Les Clefs d'Or Hotel Concierge Society New Zealand

Name

Les Clefs d'Or Hotel Concierge Society New Zealand

Legal name

The Hotel Concierge Society Les Clefs d'Or New Zealand

Website

https://hotelconciergesocietynz.org

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Organization: As a nonprofit professional association, Les Clefs d'Or New Zealand operates through membership fees and does not generate commercial revenue from products or services. The organization focuses on professional development, networking, and service excellence in the hospitality industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Les Clefs d'Or New Zealand is a nonprofit professional association that grants membership to elite hotel concierges in New Zealand, recognizable by the golden keys worn on their uniform lapels. Membership provides access to a global network of approximately 4,000 concierges across 80+ countries, professional development, networking events (including AGMs and the Challenge Shield competition), and adherence to a strict code of ethics. The society facilitates the exchange of ideas among members to improve the quality of guest service delivered at member hotels.

Product overview

Les Clefs d'Or Hotel Concierge Society New Zealand is a professional association of hotel concierges, not a software technology company. The organization offers a single unified membership product that provides professional development, networking, and access to the global Les Clefs d'Or network of approximately 4,000 members across 80 countries. The society facilitates the exchange of ideas among members and guides its network to improve the quality of service provided to hotel guests. There are no separate software products, modules, or technology offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Les Clefs d'Or New Zealand Membership

Quantifiable outcome

• Serving more than 100 million guests every year
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered core and minor.

• UICH (Union Internationale des Concierges d'Hôtels)coreStrategic or Co-development Partner · 1 January 1952Les Clefs d'Or is formally known as UICH, representing top-tier concierges from over 50 countries. The international organization sets standards, facilitates global networking, and organizes annual International Congresses. NZ society operates as a chapter under this global umbrella.
• Cordis AucklandcoreOthersFive-star luxury property offering 650 rooms. Home to multiple Les Clefs d'Or members including Martin Dunlop and Charles Young. Only hotel in NZ with three Les Clefs d'Or concierges.
• Hilton AucklandcoreOthersHome to President Gustavo Concha and Assistant Chief Concierge Yveline Corthier. Gustavo has been Chief Concierge for many years and was one of the first in a Marriott Property in NZ to receive Les Clefs d'Or keys.
• InterContinental AucklandcoreOthersHome to Chief Concierge Luciano Borneana and Assistant Chief Concierge Andy Xu. Won the Challenge Shield Champions 2026 semester competition.
• InterContinental WellingtoncoreOthersHome to Chief Concierge Jason Eade. Hosted 32nd AGM and Grand Reopening celebration. Jason has been integral to this property for over two decades.
• Pullman AucklandcoreOthersHome to Chief Concierge Harry Anderson, one of the first Chief Concierge in a Marriott Property in NZ to receive his Les Clefs d'Or keys.
• Park Hyatt AucklandcoreOthersHome to Chief Concierge Manish Baungally who joined Les Clefs d'Or in 2019 and currently serves as Secretary.
• Grand Millennium AucklandcoreOthersHome to Chief Concierge Rick Karsten who leads a team of 15 industry professionals and served as Secretary for two terms.
• The Grand by SkyCitycoreOthersHome to Shaun Ryan who leads three concierge teams across SkyCity hotels and Senior Concierge Kris Mosch.
• Rydges WellingtoncoreOthersHome to Chief Concierge Phil Shearer who received his Les Clefs d'Or keys in 2008 and has been with the society for 18 years.
• The George Hotel ChristchurchcoreOthersHome to Concierge Mark West who received his keys in 2019 and Bryan Wilkinson, South Island Delegate.
• Sudima Christchurch CitycoreOthersHome to Chief Concierge Sam Williams who was inducted into Les Clefs d'Or in June 2018.
• Sofitel Queenstown Hotel & SpacoreOthersHome to Concierge Tusar Imran who joined Les Clefs d'Or in January 2025 and relocated to NZ in June 2025.
• Matakana EstateminorGTM or Marketing PartnerBoutique vineyard destination offering wine blending experiences, cellar door tastings, and accommodation. Hosted Les Clefs d'Or members for lunch and tour event.
• All Blacks ExperienceminorGTM or Marketing PartnerIconic New Zealand attraction that hosted the Challenge Shield 2026 competition. Provided immersive tour for Les Clefs d'Or members.
• Les Clefs d'Or AustraliacoreStrategic or Co-development PartnerAustralian chapter of Les Clefs d'Or. Colleagues from Sydney and Melbourne participate in NZ AGMs and events. Strengthens brotherhood between the two sections through joint participation in international congresses.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Les Clefs d'Or Deutschland (Germany): German chapter of Les Clefs d'Or, operating the same professional hotel concierge membership structure within Germany and contributing to European congress activity.
• Les Clefs d'Or Canada: Canadian national chapter of Les Clefs d'Or, operating the same professional membership model for hotel concierges in luxury properties across Canada and participating in North American and international congresses.
• Les Clefs d'Or France (Société des Concierges): Founding French chapter established in 1952, originating from the 1929 Paris concierge collaboration. Operates the same Les Clefs d'Or membership framework for hotel concierges and serves as the historical anchor of the global network.
• Society of the Golden Keys of Great Britain and Ireland: The British and Irish Les Clefs d'Or chapter. Operates the identical professional concierge membership model for luxury hotels in the UK and Ireland, with shared adherence to the global Les Clefs d'Or code of ethics and international congress participation.
• Les Clefs d'Or USA: US national chapter of Les Clefs d'Or. Operates the same golden-keys membership model for hotel concierges in major US luxury markets and is one of the largest chapters globally.
• UICH (Union Internationale des Concierges d'Hôtels) / Les Clefs d'Or International: Global parent body of Les Clefs d'Or, founded in 1952 and headquartered in France. Coordinates 4,000+ members across 80+ countries, sets standards, and runs the annual International Congress — the umbrella under which the NZ chapter operates.
• Les Clefs d'Or Australia: Sister national chapter of Les Clefs d'Or in Australia. Operates the same membership-based model for hotel concierges across Sydney, Melbourne and other cities, and is explicitly referenced as a strategic partner with joint AGM and international congress participation.

Regional players

• Tourism Industry Aotearoa (TIA): New Zealand's national tourism industry body, representing a wide range of tourism operators. Comparable as a NZ membership association that advocates for an industry and hosts events, but covers tourism broadly rather than the professional concierge niche.
• Hospitality New Zealand: National membership association representing NZ's broader hospitality sector (cafés, restaurants, hotels, bars). Comparable as a NZ-based industry association funded by member dues, but serves a much wider industry rather than the luxury concierge niche.

Broad incumbents

• International Hotel & Restaurant Association (IH&RA): Global umbrella association representing the hotel and restaurant industry worldwide. Operates a much broader membership and advocacy mandate than Les Clefs d'Or NZ, but overlaps as an international hospitality membership body with professional standards and event programming.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lesclefsdornz
• Instagraminstagram.com/lesclefsdornz
• LinkedInlinkedin.com/company/les-clefs-d-or-new-zealand

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Les Clefs d'Or Hotel Concierge Society New Zealand