Holzhotel Forsthofalm

What Holzhotel Forsthofalm does

Holzhotel Forsthofalm is a family-run adults-only (12+) nature hotel located in Leogang, Salzburger Land, Austria, at an elevation of 1,050 meters in an isolated mountain setting with direct ski-in/ski-out access to the 270km Saalbach-Hinterglemm-Leogang-Fieberbrunn ski area. The property is built using the proprietary Thoma Holz100 timber construction system employing moon wood and wooden dowels without glue or metal, integrated with a sustainable energy concept (solar power, smart ventilation, waste heat recycling) that delivers an 85% heating cost reduction. It holds the Austrian Ecolabel and EU Eco Label certifications and in April 2025 won the Aktiv Hotel Award for Yoga at the FIBO trade fair.

The hotel's core product comprises seven accommodation categories ranging from Garden and Forest Rooms (€153–€160/night) up to Panorama and Secret Forest Suites (€252–€285/night), complemented by the Essential-Elements-Kitchen restaurant with over 80% organic ingredients, the rooftop SKY SPA (pool, saunas, steam bath, panorama relaxation), and the Mountain Life program offering daily yoga, meditation, and fitness 365 days per year. Ancillary offerings include curated packages (Midweek Special, Hike & Wellness, Bike & Wellness, Rooftop Wellness, Yoga Festival, Re:Code, Pilates retreats), ski and bike rental, gift vouchers, and event venue hire.

The revenue model is direct-to-consumer, distributed primarily through the websLINE online booking platform, phone reservations, and inquiry forms, with no disclosed OTA partnerships. Pricing spans room nights (€153–€285), multi-night packages (€502–€1,060), and ancillary services, targeting wellness/yoga enthusiasts, couples and romantic getaway travelers, outdoor adventure seekers (skiers, bikers, hikers), and secondarily corporate groups for events. Marketing runs through content/SEO, paid Google and Bing ads, social media (Facebook, Instagram, Pinterest, YouTube), email newsletters, and dedicated PR agencies across DACH, Benelux, and the UK.

Name

Holzhotel Forsthofalm

Legal name

Almhotel Forsthofalm GmbH & Co KG

Website

https://forsthofalm.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Family-run adults-only (12+) nature hotel in Leogang, Austria, built with sustainable Thoma Holz100 moon wood construction, offering accommodation, organic dining, rooftop SKY SPA, and daily yoga programs targeting wellness travelers, couples, and outdoor adventure guests.

Ownership category

akta.pro rank

Product category

Boutique Mountain Hotel Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Ski & Mountain Full-Service Hotels (THAGAAAJ)

akta.pro secondary industries

Luxury Wellness & Spa Resorts (THAGACAG), Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Boutique mountain hotel
• Wellness retreat hospitality
• Eco-friendly accommodation
• Ski-in ski-out lodging
• Adults-only resort

Headquarters

HQ city

Leogang

HQ country

Austria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Revenue: Room and suite rentals across multiple categories (Garden Room, Hill Side Room, Forest Room, Sunny Suite, Mountain Suite, Panorama Suite, Secret Forest Suite). Revenue generated through direct bookings, packages, and seasonal rates.
2. Food & Beverage: Essential-Elements-Kitchen restaurant offering 3/4 board (breakfast buffet, afternoon snack, sharing-style dinner), bar services, and special dietary options (vegetarian, vegan). Over 80% organic ingredients.
3. Wellness & Spa Services: SKY SPA treatments including massages, beauty treatments, natural cosmetics using herbal products and crystals. Additional fees for spa treatments beyond included packages.
4. Activity Packages: Curated experience packages combining accommodation, dining, wellness, and activities including yoga retreats, bike & wellness, hike & wellness, and seasonal festivals.
5. Equipment Rental: Ski and bike rental services (premium skis in winter, Commencal mountain bikes in summer), E-bike hire, ski pass sales.
6. Gift Vouchers: Printable gift vouchers available for purchase through online voucher shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The company operates a family-run adults-only (12+) nature hotel in Leogang, Austria at 1,050m elevation, built entirely in Thoma Holz100 moonwood construction without glue or metal. Its core offering is accommodation in seven moonwood room and suite categories, complemented by the Essential-Elements-Kitchen restaurant (over 80% organic ingredients), the SKY SPA rooftop wellness facility, and the Mountain Life yoga/fitness program, sold individually or bundled into curated activity packages (Hike & Wellness, Bike & Wellness, Rooftop Wellness, Yoga Festival, retreats).

Product overview

Holzhotel Forsthofalm is a family-run adults-only (12+) nature hotel in Leogang, Austria, built using sustainable Thoma Holz100 moonwood construction without glue or metal. The hotel operates as a unified lifestyle product offering accommodation in eco rooms and suites, complemented by the Essential-Elements-Kitchen restaurant with organic regional cuisine, the Sky Spa wellness facility with rooftop pool and saunas, and the Mountain Life Program providing daily yoga and fitness sessions 365 days per year. Additional offerings include activity packages (Midweek Special, Hike & Wellness, Bike & Wellness, Rooftop Wellness, Yoga Festival), ski and bike rental services, event location hire, and gift vouchers. The hotel integrates digital tools including websLINE for online booking and various marketing analytics platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Essential-Elements-Kitchen: The hotel's organic, bio-focused restaurant concept featuring regional, seasonal, and over 80% organic ingredients, serving sharing-style dinner menus.
• SKY SPA
• Mountain Life
• Restaurant KUKKA

Products and services

• Eco Rooms and Suites Accommodation Adults-only (12+) hotel accommodation across seven moonwood room and suite categories built entirely from sustainable timber without glue or metal, including Garden Room, Hill Side Room, Forest Room, Sunny Suite, Mountain Suite, Panorama Suite, and Secret Forest Suite with private balcony sauna. Rates range from approximately €153 to €285 per night.
• Midweek Special Summer Edition Package 3-night midweek package including moonwood room, 3/4 board (breakfast, afternoon snack, sharing-style dinner), massage, cocktail voucher, Mountain Life yoga program, and SKY SPA access. Bookable Sunday, Monday, Tuesday from €679.
• Hike & Wellness Package 4-night hiking package including 5 days of hiking, daily yoga, wellness, massage time, and 3/4 board meals from €856. Includes guided hiking experiences and daily spa access.
• Bike & Wellness Package 3-night mountain biking package including E-bike hire for one day, daily yoga, wellness, massage, 3/4 board, and SKY SPA access from €739. Located in Bikepark Leogang with full bike service.
• Rooftop Wellness Package 2-night wellness escape including moonwood room, 50-minute massage per person, Mountain Life yoga program, and SKY SPA access from €502.72.
• Yoga Festival Annual multi-day yoga and music festival event with festival access, 3/4 board, welcome drink, and 4-day event tickets. Next edition runs April 29 to May 2, 2027 from €753 for 3 nights.
• Re:Code Reset Retreat with Florine & Markus 3-night Sound, Breath, Yoga, Mindset, and Biohacking retreat from €1,060 led by Florine and Markus.
• Pilates Retreat with Julia Krasser

Quantifiable outcome

• 85% heating cost savings through sustainable construction
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• websLINE Internet & Marketing GmbHcoreTechnology or IntegrationProvides the hotel's online reservation and booking system. All booking data is encrypted and transmitted through websLINE's platform. Partner has committed to data protection compliance for handling guest booking information.
• Futureweb GmbHcoreTechnology or IntegrationProvides website concept, implementation, and web hosting services. Located in St. Johann i. T., Austria.
• Europäische Reiseversicherung AGminorOthersPartner for travel cancellation and travel interruption insurance. Hotel can arrange coverage for guests upon reservation.
• Stromberger PRcoreGTM or Marketing PartnerPR agency handling press relations for Austria, Germany, Switzerland (Teresa Hofmeister) and Netherlands, Belgium (Rosan Wick).
• Ariadna's Thread PRminorGTM or Marketing PartnerPR agency handling press relations for United Kingdom market.
• Saalfelden Leogang Touristik GmbHcoreStrategic or Co-development PartnerRegional tourism organization. Guests receive Saalfelden-Leogang Card with free use of Leogang mountain lifts and additional services.
• Leoganger BergbahnencoreStrategic or Co-development PartnerLocal cable car company providing ski lift and hiking lift access. Included in guest packages and connected to hotel's ski-in/ski-out location.
• CommencalminorChannel Partner/ Reseller/ DistributorMountain bike brand available for rental at hotel during summer season.
• Thoma HolzcoreStrategic or Co-development PartnerProvider of moon wood construction system for Thoma Holz100 building methodology. Hotel built sustainably using their technology.
• Social Media Platforms (Facebook, Instagram, Pinterest, YouTube)minorGTM or Marketing PartnerSocial plugins and marketing integration for content sharing, guest engagement, and advertising.

Scale indicators9 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Hotel Post Bezau: Adults-only spa hotel in the Bregenzerwald, Austria with award-winning Susanne Kaufmann spa. Direct competitor in the adults-only, wellness-led Alpine niche.
• Hotel Krallerhof: 5-star wellness and ski hotel in Leogang with direct slope access and large spa. Closest local competitor with overlapping ski-in/ski-out and wellness positioning.
• Hotel Der Rauter: Boutique wellness hotel in Saalbach-Hinterglemm with shared ski-region exposure to Forsthofalm. Comparable premium wellness positioning in the same Austrian ski market.
• Natur- und Wellnesshotel Höflehner: Family-run 4-star superior wellness hotel in Haus im Ennstal with its own yoga/wellness focus. Comparable size, ownership structure, and year-round wellness programming.
• Alpenresort Schwarz: Adults-friendly wellness and family resort in Mieming, Tirol with comprehensive spa and year-round programming. Overlaps strongly on wellness/yoga and sustainability credentials.
• Stanglwirt: Iconic sustainable luxury bio-hotel in Going am Wilden Kaiser, Tirol. Comparable in combining bio-construction, wellness, riding, and authentic Alpine family-run positioning.
• Naturhotel Forsthofgut: Family-run sustainable wellness hotel in Leogang, Austria. Most direct geographic and conceptual peer — shares the nature/wellness positioning in the same Austrian Alpine market.

Broad incumbents

• Interalpen-Hotel Tyrol: Large 5-star luxury resort in Seefeld, Tirol with full spa, conference facilities, and ski access. Broader, more corporate competitor in the premium Austrian Alpine wellness segment.
• Travel Charme Ifen Hotel: Premium Alpine wellness hotel chain in Kleinwalsertal / Mellau. Broader group operator overlapping on luxury mountain wellness but with multi-property footprint.

Emerging players

• Yoga & Wellness Hotel Dahoam: Smaller yoga-focused Alpine hotel in Austria. Emerging niche competitor in the yoga-retreat segment that overlaps with Forsthofalm's Mountain Life positioning.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/forsthofalm-holzhotel

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Holzhotel Forsthofalm