Hotel HP Park Plaza Wrocław

What Hotel HP Park Plaza Wrocław does

HP Park Plaza Wrocław is a four-star hotel located on the Odra River in central Wrocław, Poland, approximately 15 minutes' walk from the Old Market Square. The property offers 177 rooms with free WiFi and air conditioning, alongside seven conference rooms with capacity for 450 participants, Restauracja Panorama (Polish cuisine, lobby bar, summer terrace), a SPA zone featuring the Néréïs Flow water massage system, underground and surface parking for 110 vehicles, and dedicated event spaces including HP Rotunda for weddings and banquets. It is operated as part of the HP Park hotel chain under B&D Hotels S.A., a Polish joint-stock company headquartered in Warsaw, which also runs sister 3-star properties in Poznań and Olsztyn.

The property's technology stack centers on the Profitroom online booking platform powering hotelepark.pl, with TrustMate collecting verified guest reviews and Booksy handling spa reservations. A loyalty program offers 10% off direct website bookings via the code "HP," and the chain maintains social media presence on Facebook, LinkedIn, Instagram, YouTube, and TripAdvisor. Pricing is displayed in Polish zloty across unit-based offers ranging from approximately 179 PLN/person/night for long-weekend packages up to 826 PLN/night for family stays with zoo tickets, with a best-price guarantee attached to direct bookings.

Revenue is generated through five primary streams: accommodation (the core), food and beverage via Restauracja Panorama and breakfast buffets, conference and event services, spa and wellness treatments, and ancillary services including parking, airport transfers, pet accommodation, and event hosting. Customer segments span leisure travelers and couples, business travelers and corporate clients, families with children, pet owners, and event hosts. The company received a financial subsidy through the Tarcza Finansowa 2.0 program of the Polish Development Fund (Polski Fundusz Rozwoju) during the COVID-19 pandemic and is independently operated, with no disclosed external investors or public listing.

Name

Hotel HP Park Plaza Wrocław

Legal name

B&D Hotels S.A.

Website

https://hotelepark.pl

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Accommodation and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (721110), Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Integrated Full-Service Hotel Complexes (Mixed-Use) (THAGAAAL)

akta.pro secondary industry

Large-Scale Headquarters Convention Hotels (THAGALAH)

Keywords

• Hotel accommodation
• Conference facilities
• Hospitality services
• Spa wellness
• Event catering

Headquarters

HQ city

Warsaw

HQ country

Poland

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Accommodation/Room Revenue: Core revenue from renting 177 rooms at 4-star standard, with options for single, double, and family rooms. Includes free WiFi and air conditioning.
2. Food & Beverage: Restaurant Panorama serving modern Polish cuisine, lobby bar, summer terrace. Additional revenue from breakfast buffets and restaurant dining.
3. Conference & Event Services: Revenue from renting 7 conference rooms with capacity for 450 participants, including full equipment and support services
4. Spa & Wellness: SPA services including massages, saunas, and relaxation treatments, including the Néreïs Flow water massage system
5. Ancillary Services: Parking (underground and surface, 110 spaces), airport transfers, additional beds, welcome packages, pet accommodation for extra fee
6. Event Hosting: Wedding receptions, family celebrations, communions, baptisms, wakes, and banquets in dedicated event spaces including HP Rotunda

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

HP Park Plaza Wrocław is a four-star hotel offering 177 rooms with free WiFi and air conditioning, located in central Wrocław near the Oder River and Old Market Square. The hotel provides accommodation complemented by seven conference rooms for up to 450 participants, Restauracja Panorama serving modern Polish cuisine, a SPA with saunas and massage services including Néreïs Flow water massage, event hosting for weddings and celebrations, and pet-friendly accommodation with 110 parking spaces.

Product overview

HP Park Plaza Wrocław is a four-star hotel operating as part of the HP Park hotel chain (B&D Hotels S.A.), with sister properties in Olsztyn and Poznań. The hotel offers 177 rooms with free WiFi and air conditioning, positioned near the Oder River and within walking distance of the Old Market Square. The property's core offering is accommodation complemented by three key add-on modules: (1) Conference Facilities with seven rooms accommodating up to 450 guests, (2) Restauracja Panorama with Lobby Bar and summer terrace serving modern Polish cuisine, and (3) Spa & Wellness with saunas and massage services including Néreïs Flow water massage. Additional offerings include event hosting for weddings and celebrations, special stay packages (romantic, family, relaxation), and pet-friendly accommodation. The hotel provides parking for 110 vehicles, airport transfers, and various welcome amenities. The group collectively emphasizes over 25 years of hospitality experience across three Polish cities.

Differentiator

Problem solved

Functional benefit

Brands

• Restauracja Panorama: Hotel restaurant serving Polish cuisine in a modern interpretation, with views of the Oder River
• HP Rotunda
• HP Park Program

Quantifiable outcome

• Guest satisfaction rating of 4.6/5.0 based on 66,087 verified reviews
• +2 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• B&D Hotels S.A.coreOthersB&D Hotels S.A. is the parent company operating HP Park Hotels chain. The company received financial subsidy from Tarcza Finansowa 2.0 (Financial Shield 2.0) program by Polski Fundusz Rozwoju (Polish Development Fund) for micro, small and medium enterprises during the COVID-19 pandemic.
• Natan Węgrzycki-SzymczykminorOthersHP Park Hotels provides patronage support to Natan Węgrzycki-Szymczyk, vice-champion of Europe 2020 and Olympic hope in athletics. This is a sports sponsorship/patronage arrangement.
• ProfitroomcoreTechnology or IntegrationProfitroom provides the booking platform and website infrastructure for HP Park Hotels. The company also developed the digital booking system, hotel website, and integrates with spa booking through Booksy platform.
• TrustMateminorOthersTrustMate is the review collection platform used by HP Park Plaza Wrocław to gather and display 66,087 verified guest reviews with a 4.6 rating.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• PURO Hotels: Polish design-led hotel chain expanding in mid-to-upper-midscale segment across Polish cities; overlaps with HP Park on urban leisure and business traveler demand.
• Qubus Hotels: Polish hotel chain with multiple city-center properties, conference facilities, and F&B operations — operates at similar scale and star rating to HP Park's portfolio.
• Hotel Monopol Wrocław: Upscale heritage hotel in Wrocław directly competing with HP Park Plaza Wrocław for upscale leisure, business, and conference guests in the same city.
• Focus Hotels: Polish mid-scale hotel chain offering 3-4 star accommodations in major Polish cities, competing for the same leisure and business traveler segments as HP Park.
• Vienna House: Multi-property European hotel chain with strong presence in Poland at the 3-4 star segment; directly comparable in scale, brand positioning, and target market to HP Park Plaza Wrocław and its sister properties.
• Arche Hotel Group: Polish hotel chain operating multiple 3-4 star properties across Polish cities, with a similar mix of accommodation, conference, and F&B services — a domestic direct competitor in nearly the same city profile.
• Sofitel Wrocław Old Town: Premium international-brand hotel in Wrocław; competes with HP Park Plaza Wrocław for higher-end business and leisure segments in the same catchment area.

Broad incumbents

• Best Western (Poland properties): Globally franchised hotel brand with multiple Polish properties; competes in the same 3-4 star midscale segment HP Park targets, but offers stronger international distribution.
• Accor (Novotel, ibis Polish properties): Global hotel operator with extensive Polish footprint across midscale and upscale brands; competes with HP Park across multiple Polish cities but at significantly larger scale.
• Marriott International (Poland properties): Global hotel brand with multiple properties in Poland; competes with HP Park in the upscale business and conference segment but with much broader international distribution and brand power.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5c3AFu6BvQYuZ20HmSpKHQ
• Facebookfacebook.com/HPParkPlazaWroclaw
• LinkedInlinkedin.com/company/hotel-hp-park-plaza
• Instagraminstagram.com/hpparkplazawroclaw

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel HP Park Plaza Wrocław