HOTEL BOTÁNICO 5*GL & THE ORIENTAL SPA GARDEN

What HOTEL BOTÁNICO 5*GL & THE ORIENTAL SPA GARDEN does

Hotel Botánico & The Oriental Spa Garden 5*GL is a privately held luxury resort in Puerto de la Cruz, Tenerife, Spain, founded in 1974 and operating as part of the Loro Parque Group. The property offers 212 rooms and suites across multiple categories — from Deluxe through to the Presidential Penthouse, Michael Jackson, and Queen Sirikit of Thailand suites — set within 25,000 m² of subtropical gardens and rated at the highest 5* Grand Luxe (5*GL) classification under Spanish hotel grading. The hotel is the first property in the Canary Islands admitted to The Leading Hotels of the World and serves affluent leisure travellers, couples, families, wellness seekers, golfers, and MICE clients through a multi-channel distribution mix spanning direct booking, European tour operators (TUI, Jet2Holidays, British Airways Holidays, Schauinsland Reisen), OTAs (Booking.com, TripAdvisor), and the LHW network.

The non-accommodation product surface is the main differentiator. The Oriental Spa Garden is a multi-award-winning wellness facility combining Ayurveda, Thai, and Oriental traditions with Western therapies, a thermal circuit, and age-restricted (16+) access. Six à la carte restaurants cover Spanish, Asian, Italian, and steakhouse cuisines, supported by a half-board dining credit model. An 18-hole pitch & putt course sits inside the gardens, complemented by an exclusive package partnership with Real Club de Golf de Tenerife. Modular meeting rooms and a 25,000 m² garden backdrop support corporate events and weddings. Layered add-ons include the Botánico Kinder Aventura family program, Dog Friendly rooms (small dogs up to 8 kg), Botanical Brunch, Spa Day packages, and gift vouchers.

The business model is transaction-driven with best-available-rate pricing starting from €300/night, supplement pricing for pets (€35/night + €60 cleaning), and unit pricing for day spa and external dining. Marketing is anchored in an 8-language direct website, the LHW platform, and a dedicated Botánico Agency channel for travel trade. The hotel is heavily certified (ISO 14001, ISO 9001, EMAS III, Travelife Gold, Biosphere Hotel, SICTED) and reports 71.3% renewable energy and 31% water reduction — credentials that reinforce both its sustainability positioning and its preferred-partner status with tour operators. Revenue is not publicly disclosed.

Name

HOTEL BOTÁNICO 5*GL & THE ORIENTAL SPA GARDEN

Legal name

Hotel Botánico & The Oriental Spa Garden 5*GL

Website

https://hotelbotanico.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Hotel Botánico 5*GL is a 212-room luxury Grand Luxe resort in Puerto de la Cruz, Tenerife, owned by the Loro Parque Group and a member of The Leading Hotels of the World. It serves affluent leisure, wellness, family, and MICE guests with award-winning spa, gastronomy, golf, and art assets.

Ownership category

akta.pro rank

Product category

Luxury Hotels

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Beachfront & Island Luxury Resorts (THAGACAA), Destination Spa Resorts (THAGAMAA)

Keywords

• Luxury hotel services
• Spa wellness retreats
• Fine dining venues
• Hotel accommodation
• Events and conferences

Headquarters

HQ city

Puerto de la Cruz

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Luxury Room & Suite Accommodation: The primary revenue stream. The hotel offers 212 rooms and suites across multiple categories (Deluxe, Deluxe Familiar, Superior Deluxe, Ambassador Jr & Superior Suite, Senator Suite, Penthouse Suite, Michael Jackson Suite, Queen Sirikit of Thailand Suite, Presidential Penthouse Suite) with views over the Atlantic, Teide, La Orotava Valley, and tropical gardens. Pricing from 300 €/night with best-rate guarantee.
2. The Oriental Spa Garden Wellness Services: The hotel's signature spa generates revenue through day spa packages (Botánico Spa Day + massage or ritual), individual treatments (massages, Ayurvedic rituals, Thai massage, lomi lomi, stone therapy, BB Glow, Power Lifting facial), and wellness programs (Detox, Anti-Stress, Pain Relief, Ayurveda, Oriental). Spa access is included in the room rate for guests (over 16 years); external day-spa visitors pay for packages.
3. Fine Dining & Gastronomy: Multiple à la carte restaurants: La Parrilla (Spanish/regional), Il Pappagallo (Italian Mediterranean haute cuisine), The Oriental (Asian gourmet), Palmera Real (outdoor poolside), Bar Hall (live music cocktails), Brunelli's (steakhouse). Half-board option available as a daily credit usable at all four à la carte restaurants. Breakfast buffet at Palmera Real (45 €/person for external guests). Sunday Botanical Brunch (adults and children menus) also available as a paid add-on.
4. Events, Weddings & MICE: The hotel hosts corporate events, conferences, congresses, weddings, and celebrations across its 25,000 m² gardens, private terraces, and modular meeting rooms with full audiovisual technology. Catering services (coffee breaks, working lunches, gala dinners) are sold as add-on services.
5. Golf Services: Revenue from use of the on-site 18-hole pitch & putt, driving range, and through exclusive packages (5–7 nights) that include 3 or 5 green fees at Real Club de Tenerife. Equipment rental (golf clubs, carts, electric trolleys) via partners.
6. Package Deals & Promotions: The hotel sells promotional packages combining accommodation, dining credits, spa access, and activities. Gift vouchers (Bono regalo) for spa experiences and stays are sold as prepaid vouchers.

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels10 records

Core offering

Hotel Botánico & The Oriental Spa Garden 5*GL is a five-star Grand Luxe resort in Puerto de la Cruz, Tenerife, offering luxury accommodation in 212 rooms and suites, an award-winning Oriental Spa Garden with thermal circuit and wellness rituals, six distinct gastronomic restaurants, an on-site 18-hole pitch & putt course, and events/MICE facilities set within 25,000 m² of subtropical gardens.

Product overview

Hotel Botánico & The Oriental Spa Garden is a 5-star Grand Luxe (5*GL) resort hotel in Puerto de la Cruz, Tenerife, offering a comprehensive luxury hospitality portfolio. The property features 212 rooms and suites as its core accommodation product, complemented by The Oriental Spa Garden (award-winning wellness and thermal facility), six distinct gastronomic venues (La Parrilla, The Oriental, Il Pappagallo, Palmera Real, Bar Hall, Brunelli's), an 18-hole golf pitch & putt course, and extensive events and MICE facilities. Additional offerings include family services with the Botánico Kinder Aventura program, Dog Friendly rooms for pet owners, and seasonal holiday programs. The hotel operates on a packages-and-modules model where base accommodation can be enhanced with spa treatments, dining experiences, golf packages, and special occasion offerings, all set within 25,000 m² of subtropical gardens.

Differentiator

Problem solved

Functional benefit

Brands

• The Oriental Spa Garden: Award-winning spa facility featuring Oriental wellness treatments, thermal circuits, heated pools, and specialized wellness programs.
• La Parrilla
• Il Pappagallo
• The Oriental
• Palmera Real
• Brunelli's
• Bar Hall

Products and services

• Hotel Accommodation (212 Rooms and Suites) Luxury hotel accommodation comprising 212 rooms and suites (Deluxe, Deluxe Familiar, Superior Deluxe, Ambassador Jr and Superior Suite, Senator Suite, Penthouse Suite, Michael Jackson Suite, Queen Sirikit of Thailand Suite, and Presidential Penthouse Suite). Each room features a private terrace with views of Mount Teide, the La Orotava valley, the Atlantic Ocean, or the tropical gardens. Pricing starts from 300 EUR per night with a best-rate guarantee on the official website.
• The Oriental Spa Garden Award-winning spa and wellness centre featuring a thermal circuit with heated indoor and outdoor pools at 27°C year-round, Japanese saunas, Turkish baths, laconium, and experiential showers. Includes massages, Ayurvedic rituals, Thai massage, lomi lomi, stone therapy, BB Glow, Power Lifting facials, and wellness programmes (Detox, Anti-Stress, Pain Relief, Ayurveda, Oriental). Access is included in the room rate for guests aged 16 and over, and day packages are available to external visitors.
• Gastronomic Restaurants (La Parrilla, The Oriental, Il Pappagallo, Palmera Real, Bar Hall, Brunelli's) Six distinct dining venues offering Spanish, Asian, and Italian cuisines: La Parrilla (Spanish/regional), Il Pappagallo (Italian Mediterranean haute cuisine with panoramic terrace), The Oriental (Asian gourmet), Palmera Real (outdoor poolside), Bar Hall (cocktails with live music), and Brunelli's (steakhouse). A half-board option provides a daily dinner credit usable at any of the à la carte restaurants. The Sunday Botanical Brunch is also available.
• Golf Pitch & Putt (18 holes, 5,000 m²) On-site 18-hole golf pitch & putt course spanning 5,000 m² with bunker and driving range, set within subtropical gardens with views of Mount Teide. Packages include 3 or 5 green fees at Real Club de Golf de Tenerife (15 minutes from the hotel), equipment rental, club storage, and private transfers.
• Events and MICE Facilities Modular meeting rooms and conference facilities with full audiovisual technology for corporate events, congresses, incentive trips, team-building activities, weddings, and celebrations. Catering services include coffee breaks, working lunches, and gala dinners. Outdoor ceremonies can be hosted in the 25,000 m² gardens.
• Family Services and Botánico Kinder Aventura Program Family-oriented services including interconnecting Deluxe Familiar rooms (approximately 60 m²), miniclub during school holidays, children's menus, a dedicated children's pool, and the Botánico Kinder Aventura programme with educational workshops and excursions to Loro Parque and Siam Park.
• Dog Friendly Rooms Pet-friendly accommodation in designated Deluxe and Ambassador Junior Suite rooms for dogs up to 8 kg, with a EUR 35/night supplement and EUR 60 end-of-stay cleaning fee. Includes a Dog Friendly set (bed, toy, food and water bowls) and private balcony breakfast service.
• Holiday and Seasonal Programmes Seasonal offerings including Christmas and New Year's Eve gala dinners, themed activities for children, nativity scene visits, and Santa Claus appearances. Special seasonal packages combine festive dining with accommodation.
• Spa Day and Gift Voucher Packages Day spa experiences and gift voucher packages (Bono regalo) including Botánico Spa Day with massage options (25, 50, or 80 minutes) or full rituals (Oriental, Japanese, Canarian, or Rose ritual), with day access to thermal facilities. Gift vouchers are sold for spa experiences and stay packages.

Quantifiable outcome

• 71.3% of hotel energy is from 100% certified renewable sources
• +7 more outcomes

Segments8 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered flagship, core and minor.

• The Leading Hotels of the World (LHW)flagshipStrategic or Co-development PartnerHotel Botánico is the first property in the Canary Islands to be admitted to The Leading Hotels of the World — a globally recognised collection of independently assessed luxury hotels. This membership provides the hotel with global distribution through LHW's platform, the Leaders Club loyalty programme, and a prestigious quality endorsement that drives inbound luxury travellers from international source markets.
• Loro Parque GroupcoreStrategic or Co-development PartnerThe hotel is a proud member of the Loro Parque Group, which includes Loro Parque (world-renowned animal embassy zoo with 40,000+ animals) and Siam Park (the world's No.1 water park). The hotel features these attractions as key nearby activities and collaborates on combined visit experiences. The proximity and group relationship enable exclusive excursion partnerships and packages for hotel guests.
• Real Club de Golf de TenerifecoreStrategic or Co-development PartnerThe hotel maintains a close partnership with Real Club de Golf de Tenerife — one of Spain's most traditional golf courses, located 15 minutes from the hotel in one of the greenest areas of the island. The hotel offers exclusive packages (5–7 nights) including 3 or 5 green fees, and coordinates private transfers for golfers and their equipment. This partnership is highlighted as a key feature for golf-focused guests.
• TUIflagshipChannel Partner/ Reseller/ DistributorTUI is the world's largest tour operator and a primary distribution channel for Hotel Botánico. The hotel holds multiple TUI awards including TUI Holly, TUI Top Quality, TUI Umwelt Champion (Hotel No. 1 globally for environmental commitment), and Top 100 TUI Hotel Worldwide. These recognitions ensure preferred placement in TUI brochures and digital platforms across European markets.
• Jet2HolidayscoreChannel Partner/ Reseller/ DistributorJet2Holidays distributes Hotel Botánico as a quality partner hotel, having awarded it the Jet2Holidays Quality Award based on guest satisfaction scores. The partnership provides access to the UK leisure travel market.
• British Airways HolidayscoreChannel Partner/ Reseller/ DistributorBritish Airways Holiday distributes Hotel Botánico and has recognised it with the Customer Excellence Award (2019, 2017) based on guest reviews, providing access to the premium UK leisure travel segment.
• Schauinsland ReisencoreChannel Partner/ Reseller/ DistributorSchauinsland Reisen, a major German tour operator, has recognised Hotel Botánico as a Top Hotel Partner (2020, 2017, 2014), placing it among their preferred five-star hotel partners for the German market.
• HolidayCheckminorChannel Partner/ Reseller/ DistributorHolidayCheck, a European online travel agency and review platform, distributes Hotel Botánico and has awarded it HolidayCheck Awards (2019, 2008) based on verified guest reviews.
• Booking.comcoreChannel Partner/ Reseller/ DistributorHotel Botánico is listed on Booking.com where it has received a Traveller Review Award with a score of 9.3 (2020). The OTA listing drives direct booking referrals from travellers researching and booking accommodation globally.
• TripAdvisorcoreChannel Partner/ Reseller/ DistributorHotel Botánico is listed and promoted on TripAdvisor, where it has been awarded the Travellers' Choice Hotel award in multiple years (2021, 2020, 2019, 2015, 2013, 2011). This recognition drives visibility and bookings through the platform.
• FIT ReisenminorChannel Partner/ Reseller/ DistributorFIT Reisen, a specialist wellness and spa travel operator, has certified Hotel Botánico with its FIT Quality Certificate for Ayurveda & Yoga (2021, 2017, 2015), specifically recommending it as a wellness destination.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Six Senses Ibiza: Six Senses Ibiza is a luxury wellness-focused resort in a competing European island destination (Balearic Islands). Comparable wellness-led positioning, comparable high-end spa/ritual offering, and overlap with affluent European wellness travellers — a key segment for Hotel Botánico's Oriental Spa Garden.
• SHA Wellness Clinic: SHA Wellness Clinic is a destination wellness resort in Albir, Alicante, Spain, focused on integrative health, nutrition, and longevity. While not on Tenerife, it is a directly comparable wellness-led luxury hospitality concept competing for the same European wellness traveller — a primary customer segment for Hotel Botánico's Oriental Spa Garden.

Direct peers

• Royal Hideaway Corales Resort: Royal Hideaway Corales is a luxury 5-star resort in Costa Adeje, Tenerife, operated by Barceló. Direct peer: same island, similar 5-star positioning, comparable spa and F&B offerings, and overlapping tour operator and OTA distribution.
• Hotel Suite Villa María (Tenerife): Hotel Suite Villa María is a 5-star luxury villa-style resort in Costa Adeje, Tenerife. Direct peer: same island, comparable 5-star positioning, similar reliance on European tour operators, and overlapping luxury leisure and family segments.
• Gran Hotel Bahía del Duque: Gran Hotel Bahía del Duque is a 5-star luxury resort in Costa Adeje, southern Tenerife, with multiple restaurants, spa, and extensive gardens. Direct competitor on the same island for luxury leisure travellers, family segments, and European tour operator allocations; comparable in scale, dining breadth, and resort amenities.
• Iberostar Selection Anthelia: Iberostar Selection Anthelia is a 5-star resort in Costa Adeje, Tenerife, with spa, multiple pools, and family amenities. Direct competitor for European leisure and family luxury segments on Tenerife, with comparable spa/F&B diversification and overlapping tour operator distribution channels.
• Ritz-Carlton, Abama: Ritz-Carlton, Abama is a 5-star luxury resort in Guía de Isora, Tenerife, operated within the Marriott Bonvoy portfolio. It is a direct peer: comparable 5-star island resort on Tenerife, similar wellness/golf positioning, similar European leisure guest mix, and direct competitor for tour operator allocations and luxury traveller share.

Broad incumbents

• Marbella Club Hotel · Golf Resort & Spa: Marbella Club is a long-established luxury beachfront resort on the Spanish Mediterranean coast with spa, golf, and dining. Broad incumbent in Spanish luxury hospitality with comparable heritage, garden setting, wellness facility, and high-end guest profile, but a larger and more diversified property than Hotel Botánico.
• The Leading Hotels of the World: The Leading Hotels of the World is the global collection of independently audited luxury hotels in which Hotel Botánico is a member. It is a peer ecosystem rather than a direct competitor: it provides the distribution, loyalty, and brand-standards framework that Hotel Botánico leverages, and whose other member hotels represent both comparable luxury peers and indirect competitors.
• Puente Romano Beach Resort Marbella: Puente Romano is a luxury resort on the Spanish Mediterranean coast, part of the Leading Hotels of the World. Broad incumbent operating a comparable luxury wellness/F&B/MICE portfolio, sharing LHW network benefits and overlapping European luxury guest base, but on mainland Spain rather than the Canary Islands.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-botanico

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL BOTÁNICO 5*GL & THE ORIENTAL SPA GARDEN