What Ortho Pauher does

Ortho Pauher is a Brazilian manufacturer of orthopedic and podiatric products built on silicone and polymer gel substrates, founded in 1995 and headquartered in Recife, Pernambuco. The company operates an 18,000 square-meter production complex employing approximately 450 direct workers and runs a catalog of more than 1,400 active SKUs organized across categories including orthopedic insoles, foot care products, physiotherapy equipment, mastectomy products, surgical gel positioners, mobility aids, compression stockings, thermal therapy devices, and dietary supplements. Annual raw material throughput is approximately 84 tonnes of silicone and 24 tonnes of gel, and the company positions itself as a world leader in silicone and gel polymer orthopedic manufacturing. The firm maintains a regional commercial office in São Paulo and exports to more than 70 countries through a bilingual international team.

Product engineering centers on proprietary silicone and gel polymer formulations tuned for impact absorption, softness, durability, transparency, and odor neutrality in orthopedic applications. Notable technical designs include the Inverted Anti-Impact System in the Fly Feet line of orthopedic sandals and the Click HOT heat-activated gel thermal bag that crystallizes to 50-55°C on activation. Ortho Pauher holds FDA registration, ANVISA registration, and ISO 9001 and ISO 13485 certifications (the ISO pair was awarded on November 14, 2025), supporting compliance across Brazilian, US, and international medical device channels. Manufacturing operations are partially powered by a 47,000 kWh solar installation described as one of the largest in Northeast Brazil.

Ortho Pauher runs a B2B wholesale distribution model with no direct-to-consumer sales, targeting health professionals (podiatrists, physiotherapists), orthopedic stores, pharmacies, surgical supply stores, and regional distributors through a professional sales team described as curva A. Pricing is quote-based and varies by customer profile and CNPJ credit analysis. The company operates exclusive Brazilian resale of Amoena mastectomy products and offers private-label / marca própria manufacturing services. Ortho Pauher is privately held by the founding Queiroz family, currently in second-generation leadership with Henrique Queiroz serving as CEO and Pedro Queiroz acting as successor alongside the founder Paulo Henrique Queiroz de Oliveira.

Name

Ortho Pauher

Legal name

Ortho Pauher

Website

https://orthopauher.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Ortho Pauher is a Brazilian B2B manufacturer of orthopedic and podiatric silicone and polymer gel products, producing 1,400+ SKUs for health professionals and retailers in Brazil and 70+ export markets from its Recife facility.

Ownership category

akta.pro rank

Product category

Orthopedic Medical Devices

NAICS

Surgical Appliance and Supplies Manufacturing (339113), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Footwear Merchant Wholesalers (424340)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842)

akta.pro primary industry

Orthotics & Bracing (AFO/KAFO, Spinal, Soft Goods Supports) (HLAHAMAC)

akta.pro secondary industries

Comfort, Orthopedic & Medical Footwear (CRAAACAG), Specialty & Orthopedic Footwear Manufacturing (Medical/Diabetic/Custom) (IMAOAIAI), Orthopedic Surgery (Operative Orthopedics) (HLAKALAC)

Keywords

• Orthopedic silicone products
• Polymer gel manufacturing
• Podiatric medical devices
• Physiotherapy equipment
• Orthopedic wholesale distribution

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain

Revenue model

1. B2B Wholesale Distribution: Wholesale distribution of orthopedic and podiatric products to health professionals, retailers, and distributors. No direct-to-consumer sales. Terms and pricing vary by customer based on credit analysis.
2. Private Label / Marca Própria: Top Marca Própria collection suggests white-label or private label manufacturing capabilities for other brands

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Ortho Pauher is a Brazilian manufacturer that produces a portfolio of more than 1,400 silicone and polymer gel orthopedic, podiatric, physiotherapy, and assistive technology products. The company sells exclusively through B2B wholesale channels to health professionals, pharmacies, orthopedic retailers, and international distributors in over 70 countries. Its offering spans orthopedic insoles, footwear, thermal therapy, mastectomy products, mobility aids, surgical positioners, and dietary supplements.

Product overview

Ortho Pauher is a Brazilian manufacturer offering a comprehensive portfolio of over 1,400 health and wellness products primarily made from silicone and gel polymer materials. The portfolio is organized into distinct collections: Calçados Ortopédicos (featuring Fly Feet, Ergonofeet, and Viscopauher sub-brands for orthopedic footwear), Saúde para os Pés (foot health insoles and protectors), FISIOPAUHER (physiotherapy and fitness equipment), Termoterapia HOT/COLD (thermal therapy products including ClickHOT heat bags), Massagem & Cosméticos (foot care cosmetics and massage devices), Doctor Pauher (muscle pain relief line), Meias Ortopédicas (orthopedic and compression stockings), Mastectomia & Lâmina Skin (mastectomy and skin care products), Ortopedia Técnica (prosthetic components and orthoses), Simuladores e Treinamentos (medical training simulators), Tecnologia Assistiva (assistive devices), Órtese e Neoprene (orthopedic supports), Posicionadores Cirúrgicos (surgical gel positioners), Suporte & Mobilidade (mobility aids), and Suplementos Alimentares (dietary supplements). The company operates as a B2B manufacturer and hub, exporting to over 70 countries while maintaining ISO 9001 and ISO 13485 certifications.

Differentiator

Problem solved

Functional benefit

Brands

• Fly Feet: Product line featuring orthotic insoles and sandals including Fly Feet Nuvem, Fly Feet Work, and Fly Feet Classic.
• Doctor Pauher
• Fisio Pauher
• Power Crystal
• Levita Pro
• Soft Pauher
• Revita Skin
• Skingel
• Siligel
• Pauher Support
• Pauher Cast
• Airpauher
• Thera Pauher
• Bandpauher
• Aqua Pauher
• Fixa Pauher
• Safety Pauher
• Uro Pauher
• Sono Pauher
• Imuno Pauher
• Diabet Pauher
• Artro Pauher
• Angio Pauher

Products and services

• Fly Feet Nuvem Orthopedic Footwear

Quantifiable outcome

• Products manufactured using 84 tonnes of silicone and 24 tonnes of gel annually
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Banco de Alimentos (Food Bank)minorOthersSocial responsibility partnership where a percentage of each product sold is donated to the Food Bank NGO, which helps distribute food to over 22,000 people in food insecurity situations.
• AmoenacoreTechnology or IntegrationExclusive reseller of Amoena mastectomy products in Brazil, including post-surgical bras, prostheses, and swimwear for women after mastectomy.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Silipos: US-based manufacturer of silicone and gel orthopedic products including insoles, toe separators, and gel pads. Closest direct competitor to Ortho Pauher's core Siligel and Skingel product lines, operating in the same silicone-gel podiatric and orthopedic category.
• Bauerfeind: German manufacturer of orthopedic braces, supports, compression stockings, and insoles. Comparable to Ortho Pauher's Pauher Support, Thera Pauher, and Meias Ortopédicas lines with similar medical-grade positioning and global distribution.
• Thuasne: French orthopedic and medical device manufacturer producing braces, compression therapy, and orthopedic footwear. Overlaps with Ortho Pauher's orthoses, compression stockings, and orthopedic footwear categories, both serving health professional and pharmacy channels.
• Tynor Orthotics: Indian orthopedic products manufacturer offering a broad portfolio of braces, supports, and rehabilitation products. Comparable in product breadth, B2B distribution model, and emerging-market export orientation to Ortho Pauher.
• Mueller Sports Medicine: US-based manufacturer of sports medicine, orthopedic braces, and rehabilitation products. Overlaps with Ortho Pauher's Fisio Pauher, Doctor Pauher, and Pauher Support product families serving physiotherapy and sports recovery segments.
• Aetrex Worldwide: US comfort and orthopedic footwear brand with orthotic insoles and foot scanning technology. Direct comparison to Ortho Pauher's Fly Feet orthopedic footwear line and palmilha (insole) product family.
• Pedifix: US manufacturer of foot care and podiatric products including bunion protectors, toe separators, and gel cushions. Closely comparable to Ortho Pauher's Protetores de Joanete, Estribos e Separadores de Dedos, and Skingel product lines.

Broad incumbents

• Össur: Icelandic global leader in orthopedic bracing, prosthetics, and compression therapy. Comparable in prosthetic components and orthoses (AFOs, knee braces) to Ortho Pauher's Ortopedia Técnica line, but at much larger scale and broader product portfolio.
• 3M Health Care: Multinational conglomerate with a healthcare division producing braces, surgical supplies, and orthopedic tapes. Overlaps with Ortho Pauher's Órtese e Neoprene, Posicionadores Cirúrgicos, and AFO products but as part of a much broader medical portfolio.

Emerging players

• Amoena: German manufacturer of post-mastectomy bras, breast prostheses, and swimwear. Partner of Ortho Pauher as exclusive Brazilian distributor, providing anchor brand for the Mastectomia & Lâmina Skin collection. They occupy the brand owner side of the relationship rather than competing directly.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/orthopauher
• YouTubeyoutube.com/@OrthoPauherOficial
• Facebookfacebook.com/orthopauher
• Instagraminstagram.com/orthopauher
• LinkedInlinkedin.com/company/orthopauheroficial

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ortho Pauher