Hotel David

What Hotel David does

Hotel David is an independent, family-owned boutique hotel in Florence, Italy, operating from a restored historic villa at Viale Michelangelo n°1 in the Oltrarno neighborhood under the legal entity David Michelangelo Srl. Since 1958 the property has been managed across three generations of the Cecioni family, currently led by proprietor Gabriele Cecioni. The hotel offers 27 uniquely styled rooms, including a Junior Suite (#31) and Superior (#30) with covered terraces overlooking Florence, situated within walking distance of Ponte Vecchio and the historic center while remaining outside the ZTL restricted-traffic zone.

The core product is accommodation supported by an all-inclusive service model: complimentary buffet breakfast (7:30–10:00 AM), daily happy hour with Tuscan wine and seasonal dishes (7–8 PM), complimentary minibar drinks (up to three per guest per day), free parking with fee-based EV charging, pet-friendly accommodation, and a filtered water dispenser replacing approximately 16,000 plastic bottles annually. Online reservations are processed through the SimpleBooking Internet Booking Engine (IBS Group) embedded in the hotel's Wix-hosted website, which offers an exclusive 15% discount versus third-party channels. The hotel is also listed on Booking.com, Expedia, and TripAdvisor, where it has accumulated TripAdvisor Travelers' Choice 16 consecutive times, TripAdvisor Best of the Best 2025, Booking.com Award 2023, and a Google Rating of 4.9.

The business model is a direct-to-consumer hospitality operation with a hybrid distribution strategy: direct bookings are prioritized (lower commission cost, higher margin, first-party customer relationship) while OTAs serve as top-of-funnel discovery. Marketing is intentionally low-intensity — the hotel publicly commits to a "No Mail Marketing" policy and communicates primarily through its blog (covering ethics, sustainability, and community initiatives such as the Colorful Project for families visiting Florence for pediatric medical treatment) and organic social media (Instagram, Facebook). Revenue is derived primarily from room reservations, with ancillary income from paid EV charging.

Name

Hotel David

Legal name

David Michelangelo Srl

Website

https://hoteldavid.com

Company type

Private

Founded year

1958

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel David is an independent, family-owned boutique hotel in Florence, Italy, operating since 1958 across three generations of the Cecioni family. It offers 27 uniquely styled rooms in a restored historic villa with complimentary breakfast, happy hour, and parking, serving discerning international and domestic travelers seeking authentic Florentine hospitality.

Ownership category

akta.pro rank

Product category

Boutique Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Hotels & Motels (7011)

akta.pro industry

PRIMARYTHAGAAAD

Resort-Area Full-Service Hotels (Non–All-Inclusive)

Travel & Hospitality/Lodging & Accommodation/Hotels (Full-Service)

Keywords

• Boutique hotel accommodation
• Family-run hospitality
• Florence hotel rooms
• Hotel booking services
• Independent hotel lodging

Headquarters

HQ city

Florence

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Room Reservations: The primary revenue stream comes from hotel room reservations. The hotel offers 27 uniquely styled rooms with varying amenities including Junior Suite #31 and Superior #30 which feature private terraces with Florence views. Booking is available through direct website (with 15% discount) and third-party platforms.
2. Parking Services: Free car parking is provided to guests. Additionally, parking with charging station for electric vehicles is available for a fee.
3. Food and Beverage: Breakfast and happy hour are included in the room rate. Additional beverages and bar services are provided complimentary as part of the guest experience.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Hotel David is a family-run boutique hotel in Florence offering 27 uniquely styled rooms in a restored historic villa, including Junior Suite #31 and Superior #30 with private terraces overlooking the city. The all-inclusive room rate covers a buffet breakfast, daily happy hour with Tuscan wine and appetizers, complimentary minibar drinks, and free parking, with EV charging available for a fee. Reservations are processed through the hotel's direct booking engine (15% discount) or third-party OTAs.

Product overview

Hotel David is a family-owned boutique hotel in Florence, Italy, operating since 1958. The hotel offers 27 uniquely styled rooms in a restored historic villa, with Junior Suite #31 and Superior #30 featuring private terraces with city views. Included in room rates are buffet breakfast, daily happy hour with complimentary Tuscan wine and appetizers, bar/minibar service with filtered water, and free parking. The hotel operates a direct-booking-first model offering a 15% discount for bookings made through their official website.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Accommodation (27 Rooms) 27 uniquely styled rooms across a restored historic family villa in Florence's Oltrarno neighborhood, including standard rooms, Superior #30 with covered terrace, and Junior Suite #31 with terrace views of Florence. The all-inclusive room rate covers breakfast, happy hour, parking, and minibar service. Targeted at individual travelers and families seeking authentic boutique hospitality.
• Online Room Booking Service Direct booking service through the hotel's official website, guaranteed to offer the best rate with a 15% discount compared to any other booking platform. Powered by the SimpleBooking IBE system with multilingual support and integrated payment processing.

Quantifiable outcome

• TripAdvisor Travelers' Choice winner 16 consecutive times
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SimpleBooking (IBS Group)coreTechnology or IntegrationSimpleBooking provides the hotel's Internet Booking Engine (IBE) system for online reservations. The platform handles room availability, booking management, and payment processing for the hotel's direct booking channel.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hotel Calimala: Boutique hotel in central Florence targeting design-conscious travelers with curated F&B and personalized service. Directly comparable boutique competitor in the same sub-segment.
• Hotel Brunelleschi: Independent boutique hotel in central Florence offering similarly curated rooms and personalized service. Directly comparable in scale, target guest (experiential city travelers), and product positioning.
• Helvetia & Bristol Firenze: Historic boutique luxury hotel in central Florence with personalized service and curated amenities. Comparable as an independent-feeling heritage hotel with similar guest profile and ADR band.
• Portrait Firenze: Lungarno Collection boutique property overlooking the Arno in Florence, targeting design-conscious luxury travelers. Comparable as a high-end, small-key Florence hotel competing for the same experiential guest.
• Villa Cora: Historic 19th-century villa hotel in Florence with a garden, F&B venues, and bespoke service. Comparable as a heritage-villa boutique property competing in the experiential luxury segment.
• Casa Howard Florence: Independent boutique guesthouse/hotel concept in Florence with intimate, personalized hospitality. Comparable small independent operator targeting travelers seeking authentic local stays.
• Hotel L'Orologio: Themed boutique hotel in Florence with a watchmaking design concept and personalized hospitality. Comparable independent boutique competing for similar leisure travelers.
• Hotel Number Nine: Boutique design hotel in central Florence with strong review-led positioning and personalized hospitality. Direct competitor for design-savvy travelers seeking intimate city-center stays.

Broad incumbents

• Hotel Savoy (Rocco Forte Hotels): Established luxury hotel on Piazza della Repubblica, Florence, operated by a major luxury collection. A larger incumbent in the same Florence luxury market with overlapping guest profile and broader distribution scale.
• Four Seasons Hotel Firenze: Global luxury flagship in a restored historic palace and garden in Florence. Competes for the high-end leisure and event guest in Florence, anchoring the upper end of the city's luxury hotel set.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteldavidflorence
• Instagraminstagram.com/hoteldavid
• LinkedInlinkedin.com/company/hoteldavid

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel David