Hotel Carmichael, Autograph Collection
Hotel Carmichael is a 122-room boutique luxury property under Marriott's Autograph Collection brand in Carmel, Indiana. It serves leisure travelers, wedding parties, and corporate event planners via refined rooms, three dining venues, and over 10,000 sq ft of event space.
- Company typePrivate
- Founded2021
- HeadquartersCarmel, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Hotel Carmichael, Autograph Collection does
Hotel Carmichael is a 122-room boutique luxury hotel operating under Marriott International's Autograph Collection brand at One Carmichael Square in Carmel City Center, Carmel, Indiana. Opened in Summer 2021 and managed by Coury Hospitality, the property offers four accommodation tiers (Standard King, Standard Queen Queen, Executive Suite, and Presidential Suite), three on-site dining venues — Vivante Restaurant & Bar, Adagio Lounge, and Feinstein's — and over 10,000 square feet of meeting and event space across the Cole Porter Grand Ballroom, Noble Sissle Meeting Room, Paul Dresser Boardroom, and James Hanley Boardroom. The hotel is positioned as the "Home of The Great American Songbook," anchored by a flagship partnership with musician Michael Feinstein, and holds an AAA Four Diamond service rating.
The property's technology stack centers on a hotel property management system integrated with Marriott's Bonvoy loyalty and reservation platform, with high-speed WiFi, 55-inch streaming-enabled smart TVs, Lavazza coffee machines, mini-bars, and digital safes in guest rooms. Event venues are equipped with hybrid meeting infrastructure including video conferencing. Operational integrations include Eventbrite (ticketing for Feinstein's entertainment), eGiftify (gift cards), and SinglePlatform (digital restaurant menus). The hotel is WCAG 2.2 Level AA certified for accessibility. Core technology is conventional hospitality infrastructure rather than proprietary platforms.
Revenue is generated through four streams: overnight room bookings (Marriott Bonvoy, direct website with best-rate guarantee, telephone, OTAs), food and beverage across three venues and in-room dining, events and weddings using on-site ballroom and meeting space, and ticketed live entertainment at Feinstein's with a $25 per-guest food and beverage minimum. The hotel serves luxury leisure travelers, wedding parties, corporate event planners, and arts and culture visitors to the adjacent Allied Solutions Center for the Performing Arts. Ancillary pricing includes $30/day valet parking, $100 non-refundable pet fees, and bundled Shop and Stay packages with local retailers.
Hotel Carmichael, Autograph Collection firmographics
Firmographics- Name
- Hotel Carmichael, Autograph Collection
- Legal name
- Hotel Carmichael, Autograph Collection
- Website
- https://hotelcarmichael.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Hotel Carmichael is a 122-room boutique luxury property under Marriott's Autograph Collection brand in Carmel, Indiana. It serves leisure travelers, wedding parties, and corporate event planners via refined rooms, three dining venues, and over 10,000 sq ft of event space.
- Ownership category
- akta.pro rank
Hotel Carmichael, Autograph Collection industry classification
Industry- Product category
- Boutique Hotel & Hospitality
- NAICS
- Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211), Accommodation (721)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Business & Corporate Full-Service Hotels (THAGAAAE)
- akta.pro secondary industries
- Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Lounge Bars & Hotel Bars (THAFAEAI)
Keywords
Where Hotel Carmichael, Autograph Collection is headquartered
LocationHeadquarters
- HQ city
- Carmel
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Hotel Carmichael, Autograph Collection business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain
Revenue model
- Guest Room Bookings: Revenue from overnight accommodations across 122 rooms and suites including Standard King, Standard Queen Queen, Executive Suite, and Presidential Suite categories. Booked through Marriott systems, direct website, or third-party OTAs.
- Food & Beverage Operations: Revenue from three on-site dining venues: Vivante Restaurant & Bar (all-day dining), Adagio Lounge (lobby bar), and Feinstein's (entertainment venue with dinner service). Includes in-room dining and private dining events.
- Events & Weddings: Revenue from hosting wedding ceremonies, receptions, rehearsal dinners, and corporate events across multiple venues including Cole Porter Grand Ballroom, Noble Sissle Meeting Room, Paul Dresser Boardroom, James Hanley Boardroom, and outdoor terrace spaces. Over 10,000 square feet of total event space available.
- Live Entertainment & Ticketed Events: Revenue from ticketed entertainment events at Feinstein's venue including comedy shows, dueling pianos, drag brunch, and musical performances. Food and beverage minimums required per event.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Valet Parking - $30/day |
| One time/ perpetual license | Pay-as-you-go | Pet-Friendly Accommodation Fee - $100/pet |
| Transaction based/ take rate | Pay-as-you-go | Feinstein's Entertainment - Food & Beverage Minimums |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Hotel Carmichael, Autograph Collection product offering
Product offeringCore offering
Hotel Carmichael operates a 122-room boutique luxury hotel offering overnight accommodations, three on-site dining and entertainment venues (Vivante Restaurant & Bar, Feinstein's cabaret, Adagio Lounge), over 10,000 square feet of meeting and event space, and full-service wedding hosting under the Marriott Autograph Collection brand. The property combines lodging with live music programming tied to The Great American Songbook heritage.
Product overview
Hotel Carmichael, Autograph Collection is a boutique hotel in Carmel, Indiana offering 122 refined rooms and suites across four accommodation tiers (Standard King, Standard Queen Queen, Executive Suite, Presidential Suite). The property features three distinct dining venues: Vivante Restaurant & Bar for all-day dining, Feinstein's at Hotel Carmichael for upscale live entertainment in partnership with Michael Feinstein, and Adagio Lounge featuring a grand piano and fireplace. Meeting and event capabilities span over 10,000 sq.ft. across four venues (Cole Porter Grand Ballroom, Paul Dresser Meeting Room, James Hanley Boardroom, Noble Sissle Meeting Room). Wedding services include ceremony and reception venues, in-house catering, pastry chef, and bridal suite. The hotel also offers packaged partnerships with local attractions including Pedego electric bikes, The Aroma Room wellness services, The Back Nine Golf simulators, and SweatHouz contrast therapy, plus a Shop and Stay package with local retailer gift certificates.
Differentiator
Problem solved
Functional benefit
Brands
- Vivante Restaurant & Bar: Signature restaurant located on the Monon level serving fresh and vibrant menus for breakfast, lunch, and dinner with seasonal outdoor seating along the Monon Trail.
- Feinstein's at Hotel Carmichael
- Adagio Lounge
Products and services
- Standard King Room
- Standard Queen Queen Room
- Executive Suite
- Presidential Suite
- Vivante Restaurant & Bar
- Feinstein's at Hotel Carmichael
- Adagio Lounge
- Cole Porter Grand Ballroom
- Paul Dresser Meeting Room
- James Hanley Boardroom
- Noble Sissle Meeting Room
Quantifiable outcome
- Four Diamond service rating maintained
- +2 more outcomes
Companies that use Hotel Carmichael, Autograph Collection
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Hotel Carmichael, Autograph Collection technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature4 records
Hotel Carmichael, Autograph Collection partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Michael FeinsteinflagshipMichael Feinstein, two-time Emmy and five-time Grammy-nominated musician, partnered with Hotel Carmichael to develop Feinstein's at Hotel Carmichael, an upscale entertainment venue and cabaret. The venue features live music performances, elevated dining menus, and refined spirits selection. This partnership provides exclusive entertainment programming celebrating the Great American Songbook, a key differentiator for the hotel's brand identity as 'Home of The Great American Songbook.'
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Hotel Carmichael, Autograph Collection competitors and assessment
Company assessmentBroad incumbents
- Hyatt Regency Indianapolis: Large group-oriented hotel competing for Indianapolis-metro meetings and events, representing the broader incumbent competitive set for corporate and group bookings.
- JW Marriott Indianapolis: Flagship Marriott luxury property in Indianapolis with significantly larger meeting capacity, serving as the dominant group and convention option in the metro and competing for the same luxury segment as Hotel Carmichael.
- The Westin Indianapolis: Large full-service hotel within the same Marriott ecosystem, competing for group and event business in Indianapolis with substantially more meeting space and brand recognition.
Direct peers
- The Alexander Hotel: Independent boutique hotel in downtown Indianapolis with comparable F&B and event programming serving the same Indianapolis-metro leisure and corporate market as Hotel Carmichael.
- Renaissance Indianapolis North Hotel: Marriott-affiliated full-service hotel in Carmel/north Indianapolis directly competing for the same suburban corporate and leisure demand pool.
- Conrad Indianapolis: Luxury full-service hotel in downtown Indianapolis competing for the same upscale leisure, corporate, and event demand in the Indianapolis metropolitan area.
- Ironworks Hotel (Autograph Collection): Autograph Collection boutique hotel in Indianapolis with similar curated-event positioning and Marriott Bonvoy integration, directly comparable to Hotel Carmichael's brand and operating model.
Regional players
- The Biltwell Company / Biltwell Event Center: Indianapolis-area wedding and event venue competing for the same wedding and social-event spend as Hotel Carmichael's Cole Porter Ballroom and wedding packages.
Emerging players
- Hotel Carmichael (Marriott Autograph) sister properties: Other Autograph Collection boutique hotels with similar independent-curator positioning, providing relevant benchmarks for F&B programming, ADR, and event revenue mix within the Marriott soft-brand portfolio.
- Feinstein's at Hotel Carmichael programming peers (e.g., Feinstein's/54 Below, NYC): Independent cabaret and supper-club venues operating in the Michael Feinstein-adjacent programming tradition; comparable for ticketed entertainment economics and F&B-minimum revenue models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Hotel Carmichael, Autograph Collection social profiles
Digital presenceHotel Carmichael, Autograph Collection compliance and trust
Trust signalCompliance1 record
Hotel Carmichael, Autograph Collection financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hotel Carmichael, Autograph Collection leadership team
Management profileNumber of profiles
Hotel Carmichael, Autograph Collection funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hotel Carmichael, Autograph Collection M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hotel Carmichael, Autograph Collection
What does Hotel Carmichael, Autograph Collection do?
Hotel Carmichael operates a 122-room boutique luxury hotel offering overnight accommodations, three on-site dining and entertainment venues (Vivante Restaurant & Bar, Feinstein's cabaret, Adagio Lounge), over 10,000 square feet of meeting and event space, and full-service wedding hosting under the Marriott Autograph Collection brand. The property combines lodging with live music programming tied to The Great American Songbook heritage.
Is Hotel Carmichael, Autograph Collection a public or private company?
Hotel Carmichael, Autograph Collection is a private company. It is classified as corporate owned and is currently operating.
When was Hotel Carmichael, Autograph Collection founded?
Hotel Carmichael, Autograph Collection was founded in 2021. It employs 11 to 50 people.
Where is Hotel Carmichael, Autograph Collection based?
Hotel Carmichael, Autograph Collection is headquartered in Carmel, United States, in the North America region.
How does Hotel Carmichael, Autograph Collection make money?
Four revenue lines are on record. Guest Room Bookings are the primary driver. The others are food & Beverage Operations, events & Weddings and live Entertainment & Ticketed Events.
Who are Hotel Carmichael, Autograph Collection's main competitors?
Broad incumbents on record are Hyatt Regency Indianapolis, JW Marriott Indianapolis and The Westin Indianapolis. Direct peers are The Alexander Hotel, Renaissance Indianapolis North Hotel, Conrad Indianapolis and Ironworks Hotel (Autograph Collection). The Biltwell Company / Biltwell Event Center is listed as a regional player. Emerging players are Hotel Carmichael (Marriott Autograph) sister properties and Feinstein's at Hotel Carmichael programming peers (e.g., Feinstein's/54 Below, NYC).
Does Hotel Carmichael, Autograph Collection have an API?
No public API is recorded for Hotel Carmichael, Autograph Collection.
What industry is Hotel Carmichael, Autograph Collection in?
Hotel Carmichael, Autograph Collection's product category is Boutique Hotel & Hospitality. Its primary akta.pro industry code is THAGAAAE, Business & Corporate Full-Service Hotels, with a secondary code of THAFACAH, Hotel & Resort Restaurants. Its NAICS code is 72111 and its SIC code is 7000.