HOSTECO
HOSTECO is a Valencia-based distributor of professional hospitality equipment, furniture, kitchenware, and table service from brands like Winterhalter, Fagor, and Rational, serving bars, restaurants, hotels, and catering operators in Spain's Comunidad Valenciana region via retail, e-commerce, and direct sales.
- Company typePrivate
- Founded2007
- HeadquartersValencia, Spain
- Headcount1–10
- GTM typeB2B
- OfferingServices
What HOSTECO does
HOSTECO (legal entity: RETECSERVICE LEVANTE S.L.) is a Valencia, Spain-based hospitality equipment distributor founded in 2007, serving bars, restaurants, cafeterias, hotels, and food-industry professionals in the Comunidad Valenciana region. The company aggregates more than 14 leading equipment brands — including Winterhalter (dishwashing), Fagor, Rational (combi ovens), Sammic, Infrico (refrigeration), QualityFry (smokeless fryers), Zumex, Pujadas, Lacor, Porvasal, Fricosmos, and others — and resells them through three integrated channels: a physical store at Campos Crespo nº 12 in Valencia, an e-commerce storefront at hosteco.es with online catalog and quote-request functionality, and a direct commercial sales team for larger or custom projects. The product portfolio spans cooking equipment, dishwashing systems, commercial and industrial refrigeration, auxiliary machinery, hospitality furniture, kitchenware (cookware, Gastronorm containers, professional pans), and tableware including multiple cutlery series and design-oriented collections (Atelier, Vintage, Calca).
The business model is straightforward product distribution plus modest value-added services. Pricing is per-unit catalog pricing with individual items in the range of €2.85–€40+ (with higher-value equipment projects on quote), supported by free shipping on orders over €600 or in-store pickup. A custom stainless steel fabrication service ("acero inoxidable a medida") provides bespoke equipment solutions and represents the company's only meaningful move beyond pure reselling into higher-margin work. Marketing relies on the e-commerce site, a company blog, and organic social channels (Instagram, Facebook); no paid acquisition, no app, and no API platform are evident.
Ownership is private and founder-linked (the hosteco.es domain is registered to Pilar Escribano García, NIF 03890003J), with no institutional investors, parent company, subsidiaries, or M&A activity disclosed. The firm operates with only six employees from a single Valencia location, has no patents, certifications, regulatory actions, or funding rounds on record, and is exclusively focused on the domestic Spanish HORECA market.
HOSTECO firmographics
Firmographics- Name
- HOSTECO
- Legal name
- RETECSERVICE LEVANTE S.L.
- Website
- https://hosteco.es
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- HOSTECO is a Valencia-based distributor of professional hospitality equipment, furniture, kitchenware, and table service from brands like Winterhalter, Fagor, and Rational, serving bars, restaurants, hotels, and catering operators in Spain's Comunidad Valenciana region via retail, e-commerce, and direct sales.
- Ownership category
- akta.pro rank
HOSTECO industry classification
Industry- Product category
- Hospitality Equipment Supply
- NAICS
- Refrigeration Equipment and Supplies Merchant Wholesalers (423740)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040)
- akta.pro primary industry
- Restaurant & Commercial Kitchen Equipment Wholesale (AFAIALAB)
Keywords
Where HOSTECO is headquartered
LocationHeadquarters
- HQ city
- Valencia
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
HOSTECO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Equipment and Supplies Sales: HOSTECO generates revenue through the direct sale of hospitality equipment, furniture, kitchenware, and table service products. Products are sold individually through their e-commerce platform and physical store, with pricing based on individual product costs. They offer custom stainless steel solutions as a higher-value service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard retail pricing for individual products |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
HOSTECO product offering
Product offeringCore offering
HOSTECO distributes professional hospitality equipment and supplies to HORECA professionals, including cooking equipment, dishwashing machines, commercial and industrial refrigeration, auxiliary machinery, hospitality furniture, kitchenware (cookware, utensils, Gastronorm containers), and table service (tableware, cutlery, glassware). The company also offers custom stainless steel fabrication for bespoke hospitality solutions and provides personalized advisory and budget quotations alongside its standard catalog sales.
Product overview
HOSTECO is a hospitality equipment supplier based in Valencia, Spain, offering an integrated portfolio of professional machinery, furniture, kitchenware, and table service products. The core offering includes Maquinaria de hostelería (cooking equipment, dishwashing, refrigeration), Mobiliario de hostelería (furniture), Menaje de cocina (kitchenware/utensils), and Servicio de mesa (tableware/cutlery). Products are organized into sub-categories such as custom stainless steel fabrication, product series like Serie Atelier (contemporary design), Serie Vintage (rustic copper/silver finish), and Serie Calca (white chalk finish), as well as Gastronorm containers, professional pans, and various cutlery collections. The company serves bars, restaurants, hotels, and food industry professionals in the Valencian Community.
Differentiator
Problem solved
Functional benefit
Products and services
- Maquinaria de hostelería (Hospitality Machinery) Professional hospitality machinery for HORECA businesses including cooking equipment (Equipos de cocción), dishwashing (Lavado de vajilla), commercial refrigeration (Frío comercial), industrial refrigeration (Frío industrial), and auxiliary machinery (Maquinaria auxiliar). Sold to bars, restaurants, cafeterías, hotels, and collective catering operators.
- Mobiliario de hostelería (Hospitality Furniture) Furniture range for hospitality businesses including tables, chairs, and stools for both interior and exterior (terrace) spaces.
- Menaje de cocina (Kitchenware) Kitchen utensils and cookware for professional kitchens, including pots, pans, non-stick aluminum frying pans, Gastronorm stainless steel containers and lids in multiple sizes, and other professional cooking tools.
- Servicio de mesa (Table Service) Table service products including dishes, cutlery (multiple series such as Capri, Drop, Itaca, Kodai Vintage, Madrid, Mercury, Nature, Palace, Taranto Diamond in various stainless steel alloys), glassware, and styled collections (Serie Atelier contemporary, Serie Vintage rustic silver/copper, Serie Calca white chalk finish).
- Acero inoxidable a medida (Custom Stainless Steel Fabrication) Bespoke fabrication of stainless steel equipment and solutions for hospitality kitchens, provided as a higher-value custom service alongside the standard catalog.
Companies that use HOSTECO
Customer profileSegments1 record
Ideal customer profiles2 records
HOSTECO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HOSTECO partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- WinterhaltercoreWinterhalter is a key brand partner for HOSTECO, specializing in commercial dishwashing equipment. Winterhalter's dishwashers, glasswashers, and warewashing systems are known for energy efficiency and water savings. HOSTECO features Winterhalter products prominently and provides customer advisory services for these products, including water quality analysis and needs assessment.
- QualityFrycoreQualityFry is a preferred brand partner for HOSTECO, specializing in smokeless fryers. QualityFry's closed-system fryers offer 24% energy savings and 37% oil savings compared to traditional fryers. The company highlights this brand as one of their preferred partners for energy efficiency solutions.
- FagorminorFagor is a commercial kitchen equipment brand distributed by HOSTECO, featured as part of their comprehensive portfolio of hospitality equipment brands.
- RationalminorRational is a premium brand partner for HOSTECO, specializing in combi ovens and professional cooking equipment for commercial kitchens.
- SammicminorSammic is a kitchen equipment brand distributed by HOSTECO as part of their diverse portfolio of hospitality equipment providers.
- InfricominorInfrico is a refrigeration equipment brand distributed by HOSTECO, featured among their commercial refrigeration solutions.
- FricosmosminorFricosmos is a food service equipment brand distributed by HOSTECO, included in their product portfolio.
- LacorminorLacor is a kitchen equipment brand distributed by HOSTECO as part of their comprehensive product offerings.
- PorvasalminorPorvasal is a tableware and kitchen equipment brand distributed by HOSTECO.
- PujadasminorPujadas is a professional kitchen equipment brand distributed by HOSTECO.
- ZumexminorZumex is a professional juice extraction equipment brand distributed by HOSTECO.
- RevolutionminorRevolution is a kitchen equipment brand distributed by HOSTECO.
- ViejovalleminorViejovalle is a kitchen equipment brand distributed by HOSTECO.
- BlackziminorBlackzi is a hospitality equipment brand distributed by HOSTECO.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
HOSTECO competitors and assessment
Company assessmentBroad incumbents
- Winterhalter: Global manufacturer of commercial dishwashing and warewashing systems, prominently distributed by HOSTECO. Comparable through overlapping dishwashing-equipment demand; competes at the OEM and direct-account level with HOSTECO's dealer position.
- Fagor Professional: Major Spanish-based OEM of commercial cooking, warewashing and food preparation equipment. Overlaps with HOSTECO's Maquinaria category; HOSTECO is one of Fagor's resellers, so Fagor's direct sales channels compete with HOSTECO for end customers.
- Infrico: Spanish manufacturer of commercial refrigeration equipment and a HOSTECO brand partner. Comparable on the refrigeration side of HOSTECO's catalog; competes at the OEM level via its own dealer network and direct sales.
- Rational AG: Global leader in combi ovens and professional cooking systems for HORECA. A HOSTECO brand partner in cooking equipment; competes with HOSTECO when selling direct to larger accounts or specifying chefs.
Direct peers
- Hostelplanet: Spanish distributor of professional kitchen equipment and smallwares for HORECA. Comparable product offering and customer segments as HOSTECO, typically national in scope versus HOSTECO's regional Valencia focus.
- Maquibar: Spanish distributor of commercial kitchen and hospitality equipment with a strong catalog across cooking, refrigeration and table service. Closely comparable to HOSTECO in product mix and HORECA target customer base, with a national versus regional footprint.
- Distrialia: Spanish national distributor of professional kitchen and HORECA equipment. Directly comparable to HOSTECO as a multi-brand reseller serving restaurants, hotels and catering businesses across Spain, competing on catalog breadth and brand portfolio overlap.
- Hostelería Online (Hosteleria10): Online-first Spanish HORECA equipment and supplies distributor. Comparable to HOSTECO as a multi-brand reseller of kitchen, tableware and buffet equipment, with a more developed e-commerce and digital marketing model.
- El Tintero Hostelería: Spanish specialty distributor of HORECA smallwares, table service and kitchenware. Comparable to HOSTECO's Menaje and Servicio de mesa lines, with overlap in HORECA customer base and online catalog sales.
- Garper Distribuciones: Spanish HORECA equipment and supplies distributor carrying leading commercial kitchen brands. Directly comparable to HOSTECO in business model (multi-brand B2B/B2C distributor) and in target customer verticals.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
HOSTECO social profiles
Digital presenceHOSTECO financial estimates
Financial estimateRevenue estimate
Valuation estimate
HOSTECO leadership team
Management profileNumber of profiles
HOSTECO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HOSTECO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HOSTECO
What does HOSTECO do?
HOSTECO distributes professional hospitality equipment and supplies to HORECA professionals, including cooking equipment, dishwashing machines, commercial and industrial refrigeration, auxiliary machinery, hospitality furniture, kitchenware (cookware, utensils, Gastronorm containers), and table service (tableware, cutlery, glassware). The company also offers custom stainless steel fabrication for bespoke hospitality solutions and provides personalized advisory and budget quotations alongside its standard catalog sales.
Is HOSTECO a public or private company?
HOSTECO is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was HOSTECO founded?
HOSTECO was founded in 2007. It employs 1 to 10 people.
Where is HOSTECO based?
HOSTECO is headquartered in Valencia, Spain, in the Europe region.
How does HOSTECO make money?
One revenue line is on record: equipment and Supplies Sales.
Who are HOSTECO's main competitors?
Broad incumbents on record are Winterhalter, Fagor Professional, Infrico and Rational AG. Direct peers are Hostelplanet, Maquibar, Distrialia, Hostelería Online (Hosteleria10), El Tintero Hostelería and Garper Distribuciones.
Does HOSTECO have an API?
No public API is recorded for HOSTECO.
What industry is HOSTECO in?
HOSTECO's product category is Hospitality Equipment Supply. Its primary akta.pro industry code is AFAIALAB, Restaurant & Commercial Kitchen Equipment Wholesale. Its NAICS code is 423740 and its SIC code is 5040.