Hotel Amadeus

What Hotel Amadeus does

Hotel Amadeus is a character-driven boutique hotel located in Auer (Ora), South Tyrol, Italy, operated by Kaja OHG, a partnership between Katharina Sparer and Jan Waldner, who assumed management in summer 2022 under the 'Ora & Amore' concept. The property offers 37-38 rooms (approximately 70-75 beds) configured as Solo singles, La Base doubles, Vista Piscina doubles with pool views, and La Torre tower suites, all decorated in a distinctive retro-vintage style mix. On-site amenities include an outdoor pool with a self-service pool bar, a 1,000 sqm garden, a games room (Sala Giochi) with billiards and board games, a private cinema room (Sala Cinema), a 24/7 self-service enoteca, an Italian breakfast service, and an afternoon Bistro Verde. Guests also receive free access to the Klughammer retro beach pool on Lake Caldaro (10 minutes by bike), free e-bike and mountain bike use, and the Südtirol Guest Pass for unlimited regional public transport.

Name

Hotel Amadeus

Legal name

Kaja OHG der Katharina Sparer & des Jan Waldner

Website

https://hotel-amadeus.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Amadeus is a 37-room character-driven boutique hotel in Auer (Ora), South Tyrol, operated since 2022 by Katharina Sparer and Jan Waldner under the 'Ora & Amore' brand, serving leisure travelers, corporate groups, weddings, and wellness retreat guests.

Ownership category

akta.pro rank

Product category

Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel
• Hospitality services
• Wedding venue
• Wellness retreats
• Corporate events

Headquarters

HQ city

Auer (Ora)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Hotel Overnight Stays: Core revenue from overnight accommodation. Rooms range from single to double/tower suites, priced per person per night with Italian breakfast included. 37-38 rooms, 70-75 beds.
2. Food & Beverage: Revenue from Bistro Verde (afternoon snacks and wine 13:00-20:00), pool bar, 24/7 enoteca, and optional chef services (Roman chef Yari for groups). Breakfast is included in room rate.
3. Event & Private Hire: Revenue from exclusive whole-hotel buyouts (from €11,500 for 70 people), corporate events, team retreats, weddings, and celebrations. Optionally bookable add-ons include bartender Bruno, pizza-pasta cook, and DJ Toni Telefoni.
4. Day Guest Pool Access: Day guests may visit for swimming and breakfast by prior arrangement.
5. Specialty Retreats: Organised retreats (yoga, men's weekend, New Year retreats) at various price points with accommodation, meals, and programming included.
6. Artist in Residence Program: Creative artists are hosted in exchange for light daily assistance; no explicit monetary exchange is described, suggesting a value-exchange model.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels8 records

Core offering

Hotel Amadeus is a 37-38 room (70-75 bed) character-driven boutique hotel in Auer (Ora), South Tyrol, Italy, offering accommodation, an outdoor pool with self-service pool bar, a 1000 sqm garden, a 24/7 self-service enoteca, a games room, a cinema room, Italian breakfast, an afternoon bistro, and free bikes and Lake Caldaro beach access. It also operates as a venue for weddings, wellness retreats, corporate off-sites, whole-property buyouts, and an Artist in Residence program.

Product overview

Hotel Amadeus is a boutique hotel in Auer (Ora), South Tyrol, Italy operated by Kaja OHG (Katharina Sparer & Jan Waldner) since summer 2022. The hotel offers a diverse portfolio of accommodations including single rooms (Solo), double rooms with pool views (Vista Piscina), tower suites (La Torre), and base rooms (La Base), all featuring a distinctive retro style mix. The property features extensive amenities including an outdoor pool with self-service pool bar, a 1000 sqm garden, games room (Sala Giochi) with billiards and board games, a private cinema room (Sala Cinema), and a 24/7 self-service enoteca. Dining options include Italian breakfast (Prima Colazione) and afternoon Bistro Verde service. Additional offerings include bike rentals (e-bikes, mountain bikes, Ciclocarozella), free access to Klughammer beach on Lake Caldaro, and special packages for hotel buyouts, weddings (Amore Per Sempre), wellness retreats, corporate events (Company Days), and artist residencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Solo Room

Quantifiable outcome

• Free access to Lake Caldaro beach pool for all guests (estimated €10-15 value per day)
• +2 more outcomes

Named customers1 record

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Leuchtenburg Kaltern (Caldaro)coreStrategic or Co-development PartnerLeuchtenburg is a related hospitality property at Lake Caldaro operated by the same owners (Kat & Jan). The two properties cross-promote and offer complementary experiences: Amadeus guests receive free access to the Klughammer retro beach pool, can hire pedalos and picnic boats on the lake, and benefit from the operators' combined local knowledge and lake access.
• Pizzeria TrametschminorGTM or Marketing PartnerThe pizza truck from Pizzeria Trametsch is activated for large group events and celebrations at the hotel, providing pizza for pool parties, pasta-pizza evenings, and exclusive buyout events.
• Emotion EventscoreGTM or Marketing PartnerEmotion Events is the hotel's exclusive partner for wedding planning and event management. They handle full wedding coordination including ceremony, aperitivo, dinner, and party logistics.
• PantasticminorGTM or Marketing PartnerPantastic collaborates with the hotel on events and celebrations, providing additional entertainment and event services for guests.
• Mobilitätskonsortium (Mobilità Consortium)coreTechnology or IntegrationThe hotel integrates with the South Tyrol Guest Pass program administered by the Mobilitätskonsortium (VAT IT02735170215). All hotel guests receive the Guest Pass enabling unlimited travel on all public transport throughout South Tyrol, free of charge. Personal guest data is shared with the consortium for Guest Pass issuance.
• HERB media SRLsminorGTM or Marketing PartnerHERB media (Goethestrasse 26, 39100 Bozen) serves as the advertising representative for Google Ads, managing the hotel's paid search and display advertising campaigns.
• Bookingsuedtirol.com / Bookingaltoadige.comminorChannel Partner/ Reseller/ DistributorThird-party online travel agency booking platforms for South Tyrol that list Hotel Amadeus for reservations, providing incremental booking distribution alongside direct channels.

Scale indicators6 records

Recent moves2 records

Expansion highlights4 records

Direct peers

• Castel Hörtenberg: Boutique castle hotel in Bolzano, South Tyrol offering a characterful heritage experience with curated food, wine, and design. Comparable to Hotel Amadeus in the small-scale, owner-driven, design-led boutique category and in targeting travelers seeking authentic South Tyrolean experiences.
• Hotel Chalet Mirabell: Family-run boutique hotel in Hafling/Avelengo near Merano, South Tyrol with a wellness and culinary focus in a small-scale heritage property. Comparable to Hotel Amadeus in size, owner-operated boutique model, and South Tyrolean regional positioning.
• Hotel Paradies: Boutique family-run hotel in Marlengo near Merano, South Tyrol offering wellness, culinary, and active-leisure experiences in a curated character property. Comparable to Hotel Amadeus in scale, owner-operated boutique model, and South Tyrolean positioning.
• Hotel Schwarzschmied: Family-run boutique hotel in Lana, South Tyrol with a strong design and wellness-led concept, vintage-industrial aesthetic, and direct-to-consumer booking focus. Directly comparable in size category and South Tyrolean boutique positioning to Hotel Amadeus, and competes for the same leisure and wellness traveler segments.
• Hotel Ansitz Plantitscher: Historic boutique castle hotel in Merano, South Tyrol, operating in a heritage property with a curated character-driven experience similar to Hotel Amadeus. Comparable in scale and South Tyrolean regional positioning, with overlapping guest demographics in couples, wellness travelers, and cultural tourists.
• Hotel Montchalet: Small luxury boutique hotel in Ortisei (Val Gardena, South Tyrol) with a strong personality-led concept, premium positioning, and active social media presence. Comparable in scale, boutique ethos, and direct-to-consumer marketing approach to Hotel Amadeus, though operating in a more alpine/mountain segment.

Emerging players

• Vitalpina Hotels Südtirol: Brand group of nature- and activity-focused hotels in South Tyrol, operating under a quality label. Partially overlaps with Hotel Amadeus's wellness retreat and active-leisure positioning (hiking, e-bikes, lake access), though Vitalpina members tend to be more standardized and wellness-specialized.
• Belvita Leading Wellness Hotels Südtirol: Cooperative marketing consortium of independently-owned wellness and family hotels across South Tyrol. Belvita is a partial overlap for Hotel Amadeus in the wellness and active-leisure segments, and represents an aggregation/distribution play that smaller boutique properties like Amadeus could either partner with or compete against.

Broad incumbents

• Hotel Laurin: Historic full-service hotel in Bolzano, South Tyrol with extensive meeting, event, and F&B operations including a well-known restaurant and rooftop pool. Overlaps with Hotel Amadeus in South Tyrolean character positioning and event capabilities, but operates at a larger scale and broader market segment.

Regional players

• Forsthofalm: Adult-only boutique design hotel in Leogang, Austria with a strong Instagram-led brand, design-forward experience, and focus on authentic regional hospitality. Conceptually very similar to Hotel Amadeus (character-driven, lifestyle-brand, social-media native) but operating in a different national market and ski/mountain segment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/amadeus_oraamore/?hl=de
• LinkedInlinkedin.com/company/hotel-amadeus-ora-amore

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Amadeus