Hotel Atlantic

What Hotel Atlantic does

Hotel Atlantic — operationally known as B&B Hotel Borgaro Torinese — is a 4-star, 147-room hotel located at Via Lanzo 163, Borgaro Torinese, in the Turin metropolitan area. It is one of multiple properties operated under the B&B HOTELS master brand, which is owned by the private equity firm CASPER BIDCO and operates across 20+ countries including Italy, France, Germany, Spain, Portugal, the UK, the USA, and Brazil. The property sits 5 km from Turin Caselle Airport and 9 km from Allianz Stadium, with a paid shuttle connecting it to the airport and the Porta Susa and Porta Nuova rail stations.

The hotel's core product is accommodation across approximately 15 room categories ranging from economy singles to suites and accessible rooms, supported by ancillary revenue streams including a breakfast buffet (€10.50 adult / €5.50 child), covered parking (€10/day), pet accommodation (€10/night), on-site SPA facilities, and a partnership with adjacent Restaurant Rubino for F&B and banqueting. Meeting and congress facilities accommodate up to 450 attendees. The underlying technology stack includes a hotel property management system with online booking, multilingual website, high-speed WiFi up to 300 Mb/s, Smart TVs with Chromecast in superior rooms, and a digital E-Concierge service. Distribution is hybrid: direct via the B&B HOTELS website and mobile app, B&me consumer loyalty program, and B&B HOTELS Club for corporate travelers, alongside indirect channels including OTAs, travel agency agreements, and direct corporate account management.

The customer base spans airport travelers (primary), business travelers and event groups (primary), leisure tourists visiting Piedmont attractions such as Reggia di Venaria, families and groups needing quadruple/triple configurations, and sports tourists attending Juventus matches. Certifications include ISO 9001 (quality management), PCI DSS (payment security), and SOCOTEC GREEN TRUST (sustainability). The property holds 132 employees and reports a 4.1/5 average across 816 TrustYou reviews. Pricing is pay-as-you-go across room tiers with member-exclusive rates via the B&me loyalty program.

Name

Hotel Atlantic

Legal name

B&B HOTELS

Website

https://hotelatlantic.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

B&B Hotel Borgaro Torinese is a 4-star, 147-room hotel near Turin Caselle Airport, operated under the B&B HOTELS chain owned by private equity firm CASPER BIDCO, serving airport travelers, business groups, and leisure tourists with rooms, meeting space for 450, F&B, and parking.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Airport Conference Hotels (THAGALAB)

akta.pro secondary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Business meetings
• Airport hospitality
• Leisure lodging
• Loyalty program

Headquarters

HQ city

Borgaro Torinese

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Room Revenue: Primary revenue from hotel room bookings across multiple room categories (Single, Double, Triple, Quadruple, Superior, Junior Suite, Suite, Apartments) with varying price points based on room type, season, and availability. Direct bookings via website, OTAs, and corporate agreements.
2. Food & Beverage: Revenue from breakfast buffet service (10.50 EUR adults, 5.50 EUR children) and on-site Restaurant Rubino partnership. Half-board options available.
3. Ancillary Services: Additional revenue from covered parking (10 EUR/day), pet accommodation (10 EUR/night), SPA services (externally managed, not included in room rate), meeting room rentals, and group booking services.
4. Corporate Agreements: B2B revenue from corporate rate agreements with business clients and travel agency partnerships with dedicated commission structures.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Atlantic is a 4-star hotel (B&B Hotel Borgaro Torinese) with 147 rooms across multiple categories ranging from Economy to Suites, located in Borgaro Torinese near Turin Caselle Airport. It offers overnight accommodation, breakfast buffet, meeting and event spaces for up to 450 attendees, SPA/wellness facilities, on-site parking, pet accommodation, and airport/train station shuttle service, supported by the B&B HOTELS chain's mobile app, E-Concierge digital guide, and B&me loyalty program.

Product overview

B&B HOTELS is a hotel chain offering accommodation services across Europe and the Americas. The core product is hotel rooms with various categories ranging from economy single rooms to luxury suites, complemented by additional services including a loyalty program (B&me), a mobile app for bookings and reservations, corporate business accounts, meeting and event spaces (up to 450 capacity), breakfast buffet service, and spa facilities. The B&B Hotel Borgaro Torinese is a 4-star property with 147 rooms featuring amenities such as free Wi-Fi up to 300 Mb/s, parking, Sky TV, and Chromecast-enabled Smart TVs.

Differentiator

Problem solved

Functional benefit

Brands

• B&me: Loyalty and rewards program offering exclusive discounts and personalized offers for registered members.
• B&B HOTELS Club

Products and services

• B&B Hotel Borgaro Torinese Accommodation 4-star hotel accommodation with 147 rooms across multiple categories including Economy Double, Single, Double, Triple, Quadruple, Superior, Junior Suite, Suite, Apartments with kitchen, and accessible rooms. All rooms include free high-speed WiFi up to 300 Mb/s, air conditioning, private bathroom, flat-screen TV, and modern amenities; Superior rooms add Smart TV with Chromecast. Located 5 km from Turin Caselle Airport with shuttle service.
• Meeting and Event Spaces On-site meeting rooms and conference facilities with capacity for up to 450 attendees, equipped for corporate events, conventions, banqueting, and congresses in partnership with adjacent Restaurant Rubino.
• Breakfast Buffet Service Buffet breakfast service available from 7:00 to 10:00 with sweet and savory options, including bio and gluten-free choices. Priced at EUR 10.50 for adults and EUR 5.50 for children; half-board options available.
• Corporate Business Account Program Dedicated corporate rate agreements and B2B account management for business travelers and company bookings, providing negotiated rates, centralized billing, and the B&B HOTELS Club business travel loyalty program.
• B&B HOTELS Mobile App Dedicated mobile application (App B&B HOTELS) for making reservations, managing loyalty program membership, and accessing hotel services and information on stays.
• B&me Loyalty Program Free loyalty and rewards program offering exclusive member-only rates, local advantages, and personalized special offers for registered members across the B&B HOTELS network.
• SPA and Wellness Facilities On-site spa and wellness facilities including heated pool, waterfall, and sauna, externally managed and available to guests at additional cost beyond the room rate.

Quantifiable outcome

• 816 customer reviews with 4.1/5 average rating demonstrates consistent guest satisfaction
• +1 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Restaurant RubinominorOthersAdjacent restaurant partnership providing dining convenience for hotel guests with dedicated B&B HOTELS conventions and preferential rates. Offers broad, curated, elegant environment suitable for lunches, dinners, banqueting, and congress events.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Novotel (Accor): Accor's midscale brand with strong airport hotel presence across Europe including Italy. Comparable 4-star positioning, meeting/conference facilities, and airport-adjacent locations make it a direct competitor to B&B Borgaro's positioning.
• Campanile (Louvre Hotels): French budget/limited-service chain with European airport and roadside presence. Closely comparable to B&B HOTELS in segment, price tier, and airport-adjacent location strategy.
• Mercure (Accor): Accor's midscale brand emphasizing local character, directly comparable to B&B HOTELS' midscale-to-4-star positioning. Competes in similar airport and secondary-city locations across Italy.
• Ibis (Accor): Accor's flagship budget European chain, the closest direct competitor to B&B HOTELS in terms of brand positioning, room product, and value-driven pricing. Overlaps significantly in airport and roadside locations.

Broad incumbents

• NH Hotels: Spanish-headquartered midscale chain with strong Italian presence (NH Torino, NH Lingotto). Competes in the same airport-adjacent and conference-friendly 4-star segment but as part of a broader European portfolio rather than a single-property focus.
• Hilton Garden Inn: Hilton's upscale-midscale brand with consistent airport-area presence and meeting facilities across Europe. Comparable in airport-conference positioning but typically at a higher ADR tier than B&B Borgaro.
• Holiday Inn (IHG): Midscale IHG brand with airport hotels offering meeting/event space comparable to Borgaro's 450-capacity conference offering. Operates broader portfolio including upscale and luxury extensions.
• Best Western: Global midscale chain with multiple Turin-area properties (Best Western Hotel Genio, Plus). Directly comparable 4-star positioning with meeting facilities and airport access through independent-member model.

Regional players

• Premier Inn: UK-focused budget chain owned by Whitbread, with growing European presence. Highly comparable operating model to B&B HOTELS — budget rooms with consistent quality — though primarily competing in the UK rather than Italian market.
• Idea Hotel / Italias Hotel: Italian domestic budget/limited-service chain with airport-adjacent properties (Idea Hotel Milano Malpensa). Directly comparable in Italian market positioning, airport location strategy, and 3-4 star tier pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-atlantic

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Atlantic