Hospital em Casa

What Hospital em Casa does

Hospital em Casa (legal entity Hospital em Casa Digital LTDA) is a Brazilian e-commerce retailer founded in 2002 and headquartered in Nova Friburgo, Rio de Janeiro. The company sells hospital materials, orthopedic products, medical equipment, and wellness supplies through an omnichannel model combining a Mitendanube-powered online storefront at hospitalemcasa.com with a single physical retail store in Nova Friburgo. Its catalog spans 327 SKUs across six core categories — orthopedic supports, hospital disposables and wound care, monitoring and respiratory equipment, mobility aids, wellness and comfort products, and sports/rehabilitation gear — sourced from ANVISA-certified brand partners including Mercur, Curatec, Pielsana, G-Tech, Ortho Pauher, Omron, Convatec, Missner, and Venosan.

The company serves four primary customer segments: home-care patients needing post-operative and recovery equipment, elderly and mobility-impaired individuals, athletes and fitness enthusiasts, and healthcare professionals and clinics purchasing professional-grade supplies. Unit pricing ranges from R$19.90 for accessory items to R$355.90 for reinforced axillary crutches, with installment payment options up to 12 times. Distribution is omnichannel: nationwide shipping across Brazil via the e-commerce platform, complemented by same-day delivery (up to 3 hours) and 30-minute in-store pickup within the Nova Friburgo region. Marketing channels are digital-first, centered on the e-commerce site, WhatsApp-assisted sales, email newsletter with first-buyer discount (OFF10), and visual content on Pinterest.

Operationally, Hospital em Casa employs 33 people, operates with no disclosed outside funding, and is structured as a privately held, bootstrapped, founder-operated limitada. The company carries no proprietary technology stack beyond the standard Mitendanube e-commerce platform and offers no public APIs or developer integrations. There are no disclosed AI/ML capabilities, no patents or trademarks, and no known regulatory actions. The defensible positioning rests on 23 years of brand presence, ANVISA-compliant product curation, and hybrid online/local fulfillment in the Nova Friburgo market.

Name

Hospital em Casa

Legal name

Hospital em Casa Digital LTDA

Website

https://hospitalemcasa.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Hospital em Casa is a Brazilian e-commerce retailer founded in 2002, headquartered in Nova Friburgo, that sells 327 ANVISA-certified orthopedic, hospital, and wellness products across Brazil via a Mitendanube-powered online store and a single physical retail location.

Ownership category

akta.pro rank

Headquarters

HQ city

Nova Friburgo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Primary revenue stream from online sales of orthopedic supplies, hospital materials, medical equipment, and wellness products. Products are sold as one-time purchases with installment payment options (up to 12 installments). The company also maintains a physical retail store in Nova Friburgo for in-person sales and local pickup.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Hospital em Casa is a Brazilian omnichannel retailer that sells orthopedic, hospital, and wellness medical supplies through its e-commerce site (hospitalemcasa.com) and a physical store in Nova Friburgo, RJ. The catalog spans approximately 327 SKUs covering orthopedic braces, hospital disposables, wound care, monitoring devices, mobility aids (crutches, wheelchairs, walkers), respiratory equipment, hospital beds, compression stockings, and sports rehabilitation gear from ANVISA-certified brands.

Product overview

Hospital em Casa is an online e-commerce platform specializing in medical, orthopedic, and healthcare supplies. The offering consists of a unified e-commerce platform with multiple product categories: Ortopédicos (orthopedic braces and supports), Materiais Hospitalares (hospital disposables, wound care, hygiene products), Equipamentos (medical monitoring devices, respiratory equipment, mobility aids, hospital beds), Cuidados e Bem-Estar (comfort and wellness products), Esportivo (sports rehabilitation equipment), and Meia de Compressão (compression stockings). The store operates as a B2C/B2B retail channel primarily serving patients, caregivers, and healthcare facilities in Brazil, featuring products from certified brands like Mercur, G-Tech, Omron, Curatec, Pielsana, and Ortho Pauher. The company has 23 years of market experience and is based in Nova Friburgo, Brazil.

Differentiator

Problem solved

Functional benefit

Products and services

• Orthopedic Products (Ortopédicos) Orthopedic line including orthotic boots, arm slings, knee and ankle braces, wrist and finger splints, wristbands and elbow supports, posture correctors, abdominal belts, cervical collars, foot care correctors, insoles, and thermotherapy bags. Targeted at patients needing joint support, immobilization, and injury recovery aids.
• Hospital Materials (Materiais Hospitalares) Hospital disposables and consumables including gloves, masks, syringes, IV lines, wound dressings (adhesive, advanced, gauze, bandages, tapes, ostomy), hygiene and antisepsis products, physiological solutions, and IV fluids. Used by home caregivers, clinics, and patients for routine and post-operative care.
• Medical Equipment (Equipamentos) Monitoring devices (blood pressure monitors, glucometers, oximeters, thermometers), respiratory equipment (aspirators, nebulizers, CPAP), mobility aids (walkers, crutches, wheelchairs, hygiene chairs), hospital beds, stretchers, and IV stands. For patients managing chronic conditions at home and healthcare providers.
• Care and Wellness (Cuidados e Bem-Estar) Comfort and wellness products including cushions and pillows, orthopedic padding, anti-bedsore cushions, massage devices, relaxation gels and creams, electrotherapy and TENS units, elevated toilet seats, grab bars, and comfort footwear. Targeted at elderly users, post-operative patients, and those needing daily living aids.
• Sports and Rehabilitation (Esportivo) Sports and rehabilitation products including athletic bandaging, exercise bands, sports braces, gym and fitness equipment, Pilates and yoga gear, aquatic accessories, compression running socks, and protective gear for boxing and martial arts. Targeted at athletes, fitness enthusiasts, and physiotherapy patients.
• Compression Stockings (Meia de Compressão) Medical compression stockings in various lengths (3/4, 7/8, full-length, maternity) and athletic compression variants from Venosan. Used for venous insufficiency, pregnancy support, and sports recovery.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• MercurcoreOthersPrimary brand partner specializing in orthopedic products. Mercur provides a comprehensive range of mobility aids including crutches, canes, walking sticks, and accessories. Products are nationally manufactured and feature proprietary articulated tip technology and ANVISA registration.
• CurateccoreOthersSpecialized wound care brand supplying advanced dressings including activated charcoal with silver, silver IV, calcium alginate, hydrocolloid, and hydrogel products. All products comply with ANVISA quality standards.
• PielsanacoreOthersDermatological care brand providing PHMB antiseptic soap, polihexanide wound cleaning solution, and oil sachets with rayon gauze for wound care. Products are ANVISA registered.
• G-TechcoreOthersDigital health monitoring equipment brand supplying blood pressure monitors (arm and wrist), cuffs, and physiological measurement devices. Products are clinically validated and carry INMETRO certification.
• Ortho PauhercoreOthersOrthopedic rehabilitation equipment brand specializing in ergonomic canes with 4-in-1 adjustable functionality and articulated foot technology for natural ankle-like movement during walking.
• VollominorOthersFitness and rehabilitation equipment supplier providing exercise bands, yoga mats, balance discs, mini bikes, abdominal wheels, and compression sleeves for sports and physiotherapy applications.
• OmronminorOthersProfessional medical equipment brand supplying blood pressure monitors and professional cuffs for obese patients. Products carry Sociedade Brasileira de Cardiologia approval and ANVISA registration.
• MissnerminorOthersStoma care and wound treatment brand providing hydrocolloid paste products for ostomy management and wound treatment applications.
• ConvatecminorOthersInternational wound care brand supplying ostomy bags including Esteem drainable opaca anti-odor bags and Stomahesive skin protector paste for colostomy care.
• VenosanminorOthersCompression therapy brand supplying medical compression stockings in various lengths (3/4, 7/8, full-length, maternity) and sports compression variants.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Drogaria São Paulo: Major Brazilian pharmacy chain with e-commerce platform selling medical and orthopedic supplies directly overlapping with Hospital em Casa's product mix. Larger scale and broader geographic footprint create pricing and assortment competitive pressure.
• HP Hospitalar: Brazilian medical/hospital supplies retailer focused on hospital materials, equipment, and orthopedic products. Direct peer in product category, customer base, and Brazilian B2B/B2C medical supply distribution model.
• Drogaria Pacheco: Brazilian pharmacy chain with e-commerce selling medical supplies, orthopedic products, mobility aids, and wellness items alongside pharmaceuticals. Direct overlap in product categories and target customer base of home-care and elderly patients.
• Netfarma: Brazilian online pharmacy and medical supplies retailer selling similar products including orthopedic items, monitoring devices, and home care equipment with nationwide delivery. Closest direct competitor in online medical/orthopedic retail.
• Ultra Farma: Brazilian online pharmacy retailer with medical supplies and orthopedic product offerings overlapping significantly with Hospital em Casa's catalog. Competes on price, assortment, and nationwide shipping for the same B2C medical supply buyer.

Broad incumbents

• Amazon Brazil: Major e-commerce platform in Brazil with health and personal care category including orthopedic and medical supplies. Comparable product categories with vastly greater scale, logistics infrastructure, and pricing power than Hospital em Casa.
• Drogasil: Brazilian pharmacy chain (part of RD - Raia Drogasil) with nationwide e-commerce selling medical, orthopedic, and home care supplies. Larger scale, trusted brand, and omnichannel reach create meaningful competitive overlap on most Hospital em Casa product categories.
• Mercado Livre: Dominant Brazilian e-commerce marketplace selling medical supplies, orthopedic products, and health equipment as part of a broader multi-category offering. Significant competitive threat on price, assortment depth, and delivery logistics that captures national demand outside Hospital em Casa's local delivery zone.
• Americanas: Major Brazilian e-commerce retailer with health and wellness categories overlapping with Hospital em Casa's catalog. Larger scale, broader assortment, and stronger national brand create sustained pricing and visibility competitive pressure across most product categories.

Regional players

• Allegro Medical: US-based online medical supplies retailer specializing in home healthcare, orthopedic, and mobility products. Comparable business model, category mix, and target customer (home care, mobility-impaired) but operating in different geography - useful benchmark for omnichannel niche medical supply economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hospital-em-casa-nova-friburgo

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hospital em Casa