Van der Valk Hotel Drachten

What Van der Valk Hotel Drachten does

Van der Valk Hotel Drachten is a privately held, family-operated hotel located in Drachten, Friesland, in the northern Netherlands. The property was opened in January 2001 by Corry van der Valk and Tjomme Langebeek and operates as a franchise-affiliated member of the Van der Valk hotel group, one of the largest family-owned hospitality companies in the Netherlands with more than 100 properties. The hotel offers 90 rooms and suites spanning Standard, Deluxe, Superior, Wellness Suite, Apartment, and accessible categories, with nightly rates ranging from approximately €70.50 (Standard Single) to €182 (Wellness Suite), alongside a full à la carte restaurant and brasserie, Sunday brunch with live cooking, a lunch buffet at €22.50/person, 10 multifunctional meeting rooms accommodating 2–240 persons, an adjacent 10-lane Bowling- & Partycentrum Drachten (operational since 1980), and a calendar of entertainment shows and seasonal packages.

The underlying technology stack is commodity hospitality software: the group's proprietary Van der Valk online booking system (booking-v5.vandervalkonline.com), SevenRooms for restaurant table reservations, Google reCAPTCHA, and Google Maps for directions. Distribution is direct-to-consumer through the hotel's own website, a 24-hour phone line, walk-ins, a dedicated corporate sales team, and the wider Van der Valk ecosystem (mobile app, Valk Loyal loyalty program, Valk Giftcard). The customer base is hybrid and diversified across leisure travelers, families (Valk Kids), business and corporate clients (meetings, conferences, team events), and private celebrations (weddings, birthdays, holidays), with pricing unitized per night, per person, or per package and a best-price guarantee policy. The hotel is currently undertaking a full renovation ("Nieuwe Look") across rooms, brasserie, bowling, and meeting facilities and was awarded the Provincie Award Friesland in Category L for venues up to 250 persons.

Name

Van der Valk Hotel Drachten

Legal name

Van der Valk Hotel Drachten

Website

https://hoteldrachten.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Van der Valk Hotel Drachten is a family-operated 90-room hotel in Friesland, Netherlands, offering accommodation, F&B, 10 meeting rooms, and an on-site bowling center under the Van der Valk hotel group brand.

Ownership category

akta.pro rank

Product category

Hotel Hospitality and Accommodation Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Accommodation (721), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Family-Oriented Full-Service Hotels (THAGAAAF)

akta.pro secondary industry

Conference Retreat Hotels (THAGALAG)

Keywords

• Hotel accommodation
• Hospitality services
• Meeting event venues
• Restaurant dining
• Vacation packages

Headquarters

HQ city

Drachten, Friesland

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals across multiple room categories including Standard, Deluxe, Superior rooms, suites, and apartments. Pricing ranges from €70.50 for Standard Single to €182 for Wellness Suite per night.
2. Restaurant and Dining: A la carte restaurant, brasserie, lunch buffet (€22.50 per person), Sunday brunch, and bar services. Open daily for breakfast, lunch, and dinner.
3. Meetings and Events: 10 multifunctional meeting rooms and event spaces for corporate meetings, conferences, weddings, and celebrations. Rooms accommodate 2 to 240 persons. Additional revenue from catering and banquet services.
4. Bowling and Entertainment: Bowling- & Partycentrum Drachten with 10 automatic bowling lanes. Revenue from bowling reservations, disco bowling events, and party bookings.
5. Packages and Arrangements: Various vacation packages including Weekend in Friesland (€149.50 p.p.), High Summer Package (€180 p.p.), Mini-vacation 3=2 or 4=3 (€147.23 p.p.), and seasonal special arrangements.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Van der Valk Hotel Drachten is a family-operated hotel offering 90 rooms and suites (Standard, Deluxe, Superior, Wellness Suite, Apartment, and accessible categories) along with integrated restaurant dining, brasserie, 10 multifunctional meeting rooms for up to 240 persons, and an on-site 10-lane bowling center. The hotel delivers a full-service hospitality experience targeted at leisure travelers, families, and corporate clients in the Northern Netherlands (Friesland) region. Additional offerings include curated vacation packages, themed entertainment events, family amenities (Valk Kids), and loyalty/gift card programs under the Van der Valk brand.

Product overview

Van der Valk Hotel Drachten is a family-owned hotel with 90 rooms and suites offering a comprehensive hospitality portfolio. The core offerings include accommodations (Standard, Deluxe, Superior, Wellness Suite, Apartment, and accessible rooms), dining (à la carte restaurant, brasserie, Sunday brunch, lunch buffet), and event venues (10 multifunctional meeting rooms for up to 240 guests). Supporting services include bowling (10 lanes), entertainment shows, curated vacation packages (Wellness, Weekendje Friesland, Minivakantie 3=2/4=3, seasonal packages), family amenities (Valk Kids), loyalty program (Valk Loyal), and gift cards. The hotel also provides facilities for cycling, electric vehicle charging, and fitness, positioning itself as a one-stop destination for leisure, business, and family travel in Northern Netherlands (Friesland).

Differentiator

Problem solved

Functional benefit

Brands

• Valk Kids: Children's program at Van der Valk hotels offering family-friendly amenities and activities
• Valk Loyal
• Valk Giftcard
• Bowling Drachten

Products and services

• Hotel Rooms and Suites 90 comfortable rooms and suites including Standard Single/Twin, Deluxe Single/Twin, Superior Double, accessible rooms, Wellness Suite, and Apartments, all with air conditioning, walk-in showers, coffee/tea facilities, and complimentary WiFi. Available to leisure and business travelers.
• Restaurant and Brasserie Full-service restaurant offering à la carte dining for lunch and dinner with vegetarian, fish, and meat options plus a children's menu. The Brasserie serves drinks and bar snacks from 17:00-23:00 daily. Sunday brunch with live cooking runs from 12:00-14:30. Lunch buffet is served Monday to Friday 12:00-14:00 at €22.50 per person.
• Meeting and Event Facilities Conference and event facilities with 10 multifunctional meeting rooms (including 3 boardrooms) accommodating 2 to 240 persons. Services include meeting room rental, catering arrangements, buffets, and event planning for weddings, parties, and corporate events. Meeting arrangements start from €56 per person including lunch, room rental, and all-day catering.
• Bowling Drachten Luxury bowling facility with 10 fully automatic lanes located adjacent to the hotel. Open Wednesday through Sunday, featuring Magic Bowling with disco lighting on Friday and Saturday evenings. Suitable for family outings, team events, and celebrations.
• Entertainment Shows and Events Entertainment program featuring live music shows, performances, and themed dining experiences. Events include Shirma's Soul Kitchen (Caribbean evening), Elvis Tribute nights, Sunday brunch with live performances, and concerts. Shows are held in the hotel's event spaces.
• Vacation Packages (Arrangementen) Curated vacation packages including Weekendje Friesland, Minivakantie 3=2/4=3, Hoog Zomer Arrangement, Wellness Arrangement, Entertainment Package, Senioren Arrangement, Suite Dreams, Zondagsdeal, Happy Family Deal, Kerst Arrangement, Heerlijke Herfst Arrangement, Hartje Winter Arrangement, Vrolijk Voorjaar Arrangement, Green Stay Arrangement, Oerrock Arrangement, and Valentijnsarrangement. Prices range from €85.50 to €268.50 per person.

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Bilderberg Hotels: Dutch hotel group operating a portfolio of full-service hotels with restaurants, meeting facilities and leisure amenities across the Netherlands. Comparable rooms-and-F&B model, broader geographic footprint versus a single property like Hotel Drachten.
• Golden Tulip Hotels: International hotel brand with substantial Dutch and Benelux presence across midscale and upscale. Comparable rooms, meetings and F&B profile; broader incumbent competing for similar Dutch regional and corporate demand.
• NH Hotels (NH Hotel Group): Large international hotel group with significant Dutch presence in midscale and upscale segments. Comparable F&B, meetings and leisure offerings, with broader geographic and segment reach than a single Van der Valk property.

Direct peers

• Van der Valk Hotel Leeuwarden: Sister property within the Van der Valk chain, located in Leeuwarden — the cultural capital referenced as a nearby attraction from Drachten. Directly comparable full-service hotel with similar F&B, meetings and leisure positioning in the same northern Netherlands market.
• Van der Valk Hotel Zwolle: Sister Van der Valk property in the eastern Netherlands, comparable in size, rooms, F&B, meetings and bowling/entertainment offerings, demonstrating the chain's standardized product across regions.
• Van der Valk Hotel Heerenveen: Another Van der Valk property in Friesland, directly competing for regional Friesland tourism, business and event demand with overlapping positioning on rooms, F&B and meeting facilities.
• Fletcher Hotels: Largest Dutch hotel chain with broad regional coverage of mid-market full-service hotels, restaurants and meeting facilities. Closest comparable scale and operating model outside the Van der Valk network, competing for the same Dutch leisure and corporate guests.
• Bastion Hotels: Dutch mid-market hotel chain operating 3- and 4-star properties across the Netherlands. Comparable mid-market positioning, F&B offering and meetings capability, particularly overlapping on price-sensitive business and leisure travelers in Dutch regional markets.
• WestCord Hotels: Dutch hospitality group operating full-service hotels with restaurants, meetings and leisure amenities. Comparable mid-to-upscale Dutch regional positioning with similar meeting/event focus and leisure packages.
• Van der Valk Hotel Groningen: Sister Van der Valk property serving the Groningen market referenced in Hotel Drachten's surroundings. Comparable full-service offering, rooms, meetings and dining, competing for the same northern Netherlands leisure and corporate demand pool.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hoteldrachten
• LinkedInlinkedin.com/company/van-der-valk-hotel-drachten
• Instagraminstagram.com/hoteldrachten

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Van der Valk Hotel Drachten