Hotel Alpina deluxe ****S

What Hotel Alpina deluxe ****S does

Hotel Alpina deluxe ****S is a privately held, family-owned 4-star superior alpine hotel operated by the Platzer family in Obergurgl, in the Ötztal valley of Tirol, Austria. The property offers accommodation in rooms, suites, and residential systems up to 165 m², alongside a wellness and spa offering, fine-dining food and beverage service, ski and winter sport services, a family and children's program (positioned as the largest children's world in Obergurgl), and meeting and event facilities. The hotel targets winter sports enthusiasts, summer outdoor travelers, wellness seekers, families, and small business groups seeking premium alpine accommodation.

The business operates a direct-to-consumer model, generating revenue across accommodation, wellness, food and beverage, and bundled package offerings. Distribution is primarily through the hotel's own website, powered by the websLINE booking system, supplemented by phone and email reservations, with paid digital acquisition channels in place across Google, Facebook, and Bing. The property has 66 parking spaces and is positioned at high altitude in a recognized Austrian ski destination, with a multi-language digital presence (German, English, French) supporting international guest acquisition.

The hotel is integrated into the regional tourism ecosystem through its partnership with Ötztal Tourismus and the Ötztal Inside Card bundled benefits program, and has achieved climate-neutral certification through ClimatePartner. The underlying technology stack is composed of standard third-party hospitality tools — websLINE for booking, TrustYou for reputation management, and CleverReach for email — with no proprietary technology, AI/ML systems, or data infrastructure disclosed. The company is registered as Hotel Alpina de luxe GmbH and has no disclosed funding history, parent company, or external investors.

Name

Hotel Alpina deluxe ****S

Legal name

Hotel Alpina de luxe GmbH

Website

https://hotelalpina.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Alpina deluxe ****S is a family-owned 4-star superior alpine hotel in Obergurgl, Austria, offering accommodation, wellness, fine dining, ski services, and family programming to winter sports travelers, wellness guests, families, and small business groups.

Ownership category

akta.pro rank

Product category

Luxury Alpine Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury alpine accommodation
• Ski-in ski-out resort
• Wellness spa services
• Gourmet hotel cuisine
• Mountain conference venue

Headquarters

HQ city

Obergurgl

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation: Hotel rooms and suites rental with various size categories up to 165 m². Primary revenue stream for the 4*S Superior property in Obergurgl.
2. Wellness and Spa Services: Revenues from spa treatments, massages, cosmetics, body treatments, and wellness packages including dedicated services for teenagers.
3. Food and Beverage: Restaurant dining, hotel bar, wine cellar selections, and gourmet cuisine services included in the 4*S gourmet offering.
4. Packages and Special Offers: Special packages including last-minute deals, winter and summer packages, and seasonal offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Hotel Alpina Deluxe is a 4-star superior alpine hotel in Obergurgl, Ötztal, Tyrol, Austria, providing luxury accommodation in rooms, suites, and residential systems up to 165 m². Core offerings include a full-service wellness and spa facility (pool, saunas, treatments), gourmet dining across multiple restaurants and a wine cellar, ski-in/ski-out winter services with integrated ski school and family programs, a dedicated children's world, and meetings & events facilities for corporate gatherings. Direct online booking, packaged stays, last-minute offers, and gift vouchers are sold through the hotel's own multi-language website.

Product overview

Hotel Alpina Deluxe is a 4-star superior hotel in Obergurgl, Ötztal, Austria offering alpine luxury experiences. The hotel provides a unified hospitality product combining accommodation (Alpina Wohnsysteme with rooms, suites, and residential systems up to 165 m²), wellness & spa services (indoor pool, sauna, cosmetics, massage), and fine dining (restaurants, gourmet cuisine, wine selection). Seasonal offerings include ski holidays at the piste with ski school and family programs, and summer activities with hiking, biking, and the Ötztal Inside Summer Card. Business services encompass meetings, workshops, exhibitions, and incentives. Direct online booking is available through a websLINE-powered reservation system.

Differentiator

Problem solved

Functional benefit

Products and services

• Alpina Wohnsysteme (Living Systems) Accommodation Luxury alpine accommodation in rooms, suites, and residential systems up to 165 m², providing ski-in/ski-out lodging in the 4*S Superior hotel in Obergurgl. The accommodation includes inclusive services and is offered with various room categories and special packages.
• Wellness & Spa Comprehensive wellness facility featuring indoor pool, sauna area, textile sauna, relaxation oases, cosmetics, massage, spa and body treatments, fitness room, and Grander water, with dedicated wellness packages and services for teenagers. Sold as part of the hotel stay or as standalone wellness packages.
• Kulinarik (Culinary) Fine dining offering comprising multiple restaurants, gourmet cuisine, an extensive wine selection and wine cellar, hotel bar, hotel lobby, and a conservatory/barstube. Provided as part of the 4*S gourmet stay experience.
• Ski & Winter Services Winter sports services delivered in coordination with ski rental, ski school, family ski programs, and ski pass services, anchored by the hotel's ski-in/ski-out location directly on the Obergurgl piste.
• Family & Kids Services Children's world, children's programme, and kids' ski school facilities positioned as the largest children's world in Obergurgl, with dedicated family-friendly amenities and entertainment.
• Meetings & Events Corporate and private event facilities covering meetings, workshops, exhibitions, conventions, and incentive programmes, with an event calendar and alpine venue positioning.

Quantifiable outcome

• Snow-reliable ski region with guaranteed skiing conditions
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• websLINE Internet- & Marketing GmbHcoreTechnology or IntegrationTechnical implementation and website development partner responsible for the hotel's booking system, website hosting, and digital infrastructure. Located in Freilassing, Germany.
• Ötztal TourismusminorGTM or Marketing PartnerRegional tourism organization providing the Ötztal Inside Card benefit program for guests, including summer mountain railway access and attraction admissions.
• ClimatePartnerminorOthersCarbon management partner providing climate-neutral certification for the hotel's operations (tracking code 14374-2109-1001).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Hotel Walserberg: 4-star superior hotel in the Ötztal region operating a comparable full-service alpine hospitality product. Same destination region and similar tier, but with subtly different positioning around wellness and family skiing.

Broad incumbents

• Badrutt's Palace: Iconic luxury alpine resort in St. Moritz, Switzerland operating at a higher price tier and broader scale. Comparable product structure (ski-in/ski-out, full-service wellness, fine dining, family heritage) targeting a similar but more established ultra-luxury guest segment.

Direct peers

• Hotel Regina Obergurgl: Premium alpine hotel in Obergurgl competing for the same ski-in/ski-out luxury guest segment with full-service amenities including spa, dining, and family facilities — directly comparable location and tier.
• Hotel Tannenhof St. Anton: 5-star superior alpine hotel in St. Anton am Arlberg. Comparable Austrian Tyrolean ski resort with full-service amenities (wellness, dining, ski services) competing for the same premium winter sports guest segment.
• Hotel Arlberg Lech: Family-run luxury alpine hotel in Lech am Arlberg with comparable full-service amenities, ski-in/ski-out access, and multi-generational family ownership. Direct Austrian peer in the premium ski segment.
• Aurelio Lech: 5-star superior ski-in/ski-out luxury hotel in Lech am Arlberg, Austria. Comparable premium alpine positioning with similar full-service amenities (wellness, fine dining, suites) targeting the high-end Austrian ski guest segment.
• Hotel Alpenrose Obergurgl: Family-run 4-star superior hotel in Obergurgl operating with a comparable product mix of rooms, wellness, dining, and ski services. Direct head-to-head competitor for the same village's winter and summer guest base.
• Hotel Post Obergurgl: Established 4-star superior hotel in Obergurgl with comparable full-service amenities including spa, restaurants, and ski services. Competes for the same luxury alpine guest in the same destination.
• Hotel Edelweiss & Gurgl: 4-star superior hotel operating in the same Obergurgl village. Direct competitor for ski-in/ski-out guests with comparable full-service amenities, wellness offerings, and family-friendly facilities targeting the same luxury alpine segment.
• Hotel Das Central: 5-star superior hotel in Sölden, located in the same Ötztal valley as Hotel Alpina Deluxe. Competes directly for premium alpine ski and summer guests in the same destination region with similar full-service, family-owned positioning and comparable amenity breadth (wellness, dining, ski services).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-alpina-deluxe-s

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Alpina deluxe ****S