Hôtel Château Laurier Québec

What Hôtel Château Laurier Québec does

Hôtel Château Laurier Québec is a privately held, full-service hotel located at 1220 Place George-V Ouest on Grande Allée in Quebec City, adjacent to the Plains of Abraham and within walking distance of Old Quebec and the National Assembly. The property operates 271+ rooms and suites across Classique, Contemporaine, and Intemporelle categories, supported by 17,000+ square feet of meeting and event space across 18 rooms accommodating 12 to 500 guests. Founded in 1975 and currently under family ownership with generational succession underway, the hotel is part of the Groupe Majorat portfolio and operates within the COGIRES Group alongside Hôtel Château Bellevue, Le Georges V (banquet and catering), and Le Croquembouche bakery.

The hotel generates revenue from room accommodations, food and beverage (including a continental/American buffet breakfast, room service, and partner restaurant packages), meeting and event space rentals, gift cards ($25-$500 denominations), bundled vacation packages (Romantic Getaway, Grande Table, Lazy Morning, etc.), and parking (valet $34/day, self-parking $29/day with EV charging). It runs the Couronne loyalty program and the Laurier Treasure Chest partner network of 30+ local businesses offering guest discounts. Distribution is multi-channel: direct booking via TravelClick, toll-free phone reservations, OTAs, travel agents, and a dedicated corporate sales team segmented by client type (corporate, federal government, provincial government, associations, Université Laval, sports and artists). The property holds Biosphere sustainable tourism certification (since July 2024) and Kéroul accessibility certification, and operates under Quebec Law 25 privacy and NIST cybersecurity frameworks.

The customer base spans corporate event planners, federal and provincial government agencies, associations and unions (including Université Laval), leisure travelers (couples, families, cultural tourists), and accessible travel guests. Pricing varies by room category, season, and package, with direct-booking incentives (best rate guarantee, 15% off promotions, Couronne member perks) designed to capture margin away from third-party channels. Technology is standard hospitality stack with no proprietary AI or ML components; notable differentiated features include 360-degree virtual tours of event spaces and an integrated NIST-based cybersecurity program. The company employs 73 people and is privately held with no disclosed institutional investors.

Name

Hôtel Château Laurier Québec

Legal name

Hôtel Château Laurier Québec

Website

https://hotelchateaulaurier.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Hôtel Château Laurier Québec is a privately held, full-service 271+ room hotel on Grande Allée in Quebec City, serving corporate, government, association, and leisure travelers with accommodations, 17,000+ sq ft of event space, dining, and loyalty programs under the Groupe Majorat portfolio.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

City/Urban Convention Hotels (THAGALAA)

akta.pro secondary industries

Business & Corporate Full-Service Hotels (THAGAAAE), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Meeting event venues
• Banquet catering services
• Hospitality loyalty programs
• Corporate travel lodging

Headquarters

HQ city

Quebec City

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Accommodations: Hotel rooms and suites rented on nightly basis with various categories (Classique, Contemporaine, Intemporelle) and configurations (single beds, double beds, queen, king). Revenue generated through direct bookings, OTAs, and travel agents.
2. Food and Beverage: On-site restaurant with continental and American buffet breakfast, room service, and restaurant partnerships (Petit Chalet across the street). Revenue from dining, minibars, and F&B services.
3. Meeting and Event Spaces: Rental of 18 meeting rooms and event spaces totaling 17,000+ square feet for corporate events, conferences, weddings, and banquets. Includes George V Banquet and Catering Services for custom event catering.
4. Gift Cards: Gift cards sold in denominations from $25 to $500, providing flexible gifting options for hotel stays and experiences.
5. Vacation Packages: Bundled accommodation packages including romantic getaways, bed and breakfast options, luxury experiences, and seasonal promotions.
6. Parking Services: Indoor parking with valet service and self-parking options, with fees for overnight and extended stays. Electric vehicle charging stations available with discounted rates.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Hôtel Château Laurier Québec is a 271+ room full-service urban hotel adjacent to the Plains of Abraham in Quebec City, offering nightly accommodations in multiple categories (Classique, Contemporaine, Intemporelle, luxury), on-site food and beverage, 17,000+ square feet of meeting and event space across 18 rooms, and an integrated banquet/catering service (George V). The hotel also sells gift cards, vacation packages, loyalty memberships (Couronne), and partner-network guest privileges (Laurier Treasure Chest) to leisure travelers, corporate clients, and government entities.

Product overview

Hôtel Château Laurier Québec is a full-service hotel with over 271 rooms and suites across Classique, Contemporaine, Intemporelle, and luxury categories, located on Grande Allée adjacent to the Plains of Abraham in Old Québec. The hotel operates as part of the Groupe Majorat portfolio and COGIRES group, offering core accommodation services alongside a suite of integrated add-on modules: the Couronne loyalty program (rewarding direct bookings), Laurier Treasure Chest guest privileges (partner discounts at local restaurants and shops), bundled stay packages (Romantic Getaway, Grande Table, Lazy Morning, Aperitif and Unwind, German Christmas Market, Bed & Breakfast, Treat Yourself to Luxury), a gift card program ($25–$500 denominations), accessible and pet-friendly room categories, heated indoor valet/self-parking with EV charging, and George V banquet/catering services for events. Meeting and event infrastructure spans 17,000+ sq ft across 18 rooms accommodating 12 to 500 guests with 360° virtual tours. The hotel also publishes editorial blog content on local attractions (Montmorency Falls, Québec City events) as part of its guest engagement strategy.

Differentiator

Problem solved

Functional benefit

Products and services

• Hôtel Château Laurier Québec (Core Hotel Accommodations) Full-service hotel offering 271+ rooms and suites across multiple categories (Classique, Contemporaine, Intemporelle, luxury) with single, double, queen, and king bed configurations, located on Grande Allée adjacent to the Plains of Abraham near Old Quebec. Includes on-site dining, minibar, room service, and access to hotel amenities. Targeted at leisure travelers, business travelers, corporate groups, and government clients.
• Meeting and Event Spaces 18 multifunctional meeting and reception rooms totaling 17,000+ square feet, accommodating from 12 to 500 guests. Includes Des Plaines (up to 500), Grande-Allée (200), Abraham-Martin (208), Four Seasons Garden (400), De la Colline, Du Jardin, Foyer des Plaines, Laurier, Wilfrid-Laurier, and George V. 360-degree virtual tours available for most rooms. Targeted at corporate, government, and association event planners.
• George V Banquet and Catering Services Full-service catering and banquet division providing customized catering for events, weddings, cocktail receptions, and conferences served in the hotel's meeting rooms and event spaces. Targeted at event planners hosting events at the hotel and elsewhere.
• Couronne Loyalty Program Free in-house loyalty program rewarding direct bookers with perks including complimentary early check-in/late check-out, room upgrades, Kupa beverage stations, sweet surprises from Le Croquembouche, and member discounts at the hotel boutique and across the Ôrigine hotel network.
• Hotel Gift Cards (Cartes-Cadeaux) Hotel gift cards sold in fixed denominations from $25 to $500, redeemable toward hotel stays and services. Available online via the boutique store and by phone. Non-refundable.
• Laurier Treasure Chest (Coffre aux trésors) Exclusive guest privilege program providing discounts and benefits at 30+ partner restaurants, shops, and attractions in and around Old Quebec, including 15% off at partner bistros, shops, and the Plains of Abraham Museum.
• Stay Packages and Promotions Bundled accommodation packages including Romantic Getaway (sparkling wine, continental breakfast, valet parking), Grande Table (dinner at partner restaurants), Lazy Morning (breakfast at Le Petit Chalet, late checkout), Apéro et Repos, Bed & Breakfast, Stay for Less (15% off), and Book Early (15% off advance bookings).
• Pet-Friendly Accommodations Dog-friendly rooms (Classique category only) accepting one dog up to approximately 35 kg/75 lbs at $50/day with loaner bowls, treats, and waste bags. Service dogs admitted without restrictions. Toutourisme Québec/Club Amitoutou members receive one free cleaning fee.
• Accessible Guest Rooms Designated rooms adapted for guests with reduced mobility, certified by Kéroul, featuring roll-in showers with adjustable showerheads, wall-mounted benches, automatic door openers, and connecting rooms. Elevator section A offers 41-inch door width access. Rooms can only be booked by phone.
• Parking Services Heated indoor parking with valet service at $34/day plus taxes (unlimited in/out) and self-parking at $29/day plus taxes (limited in/out). Electric vehicle charging stations available with 50% rate reduction for 100% electric vehicles. Maximum vehicle height 2 metres.
• On-Site Food and Beverage / Restaurant On-site restaurant serving continental and American buffet breakfast, room service, and minibar offerings. Includes partnership with Au Petit Chalet restaurant directly across the street for guest meal options.

Quantifiable outcome

• 17,000+ square feet of meeting space accommodating up to 500 people
• +2 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Le CroquembouchecoreStrategic or Co-development PartnerIn-house pastry shop and catering service operated as Le Georges V – Services traiteur et banquets inc. Creates desserts for loyalty program rewards and provides catering for hotel events. Also featured as partner in Treasure Chest program.
• Le George V (Banquet and Catering Service)coreStrategic or Co-development PartnerFull-service banquet and catering division offering customized catering for any event type, from cocktail receptions to conferences and weddings. Provides professional event planning support.
• Manège MilitaireminorChannel Partner/ Reseller/ DistributorPartner meeting and reception rooms offered in collaboration with the Military Museum, expanding event space options for clients.
• Petit Chalet RestaurantcoreStrategic or Co-development PartnerRestaurant directly across from the hotel featured in Lazy Morning package, providing hearty breakfast service for hotel guests.
• Treasure Chest Partner Network (30+ local businesses)minorGTM or Marketing PartnerLaurier Treasure Chest program featuring approximately 30+ local restaurants, shops, and activity providers offering 15% discounts to hotel guests. Includes restaurants (Louis Hebert, Le Grand Café, Ophelia, etc.), shops (Érico, Galerie Beauchamp), and attractions (Plains of Abraham Museum, Cicérone Tours).
• Ôrigine Hotels NetworkminorGTM or Marketing PartnerLoyalty program network allowing Couronne members to earn 2% discount when staying at other network member hotels and access exclusive promotions.
• Old Quebec ToursminorStrategic or Co-development PartnerRecommended tour operator for guided tours of Old Quebec. Hotel concierge can arrange reservations without advance booking by guests.
• Toutourisme Québec / Club AmitoutouminorGTM or Marketing PartnerPet travel organization whose members receive free one-night cleaning fee ($50 value) when staying at the hotel with their dog.
• Groupe MajoratcoreOthersParent company that acquired Hôtel Château Laurier, bringing it under the Groupe Majorat brand. Described as a leader in responsible, people-first management, creating a unified brand across properties.
• IT Security PartnercoreTechnology or IntegrationManaged cybersecurity services partner conducting cyber risk assessments, implementing NIST-based security framework, and providing ongoing IT security management for the COGIRES Group.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Hôtel & Spa Le Germain Charlevoix: Boutique full-service hotel in the Charlevoix/Quebec region with meeting/event capability, addressing overlapping leisure and corporate group demand at a destination scale outside Quebec City proper.
• Fairmont Le Manoir Richelieu: Resort-style full-service convention hotel in the Charlevoix region of Quebec competing for larger association, corporate retreat, and incentive group business across the broader Quebec market.

Direct peers

• Hôtel PUR, Québec, a Tribute Portfolio Hotel: Boutique-leaning full-service hotel in Quebec City targeting style-conscious business and leisure travellers, competing on design, F&B, and location with overlapping customer base.
• Delta Hotels by Marriott Québec: Chain-affiliated full-service hotel in downtown Quebec City offering comparable rooms, F&B, and event space, and competing for the same corporate and government RFPs.
• Marriott Québec City Centre: Full-service, centrally located Quebec City property with event facilities and a Bonvoy-loyalty-driven distribution model that competes for both transient and group bookings.
• Hôtel Le Concorde Québec: Long-standing independent full-service hotel on Grande Allée directly across from the Plains of Abraham, competing for the same walk-in leisure and convention demand in the same Quebec City catchment.
• Hilton Québec: Chain-affiliated full-service hotel in Quebec City with substantial meeting space and a similar mix of business, government, and leisure demand — a direct head-to-head competitor for groups and individual travellers.
• Hôtel Le Germain Québec: Boutique-style full-service hotel in Old Quebec targeting corporate and leisure travellers with comparable package and loyalty-style offerings, competing for similar high-end transient and small-group demand.
• Hôtel Plaza Québec: Independently operated full-service Quebec City hotel offering rooms, meeting/event space, and F&B, overlapping on MICE and leisure segments within the same city.
• Fairmont Le Château Frontenac: Iconic luxury full-service hotel and major convention venue in Old Quebec, sharing the same micro-market and serving overlapping corporate, government, association, and leisure travellers with comparable MICE infrastructure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/hotelchateaulaurier
• LinkedInlinkedin.com/company/hotelchateaulaurierquebec
• Instagraminstagram.com/chateaulaurierqc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hôtel Château Laurier Québec