Hôtel Des Augustins

What Hôtel Des Augustins does

Hôtel Des Augustins is a privately held, independent 3-star boutique hotel operating from a 29-room inventory in central Aix-en-Provence, France, housed within the 15th-century chapel wing of the historic Couvent des Grands Augustins, classified as a French historical monument. The legal entity is SASU T.D.H, with Jean Legras as legal representative and Corinne Mangin Legras serving as General Manager for the past decade. The property has functioned as a hotel since 1892 and currently fields a team of approximately 11-12 staff.

The hotel's product is its room inventory segmented into four tiers — Attic (€119/night), Comfort (€129/night), Superior (€149/night), and Luxury (€199/night) — supplemented by a regional/organic breakfast buffet (€14.90/person), a bar, in-room champagne/flowers/chocolates extras, and two event spaces (a 12-20 seat seminar room and a 20-50 seat lounge with fireplace and bar). Distribution runs through the hotel's own booking engine, OTA partnerships including secure-hotel-booking.com and Booking.com, and 24/7 telephone reservations. Target customers fall into three segments: leisure travelers drawn to Aix-en-Provence's cultural heritage, corporate and group clients using the seminar facilities, and organizers booking private events such as wine tastings, exhibitions, and book signings.

Revenue is generated almost entirely through direct-to-consumer room nights, ancillary food and beverage, and event bookings, supplemented by a multi-year corporate contract pricing program. The business carries no disclosed debt or equity raise, no AI/automation initiatives, no app or API surface, and no property expansion beyond the single chapel-wing building. GTM is hybrid: direct website for best-rate bookings, OTAs for reach, and telephone for groups and event inquiries.

Name

Hôtel Des Augustins

Legal name

SASU T.D.H

Website

https://hotel-augustins.com

Company type

Private

Founded year

1892

Operating status

Operating

Headcount range

11–50 employees

Short description

Hôtel Des Augustins is a privately owned 29-room historic 3-star boutique hotel in central Aix-en-Provence, France, serving leisure travelers, corporate groups, and private-event clients with rooms, breakfast, and seminar venues inside a 15th-century listed chapel.

Ownership category

akta.pro rank

Product category

Historic Boutique Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Historic/Heritage Conference Hotels (THAGALAL)

Keywords

• Boutique hotel accommodation
• Historic hotel lodging
• Hotel room rentals
• Seminar event hosting
• Traveler hospitality services

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Room Accommodations: Primary revenue from nightly room rentals across four room categories (Attic, Comfort, Superior, Luxury) ranging from 119€ to 199€ per night
2. Ancillary Services: Additional revenue from breakfast service (14.90€ per person), room service, bar, champagne and beverages, extra services like flowers, chocolates, and show tickets
3. Event Spaces: Revenue from seminar and meeting room rentals for corporate events, press conferences, wine tastings, exhibitions, and private events

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Hôtel Des Augustins operates a 29-room 3-star historic hotel in central Aix-en-Provence, France, housed in a 12th/15th-century former Augustinian convent chapel. The hotel sells overnight accommodation in double/twin, triple, and family room configurations, alongside ancillary on-site services including a bar, a seminar/reception room, private parking, and secure bicycle storage.

Product overview

Hôtel des Augustins is a 29-room historic hotel operating from a 12th-century former Augustinian convent chapel, now a 3-star hotel in Aix-en-Provence, France. The property offers four room categories: Chambre mansardée (16-21 m2, from €119), Chambre confort (15-20 m2, from €129), Chambre supérieure (21-26 m2, from €149), and Chambre luxe (27-37 m2, from €199). Supporting services include breakfast buffet, bar service, seminars/events spaces for business functions, and various extras such as champagne, flowers, and chocolates. The hotel does not operate a technology platform or software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Double / Twin guest rooms

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Best Western Hotels & Resorts: Global hotel membership network with multiple properties in Aix-en-Provence. Competes directly for the same independent-leisure and corporate segment via franchised 3-4 star hotels in the city.
• Relais & Châteaux: Global collection of heritage boutique hotels and gourmet restaurants. Comparable as a heritage lodging brand framework that guests seeking authentic historic stays compare against independent properties like Hôtel des Augustins.
• InterContinental Hotels Group (IHG): Global hotel group with multiple upscale and heritage-adjacent brands. Competes for international business and leisure travelers visiting Aix-en-Provence through both chain hotels and partner properties.
• Accor: Major global hotel group operating across budget to luxury tiers including heritage and boutique brands (e.g., MGallery, Sofitel). Competes for the same Aix-en-Provence traveler across most price points.
• Marriott International: Global hotel group operating luxury, premium, and select-service brands including heritage and boutique collections. Competes for the same international traveler pool that visits Aix-en-Provence's historic center.

Regional players

• Château de la Pioline: Historic château hotel near Aix-en-Provence offering 4-star accommodation, events, and dining. Comparable by virtue of heritage-building lodging model and event-space offerings in the broader Aix market.
• Domaine de Fontenille: Heritage boutique hotel and winery in Provence, west of Aix-en-Provence. Comparable heritage-property positioning serving regional tourism in Provence, though outside the immediate Aix urban core.

Direct peers

• Hôtel Cézanne: Independent 4-star hotel in central Aix-en-Provence offering business and leisure stays. Direct competitor for the same Aix-en-Provence tourist and corporate demand, with overlapping amenities and room categories.
• Villa Gallici Hôtel & Spa: Boutique heritage hotel in Aix-en-Provence serving upscale leisure travelers. Comparable Provençal heritage positioning and luxury tier overlap with Hôtel des Augustins' higher room categories.
• Hôtel Le Pigonnet: Boutique luxury hotel also located in Aix-en-Provence, serving leisure and business travelers in a heritage setting. Comparable by virtue of sharing the same micro-market, customer base, and historic-property positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/h%C3%B4tel-des-augustins

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Des Augustins