Asociación de Hostelería y Turismo de Navarra

What Asociación de Hostelería y Turismo de Navarra does

The Asociación de Hostelería y Turismo de Navarra (AEHN) is a private non-profit trade association headquartered in Pamplona, Navarra, Spain, representing hospitality and tourism businesses across the Navarra autonomous community. It serves hotels, restaurants, bars, cafeterias, campings, and tourism services, providing advocacy, professional representation, workforce training, sustainability support, and tourism promotion. The association aggregates Navarra's sector (with sub-associations including Asociación de Hoteles de Pamplona, Asociación de Campings de Navarra, and Cooperativa de Hostelería de Navarra) and reports indirect reach to 18,435+ hospitality workers in the region. Its digital product suite includes the Travelnavarra tourism marketplace, an online reservation engine (Motor de Reservas Online) for member restaurants and bars, the Hostelería en Red employment platform, a Bolsa Inmobiliaria for hospitality real estate, and an AI-powered chatbot for member and visitor inquiries. Beyond digital services, AEHN organizes flagship gastronomic events — Semana del Pincho de Navarra (26th edition in 2026), Semana de la Cazuelica, Semana de la Tortilla, and the Campeonato de Cafeterías de Especialidad — and leads EU POCTEFA-funded cross-border tourism projects (GATURI/GATURI2) with Béarn, Pays Basque, and other partners.

The association's revenue model is membership-based: annual quote-based dues from hospitality establishments, supplemented by training and professional development service fees, EU project grants, and sponsor revenues from partners including CaixaBank, Coca-Cola, ONCE, and Consejo Regulador D.O. Navarra. Go-to-market is sales-led and relationship-driven, anchored by recurring presence at top-tier trade fairs (FITUR, NAVARTUR), multi-channel social media, press coverage, and an active calendar of regional events. AEHN is affiliated with national federations including Hostelería de España, CEHAT, and the Federación Española de Campings, and its President Ana Beriain Apesteguía sits on the executive committees of CEHAT and Hostelería de España.

Name

Asociación de Hostelería y Turismo de Navarra

Legal name

Asociación de Empresarios de Hostelería y Turismo de Navarra

Website

https://hostelerianavarra.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Asociación de Hostelería y Turismo de Navarra (AEHN) is a Pamplona-based non-profit trade association representing hospitality and tourism businesses across the Navarra region, providing advocacy, training, digital platforms, employment services, and gastronomic event programming to its member establishments.

Ownership category

akta.pro rank

Product category

Hospitality Trade Association Services

NAICS

Travel Agencies (561510), All Other Amusement and Recreation Industries (71399)

SIC

Services-Membership Organizations (8600), Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYCRAEADAI

Specialty Membership Clubs (Category-Focused)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

SECONDARYCRAEADAK

Travel & Services Membership Clubs (Ancillary Services-Led)

Consumer Products & Retail/Discount, Club & Value Retail/Warehouse Clubs & Membership-Based Retail

Keywords

• Hospitality trade association
• Tourism industry representation
• Gastronomic event management
• Hospitality training services
• Regional tourism promotion

Headquarters

HQ city

Pamplona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Association membership fees from hospitality and tourism establishments in Navarra
2. Training and Formation Services: Formation courses and professional development services for sector workers

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Asociación de Hostelería y Turismo de Navarra (AEHN) is a private, non-profit trade association representing hospitality and tourism establishments in the Navarra region of Spain. It delivers member services including professional advocacy, regulatory representation, training and competency accreditation, online booking and employment platforms, the Travelnavarra tourism marketplace, and signature annual gastronomic events such as Semana del Pincho, Semana de la Cazuelica, Semana de la Tortilla, and the Campeonato de Cafeterías de Especialidad.

Product overview

The Asociación de Hostelería y Turismo de Navarra operates as a membership-based association providing a broad portfolio of digital and non-digital products and services to the Navarre hospitality and tourism sector. Its digital product suite includes a Motor de Reservas Online for member restaurants and bars, the Travelnavarra marketplace for tourism bookings, a Hostelería en Red employment platform, a Bolsa Inmobiliaria for real estate listings, and an AI-powered Chatbot for member support. The association also organizes flagship gastronomic events including the Semana del Pincho de Navarra (26th edition), Semana de la Cazuelica y el Vino D.O. Navarra, Semana de la Tortilla de Navarra, and Campeonato de Cafeterías de Especialidad de Navarra, alongside seasonal vegetable promotion campaigns. Additional services encompass professional competency accreditation (Acreditación de Competencias), sustainability guidance through its Office of Tourism Sustainability, and industry training programs. The association participates in international tourism fairs (FITUR, NAVARTUR) and leads cross-border projects such as POCTEFA GATURI2.

Differentiator

Problem solved

Functional benefit

Products and services

• Motor de Reservas Online Digital reservation engine for member restaurants, bars and cafeterías, enabling online booking management for member hospitality establishments.
• Travelnavarra Online tourism marketplace connecting travelers with member hospitality establishments and tourism experiences in Navarre.
• Hostelería en Red (Employment Platform) Online employment platform (Bolsa de Empleo) connecting hospitality businesses in Navarra with job seekers through profile matching on availability, experience and training.
• Bolsa Inmobiliaria Real estate listing platform for hospitality and tourism properties in Navarre available for sale or rent, including hotels, restaurants and commercial spaces.
• Acreditación de Competencias Profesionales Certification service helping hospitality workers obtain official recognition for skills acquired through work experience or non-formal training.
• Formación y Cursos para Hostelería Training courses for hospitality professionals covering sustainability, kitchen, service and sommelier skills, aligned with Navarre's collective bargaining agreement.
• Semana del Pincho de Navarra Annual gastronomic competition and promotional event showcasing pincho (tapas) creations from member establishments in Navarre.
• Semana de la Cazuelica y el Vino D.O. Navarra Annual event pairing traditional cazuelica (stew) dishes with Navarra D.O. wines, promoting local cuisine and regional wine heritage.
• Semana de la Tortilla de Navarra Annual gastronomic competition promoting the potato omelette pincho with categories for traditional and creative tortillas.
• Campeonato de Cafeterías de Especialidad de Navarra Specialty coffee competition recognizing and promoting Navarre's specialty coffee establishments and baristas.

Quantifiable outcome

• Over 18,000 workers represented in the hospitality sector (2019 data)
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

24 partnerships are on record, tiered core, major and minor.

• elBullifoundationcoreStrategic or Co-development Partner · 21 February 2026Launched Plan GENHESIS with CaixaBank - a guide to drive gastronomic business transformation and excellence in member establishments.
• Fundación OsasunamajorStrategic or Co-development Partner · 1 November 2025Joint initiative 'Semana de los Bares Rojillos' - first edition launched November 2025, linking Atlético Osasuna fan culture with Navarra gastronomy. Involves 24 member bars/restaurants.
• Huevos LarrazminorGTM or Marketing Partner · 14 May 2025Egg producer collaboration - free-range chicken eggs from Navarra. Provides products for member establishments and event sponsorships.
• CaixaBankcoreGTM or Marketing PartnerOfficial collaborator of AEHN. Partnership includes Plan GENHESIS with elBullifoundation for gastronomic business development. Provides ICO credits at favorable rates for members and supports various association events and initiatives.
• Coca-ColacoreGTM or Marketing PartnerOfficial collaborator and sponsor of various association events including Hostelería #PorElClima sustainability initiative and multiple gastronomic events.
• ECODES (Fundación Ecología y Desarrollo)coreStrategic or Co-development PartnerStrategic partner in the Oficina de Sostenibilidad de Turismo de Navarra, driving sustainability transition in hospitality sector (water, waste, energy, mobility, carbon footprint).
• AEI-HOTURNA (Agrupación Empresarial Innovadora de Hostelería y Turismo de Navarra)coreStrategic or Co-development PartnerLeads the Oficina de Sostenibilidad de Turismo de Navarra. AEHN is a founding member driving innovation in hospitality and tourism sector.
• Gobierno de NavarramajorGTM or Marketing PartnerGovernment entity collaborating on tourism promotion, events subsidies, and regulatory initiatives. Provides co-funding for association projects and events.
• Ayuntamiento de PamplonamajorGTM or Marketing PartnerCity government partner for tourism events, San Fermín coordination, and local hospitality support initiatives.
• POCTEFA GATURI/GATURI2coreStrategic or Co-development PartnerEU-funded cross-border project (65% co-financed) led by AEHN. Partners include Navarra, Béarn, Pays Basque regions, Cámara Bayonne, ADT64. Creates international gastronomic tourism destination VISIT GastrOH!.
• CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos)coreOthersNational confederation membership providing advocacy, training programs, and industry representation at national level. AEHN President serves on CEHAT Executive Committee.
• Hostelería de España (CEHE)coreOthersNational confederation membership. AEHN President serves on Executive Committee. Hosts Campus de Hostelería de España training platform.
• ONCE (Organización Nacional de Ciegos Españoles)majorGTM or Marketing PartnerDedicated lottery coupons to hospitality sector support. Collaborative initiatives on accessibility including Braille menus in member establishments.
• Federación Española de CampingsmajorOthersNational federation membership. AEHN President Ana Beriain serves as President of the Spanish Federation of Campings.
• Cámara de Comercio e Industria Bayonne Pays BasquemajorStrategic or Co-development PartnerPartner in GATURI2 project for cross-border gastronomic tourism development between Navarra and French Basque region.
• Clúster de Tourisme de BéarnmajorStrategic or Co-development PartnerCross-border cooperation with Béarn tourism cluster to strengthen tourism ties and develop joint strategies between territories.
• ADT64 (Agence Départementale du Tourisme Béarn Pays Basque)majorStrategic or Co-development PartnerDepartment of Tourism of Pyrénées Atlantiques - partner in GATURI2 cross-border tourism project.
• Universidad de NavarramajorStrategic or Co-development PartnerCollaboration on science outreach project 'La ciencia en blanco y rojo' explaining San Fermín scientific phenomena. Hosts Navarra GastroSummit at Museo Universidad de Navarra.
• Consejo Regulador D.O. NavarramajorGTM or Marketing PartnerWine denomination council - partner in Semana de la Cazuelica events and wine pairing activities.
• EkograsminorGTM or Marketing PartnerUsed vegetable oil recycling company - collaborator for sustainability through proper disposal and recycling for member establishments.
• Cooperativa de Hostelería de NavarramajorStrategic or Co-development PartnerKey hospitality cooperative partner providing services, hosting events, and collaborating on training and member support activities.
• CPAEN - Navarra EcológicamajorGTM or Marketing PartnerOrganic agriculture council - partner in promoting local organic products and sustainability in hospitality sector.
• INTIA / Reyno GourmetmajorGTM or Marketing PartnerRegional agricultural/culinary brand promotion - partner in local product promotion and gastronomic events.
• Turismo Reyno de NavarramajorGTM or Marketing PartnerRegional tourism promotion entity - partner in tourism marketing and international presence at trade shows.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos): National confederation of Spanish hotels and tourist accommodation. AEHN's president sits on its executive committee, and CEHAT provides the same advocacy and training services at national scale.
• Federació d'Hostaleria de la Comunitat Valenciana (Hostelería Valencia): Federation representing hospitality businesses in the Valencia region. Comparable as a regional industry association with membership dues, training, representation, and event organization at sub-national level.
• Federación Española de Campings (FEEC): National federation of Spanish campgrounds, currently presided over by AEHN's president. Provides directly comparable industry representation, advocacy, and event services to the camping sub-sector AEHN also represents.
• Asociación de Empresarios de Hostelería y Turismo de la Región de Murcia: Regional hospitality and tourism association for Murcia, Spain. Offers the closest direct comparison as a peer autonomous-community-level trade association with similar advocacy, training, and gastronomic event activities.

Regional players

• Turismo Reyno de Navarra: Regional tourism promotion entity for Navarra, partnering with AEHN for joint trade show presence and destination marketing. Adjacent but ecosystem-relevant given shared mission of promoting Navarra as a tourism destination.
• Clúster de Tourisme de Béarn: Cross-border French tourism cluster partner in AEHN's GATURI/GATURI2 EU projects. Operates a comparable regional tourism cluster model in the Béarn territory, providing direct comparability on cross-border regional tourism coordination.

Broad incumbents

• FEHR (Federación Española de Hostelería): National employers' federation for Spanish hospitality, active in collective bargaining and labor relations. Compares to AEHN on labor/regulatory advocacy functions at a broader scope.
• HOTREC (Hotels, Restaurants, Pubs & Cafés in Europe): European umbrella association for hospitality. Comparable to AEHN as a higher-tier trade body representing national hospitality associations, including the federations AEHN belongs to.
• Hostelería de España (CEHE): The national Spanish hospitality confederation of which AEHN is a member. Operates as a federation of regional hospitality associations across Spain, providing direct comparability on membership model, advocacy, and training programs.

Others

• TheFork / Tripadvisor (booking marketplace ecosystem): Major restaurant reservation and discovery platforms serving the same hospitality establishments that AEHN's members operate. Indirectly comparable as digital infrastructure competing with AEHN's reservation engine for member mindshare.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/hostnavarra
• YouTubeyoutube.com/@hostelerianavarra
• Facebookfacebook.com/hostelerianavarra
• LinkedInlinkedin.com/company/hostelerianavarra
• Instagraminstagram.com/hostelerianavarra/?hl=es

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación de Hostelería y Turismo de Navarra