TrustMate
- Company typePrivate
- Founded2018
- HeadquartersWroclaw, Poland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
TrustMate firmographics
Firmographics- Name
- TrustMate
- Legal name
- TrustMate S.A.
- Website
- https://trustmate.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
TrustMate industry classification
Industry- Product category
- Customer Review Management Software
- akta.pro primary industry
- Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews) (BPAAALAB)
- akta.pro secondary industry
- Digital Advertising & Brand Safety (Ad Review, Policy Enforcement) (BPAAALAD)
Keywords
Where TrustMate is headquartered
LocationHeadquarters
- HQ city
- Wroclaw
- HQ country
- Poland
- HQ region
- Europe
Offices1 record
Markets served
TrustMate business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Tiered subscription plans for e-commerce businesses to access review collection, widgets, and analytics. Plans are differentiated by features and volume. Annual and multi-year billing options available.
- Platform Integration Fees: Revenue from integration partnerships with e-commerce platforms, though primary model is subscription-based for end customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Multiple plan tiers available with expert sales assistance for plan selection |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
TrustMate product offering
Product offeringCore offering
TrustMate is a SaaS platform that helps e-commerce businesses collect, manage, and display verified customer reviews to build consumer trust and increase sales. The platform integrates with major e-commerce storefronts and marketplaces to automate review collection and syndication.
Product overview
TrustMate is a unified customer review management platform operating since 2018, consisting of a core review collection system integrated with display widgets, SEO optimization tools, and various add-on modules. The core platform enables businesses to collect verified customer reviews via customizable forms and invitation emails, then display them through eye-catching widgets on product pages. Key modules include Review Translation for international markets (20+ languages), Surveys and Polls for market research, Logistics Optimization for e-commerce return reduction, TrustMate Badges for credibility awards, Expert Module with Q&A functionality, and GMB Masters for Google Business Profile management. The platform also includes a vertical-specific solution called TrustMate Hospitality for hotels and restaurants, and operates a Partner Program for agencies and technology integrators.
Differentiator
Problem solved
Functional benefit
Products and services
- TrustMate Review Management Platform SaaS platform that enables online retailers to collect verified customer reviews, manage feedback, and display trust widgets on their storefronts. Designed for e-commerce merchants using Shopify, WooCommerce, PrestaShop, Allegro, and similar platforms.
- Google Shopping Review Integration Feature that syndicates verified product reviews to Google Shopping listings and seller ratings, allowing merchants to display star ratings and review counts in paid search results.
- E-commerce Platform Integrations Pre-built connectors for Shopify, WooCommerce, PrestaShop, and Allegro that automate post-purchase review invitations and display of trust badges.
Quantifiable outcome
- 1500% increase in reviews for MODIVO after implementation
- +5 more outcomes
Companies that use TrustMate
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
TrustMate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration11 records
AI capability2 records
Feature5 records
TrustMate partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and strategic.
- ShopifycoreOfficial Shopify Partner with one-click installation. TrustMate is 'highly rated by customers' in the Shopify App Store. Plug & play integration allows stores to start generating reviews immediately.
- AutopaystrategicAutopay is a strategic partner committed to the Polish Customer's Choice Awards Gala organized by TrustMate. Autopay provides payment solutions that integrate with TrustMate's review ecosystem.
- ShopercoreShoper is a major Polish e-commerce platform. TrustMate 'effectively supports thousands of Shoper stores in boosting conversion rates and customer confidence' with flexible integration and professional support.
- mBankstrategicmBank is a strategic banking partner. The partnership is valued for professional approach and support, with quick issue resolution and excellent communication.
- ICEAstrategicICEA is a key strategic partnership for SEO services. 'Built on trust, effectiveness, and excellent communication.' TrustMate is 'a partner we confidently endorse' for building online trust and supporting client visibility.
- WooCommercecoreNative WooCommerce integration plugin available for WordPress-based e-commerce stores.
- PrestaShopcoreNative PrestaShop integration available for French and European e-commerce merchants.
- MagentocoreNative Magento integration available for enterprise e-commerce implementations.
- IdoSellcoreNative IdoSell integration available for Polish e-commerce platform users.
- SotecoreNative Sote integration available for Polish e-commerce platform.
- BaseLinkercoreBaseLinker integration available for multi-channel e-commerce management.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
TrustMate competitors and assessment
Company assessmentDirect peers
- Trustpilot: Global consumer review platform serving e-commerce and service businesses. Most direct competitor to TrustMate with overlapping product (review collection, widgets, SEO), larger scale, and public market presence.
- Yotpo: E-commerce UGC platform offering reviews, ratings, visual marketing, and SMS marketing. Directly competes with TrustMate across the e-commerce merchant segment with substantially larger scale and funding.
- Bazaarvoice: Enterprise review and user-generated content platform focused on retail and brand manufacturers. Comparable review collection, syndication, and SEO capabilities targeted at larger merchants than TrustMate's SMB core.
- Feefo: Verified review platform specializing in e-commerce with strong European presence (UK-based). Closely comparable to TrustMate on verified purchase reviews, e-commerce focus, and multi-market capabilities.
- Reviews.io: Customer review platform for e-commerce with strong Shopify and e-commerce platform integrations. Direct competitor with comparable product breadth and merchant SMB focus.
- Birdeye: Customer experience and review management platform serving multi-location businesses. Comparable in review collection, display, and reputation management, though focused more on local service businesses than pure e-commerce.
- Judge.me: Shopify-focused product review app with photo reviews, video reviews, and SEO-rich snippets. Direct competitor within TrustMate's strongest platform (Shopify), typically positioned at lower price points.
Emerging players
- Loox: Visual reviews platform for Shopify merchants focused on photo and video reviews. Comparable to TrustMate's review widget and visual UGC functionality with strong Shopify App Store presence.
- Okendo: E-commerce customer marketing platform offering reviews, referrals, and quizzes. Overlaps with TrustMate on review collection and display for Shopify/DTC brands with comparable merchant profile.
Broad incumbents
- PowerReviews: Enterprise UGC and ratings platform serving large retailers and brands. Comparable review technology but focused on enterprise tier above TrustMate's SMB sweet spot.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
TrustMate social profiles
Digital presenceTrustMate financial estimates
Financial estimateRevenue estimate
Valuation estimate
TrustMate leadership team
Management profileNumber of profiles
TrustMate funding detail
Funding detailFunding overview
Funding rounds5 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TrustMate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TrustMate
What does TrustMate do?
TrustMate is a SaaS platform that helps e-commerce businesses collect, manage, and display verified customer reviews to build consumer trust and increase sales. The platform integrates with major e-commerce storefronts and marketplaces to automate review collection and syndication.
Is TrustMate a public or private company?
TrustMate is a private company. It is classified as venture growth investor backed and is currently operating.
When was TrustMate founded?
TrustMate was founded in 2018. It employs 11 to 50 people.
Where is TrustMate based?
TrustMate is headquartered in Wroclaw, Poland, in the Europe region.
How does TrustMate make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are platform Integration Fees.
Who are TrustMate's main competitors?
Direct peers on record are Trustpilot, Yotpo, Bazaarvoice, Feefo, Reviews.io, Birdeye and Judge.me. Emerging players are Loox and Okendo. PowerReviews is listed as a broad incumbent.
Does TrustMate have an API?
No public API is recorded for TrustMate.
What industry is TrustMate in?
TrustMate's product category is Customer Review Management Software. Its primary akta.pro industry code is BPAAALAB, Marketplace & E-commerce Trust & Safety (Listings, Sellers, Reviews), with a secondary code of BPAAALAD, Digital Advertising & Brand Safety (Ad Review, Policy Enforcement).