Hotel Alpha
Hotel Alpha Nürnberg is a small, family-run hotel in Nuremberg's Ziegelstein district, offering five room categories, themed leisure packages, and airport-transit services to leisure, business, and cycling-tourist travelers.
- Company typePrivate
- Founded-
- HeadquartersNuremberg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel Alpha does
Hotel Alpha Nürnberg is a small, independently owned hotel located in the Ziegelstein district of Nuremberg, Bavaria, operated by the German private limited company Hotel Alpha Homax GmbH under managing director Irma Lowig. The property offers accommodation across five distinct room categories — Single (€90/night), Double (€100), Business Double (€120), Comfort (€130), and Superior (€140) — ranging from 18m² to 30m², all equipped with complimentary WiFi, soundproofed windows, flat-screen TV, minibar, and safe. Beyond core room rentals, the hotel generates revenue through a breakfast buffet (€11.90/person), paid parking including an underground garage (€8/night) and EV charging (€8 + €12/night), pet fees (€10/night), and seven themed packages priced between €139 and €250 covering romantic getaways, e-bike tours, Christmas market stays, family zoo visits, and a Park Sleep & Fly airport-parking concept.
The underlying technology stack is conventional hospitality infrastructure: the DIRS21 online booking engine from TourOnline AG is embedded in the hotel's own website for direct reservations, with Strato hosting, Google Analytics for web analytics, and WhatsApp Business for guest communication. Distribution is overwhelmingly direct-to-consumer via the hotel website, telephone reservations, and walk-ins, supplemented by channel partnerships — most notably the franken-radreisen.de cycling tour operator (where Hotel Alpha is an official stage hotel on three Franconian routes) and the Nürnberg-Card program. Conference and meeting facilities are not operated in-house; instead, the hotel cross-refers events to its sister property Hotel Cristal Nürnberg, which operates three event rooms for 2 to 50 persons.
With 21 employees and a customer base segmented by use case (airport travelers as the primary segment, plus business travelers, families, cycling tourists, and leisure visitors), Hotel Alpha is a regional, family-run, single-property operation serving the Nuremberg metropolitan area and Franconia. The business model is fundamentally traditional European independent hospitality: no proprietary technology, no AI capabilities, no external funding, no subsidiaries, and no identified expansion or M&A activity. Its differentiation rests on location, personally managed service quality, partner-channel demand flows, and themed package bundling tied to Nuremberg's tourism calendar.
Hotel Alpha firmographics
Firmographics- Name
- Hotel Alpha
- Legal name
- Hotel Alpha Homax GmbH
- Website
- https://hotel-alpha.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Alpha Nürnberg is a small, family-run hotel in Nuremberg's Ziegelstein district, offering five room categories, themed leisure packages, and airport-transit services to leisure, business, and cycling-tourist travelers.
- Ownership category
- akta.pro rank
Hotel Alpha industry classification
Industry- Product category
- Hotel Accommodation Services
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)
- SIC
- Hotels & Motels (7011)
- akta.pro primary industry
- Independent Budget & Limited-Service Hotels (THAGABAN)
Keywords
Where Hotel Alpha is headquartered
LocationHeadquarters
- HQ city
- Nuremberg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Hotel Alpha business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Room Rentals: Overnight accommodation in five room categories (Single, Double, Business Double, Comfort, Superior) with nightly rates ranging from €90 to €140.
- Packages and Special Offers: Themed packages including Romantic Days (€169/person), E-Bike Tours (€178), Christmas Market stays (€216), Bridge Days (€220), Family Zoo package (€139), Mobile Days (€150), Playmobil FunPark (€250), and Park Sleep & Fly (€199).
- Breakfast Service: Buffet breakfast available for €11.90 per person, served in breakfast room adjacent to reception.
- Parking and Ancillary Services: Fee-based parking in garage (€8/night), electric vehicle charging station (€8 + €12/night), and pet accommodation fee (€10/night).
- Conference/Meeting Services: Conference facilities provided through sister hotel Hotel Cristal, which has three event rooms for 2 to 50 persons. Hotel Alpha coordinates bookings and cross-sells accommodation for conference guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Single Room (18m²) - €90/night |
| Subscription | Pay-as-you-go | Double Room (26m²) - €100/night |
| Subscription | Pay-as-you-go | Business Double Room (26m²) - €120/night |
| Subscription | Pay-as-you-go | Comfort Room (28m²) - €130/night |
| Subscription | Pay-as-you-go | Superior Room (30m²) - €140/night |
| Other | Pay-as-you-go | Romantic Days Package - from €169/person |
| Other | Pay-as-you-go | Alphas E-Bike-Tour - €178 |
| Other | Pay-as-you-go | Christkindlesmarkt Package - €216 |
| Other | Pay-as-you-go | Park, Sleep & Fly - €199 |
| Other | Pay-as-you-go | Family Zoo Package - €139 |
| Other | Pay-as-you-go | Playmobil FunPark - €250 |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
Hotel Alpha product offering
Product offeringCore offering
Hotel Alpha Nürnberg operates a small hotel providing overnight accommodation across five room categories (Single, Double, Business Double, Comfort, and Superior rooms sized 18–30 m²), complemented by a breakfast buffet, paid parking and EV charging, and themed packages (Romantic Days, E-Bike Tour, Christkindlesmarkt, Bridge Days, Family Zoo, Mobile Days, Playmobil FunPark, Park Sleep & Fly). The hotel also functions as an official stage hotel for three cycling tours operated by franken-radreisen.de, with conference facilities cross-referred via sister hotel Hotel Cristal.
Product overview
Hotel Alpha is a small, modern hotel in Nuremberg's Ziegelstein district offering accommodation services across five distinct room categories (Single, Double, Business Double, Comfort, and Superior), ranging from 18m² to 30m² and all equipped with complimentary WiFi, soundproofed windows, flat-screen TV, minibar, safe, and modern bathrooms. The hotel operates as a single-property operation with no in-house meeting facilities, instead partnering with sister hotel Hotel Cristal Nürnberg to offer three conference rooms accommodating 2 to 50 guests. Additional services include breakfast buffet with dietary options, paid parking (outdoor and underground garage), and electric vehicle charging. The hotel also provides various themed packages including romantic getaways, cycling tours, Christmas market visits, and family-oriented activities at the zoo and Playmobil Funpark. As an officially designated stage hotel for cycling tours, Hotel Alpha caters to both leisure travelers and business guests seeking proximity to Nuremberg Airport and the exhibition center.
Differentiator
Problem solved
Functional benefit
Products and services
- Hotel Accommodation (Five Room Categories)
- Breakfast Buffet
- Parking and EV Charging
- Conference/Meeting Facilities (via Hotel Cristal)
- Romantic Days Package (Romantiktage)
- Alpha's E-Bike Tour Package (Alphas E-Bike-Tour)
- Christkindlesmarkt Package
- Bridge Days Package (Brückentage)
- Family Zoo Package (Familie im Tiergarten)
- Mobile Days Package (Mobile Tage)
- Playmobil FunPark Package
- Park, Sleep & Fly Package
- Cycling Tour Stage Hotel Services
Quantifiable outcome
- U-Bahn station within 350m, 5-minute walking distance
- +2 more outcomes
Companies that use Hotel Alpha
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles5 records
Hotel Alpha technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Hotel Alpha partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- franken-radreisen.decoreHotel Alpha is an official stage hotel on three guided cycling tours through Franconia organized by franken-radreisen.de. The partnership includes organized baggage transport between hotels, coordinated arrival and departure logistics, and joint marketing of cycling tourism packages. Hotel provides secure bicycle storage, e-bike rental, and loaner bicycles for guests.
- Hotel Cristal NürnbergcoreHotel Cristal is Hotel Alpha's sister hotel, providing conference and meeting facilities. Hotel Alpha coordinates bookings for events requiring meeting rooms, with Hotel Cristal's three event spaces accommodating 2 to 50 persons. This partnership allows Hotel Alpha to serve business travelers needing conference services while maintaining its accommodation-focused operation.
- Nürnberg-CardminorHotel Alpha accepts and promotes the Nürnberg-Card, which offers attractive benefits for museums and public transportation. This partnership provides added value to guests visiting Nuremberg's attractions.
- TourOnline AG (DIRS21)coreDIRS21 online booking system from TourOnline AG provides the technology infrastructure for Hotel Alpha's website-based room reservations. This white-label booking solution handles real-time availability, pricing, and reservation management.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Hotel Alpha competitors and assessment
Company assessmentDirect peers
- Leonardo Hotel Nürnberg: Fattal-owned mid-scale hotel chain operating a Nuremberg property aimed at business and conference travelers, directly competing for the same trade-fair and corporate overnight demand.
- Hotel Cristal Nürnberg: Hotel Alpha's sister hotel in Nürnberg, operating in the same city and same price tier and explicitly cross-selling conference and accommodation demand; the most directly comparable peer by location, customer base, and operating model.
- Park Inn by Radisson Nürnberg: Mid-scale international hotel in Nuremberg delivering similar functionality (rooms, breakfast, parking, WiFi) to business and leisure guests; represents established chain competition in the same ADR corridor.
- Motel One Nürnberg: Design-led limited-service hotel chain with a Nuremberg property; competes in a similar €90-140 ADR bracket with a comparable target mix of leisure, business and airport travelers, but at materially larger scale.
- Premier Inn Nürnberg: UK-headquartered budget hotel chain with Nuremberg openings targeting similar limited-service, value-oriented business and leisure guests as Hotel Alpha; reinforces chain-based competition in the same micro-market.
- Novotel Nürnberg Centre Ville: Mid-scale Accor property serving business and leisure travelers in Nürnberg with comparable room categories and ancillary services (breakfast, parking); represents a slightly upscale but overlapping competitor.
- B&B Hotel Nürnberg: Budget/limited-service hotel chain serving price-sensitive leisure and business travelers in the Nuremberg market; directly competes with Hotel Alpha on ADR and proximity-based value positioning.
- ibis Nürnberg Hauptbahnhof: Accor's budget brand with a city-center Nuremberg location; competes on price-sensitive transient and business travel demand that overlaps with Hotel Alpha's lower-tier room categories.
Broad incumbents
- Austria Trend Hotels: DACH-region mid-scale hotel operator of comparable size hotels; useful peer for limited-service independent benchmarking and Austrian/German tourist-flow dynamics relevant to Nürnberg's broader catchment.
Regional players
- Hotel Bayerischer Hof Nürnberg: Long-established independent Nuremberg hotel positioned more toward leisure and event guests; operates in the same Franconia market but at a different segment, useful as a same-city benchmarking peer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Hotel Alpha social profiles
Digital presenceHotel Alpha financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Alpha leadership team
Management profileNumber of profiles
Profiles1 record
Hotel Alpha funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Alpha M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Alpha
What does Hotel Alpha do?
Hotel Alpha Nürnberg operates a small hotel providing overnight accommodation across five room categories (Single, Double, Business Double, Comfort, and Superior rooms sized 18–30 m²), complemented by a breakfast buffet, paid parking and EV charging, and themed packages (Romantic Days, E-Bike Tour, Christkindlesmarkt, Bridge Days, Family Zoo, Mobile Days, Playmobil FunPark, Park Sleep & Fly). The hotel also functions as an official stage hotel for three cycling tours operated by franken-radreisen.de, with conference facilities cross-referred via sister hotel Hotel Cristal.
Is Hotel Alpha a public or private company?
Hotel Alpha is a private company. It is classified as family owned and is currently operating.
When was Hotel Alpha founded?
Hotel Alpha was founded in -1. It employs 11 to 50 people.
Where is Hotel Alpha based?
Hotel Alpha is headquartered in Nuremberg, Germany, in the Europe region.
How does Hotel Alpha make money?
Five revenue lines are on record. Room Rentals are the primary driver. The others are packages and Special Offers, breakfast Service, parking and Ancillary Services and conference/Meeting Services.
Who are Hotel Alpha's main competitors?
Direct peers on record are Leonardo Hotel Nürnberg, Hotel Cristal Nürnberg, Park Inn by Radisson Nürnberg, Motel One Nürnberg, Premier Inn Nürnberg, Novotel Nürnberg Centre Ville, B&B Hotel Nürnberg and ibis Nürnberg Hauptbahnhof. Austria Trend Hotels is listed as a broad incumbent. Hotel Bayerischer Hof Nürnberg is listed as a regional player.
Does Hotel Alpha have an API?
No public API is recorded for Hotel Alpha.
What industry is Hotel Alpha in?
Hotel Alpha's product category is Hotel Accommodation Services. Its primary akta.pro industry code is THAGABAN, Independent Budget & Limited-Service Hotels. Its NAICS code is 72111 and its SIC code is 7011.