Best Western Plus Hotel Restaurant Aduard

What Best Western Plus Hotel Restaurant Aduard does

Best Western Plus Hotel Restaurant Aduard is a third-generation, family-owned hospitality business operating from Friesestraatweg 13, Aduard, in the Groningen countryside of the Netherlands. Founded in 1976 when Andries and Minke Kingma took over Chauffeurscafé Rutgers, the company has evolved from a modest truckers' café into a multi-vertical hospitality operation offering hotel accommodation (Standard, Comfort, and Luxury room categories), a full-service restaurant (A La Carte, buffets, lunch, and dinner), off-site catering, home/workplace meal delivery, and comprehensive event hosting. Its GTM is direct-to-consumer via the company website (hoteladuard.nl), phone reservations, walk-ins, and event quote requests, augmented by global distribution through its Best Western Plus franchise affiliation. The customer base spans leisure travelers (Pieterpad hikers, cycling tourists, weekend visitors), business travelers and corporate meeting clients, private event hosts, and wedding couples — with capacity up to 300 guests across combinable event halls.

Revenue is generated through six transaction-based streams: overnight hotel stays, restaurant dining, buffet services (typically €27-€34 per person with a 15-person minimum), off-site catering (from €30 per person), event hosting (wedding packages at €45/person, meeting packages from €20 to €275 per person), and prepared-meal delivery. Pricing is uniformly pay-as-you-go unit pricing in euros, with seasonal and group-size variation and bundles combining accommodation, breakfast, and multi-course dinners (e.g., 2-day packages at €98, 4-day at €210 per person). Distribution combines direct website and phone bookings, Best Western's global platform, and a regional delivery partnership with Vers uit het Noorden. The business also vertically integrates through Boerderij Jagtlust, a 300-hectare family farm operating ~8,000 animals of Belgian Blue cattle and sheep, which supplies the restaurant with traceable beef and lamb and underpins a farm-to-table value proposition. A 15-20 person staff supports all six departments (housekeeping, service, kitchen, reception, garden maintenance, technical service), and the operation is certified under the Municipality of Groningen's Groen Genieten sustainability label, aligning with the region's 2035 CO2-neutral target.

Name

Best Western Plus Hotel Restaurant Aduard

Legal name

Best Western Plus Hotel Restaurant Aduard

Website

https://hoteladuard.nl

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

11–50 employees

Short description

Best Western Plus Hotel Restaurant Aduard is a third-generation, family-owned hotel, restaurant, catering, and event venue in rural Groningen, Netherlands, serving leisure travelers, corporate meeting clients, wedding couples, and private event hosts across combinable event halls accommodating up to 300 guests.

Ownership category

akta.pro rank

Product category

Hotel and Restaurant Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511), Caterers (722320), Cafeterias, Grill Buffets, and Buffets (722514)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Hotel & Resort Restaurants (THAFACAH)

akta.pro secondary industries

Family-Oriented Full-Service Hotels (THAGAAAF), Country Inns & Rural B&Bs (THAGAHAD), All-Day Dining Restaurants (THAFACAJ)

Keywords

• Hotel accommodation services
• Restaurant dining services
• Wedding and event venues
• Catering and meal delivery
• Farm-to-table hospitality

Headquarters

HQ city

Aduard, Groningen

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodations: Revenue from overnight stays across three room categories (Standard, Comfort, Luxury) with various packages and arrangements including multi-day stay packages.
2. Restaurant Dining: A La Carte dining, lunch menus, and bar services generating revenue from food and beverage consumption on premises.
3. Buffet Services: Various buffet options including lunch buffets (€27-€31), running buffets (€30-€34), and luxury indoor/outdoor grill buffets (€30-€33) for groups.
4. Catering Services: Off-site catering for private and business events including 3-course buffets (from €30 per person), drinks and snacks, with delivery and setup services.
5. Event Hosting: Revenue from hosting weddings, parties, conferences, and other events in their multiple event halls. Includes party arrangements (€34-€45 per person), family day arrangements (€55 per person), and meeting packages.
6. Food Delivery: Home/workplace delivery of prepared meals including signature dishes like Aduarder stoofpot and vegan falafel burger.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Family-owned hotel-restaurant offering three categories of overnight accommodation (Standard, Comfort, and Luxury rooms), a full-service restaurant with A La Carte dining, buffet service, off-site catering, and home/workplace meal delivery, alongside event hosting for weddings, parties, conferences, meetings, high teas, baby showers, and memorial services. The restaurant's beef and lamb are sourced from the family's own Boerderij Jagtlust farm, enabling a true farm-to-table experience for guests in the Groningen countryside.

Product overview

Best Western Plus Hotel Restaurant Aduard is a family-owned hospitality business operated by three generations of the Kingma family since 1976, located in Aduard, Groningen. The company operates as a unified hotel-restaurant with three distinct room categories (Standard, Comfort, and Luxury), a full-service restaurant offering A La Carte dining, buffet service, catering, and home delivery, and a comprehensive events business hosting weddings, parties, meetings, high teas, baby showers, and memorial services. The business also includes Boerderij Jagtlust, their own cattle and sheep farm supplying restaurant-quality beef and lamb, enabling farm-to-table dining. The portfolio includes multiple event venues with capacities ranging from intimate gatherings to 300-person celebrations, and various hotel stay packages combining accommodation with dining experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Standaard Kamer (Standard Room) 20m² standard hotel room with air-conditioning, safe, WiFi, flat-screen TV, two single beds convertible to double, modern bathroom with shower, hairdryer, work area, and complimentary amenities.
• Comfort Kamer (Comfort Room)
• Luxe Kamer (Luxury Room)
• Hotel Arrangementen (Multi-day Packages)
• A La Carte Restaurant
• Buffet Service
• Catering Service
• Bezorging (Home/Workplace Meal Delivery)
• Wedding Venue and Hosting

Quantifiable outcome

• Customer satisfaction scores consistently 5-star on Google reviews

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Best Western HotelscoreChannel Partner/ Reseller/ DistributorFranchise partnership with Best Western Plus brand providing global distribution, loyalty program access, and international marketing presence. The hotel operates under the Best Western Plus branding while maintaining family ownership.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fletcher Hotels: Large Dutch hotel chain with 100+ properties, many featuring restaurants, meeting rooms, and event venues in rural and semi-rural locations. Offers broader scale and loyalty program but less personalized farm-to-table positioning.

Direct peers

• Post-Plaza Hotel Groningen: Historical hotel in Groningen city center with restaurant, event spaces, and conference facilities. Local direct competitor for both leisure and corporate event bookings within the same province.
• Brasserie & Hotel Restaurant Aan de Meule: Similar rural Dutch hotel-restaurant with rooms, restaurant, and event hosting in a countryside setting. Comparable integrated hospitality concept in the Northern Netherlands region.
• Landgoed Lauswolt (Friesland): Luxury rural Dutch estate hotel with restaurant and event facilities in Beetsterzwaag, Friesland. Comparable countryside location, fine-dining restaurant, and event hosting with similar multi-generation family character.
• Van der Valk Hotel Groningen-Westerbroek: Dutch hotel-restaurant chain with a similar Groningen-area property offering rooms, full-service restaurants, event venues, and conference facilities. Comparable integrated hotel-restaurant-event model targeting both leisure and business travelers.
• Hotel De Bonte Wever (Assen): Nearby Drenthe hotel-restaurant-event venue combining accommodation, multiple restaurants, large conference facilities, and event halls. Directly comparable in regional event and leisure positioning near Groningen.

Regional players

• Bastion Hotel Groningen: Dutch limited-service hotel chain with a Groningen location. Competes for room nights but lacks the restaurant, event, and farm-to-table differentiation of Hotel Aduard.

Others

• Best Western Hotels & Resorts: Global hotel franchise parent of Hotel Aduard's Best Western Plus affiliation. Provides distribution platform, loyalty program, and brand standards rather than direct competition. Cohort comparable for franchise economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelrestaurantaduard
• Instagraminstagram.com/hotelrestaurantaduard
• LinkedInlinkedin.com/company/hotel-restaurant-aduard

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Hotel Restaurant Aduard