Great National Hotel Ballina

What Great National Hotel Ballina does

Great National Hotel Ballina is a 4-star, 87-bedroom hotel property located on the N26 Dublin Road in Ballina, County Mayo, Ireland, approximately 3km from the town centre and positioned along the Wild Atlantic Way. Founded in 2010, the hotel operates as a subsidiary within the Great National Hotels & Resorts Group, an Irish hospitality holding company. The property offers a full-service hospitality experience spanning accommodation (Deluxe Rooms, Family Rooms, and Junior Suites), dining at McShane's Bar & Bistro, wellness through Éidin Spa and a Leisure Centre featuring a 20-meter pool, gym, sauna, and steam room, and event capabilities including weddings (with capacity up to 650 guests), corporate conferences, and private celebrations. The hotel pursues a direct-to-consumer go-to-market model with strong emphasis on direct booking through its official website (€10 best rate guarantee) supplemented by phone, email, and third-party platforms (LoyLap for gift vouchers, Phorest for spa bookings).

The business model centers on diversified revenue streams across accommodation (pay-as-you-go nightly stays and multi-night packages), food and beverage, spa treatments and breaks, wedding packages (Moy, Céide, Ox, Nephin tiers), leisure centre membership (monthly recurring), and gift vouchers. Customer segmentation spans seven identified segments: families with children (primary, supported by The Great Fun Club kids program), wedding parties (primary, with dedicated coordinator Denise Munnelly), couples and romance seekers, business travelers and corporate clients, senior travelers (Golden Year Breaks), golf enthusiasts, and wellness and spa seekers. Pricing varies by season, room type, and package, with themed break packages including Family Escapes from €199, Fri-Yay Specials, Sleepy Sundays, The Traitors Experience Weekend (€225-€315), and Hen Party Packages (€100/person).

Technology infrastructure is conventional hospitality stack: Avvio powers the website and direct booking system, Phorest handles spa appointment scheduling, and LoyLap processes gift voucher sales. The hotel holds GDPR compliance certification, is recognized through multiple industry awards (2025 Irish Hotel Awards for GM and Event Manager of the Year, Spa Hotel of the Year 2025, Phorest Client Experience Award 2021-2025 consecutive), and maintains partnerships with local activity providers including Ballina Golf Club, Waterpoint Aqua Park, Harbour Sup n Sail, Iceford Horse Riding, and Paddle and Pedal to support the broader Mayo tourism ecosystem.

Name

Great National Hotel Ballina

Legal name

Great National Hotel Ballina

Website

https://hotelballina.ie

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Great National Hotel Ballina is a 4-star, 87-bedroom hotel in County Mayo, Ireland, offering accommodation, dining, spa, leisure, and wedding/event services to leisure travelers, families, wedding parties, and corporate clients along the Wild Atlantic Way.

Ownership category

akta.pro rank

Headquarters

HQ city

Ballina

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Accommodation: Room bookings across 87 bedrooms including Deluxe Rooms, Family Rooms, and Junior Suites. Revenue generated from nightly stays with various packages including bed & breakfast, half-board, and special seasonal offers.
2. Food & Beverage: Revenue from McShane's Bar & Bistro serving breakfast, lunch, dinner, afternoon tea, and Sunday lunches. Includes alcoholic beverages, cocktails, and special dining packages.
3. Spa & Wellness: Éidin Spa treatments including massages, facials, body scrubs, and retail products. Spa breaks and day spa packages.
4. Events & Weddings: Wedding packages (Moy, Céide, Ox, Nephin), civil ceremonies, corporate events, conferences, and private celebrations. Revenue from venue hire, catering, and accommodation.
5. Gift Vouchers: Monetary vouchers, spa vouchers, dinner for two, afternoon tea, and accommodation vouchers sold through LoyLap platform.
6. Membership Programs: Leisure Centre membership offering 7-day access to pool, gym, steam room, sauna plus discounts on spa treatments and dining.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Great National Hotel Ballina operates a 4-star hotel with 87 bedrooms (Deluxe Rooms, Family Rooms, Junior Suites), an on-site restaurant and bar (McShane's Bar & Bistro), an award-winning Éidin Spa, a leisure centre with 20m pool, and wedding/event venues accommodating up to 650 guests. The hotel sells accommodation, dining, spa treatments, leisure memberships, wedding packages, conferences, and gift vouchers, primarily through its own website with a direct-booking best rate guarantee.

Product overview

Great National Hotel Ballina is a 4-star hotel property offering a unified hospitality experience across accommodation, dining, wellness, and event services. The portfolio centers on 87 bedrooms (Deluxe Rooms, Family Rooms, and Junior Suites) paired with McShane's Bar & Bistro for dining, and the multi-award winning Éidin Spa plus Leisure Centre (pool, gym, sauna, steam room) for wellness. Event capabilities span intimate weddings (Oak Tree Suite, 40 guests) to large celebrations (Nephin Suite, 400 guests) across four wedding packages (Moy, Céide, Ox, Nephin). Seasonal and themed packages including Spa Breaks, Golf Breaks, Family Breaks, Romantic Breaks, Golden Year Breaks, Hen Party Packages, Fri-Yay, and Sleepy Sunday extend the core offerings. Ancillary products include Afternoon Tea service, Gift Vouchers, and The Great Fun Club children's activity program.

Differentiator

Problem solved

Functional benefit

Brands

• McShane's Bar & Bistro: In-house dining establishment featuring bar and bistro services with seasonal menus using locally sourced ingredients
• Éidin Spa
• The Great Fun Club

Products and services

• Hotel Accommodation (Deluxe Rooms, Family Rooms, Junior Suite) Four-star hotel accommodation with 87 bedrooms including Deluxe Rooms, Family Rooms (sleeping up to 2 adults and 4 children), and Junior Suites with king-size sleigh beds, complimentary WiFi, LCD TVs, and 24-hour room service.
• McShane's Bar & Bistro On-site restaurant and bar offering breakfast, lunch, and dinner with seasonal menus featuring locally sourced ingredients, plus Sunday lunch, afternoon tea service, and outdoor dining.
• Éidin Spa Multi-award-winning spa offering massages, facials, body scrubs, signature treatments, and retail products, with day spa packages and overnight spa breaks.
• Leisure Centre Membership Recurring membership providing 7-day access to the 20-meter heated swimming pool, fully equipped gym, sauna, steam room, fitness classes, plus 10% off Éidin Spa treatments and McShane's Bistro food.
• Wedding Packages (Moy, Céide, Ox, Nephin) All-inclusive wedding packages (Moy, Céide, Ox, Nephin) including ceremony spaces, catering, décor, dedicated wedding coordinator, and accommodation for up to 400 guests (Nephin Suite) or up to 40 guests (Oak Tree Suite).
• Conference & Corporate Events Conference, meeting, and corporate event facilities accommodating 40 to 650 guests, with corporate travel packages featuring USB charging ports, corporate rates, and flexible booking.
• Afternoon Tea Traditional afternoon tea service served daily 2pm-5pm featuring finger sandwiches, freshly baked scones, mini desserts, and specialty tea/coffee, priced at €20/adult or €28 with Prosecco.
• Gift Vouchers Gift certificate products for monetary value, 4-course dinner for two, weekend break accommodation with B&B and evening meal, and spa treatments, sold through the LoyLap platform.
• The Great Fun Club (Children's Activity Program) Supervised children's activity program offering games, arts & crafts, and entertainment for younger guests during school holidays and summer breaks.
• The Traitors Experience Weekend Themed entertainment weekend featuring immersive murder mystery gameplay, 1 or 2 nights of B&B accommodation, Saturday dinner, and a fully hosted Traitors experience.

Quantifiable outcome

• Up to 650 guests capacity for events
• +2 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Great National Hotels & Resorts GroupcoreStrategic or Co-development PartnerParent company overseeing multiple hotel properties across Ireland. Great National Hotel Ballina operates as part of this group, benefiting from shared branding, marketing, and operational standards. The group represents a trusted name in Irish hospitality.
• Ballina Golf ClubcoreStrategic or Co-development PartnerLocated 7 minutes from the hotel featuring an 18-hole parkland course. Partnership offers golf break packages including discounted green fees for hotel guests. Course offers strategic water hazards with lush fairways and manicured greens.
• PhorestcoreTechnology or IntegrationSpa booking software platform enabling online appointment scheduling for Éidin Spa treatments. Hotel has received Phorest Client Experience Award 2021-2025 through this partnership.
• Wild Atlantic WaycoreGTM or Marketing PartnerOfficial tourism route designation along Ireland's western coast. Hotel is dotted along the Wild Atlantic Way, featured on the official tourism website, and positioned as gateway to exploring Mayo's attractions including four discovery points.
• Waterpoint Aqua ParkminorGTM or Marketing PartnerIndoor waterpark 15 minutes from hotel with 65-metre flume slide, kids pool, outdoor playground, and astro pitches. Hotel offers 15% discount for guests visiting this attraction.
• Harbour Sup n SailminorGTM or Marketing PartnerIreland's number one ASI accredited SUP school based at Ballina Quay. Offers group and individual SUP sessions, kayak tours from €35, and adventure tours for up to 24 people. Featured in hotel's family activity programs.
• Iceford Horse Riding StablesminorGTM or Marketing PartnerLocated 10 minutes from hotel offering horseback riding for beginners and experienced riders. Options include lessons, children's camps, and beach rides along Enniscrone Beach. Featured in hotel's activity upgrade packages.
• Paddle and PedalminorGTM or Marketing PartnerKayaking tours and cycling along the Moy Greenway between Ballina and Killala. Rated number one on TripAdvisor for outdoor activities in the area, located 10 minutes from hotel. Featured in hotel's activity packages.

Scale indicators5 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Lough Rynn Castle Estate & Gardens: Irish castle hotel of similar scale with leisure centre, spa, restaurant and a strong wedding venue business. Comparable mid-market 4-star full-service positioning and dependency on weddings for event revenue.
• Castlecourt Hotel, Conference & Leisure Centre: 4-star full-service hotel in Westport town centre with spa, leisure centre, multiple restaurants and extensive wedding/conference facilities, directly comparable in product mix and Mayo/Connacht target market.
• The Wyatt Hotel: 4-star full-service hotel in Westport, Mayo with leisure centre, bar/restaurant, weddings, conferences and corporate travel packages. Same tier, scale, and West of Ireland leisure/corporate focus.
• Mount Falcon Estate: Luxury 4-star estate hotel near Foxford/Ballina in County Mayo. Comparable full-service hotel with spa, leisure centre, fine dining, and wedding venue facilities serving the same Wild Atlantic Way leisure market.
• Breaffy House Hotel & Spa: 4-star resort hotel near Castlebar, County Mayo offering comparable leisure, spa, dining, family breaks and large wedding venue, addressing the same Mayo family and wedding customer base.
• Ice House Hotel: The most direct competitor, located on the opposite bank of the River Moy in Ballina. A 4-star boutique hotel of similar scale with comparable leisure, dining, and wedding offerings targeting the same Mayo leisure and corporate market.
• Knockranny House Hotel & Spa: 4-star full-service hotel in Westport, County Mayo with comparable bedroom count, spa, leisure centre, restaurant, and large wedding/event venue capacity targeting identical Wild Atlantic Way leisure and wedding segments.

Broad incumbents

• Radisson Blu Hotel & Spa, Galway: Larger branded 4-star full-service hotel with spa, leisure, dining and conference facilities in Galway. Competes for west-of-Ireland leisure, corporate and weekend wedding demand from a broader-scale international brand platform.
• Ashford Castle: Premier luxury 5-star resort in Cong, County Mayo. Larger and higher-end incumbent in the same Mayo region with comparable estate/wedding/spa offerings, defining the upper bound of the local competitive set on Wild Atlantic Way leisure.
• Lough Eske Castle: Larger luxury castle hotel in Donegal, similarly positioned along the Wild Atlantic Way with full-service spa, leisure, F&B and substantial wedding/event facilities. A higher-tier incumbent shaping competitive pricing in the regional leisure and wedding market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelballina
• LinkedInlinkedin.com/company/great-national-hotel-ballina
• Instagraminstagram.com/hotelballina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Great National Hotel Ballina