Hotéis Vila Rica

What Hotéis Vila Rica does

Hotéis Vila Rica (legal name: Hotel Vila Rica Campinas) is a privately held, single-property mid-scale hotel located at R. Donato Paschoal, 100 — Parque Italia, in Campinas, São Paulo, Brazil. The property spans 8,000 square meters including extensive green areas and operates 24-hour reception and room service. The hotel is registered under CNPJ 60.925.229/0001-69 and is LGPD-compliant (Brazil's General Data Protection Law).

The hotel generates revenue through four primary streams: overnight accommodations (with complimentary breakfast and parking included), the on-site Restaurante Le Jardin serving Brazilian cuisine open to external guests, rental of three event spaces (Sala Luiz Serson, Sala Prata, Sala Ouro) for corporate and social events, and pet-friendly accommodation fees. Ancillary products include three tiered Romantic Packages (Basic, Executivo, Premium), an Early Booking Promotion (10% discount for reservations 15+ days out), and an online Pre Check-in service that also functions as a marketing/email capture touchpoint. Reservations are managed via the Omnibees booking platform integrated into the hotel's direct website, supplemented by phone, WhatsApp, and email channels.

Distribution is overwhelmingly direct-to-consumer: the hotel's own website with best-rate guarantee, phone reservations, WhatsApp, walk-in restaurant traffic, and the Omnibees network of travel agencies and aggregators. The customer base comprises leisure travelers (couples, families, weekend/romantic getaways), pet owners traveling with small/medium animals, corporate and social event planners, and local diners — all served within a single Campinas geography with no multi-property or multi-city footprint disclosed.

Name

Hotéis Vila Rica

Legal name

Hotel Vila Rica Campinas

Website

https://hoteisvilaricacampinas.com.br

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotéis Vila Rica is a privately held, single-property mid-scale hotel in Campinas, São Paulo, offering accommodations, event spaces, restaurant dining, and pet-friendly stays to leisure travelers, event planners, and local diners.

Ownership category

akta.pro rank

Product category

Hotel Accommodations

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation
• Romantic getaway packages
• Corporate event venues
• Pet-friendly lodging
• Regional Brazilian cuisine

Headquarters

HQ city

Campinas

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Hotel Room Rentals: Primary revenue from overnight accommodation including complimentary breakfast and parking. Offers standard rooms, romantic packages (Basic, Executive, Premium), and vacation packages.
2. Restaurant Le Jardin: On-site restaurant serving Brazilian cuisine open to external public for breakfast (06h-10h), lunch (12h-15h), and dinner (19h-22h). Also includes pool bar service.
3. Event Spaces: Rental of meeting rooms and event halls including Sala Luiz Serson (280m²), Sala Prata (48m²), and Sala Ouro (121m²) for corporate events, conferences, weddings, and social celebrations.
4. Pet Accommodation Fees: Charges for pet-friendly accommodation: R$100 per night for small pets, R$120 per night for large pets, plus cleaning/hygienization fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Hotéis Vila Rica operates Hotel Vila Rica Campinas, a privately held lodging property in Campinas, SP offering overnight accommodations with complimentary breakfast and parking. The core stay is enhanced by romantic getaway packages (Basic, Executivo, Premium), on-site restaurant Le Jardin serving regional Brazilian cuisine, three configurable event spaces (Sala Luiz Serson 280m², Sala Prata 48m², Sala Ouro 121m²), and pet-friendly rooms for dogs and cats up to 12 kg with transparent nightly fees.

Product overview

Hotéis Vila Rica is a hotel property in Campinas, SP offering a single integrated hospitality service. The core product consists of hotel room accommodations (Acomodações) with included amenities such as complimentary breakfast and parking. The property enhances its offering through add-on packages including Romantic Packages (Basic, Executivo, Premium) for couples, a full-service Restaurant (Le Jardin), and multiple Event Spaces (Sala Luiz Serson, Sala Prata, Sala Ouro) for corporate and social events. Additional services include a Pet Friendly program, Pre Check-in online registration, and promotional offers like Early Booking discounts. The hotel spans 8,000 square meters with green areas, outdoor pool, and multilingual staff.

Differentiator

Problem solved

Functional benefit

Brands

• Restaurante Le Jardin: The hotel's traditional restaurant serving Brazilian cuisine, open to external guests. Offers breakfast (6am-10am), lunch (12pm-3pm), and dinner (7pm-10pm).

Products and services

• Acomodações (Quartos) — Hotel Rooms Overnight accommodations offering spacious and cozy rooms with privileged views, bundled with complimentary breakfast, free parking, free Wi-Fi, air conditioning, minibar, safe, TV lounge, hair dryer, 24h room service, and 24h reception. Targeted at leisure travelers, couples, and families visiting Campinas.
• Restaurante Le Jardin On-site full-service restaurant serving regional Brazilian cuisine open to external guests and hotel visitors. Operates breakfast (06h–10h), lunch (12h–15h), and dinner (19h–22h), with adjacent pool bar service.
• Sala Luiz Serson — Event Space Largest event space at 280 m² with 3.50 m ceiling height. Configurable layouts: auditorium (up to 350 guests), U-shape (120), herringbone (110), or dinner with round tables for up to 8 (250 guests). Targets corporate meetings, conferences, weddings, and large social celebrations.
• Sala Ouro — Event Space Event space at 121 m² with 3.20 m central ceiling height. Configurable layouts: auditorium (up to 150 guests), U-shape (50), herringbone (70), or dinner (70 with round tables). Suitable for mid-size corporate events, seminars, and social gatherings.
• Sala Prata — Meeting Room Meeting room at 48 m² with 3.30 m central ceiling height. Configurable layouts: auditorium (up to 50 guests), U-shape (20), herringbone (40), or dinner (40 with round tables). Designed for small corporate meetings and workshops.
• Pacote Romântico Basic Romantic getaway package offering special amenities for couples seeking an affordable romantic stay. Bookable as a standalone package through the Omnibees booking platform.
• Pacote Romântico Executivo Executive-tier romantic package with enhanced features and services for couples seeking a more inclusive romantic experience. Bookable as a standalone package through Omnibees.
• Pacote Romântico Premium Premium-tier romantic package offering the highest level of amenities and services for romantic occasions such as anniversaries and honeymoons. Bookable as a standalone package through Omnibees.
• Pet Friendly Accommodation Service Pet accommodation service accepting friendly dogs and cats up to 12 kg, charged at R$100 per night for small pets and R$120 per night for large pets, plus a cleaning/hygienization fee per stay. Allows travelers to lodge with their pets instead of boarding them.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves1 record

Expansion highlights4 records

Direct peers

• Slaviero Hotéis: Brazilian hotel chain operating across multiple regions with focus on business travelers and mid-range accommodations with restaurant, meeting, and event facilities.
• Bourbon Hotéis & Resorts: Brazilian hospitality group operating hotels and resorts with similar full-service amenities including restaurants, event spaces, and leisure facilities targeting comparable customer segments.
• Nacional Inn Hotéis: Brazilian hotel chain with presence in Campinas and other business destinations, offering mid-range accommodations with similar full-service amenities including restaurants, event spaces, and pools.
• Matiz Hotéis: Brazilian hotel chain with business-oriented properties in São Paulo state, offering mid-range full-service accommodations comparable in amenity set and target market.
• Atlantica Hotels: One of Brazil's largest hotel chains operating mid-scale and upscale properties nationwide. Comparable as a full-service Brazilian hotel operator with multi-city presence targeting similar business and leisure customers.
• Nobile Hotels: Brazilian hotel chain operating economy to mid-scale properties in business and resort destinations. Comparable mid-range positioning and similar amenity mix (breakfast, parking, event spaces).
• Intercity Hotels: Brazilian chain of business-oriented hotels in major corporate destinations, offering similar mid-scale accommodations with standardized services and corporate booking capabilities.
• Bristol Hotels: Brazilian hotel chain focused on business travel in São Paulo state, including Campinas. Comparable as full-service hotel operator targeting similar corporate and leisure customers.

Regional players

• Tauá Resorts: Brazilian resort and hotel group with full-service properties including dining, events, and recreational amenities. Comparable service mix though more resort-focused than city hotel operations.

Broad incumbents

• Accor (Brazil operations): Global hotel operator with extensive Brazilian presence across economy to luxury segments including ibis, Novotel, and Mercure brands in Campinas. Comparable as broad competitor in the same operating geography with deeper loyalty and marketing resources.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hot%C3%A9is-vila-rica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotéis Vila Rica