Hotel Sercotel Alfonso XIII

What Hotel Sercotel Alfonso XIII does

Hotel Sercotel Alfonso XIII is a 4-star, 124-room urban hotel located on Paseo Alfonso XIII in Cartagena, Murcia, Spain. The property is operated within the Sercotel hotel chain under Spanish tourist registration HMU404 and traces its name to King Alfonso XIII of Spain. The hotel offers six room categories ranging from a 19 m² Basic Single to a 39 m² Junior Suite with hydromassage, alongside ancillary amenities including a 24-hour reception, buffet and early-bird breakfast, room service, a pillow menu, an on-site café, fully renovated parking with electric-vehicle charging points, and the Salon Central meeting and event space.

The business operates on a per-night unit-pricing model with rates ranging from approximately €84 (Rewards members) to €155 (Junior Suite standard). Distribution runs through direct channels — the Sercotel.com website, the dedicated phone line (+34 968520000), and a 24/7 customer service number — supplemented by the chain's Sercotel Rewards loyalty program (up to 20% discount), the Rewards Corporate B2B program, a specialized travel-agency booking platform, and third-party integrations with Civitatis for local tours and Google Reviews/Maps for reputation and wayfinding. The customer base is horizontally segmented across couples, families, groups of friends, and business travelers, with no disclosed enterprise anchor accounts.

Revenue is generated almost exclusively from room bookings plus ancillary F&B, events, and parking, and the property is part of the broader Sercotel chain ecosystem, which centralizes booking, loyalty, and corporate demand aggregation. There is no evidence of proprietary technology, AI/ML features, mobile apps, or external funding; operations run on standard hotel property-management and reservation systems integrated with the chain's centralized booking platform. The hotel is privately held with no public listing, and no funding rounds, M&A activity, or leadership changes are disclosed in the available data.

Name

Hotel Sercotel Alfonso XIII

Legal name

Sercotel Alfonso XIII Hotel

Website

https://hotelalfonsoxiii.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industry

Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Guest room stays
• Meeting event spaces
• Hospitality services
• Loyalty program bookings

Headquarters

HQ city

Cartagena

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Bookings: Primary revenue from overnight accommodation across room categories including Basic Single, Classic Twin, Classic Double, Classic Triple, and Junior Suite. Pricing varies by season and loyalty membership (Sercotel Rewards).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Sercotel Alfonso XIII operates a 124-room 4-star hotel in the center of Cartagena, Spain, offering accommodation across five categories (Basic Single, Classic Twin, Classic Double, Classic Triple, and Junior Suite), complemented by a cafeteria, meeting rooms and event spaces (Salon Central), and parking with electric vehicle charging. The hotel is integrated with the Sercotel chain's centralized booking platform, Sercotel Rewards loyalty program (up to 20% member discount), and the Rewards Corporate program for business clients.

Product overview

Sercotel Alfonso XIII Hotel is a 4-star hotel offering accommodation with 124 rooms across 6 room types, ranging from the Basic Single (19 m²) to the premium Junior Suite (39 m²). The property operates as a single unified hotel product with ancillary services including a café, renovated parking with electric vehicle charging, meeting rooms for events, and the Sercotel Rewards loyalty program. The room types build upon each other to serve different traveler segments: individual business travelers (Básica Individual), couples and friends (Clásica Twin/Doble), families (Clásica Triple with extra bed), and luxury guests (Junior Suite with hydromassage). The hotel is integrated with Google Reviews for verified customer feedback and offers direct booking through the Sercotel platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Basic Single Room (Básica Individual) A 19 m² individual room with single bed, interior patio views, TV, free WiFi, air conditioning, minibar, and amenities, designed for solo business and leisure travelers.
• Classic Twin Room (Clásica Twin) A 24 m² room with two twin beds, warm tones, minimalist decor, and natural light, priced from 94€/night (84€/night with Sercotel Rewards), suitable for friends and colleagues sharing accommodations.
• Classic Double Room (Clásica Doble) A 24 m² double room with one double bed, warm tones, minimalist decor, and natural light, priced from 101€/night (91€/night with Sercotel Rewards), designed for couples.
• Classic Triple Room (Clásica Triple) A 24 m² room with three single beds, free WiFi, and natural light, designed for families or groups of friends traveling together visiting Cartagena.
• Junior Suite A 39 m² premium suite with king-size bed, sofa bed, and hydromassage bathroom, serving as the hotel's luxury flagship accommodation, priced from 155€/night (140€/night with Sercotel Rewards).
• Sercotel Rewards Loyalty Program The Sercotel chain's loyalty program offering exclusive discounts of up to 20% on reservations, free enrollment, and special corporate rates for businesses through the Rewards Corporate sub-program.
• Meeting Rooms and Event Spaces (Salon Central) Versatile event spaces including the Salon Central for business meetings, corporate events, celebrations, and social events in Cartagena.
• On-site Cafeteria On-site café serving freshly made coffee, natural juices, fresh pastries, and full breakfast options in a cozy atmosphere, with buffet breakfast and early-bird breakfast services available.
• Parking with Electric Vehicle Charging Fully renovated on-site parking facility with electric vehicle charging points, providing guest convenience for travelers arriving by car or EV.

Quantifiable outcome

• Guest satisfaction rating of 4.5/5 from 2,782 verified reviews

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• CivitatisminorGTM or Marketing PartnerActivity and excursion booking partner providing tours and activities in Cartagena. Accessible via the hotel website for guests to book local experiences and tours.

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Broad incumbents

• Barceló Hotel Group: Spain-headquartered hotel group with significant 4-star urban and resort inventory across Mediterranean Spain. Comparable customer base (couples, families, business travelers) and chain loyalty mechanics.
• Meliá Hotels International: Spain's largest hotel chain operating full-service and resort properties across Spain. Broad incumbent with overlapping 4-star urban and resort inventory; competes for the same Spanish domestic and inbound tourist segments.
• AC Hotels by Marriott: Marriott's mid-upscale design-led brand with strong presence in Spanish cities. Comparable 4-star positioning, business-traveler focus, and loyalty integration through Marriott Bonvoy.
• NH Hotel Group: Major Spanish-origin 4-star business hotel chain with dense urban coverage. Operates comparable full-service properties in Spanish secondary cities, competing for the same corporate and leisure traveler pool.
• Catalonia Hotels & Resorts: Spanish chain operating 4-star urban hotels across major and secondary Spanish cities. Directly comparable mid-upscale positioning and Spanish-domestic-tourist focus.

Direct peers

• Hotel Sercotel Carlos III: Sister property within the same Sercotel chain, located 0.7 km from Alfonso XIII in Cartagena. Competes directly for the same leisure and business travelers in Cartagena's historic center under identical brand standards and loyalty mechanics.
• NH Campo de Cartagena: NH Hotels' 4-star property in Cartagena, comparable in star rating, business-traveler targeting, and chain-affiliated mid-upscale positioning. Directly competes for corporate and leisure demand in the same catchment.
• Hotel Los Habaneros: Long-established 4-star independent hotel in central Cartagena. Comparable scale, historic-city positioning, and mix of business and leisure demand, making it a direct local competitor.

Others

• Civitatis: Activity and excursion booking platform integrated with the hotel's website. Not a direct hotel competitor but an ecosystem partner enabling ancillary revenue through tours and local experiences in Cartagena.

Emerging players

• Hotel Santa Ana Cartagena: Boutique hotel in Cartagena area targeting premium leisure travelers. Competes for the same heritage-tourism demand with a more differentiated, design-led positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-sercotel-alfonso-xiii

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Sercotel Alfonso XIII