in 2025 for enhanced precision and natural results.
• Glaucoma Treatment Service Comprehensive clinical and surgical glaucoma treatment by specialized ophthalmologists, treating patients of all ages with various glaucoma conditions.
• Refractive Diagnostic Exams Diagnostic examinations for refractive errors including myopia, hyperopia, and astigmatism, performed as a precursor to potential refractive surgery.
• Cataract Diagnostic Exams Comprehensive diagnostic testing for cataracts using IOL Master (Biometry by Interferometry) and Pentacam (Biometry by Tomography) for precise intraocular lens calculations.
• Keratoconus Diagnostic Exams Advanced diagnostic testing for keratoconus using Pentacam HR OCT (25,000 measured points) and Galilei G6 corneal topography system with specific program for keratoconus detection.
• Glaucoma Diagnostic Exams Specialized diagnostic examinations for glaucoma detection and monitoring.
• Diabetic Retinopathy Diagnostic Exams Specialized diagnostic examinations for diabetic retinopathy and retinal complications caused by diabetes.
• Ophthalmological Consultations Comprehensive ophthalmology consultations with specialized ophthalmologists across all sub-specialties including cataract, refractive surgery, keratoconus, glaucoma, retina, ocular plastic surgery, and pediatric ophthalmology.

Quantifiable outcome

• 8,000 patient attendances per month
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

14 partnerships are on record, tiered core.

• UnimedcoreOthersMajor health insurance provider accepted at the hospital for consultations, exams and surgical procedures
• Bradesco SaúdecoreOthersMajor corporate health insurance provider accepted at the hospital
• AmilcoreOthersMajor health insurance provider accepted at the hospital
• HapvidacoreOthersMajor health insurance provider accepted at the hospital
• CassicoreOthersHealth insurance plan for bank employees accepted at the hospital
• Notre Dame IntermédicacoreOthersHealth insurance provider accepted at the hospital
• GeapcoreOthersPublic servant health insurance provider accepted at the hospital
• IpsemgcoreOthersMinas Gerais state public servant health insurance provider
• Saúde CaixacoreOthersFederal savings bank employee health insurance provider
• LenSx (Alcon)coreTechnology or IntegrationFemtosecond laser technology provider used for corneal flap creation in refractive and cataract surgery; partnership with Alcon for proprietary surgical laser systems
• Alcon (Wavelight)coreTechnology or IntegrationProvider of Wavelight Ex500 Excimer Laser technology for refractive surgery correction of myopia, hyperopia and astigmatism
• Oculus (Pentacam)coreTechnology or IntegrationProvider of Pentacam HR OCT technology for detailed cornea analysis and personalized surgery planning
• Carl Zeiss (PROVEO 8)coreTechnology or IntegrationProvider of PROVEO 8 German surgical microscope offering maximum precision and surgical safety
• Municipal Government Health Programs (Consórcios)coreOthersPartnerships with multiple municipal governments through health consortia (CISNORTE, CODANORTE, CISARP, etc.) providing ophthalmological care to public health system patients from 90+ cities

Scale indicators10 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• Hospital de Olhos de São Paulo (HOSP): Specialty eye hospital in São Paulo providing cataract, refractive, glaucoma and retinal surgery. Direct peer reflecting the Brazilian specialty ophthalmology hospital model that HONM operates at a regional scale.
• IMO - Instituto de Moléstias Oculares: Long-established São Paulo ophthalmology institute offering comprehensive subspecialty eye care and advanced surgical procedures. Direct peer in Brazilian specialty ophthalmology with comparable procedure mix (cataract, refractive, retina, glaucoma).
• Hospital de Olhos do Paraná: Specialty ophthalmology hospital based in Curitiba serving southern Brazil. Direct comparator on multi-subspecialty coverage, advanced laser technology and regional referral pattern dynamics.
• Hospital Oftalmológico de Brasília (HOB): Major dedicated ophthalmology hospital in Brasília serving patients across the Federal District and surrounding states. Directly comparable to Hospital de Olhos do Norte de Minas as a Brazilian specialty eye hospital offering advanced laser surgery, multi-subspecialty coverage and premium cataract/refractive procedures.
• Centro Oftalmológico de Minas Gerais: Belo Horizonte-based ophthalmology center referenced by HONM's own physicians as a training ground. Comparable as a Minas Gerais specialty eye-care provider with cornea, cataract and refractive subspecialty coverage.
• Hospital de Olhos Visão (Belo Horizonte): Specialty ophthalmology hospital in Belo Horizonte, MG offering cataract, refractive and corneal surgery. Closest geographic and clinical peer within Minas Gerais, competing for complex cases that might otherwise travel to Montes Claros or vice versa.

Broad incumbents

• Rede D'Or São Luiz: Largest private hospital network in Brazil, listed on B3, with broad multi-specialty coverage including ophthalmology. Relevant incumbent because of national scale, capital access and ability to acquire or partner with regional specialty providers like HONM.
• Hospital Israelita Albert Einstein: Premium São Paulo-based hospital system with a high-end ophthalmology department and broad national brand. Broad incumbent setting the quality benchmark that ONA Level 3 accreditation references and representing the upper-bound competitor for complex case referrals.
• Hospital Sírio-Libanês: São Paulo-based premium hospital system with national reach and an established ophthalmology service line. Broad incumbent comparable to HONM at a different scale, representing the tertiary referral center where Northern Minas patients historically traveled for complex cases.

Regional players

• Hospital de Olhos de Goiás: Specialty ophthalmology hospital serving the state of Goiás with comparable cataract and refractive offerings. Regional peer operating in a different Brazilian state with similar mid-market specialty hospital economics, useful for benchmarking regional unit performance.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hospital-de-olhos-do-norte-de-minas

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles24 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital de Olhos do Norte de Minas