HOTEL DE DIANE **** & Restaurant "Le 1925"

What HOTEL DE DIANE **** & Restaurant "Le 1925" does

Hôtel de Diane is a privately held 4-star boutique hotel located 100 metres from the Grande Plage of Sables d'Or les Pins in Fréhel, Brittany (Côtes-d'Armor), on the Côte d'Émeraude. The property was built in 1925 as one of the original six hotels of the resort in Anglo-Breton half-timbered Art Deco style and comprises 45 keys across five categories — Les Petites Dunes (single), Les Pins, Les Sables, Les Landes (family) and La Suite de Diane (55 m²) — set within a 3,000 m² park. It is owned and operated by Corinne and Hugo Renouardière, who acquired and revived the dormant property in 2017 after senior careers in luxury jewellery; the hotel is registered as a SAS with €305,439.30 share capital in Saint-Malo.

The operational offering rests on four revenue streams: accommodation (primary), the on-site bistronomic Restaurant Le 1925 led by Chef Matthias Guillaume under the Maître Restaurateur designation (100+ covers, breakfast through dinner, terrace and lounge bar), the Spa de Diane et Ella — a wellness operation in partnership with dermo-cosmetics house Ella BACHÉ offering massage, facials, sauna, jacuzzi and hydrotherapy (with a planned 2026 expansion) — and private events including seminars, weddings and full-hotel privatisation. Distribution is omnichannel and direct-to-consumer-led: hoteldiane.fr direct booking, secure-hotel-booking.com engine, OTAs, Secretbox gift boxes, telephone/email, and dedicated group sales. The hotel sits on a stack of French and regional certifications (4-star renewed 29 August 2025, Qualité Tourisme, Clef Verte, Marque Bretagne, Bretagne Émotion) and operates a curated partner ecosystem (Émeraude Bikes, Armor Surf School, three golf courses, Château de Bienassis, Château de Fort La Latte, Cidrerie de la Baie, Bee Flora apiary) packaged into themed stays (Nature, Vélo, Surf, Sport & Bien-être, Histoire & Culture, Visite & Dégustation, Famille). Technology is commodity hospitality stack — no proprietary platform, no disclosed AI/ML, no app — and the firm is a single-asset, owner-operated independent with ~12 employees recorded.

Name

HOTEL DE DIANE **** & Restaurant "Le 1925"

Legal name

Hôtel de Diane

Website

https://hoteldiane.fr

Company type

Private

Founded year

1925

Operating status

Operating

Headcount range

11–50 employees

Short description

Privately held 4-star boutique hotel in Sables d'Or les Pins, Fréhel, Brittany, operating 45 rooms, bistronomic Restaurant Le 1925, an Ella BACHÉ spa and event spaces for leisure travellers, families, and groups.

Ownership category

akta.pro rank

Product category

Boutique Hotels & Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Wellness-Lifestyle Boutique Hotels (THAGADAF), Destination Spa Resorts (THAGAMAA)

Keywords

• Boutique hotel accommodation
• Bistronomic restaurant services
• Hotel spa wellness
• Themed stay packages
• Event hosting venue

Headquarters

HQ city

Fréhel

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Room / Accommodation: The hotel's primary revenue stream is overnight accommodation across 45 rooms and suites, ranging from single rooms (Petites Dunes) to the Suite de Diane. Rooms are booked directly via the hotel website or through online travel agencies.
2. Restaurant Le 1925: The bistronomic restaurant 'Le 1925' serves breakfast, lunch, and dinner to hotel guests and external diners. The restaurant is run by Chef Matthias Guillaume (previously by Chef Cédric Menguy) and holds 'Maître Restaurateur' certification. It accommodates over 100 covers and includes a lounge bar and terrace.
3. Spa and Wellness: Wellness services including massage, facials, sauna, jacuzzi, and hydrotherapy bed, offered in partnership with Ella BACHÉ dermocosmetics house. Gift packages (coffrets cadeau) for spa services are sold via Secretbox.
4. Events and Private Hire: The hotel generates revenue from hosting private events — seminars, weddings, receptions, and group stays — with the option to privatize the entire hotel (45 rooms + restaurant).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Hôtel de Diane is a 4-star boutique hotel in Sables d'Or les Pins, Brittany, offering 45 rooms and suites across five categories, an on-site bistronomic restaurant Le 1925, a wellness area (Spa de Diane et Ella) with sauna, jacuzzi, hydrotherapy bed and treatments, a lounge bar and terrace, full hotel privatisation for events, and curated themed stay packages (cycling, surfing, nature, gastronomy, family, culture). Established in 1925 and revived in 2017, the property targets leisure travellers, couples, families, and private events on the Côte d'Émeraude.

Product overview

Hôtel de Diane is a 4-star boutique hotel in Sables d'Or les Pins, Brittany, France, offering accommodation across 5 room categories (Les Petites Dunes, Les Pins, Les Sables, Les Landes, and La Suite de Diane) totaling 45 rooms. The hotel features bistronomic Restaurant Le 1925 under Chef Matthias Guillaume, a spa partnership with Ella BACHE offering wellness treatments, a lounge bar, and event hosting for groups. The property provides themed stay packages (Nature, Vélo, Surf, Sport & Bien-être, Histoire & Culture, Visite & Dégustation, Famille & Enfants) and gift boxes available for purchase. The hotel was built in 1925 and celebrates its 100th anniversary in 2025.

Differentiator

Problem solved

Functional benefit

Brands

• Le 1925: Bistronomic restaurant featuring Art Deco ambiance, managed by Chef Matthias Guillaume, recognized as Maître Restaurateur.
• Spa de Diane et Ella

Products and services

• La Suite de Diane Premium 55 m\u00b2 suite with a south-facing terrace, featuring a 180\u00d7200 cm bed and a 160\u00d7200 cm second bed, accommodating 2 to 4 guests, with bathtub, separate shower, minibar, and safe. The top-tier accommodation offering at the hotel.
• Les Landes (Family Room) Family suite of 35\u201340 m\u00b2 with garden views, featuring a 180\u00d7200 cm king bed and a 160\u00d7200 cm sofa bed, accommodating 2 to 4 guests, with bathtub. Designed for family seaside stays.
• Les Sables (Comfort Room) Comfort room of 20\u201325 m\u00b2 with garden or terrace views, accommodating 2 guests with an optional extra bed, featuring a 180\u00d7200 cm bed and shower or bathtub.
• Les Pins (Double Room) Double room of 19\u201320 m\u00b2 with beach or garden views, accommodating 2 guests, featuring a 160\u00d7200 cm or 180\u00d7200 cm bed, some with balcony.
• Les Petites Dunes (Single Room) Single-occupancy room of 15\u201317 m\u00b2 with a 140\u00d7200 cm bed and garden views, designed for solo getaways in Sables d'Or les Pins.
• Restaurant Le 1925 On-site bistronomic restaurant featuring Art Deco ambiance and local seafood, led by Chef Matthias Guillaume with Ma\u00eetre Restaurateur certification. Serves breakfast, lunch, and dinner to hotel guests and external diners, accommodating over 100 covers with a veranda, garden, and south-facing terrace.
• Spa de Diane et Ella Wellness facility in partnership with Ella BACH\u00c9 dermo-cosmetics offering massage, facial treatments, sauna, jacuzzi, and hydrotherapy bed services to hotel guests and external clients.
• Lounge Bar, Salons & Terrasse Hotel lounge bar and terrace offering cocktails and refreshments in a relaxed Art Deco atmosphere, with indoor salons and an outdoor south-facing terrace.
• Coffrets Cadeaux Bien-\u00catre (Gift Boxes) Pre-paid gift experience packages (wellness and dining) sold via the Secretbox platform, enabling gifting occasions and advance booking revenue for the hotel and spa.
• Themed S\u00e9jour Packages (Nature, V\u00e9lo, Surf, Sport & Bien-\u00eatre, Histoire & Culture, Visite & D\u00e9gustation, Famille) Curated multi-night stay packages bundling accommodation with themed local experiences including nature immersion, cycling (Emeraude Bikes, EV4), surfing (Armor Surf School), sport and wellness, history and culture (Ch\u00e2teau de Fort La Latte, Ch\u00e2teau de Bienassis), wine and food tasting (Cidrerie de la Baie), and family activities.
• R\u00e9ceptions & Business Events Event hosting services for seminars, business receptions, weddings, and celebrations, with private hotel privatisation option covering up to 45 rooms and dining for 100+ guests in the restaurant and event spaces.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

20 partnerships are on record, tiered core and minor.

• Ella BACHÉcoreStrategic or Co-development PartnerPartnership with dermo-cosmetics house Ella BACHÉ to offer massage, body, and facial treatments at the hotel's spa. Planned for summer 2026 opening: 'Spa de Diane et Ella' combining Ella BACHÉ skincare rituals with the hotel's existing wellness facilities (sauna, jacuzzi, hydrotherapy bed).
• Émeraude BikescoreGTM or Marketing PartnerCycling partner offering electric-assisted and VTC bike hire and routes from the hotel on km of dedicated lanes (EV4, Vélomaritime). Emeraude Bikes is promoted as the hotel's preferred partner for cycling breaks.
• Golf de Sables d'Or les PinscoreGTM or Marketing Partner18-hole seaside golf course located 1 km from the hotel. Offered as part of the Sport & Bien-être stay package. The hotel also partners with Golf de Saint-Cast and Golf de Pléneuf-Val André.
• Armor NavigationminorGTM or Marketing PartnerBoat excursion operator offering commented sea trips between Erquy and St Malo departing from Erquy harbour (8–15 km from the hotel).
• Armor Surf SchoolminorGTM or Marketing PartnerSurf school operating near the hotel for surfing lessons and experiences included in the Séjour Surf package.
• Kite Center 22minorGTM or Marketing PartnerKitesurfing centre near the hotel offering lessons and equipment for kite sports.
• Centre Nautique de FréhelminorGTM or Marketing PartnerWater sports centre at Fréhel offering kayaking, paddle, sailing, and catamaran activities. Kayak and paddle are offered 200m from the hotel near the Sables d'Or lagoon.
• Sables d'Or ÉquitationminorGTM or Marketing PartnerHorse riding centre 2 km from the hotel offering beach and countryside rides, promoted as part of the Sport & Bien-être stay package.
• Spa des SablesminorGTM or Marketing PartnerExternal spa institute 2 km from the hotel, recommended to guests seeking additional wellness experiences beyond the hotel's own facilities.
• Bee FloracoreStrategic or Co-development PartnerLocal beekeeping partner managing the hotel's own apiary ('Les Demoiselles de Diane') — hives of local black bees producing honey served at breakfast, in cocktails, and at dinner in restaurant Le 1925. A distinctive farm-to-table element.
• SOLIKENDminorGTM or Marketing PartnerSolidarity tourism initiative. The hotel participates in SOLIKEND, which channels part of each qualifying stay to fund charitable associations. In 2022, the hotel helped finance Habitat et Humanisme, Les Genêts d'Or, Avec nos Proches, and the SPA.
• Cidrerie de la BaieminorGTM or Marketing PartnerOrganic cider producer 15 km from the hotel. Included in the Séjour Visite & Dégustation package; offers orchard visits, tastings, and optionally donkey rides.
• Château de BienassisminorGTM or Marketing Partner15th-century rosé sandstone château 6 km from the hotel. Featured in the Histoire & Culture stay package; offers tours, workshops, escape games, and sound-and-light shows in August.
• Château de Fort La LatteminorGTM or Marketing PartnerPrivate 14th-century medieval fortress near Cap Fréhel (10 km from hotel), one of France's most visited historic monuments, especially during the August Médiévales event. Promoted in the Histoire & Culture package.
• Musée Mathurin MéheutminorGTM or Marketing PartnerMuseum dedicated to Breton painter-sculptor Mathurin Méheut, located in Lamballe (23 km from hotel). Recommended for cultural stay guests.
• Brasserie La FréheloiseminorGTM or Marketing PartnerLocal brewery near the hotel, potentially featured in the dining and tasting experiences offered to guests.
• Bienvenue en BretagneminorGTM or Marketing PartnerOfficial regional tourism promotion body (bienvenueenbretagne.bzh) through which the hotel is listed and promoted.
• Golf de Saint-CastminorGTM or Marketing PartnerSeaside golf course 15 km from the hotel, partnered for golf-centric stay packages.
• SecretboxcoreChannel Partner/ Reseller/ DistributorGift experience platform (hoteldiane.secretbox.fr) used for selling pre-paid gift packages (coffrets cadeau bien-être), enabling the hotel to reach gifting customers and generate advance bookings.
• France Velo TourismeminorGTM or Marketing PartnerNational cycling tourism portal (francevelotourisme.com) where the hotel is listed as a partner for cycling itineraries in Brittany, particularly on the EV4 route.

Scale indicators5 records

Recent moves6 records

Expansion highlights12 records

Broad incumbents

• Relais & Châteaux: Global network of independently owned luxury hotels and restaurants. Represents a class of upscale character properties with curated F&B that H\u00f4tel de Diane competes with for the boutique-heritage traveler, and a potential affiliation path.
• Hôtel Barrière Le Grand Hôtel Dinard: 5-star heritage luxury hotel in Dinard on Brittany's Côte d'Émeraude. Competes for the same high-end leisure traveler along the same coastline with deeper group resources.
• Sofitel Quiberon Thalassa Sea & Spa: Large branded thalasso and spa resort in Quiberon, Brittany. Overlaps in wellness-led coastal hospitality for the same leisure traveler segment, but at much greater scale under an international brand.

Direct peers

• Hôtel Le Grand Large: 4-star seafront hotel in Perros-Guirec on Brittany's Côte de Granit Rose. Directly comparable upscale coastal lodging with similar leisure traveler base and seasonal demand profile.
• Les Maisons de Léa: Boutique 4-star hotel in Honfleur, Normandy, with restaurant and event hosting. Comparable independent boutique heritage property with F&B-led positioning and similar group/private-hire use cases.
• Hôtel & Spa La Butte: 4-star Brittany hotel with spa in Plouider, Finistère. Comparable family-run coastal-lodge offering with on-site wellness and restaurant.
• Castel Clara Thalasso & Spa: 4-star boutique thalasso and spa hotel on Belle-Île-en-Mer in Brittany. Comparable in size category, wellness-led positioning, and Brittany coastal leisure customer base.
• Domaine de la Bretesche: Upscale Brittany resort in Missillac offering rooms, restaurant, golf and spa. Comparable full-service resort offering in the Brittany regional leisure market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteldedianefrehel
• LinkedInlinkedin.com/company/hotel-de-diane
• Instagraminstagram.com/hoteldediane.22

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL DE DIANE **** & Restaurant "Le 1925"