Hotel Val de Neu

What Hotel Val de Neu does

Hotel Val de Neu is a 5-star Grand Luxury (5*GL) hotel located at 1,500 metres altitude in the Baqueira Beret ski resort, Salardú, Val de Aran, Spain. The property sits 50 metres from the cable cars and is operated by the Hoteles Santos group (legal entity H. SANTOS D., S.L., a private limited company domiciled in Madrid). The hotel offers 120 rooms across 12 categories ranging from 20m² entry-level rooms to a 100m² Neu Royal Suite with SWAROVSKI detailing, supported by four restaurants (Aran, La Fondue, El Bistro, La Nonna), a Swiss-style chill-out area with fireplace, a smokers club, and three fully-equipped event halls with up to 120-person capacity. It also operates the only Sisley Spa in Spain under an exclusive partnership with Sisley Paris, plus a thermal circuit, outdoor jacuzzi, gym, mini-club for children aged 4–12, indoor children's pool, ski storage, and airport/train station transfer services.

The business generates revenue across five streams: room accommodations (primary, with seasonal and early-booking pricing), food and beverage, spa and wellness services, corporate events and meetings, and the chain-wide Club Santos loyalty program (Silver/Gold/Platinum tiers offering 10–15% accommodation discounts and ancillary benefits). Distribution is predominantly direct-to-consumer through the official website (powered by the Mirai booking engine), supported by telephone reservations and cross-selling via the parent group's portfolio site; no third-party OTA exposure is explicitly disclosed. The company targets three customer segments — affluent ski enthusiasts, corporate event planners, and families — and markets through its multi-language website, social media (Facebook, X/Twitter, Instagram, LinkedIn), email newsletter, and SEO. Pricing is nightly per room with tiered loyalty discounts, and the hotel emphasizes best-price guarantee on direct bookings.

Name

Hotel Val de Neu

Legal name

H. SANTOS D., S.L.

Website

https://hotelbaqueiravaldeneu.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Val de Neu is a 5-star Grand Luxury ski-in/ski-out hotel with 120 rooms in Spain's Baqueira Beret resort, serving affluent ski travelers, families, and corporate event clients via the Hoteles Santos group.

Ownership category

akta.pro rank

Product category

Luxury Ski Resort Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

Mountain & Ski Luxury Resorts (THAGACAB)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Resort Convention Hotels (THAGALAC)

Keywords

• Luxury mountain hotel
• Ski resort hospitality
• Alpine spa services
• Mountain fine dining
• Luxury event venues

Headquarters

HQ city

Salardú

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Room Accommodations: The hotel generates primary revenue from renting its 120 rooms across 12 room categories, ranging from standard Neu Cabana rooms to luxury Neu Royal Suite (100m2). Pricing varies by season, room type, and booking timing with early booking discounts available.
2. Food and Beverage: Four on-site restaurants (Aran, La Fondue, El Bistro, La Nonna) plus chill-out area with chimney, and a smokers club generate F&B revenue through dining services. Breakfast is served as imperial buffet from 7:30am to 11:00am.
3. Spa and Wellness Services: Thermal circuit access, outdoor jacuzzi with mountain views, and facial/body treatments using Sisley cosmetics products are offered for additional fees. The hotel is the only Sisley Spa in Spain.
4. Events and Meetings: Five fully-equipped function halls (Baqueira-Beret 112m2, Baqueira 72m2, Beret 54m2) are available for corporate events, weddings, and social gatherings with professional event planning support.
5. Club Santos Loyalty Program: Free membership program with tiered benefits (Silver 0-11 nights, Gold 12-25 nights, Platinum 26+ nights) including accommodation discounts (10-15%), parking discounts (15-40%), and exclusive access to promotions to drive customer retention and repeat bookings.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Hotel Val de Neu operates a 5-star Grand Luxury hotel at 1500m altitude in the Baqueira Beret ski resort in the Val de Aran valley, Spain. The property provides 120 guest rooms across 12 categories (from 20m2 to 100m2), four on-site restaurants, a thermal spa circuit, event halls for meetings and social functions, ski storage, and family amenities. The hotel is the only Sisley Spa location in Spain and is operated as part of the Hoteles Santos hotel chain.

Product overview

Hotel Val de Neu is a 5-star Grand Luxury hotel located in the heart of Baqueira Beret ski resort at 1500 meters altitude, offering a comprehensive hospitality portfolio. The property features 120 rooms across 12 distinct room categories (Neu Cabana, Neu Classic, Neu Classic with Balcony, Neu Superior, Neu Superior with Balcony, Neu Superior Cuádruple, Neu Junior Suite, Neu Suite Duplex, Neu Suite, Neu Royal Suite, Neu family Classic, and Neu family Classic with Balcony), ranging from compact 20m2 units to expansive 100m2 royal suites decorated with SWAROVSKI crystal details. The hotel's dining portfolio includes four restaurants (Aran Restaurant for traditional avant-garde cuisine, La Fondue for Swiss-style mountain food, El Bistró for casual all-day dining, and La Nonna for Italian cuisine) plus a Swiss-style chill-out area with chimney. The spa complex offers thermal circuits, outdoor jacuzzi, and the exclusive VIP SISLEY Treatment as a premium add-on. Event facilities comprise three halls (Baqueira-Beret at 112m2, Baqueira at 72m2, and Beret at 54m2) with full audiovisual equipment. The Club Santos loyalty program provides tiered membership benefits based on accumulated nights. The hotel provides ski storage, gym (7:00-22:00), mini club for children ages 4-12, and transfer services.

Differentiator

Problem solved

Functional benefit

Brands

• Club Santos: Hotel loyalty program offering member benefits including accommodation discounts (10-15%), parking discounts (15-40%), late check-out, early check-in, upgrade discounts, and access to exclusive offers across three tiers: Santos Silver, Santos Gold, and Santos Platinum.

Products and services

• Neu Cabana Entry-level guest room at 20m2 accommodating up to 2 guests, with modern wood design, front or rear views, pillow menu, shower or bathtub, and Bulgari amenities.
• Neu Classic Standard guest room at 25m2 for up to 3 guests, featuring wood-modern decoration, pillow menu, shower or bathtub, and Bulgari amenities.
• Neu Classic with Balcony Enhanced guest room at 30m2 with balcony offering valley views, modern wood design, pillow menu, and shower or bathtub.
• Neu Superior Superior guest room at 30m2 generally configured with a double bed, wood-modern decoration, pillow menu, and shower and/or bathtub.
• Neu Superior with Balcony Superior guest room at 30m2 with a 180cm double bed and balcony featuring valley views, wood-modern decoration, and pillow menu.
• Neu Superior Cuádruple Family room at 30m2 accommodating up to 4 guests with a double bed and double sofa bed, pillow menu, shower and/or bathtub, and wood-modern decoration.
• Neu Junior Suite Two-space suite at 40m2 that can be distributed on one or two levels, featuring a desk, LCD TV, satellite channels, mountain views, pillow menu, hairdryer, magnifying mirror, and individually controlled heating.
• Neu Suite Duplex Split-level suite on two floors at 50m2, featuring a living area with table, LCD TV, full bathroom, mountain views, complimentary minibar and special amenities.
• Neu Suite Two-space suite at 50m2 with a living area, table, LCD TV, full bathroom, mountain views, complimentary minibar and special amenities.
• Neu Royal Suite Flagship luxury suite at 100m2 featuring prestigious SWAROVSKI crystal details, exclusive materials including wood, glass, river stone, nacre marbles, slate, and chamois leather, with complimentary minibar, special amenities, and butler service.
• Neu Family Classic Family accommodation at 60m2 for up to 5 guests, consisting of two adjoining rooms connected by an interior door, with two full bathrooms, pillow menu, and 25m2 per room.
• Neu Family Classic with Balcony Family accommodation consisting of two adjoining rooms with interior door connection, balcony with valley views, pillow menu, two full bathrooms, and 25m2 per room.
• Aran Restaurant Fine dining restaurant offering traditional cuisine with an avant-garde twist in a warm and elegant setting, open 19:30 to 23:00.
• La Fondue Restaurant Swiss-style mountain cuisine restaurant specializing in fondues, raclettes, and stone-fried meat, open from 19:30 to 23:00 (and from 13:30 to 16:00 from December 12th).
• El Bistrò Restaurant Casual dining restaurant with a varied menu for all tastes, from sandwiches to meat and fish, open continuously from 11:00 a.m. to 1:00 a.m.
• La Nonna Restaurant Italian cuisine restaurant specializing in pasta, pizza, and the house specialty milanese with tomato and oregano.
• Chill-out Chimney and Terrace Swiss-style relaxation area with central chimney and cocktail menu, offering mountain views for unwinding after skiing.
• Spa and Thermal Circuit Complete thermal circuit featuring underwater jets, cervical jets, swan necks, cold water wells, steam baths, footbaths, recreational pool with underwater loungers, sauna, outdoor jacuzzi with mountain views, and warm loungers, with facial and body treatments available.
• Baqueira-Beret Event Hall Main event space at 112m2 with capacity for up to 120 people, equipped with a customisable automation system, screen, lectern, projector, microphone, sound system, and flip chart.
• Baqueira Event Hall Event space at 72m2 with capacity for up to 60 people, equipped with automation system, screen, lectern, projector, microphone, sound system, and flip chart.
• Beret Event Hall Event space at 54m2 with capacity for up to 40 people, equipped with automation system, screen, lectern, projector, microphone, sound system, and flip chart.
• Club Santos Loyalty Program Free hotel loyalty program with three tiers: Santos Silver (0-11 nights, 10% accommodation discount), Santos Gold (12-25 nights, 12% discount), and Santos Platinum (26+ nights, 15% discount), offering parking discounts, late/early check-out, upgrade discounts, and exclusive offers across the Hoteles Santos portfolio.

Quantifiable outcome

• 120 rooms across 12 distinct room categories
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and flagship.

• Hoteles SantoscoreStrategic or Co-development PartnerHotel Val de Neu is part of the Hoteles Santos hotel chain, which operates 12+ luxury and premium hotels across Spain including properties in Madrid, Barcelona, Malaga, Mallorca, Granada, Murcia, Valencia, Santander, Zaragoza, and Baqueira. The chain provides centralized reservations, brand marketing, and cross-selling opportunities for member properties.
• Sisley ParisflagshipStrategic or Co-development PartnerHotel Val de Neu is the only Sisley Spa in Spain. Sisley provides high-end cosmetics and skincare products for the hotel's spa treatments, with VIP facial treatments featuring prominently. This exclusive partnership differentiates the hotel's wellness offering from competitors.
• MIRAIcoreTechnology or IntegrationMIRAI provides the hotel's booking engine and website platform (mirai.com), enabling online reservations, availability management, and multi-language support. The technology partnership powers the hotel's direct booking capabilities and revenue management.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Airelles Courchevel Le Palace: Palace-classified luxury hotel in Courchevel 1850 with ski-in/ski-out location, large spa, Michelin-level dining and kids' facilities. Direct competitor for the highest tier of European alpine luxury ski travelers.
• Hôtel Le Kaïla: 5-star luxury hotel in Méribel (French Alps) with spa, Michelin-starred dining, kids' facilities, and ski concierge. Comparable as a luxury full-service mountain resort hotel targeting affluent families and skiers.
• Le Massif Hotel & Lodge: 5-star luxury hotel in Courmayeur (Italian Alps) with ski concierge, fine-dining, and spa. Comparable as a full-service luxury ski resort hotel targeting affluent international travelers in an Alpine market adjacent to the Pyrenees catchment.
• Le Chalet du Mont d'Arbois, Megève (Four Seasons): Four Seasons-operated 5-star luxury chalet-hotel in Megève with spa, multiple restaurants and ski services. Comparable as a luxury full-service mountain hotel with an international luxury brand affiliation and similar HNW ski clientele.
• Hotel Meliá Sol y Nieve: The only direct Spanish ski-resort competitor: a 4-star superior hotel located slope-side at Sierra Nevada ski resort, serving a similar Spanish HNW ski segment. Closest comparable by geography, market, and product positioning in Spain.
• L'Apogée Courchevel: 5-star luxury hotel in Courchevel 1850 operated within an international luxury hotel group, offering ski-in/ski-out access, spa, multiple restaurants and suites. Highly comparable as a luxury full-service mountain resort hotel serving affluent skiers.
• Le K2 Palace: 5-star luxury palace hotel in Courchevel (French Alps) with ski-in/ski-out access, multiple restaurants, spa, and suites. Comparable by category (5-star luxury alpine resort), service breadth (gastronomy, spa, events), and HNW ski clientele.

Broad incumbents

• Hotel Balneario Las Arenas (Hoteles Santos): Sibling property within the Hoteles Santos portfolio, a 5-star resort in Valencia with spa, F&B, and event facilities. Comparable as a same-chain luxury resort with overlapping operational model, though it serves a beach/urban leisure segment rather than alpine ski.
• Badrutt's Palace Hotel: Iconic luxury palace hotel in St. Moritz with extensive F&B, spa, and ski services, established over a century. Comparable as a leading European luxury ski resort hotel, but operates at a larger scale and broader international audience than Hotel Val de Neu.

Emerging players

• Hotel Le K2 Altitude: 5-star luxury ski-in/ski-out hotel in Courchevel operated by the same group as Le K2 Palace, with a smaller, more contemporary footprint. Comparable as a luxury alpine ski hotel targeting HNW travelers, but at a smaller scale and more boutique positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/hotelvaldeneu
• Facebookfacebook.com/hotelessantos
• LinkedInlinkedin.com/company/hotel-val-de-neu
• Instagraminstagram.com/hotelvaldeneu

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Val de Neu