Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante (APHA)

What Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante (APHA) does

APHA (Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante) is a private non-profit trade association founded in 1977 that represents 135 hotel and tourist accommodation establishments across the province of Alicante in the Valencian Community, Spain. Registered under CIF G03099041 and operating from the CDT building in Alicante with a 1-10 employee staff, the association provides collective sector representation in labor negotiations with regional and municipal administrations, publishes periodic tourism statistics, and operates a curated Recommended Supplier Program.

Its core digital products include a searchable online directory of member establishments (1-5 star hotels, tourist apartments, hostels, guesthouses, and rural establishments) organized across 24 municipalities; a WordPress-based business intelligence dashboard ("Cuadro de Mando") developed in collaboration with the University of Alicante's Cátedra de Turismo that delivers occupancy, traveler-origin, and destination-performance data; a B2B networking platform connecting members with 40+ vetted suppliers in categories such as energy, banking, marketing, HR, distribution technology, and hospitality supplies; and an events calendar organizing and promoting sector forums including Alicante Gastronómica, Mediterranean Fashion Beach, and Ocean Race collaborations.

APHA generates revenue primarily through recurring membership dues from its 135 member establishments; pricing is not publicly disclosed. Its go-to-market is sales-led, relying on direct outreach at industry events, participation in government forums, and a digital presence across the hotelesdealicante.org website and social channels (Facebook, Twitter/X, Instagram, RSS). The association is governed by member-elected representatives including Luis Castillo, Montse Cárceles, and Isabel Severá, and is structurally independent of any parent company, private equity sponsor, or institutional investor.

Name

Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante (APHA)

Legal name

Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante

Website

https://hotelesdealicante.org

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

APHA is a non-profit trade association founded in 1977 that represents 135 hotel and tourist accommodation establishments across the province of Alicante, Spain, providing collective labor representation, tourism statistics, a B2B supplier program, and destination promotion services.

Ownership category

akta.pro rank

Headquarters

HQ city

Alicante/Alacant, Comunidad Valenciana / Comunitat Valenciana

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Dues: APHA generates revenue through membership fees paid by hotels, apartments, hostels, and other tourist accommodation establishments in the province of Alicante. Members pay to join the association and gain access to benefits including collective negotiation, business intelligence tools, exclusive supplier offers, networking platform, and representation with government bodies.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

APHA is a non-profit trade association representing hotels and tourist accommodations in the province of Alicante, Spain. It groups 135 member establishments (1-5 star hotels, tourist apartments, hostels, guesthouses) and delivers membership services including a searchable hotel directory, a business intelligence dashboard for tourism statistics, a B2B networking platform, an exclusive recommended supplier program, collective labor negotiation, and government representation on tourism matters.

Product overview

APHA (Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante) is the representative association for the hotel and tourist accommodation sector in Alicante province. It is not a software platform but rather a trade association whose offerings include: (1) a searchable online directory of member hotels and tourist accommodations across 24 municipalities; (2) a Business Intelligence and Statistical Reports tool providing members with occupancy, traveler origin, and destination performance data; (3) a B2B Networking Platform connecting members with recommended suppliers; (4) an exclusive Recommended Supplier Program with negotiated deals across hospitality supply categories; and (5) an Events and Agenda service organizing and promoting tourism industry forums. APHA represents 135 hotel and tourist accommodation establishments and periodically publishes tourism occupancy reports as reference indicators for the territory.

Differentiator

Problem solved

Functional benefit

Products and services

• APHA Hotel and Accommodation Listings Directory A searchable online directory of APHA member hotels and tourist accommodations in Alicante province, organized by municipality (Alcoy, Alicante, Dénia, Elche, Jávea, Playa de San Juan, etc.) and category (1-5 star hotels, apartments, hostels, guesthouses). Provided to hotels as a visibility/marketing channel and to travellers as a discovery tool for compliant member establishments.
• APHA Business Intelligence and Statistical Reports Tool (Cuadro de Mando) A members-only business intelligence dashboard that visualizes and reports key tourism indicators for the Alicante provincial territory, including occupancy rates and traveler origin data. Open statistical reports are accessible to the public via the website. Provided to member hotels to support decision-making.
• APHA B2B Networking Platform A B2B platform through which each APHA member establishment can access key industry contacts to establish preferential dialogue and exclusive solutions with recommended suppliers. Provided to member hotels and tourist accommodations.
• Recommended Supplier Program A curated program of vetted recommended suppliers offering exclusive discounts and conditions to APHA members across categories such as energy, marketing, HR, laundry, digital services, hospitality supplies, financial services (CaixaBank), and channel management technology (OTA Sync). Member hotels access exclusive preferential deals through this program.
• APHA Events and Tourism Forums Program Organization of and participation in tourism forums, conferences, and events in the Alicante region, including a public events calendar and collaborative initiatives with partners such as Alicante Gastronómica, Mediterranean Fashion Beach, and Fira Internacional d'Alacant (IFA). Provided to members and the broader Alicante tourism ecosystem.
• Collective Labor Negotiation Service APHA defends the employer position in collective negotiations for the hotel and tourist accommodation sector in Alicante province, reaching agreements on working conditions and wages. Provided to member hotels and tourist accommodation establishments as part of their membership.

Quantifiable outcome

• 88.6% tourist occupancy rate achieved in July 2026, best post-pandemic record
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

15 partnerships are on record, tiered minor and core.

• ALCTC (Alicante Cruise Tourism)minorStrategic or Co-development PartnerCollaborative entity focused on cruise tourism in Alicante. ALCTC works to promote Alicante as a cruise destination and enhance the cruise tourism experience.
• APEHA (Asociación Provincial de Empresarios de Hostelería de Alicante)coreStrategic or Co-development PartnerRelated hospitality employers association representing restaurant and hospitality businesses in Alicante province. APEHA complements APHA's hotel representation.
• CEV (Confederación Empresarial Valenciana)coreStrategic or Co-development PartnerRegional business confederation representing employers in the Valencian Community. CEV organizes events and provides advocacy for businesses.
• CEHAT (Cadena de Hoteles y Apartamentos Turísticos)coreStrategic or Co-development PartnerNational chain of hotels and tourist apartments providing representation and services to hotel businesses across Spain.
• IFA/FiralacantcoreStrategic or Co-development PartnerFira Internacional d'Alacant (IFA) is the international trade fair venue in Alicante. Firalacant organizes trade events including Alicante Gastronómica.
• Cátedra de Turismo Ciudad de AlicantecoreStrategic or Co-development PartnerTourism chair established with University of Alicante to conduct tourism research and develop predictive occupancy models for the destination.
• The Ocean RaceminorGTM or Marketing PartnerInternational sailing event with events held in Alicante. APHA collaborates to promote Alicante during the race events.
• Costa Blanca DMCminorGTM or Marketing PartnerDestination Management Company promoting Costa Blanca region internationally. Provides incoming tourism marketing services.
• Dear IdeaminorOthersMarketing and communication agency listed as a recommended supplier to APHA members.
• Quad Alicante ExperienceminorOthersAdventure tourism operator listed as a recommended supplier for APHA members.
• OCIOMAGAZINEminorOthersHospitality industry media publication listed as a recommended supplier.
• AkzoNobelminorOthersPaints and coatings company listed as a recommended supplier for APHA members.
• CaixaBankminorOthersMajor Spanish bank listed as a recommended financial services supplier for APHA members.
• MovilsaminorOthersEnergy services company listed as a recommended supplier for APHA members.
• GreenJetminorOthersSustainable mobility/energy company listed as a recommended supplier.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• CEHAT (Confederación Española de Hoteles y Alojamientos Turísticos): National Spanish hotel and tourist accommodation confederation; APHA is itself a CEHAT-affiliate partner. Operates the same trade-association model at national level—collective labor negotiation, statistics, supplier programs, government advocacy—making it the most natural vertical peer even though CEHAT sits one tier above APHA.
• Hostelería de España: National Spanish hospitality association covering hotels, restaurants, and broader HORECA. Comparable as a multi-tier federation with regional chapters; provides benchmark for how provincial associations aggregate into a national advocacy and statistics function.
• CEV (Confederación Empresarial de la Comunitat Valenciana): Regional Valencian Community business confederation listed as a core APHA partner. Operates an analogous multi-sector representation and advocacy model across the broader Valencian Community; relevant for benchmarking how APHA plugs into the wider regional business-federation ecosystem.
• APEHA (Asociación Provincial de Empresarios de Hostelería de Alicante): Companion provincial hospitality association in Alicante covering restaurants and HORECA businesses, with whom APHA maintains a core strategic partnership. Splits the hospitality sector representation in Alicante with APHA—directly comparable in geography and association structure.
• HOSBEC (Asociación Empresarial Hostelera de Benidorm, Costa Blanca y Comarca de la Marina Baixa): Direct provincial hotel association in the same Costa Blanca region as APHA, representing hotels and tourist accommodations. Highly comparable in mission (collective labor negotiation, BI/statistics, supplier programs, advocacy), with overlapping but distinct geographic coverage (Benidorm/Marina Baixa vs. broader Alicante province).

Broad incumbents

• Turespaña (Instituto de Turismo de España): National tourism promotion body that sets the macro context within which APHA operates. Comparable in destination-promotion and statistics-dissemination functions, but government-owned and international in scope rather than a member-funded trade association.
• AHLA (American Hotel & Lodging Association): US national hotel trade association operating a comparable advocacy, statistics, and supplier program model. APHA runs the same playbook at provincial scale; AHLA illustrates the mature, well-resourced end of the trade-association archetype APHA emulates.
• FEHR (Federación Española de Hostelería): Spanish national hospitality federation encompassing restaurants, bars, and lodging establishments. Comparable as the umbrella employer-side body covering collective labor negotiation relevant to hotel workers—mirroring APHA's labor-negotiation function but at national level.

Regional players

• APTUR (Associació d'Apartaments Turístics de Barcelona): Catalan association representing tourist apartments. Comparable as a regional trade association with directory/statistics/representation services, but operating in a different geography (Catalonia vs. Alicante) and focused on apartments rather than full hotels.

Others

• Cámara de Comercio de Alicante: Regional chamber of commerce serving Alicante businesses with advocacy, training, and supplier connections. Complementary (not directly competing) institution that overlaps with APHA on member support functions in the same geography.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xtwitter.com/hotelesalicante
• Facebookfacebook.com/Hoteles.de.Alicante
• Instagraminstagram.com/hotelesalicante
• LinkedInlinkedin.com/company/hotelesdealicante

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante (APHA)