Hotel Floyd

What Hotel Floyd does

Hotel Floyd is an independent boutique hotel located in downtown Floyd, Virginia, at 300 Rick Lewis Way. The property was built in 2007 and expanded in 2014, operating today with approximately 11 employees and 40+ uniquely themed rooms and suites. Each room is named after and decorated to honor local Floyd artisans, businesses, and cultural institutions (such as the FloydFest Room, Bell Gallery, and Old Church Gallery), with locally hand-crafted furniture, HD televisions, free WiFi, microwaves, mini-refrigerators, and in-room coffee. The hotel holds Virginia Green Lodging certification and incorporates eco-friendly paints and fabrics, state-of-the-art heating and cooling, and sustainable building materials.

The business serves leisure travelers, music and culture enthusiasts, outdoor recreation visitors, and special-event attendees drawn to the Blue Ridge Mountains, Blue Ridge Parkway, Appalachian Trail, Floyd Country Store live music, and local festivals such as FloydFest and the Virginia Blue Ridge Music Festival. Customer-facing technology includes a contactless check-in system with digital Bluetooth keys (eliminating physical key cards) and online booking powered by the ResNexus reservation and property management platform. Two ADA-accessible rooms (Finders Keepers and Troika Gallery) and pet-friendly accommodations broaden the addressable guest base, and the property maintains mutual referral relationships with Floyd Eco Village Event Center, Floyd Center for the Arts, and Visit Floyd VA.

Hotel Floyd generates revenue through nightly room rentals priced per unit based on room type and suite configuration, with seasonal variation and a 30-day cancellation policy on whole-house bookings. Distribution occurs via direct online booking on the website, phone reservations, email inquiries, walk-ins, and listings on TripAdvisor. The company is privately held with no disclosed parent company, no funding rounds, and no public ticker, operating as a single-property hospitality business in a secondary-market Virginia tourist destination.

Name

Hotel Floyd

Legal name

Hotel Floyd

Website

https://hotelfloyd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Floyd is an independent boutique hotel in Floyd, Virginia with 40+ locally themed rooms, Virginia Green Lodging certification, and contactless Bluetooth check-in, serving leisure, music, and outdoor recreation travelers near the Blue Ridge Parkway.

Ownership category

akta.pro rank

Product category

Boutique Hotel Lodging

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)

akta.pro primary industry

National Park & Conservancy Lodges (THAGAIAI)

Keywords

• Boutique hotel lodging
• Blue Ridge tourism
• Sustainable hospitality
• Themed accommodations
• Pet-friendly lodging

Headquarters

HQ city

Floyd

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Hotel Room Accommodations: Nightly room rentals across 40+ uniquely themed rooms and suites. Rooms feature locally hand-crafted furniture, HDTVs, free WiFi, microwaves, mini-refrigerators, and in-room coffee. Revenue is generated through per-night room rates with varying prices based on room type (king, queen beds), suite configurations (1BR, 2BR), and seasonal demand. A 30-day cancellation notice is required on whole house bookings and for some holidays and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Hotel Floyd is a boutique hotel in Floyd, Virginia offering nightly room and suite accommodations across 40+ uniquely themed rooms named after local Floyd businesses, artisans, and cultural institutions. Each room features locally hand-crafted furniture, HDTVs, free WiFi, microwaves, mini-refrigerators, and in-room coffee, with ADA-accessible and pet-friendly options available. The property operates as a Virginia Green Lodging certified establishment with sustainable building practices and contactless check-in via digital Bluetooth keys.

Product overview

Hotel Floyd is a boutique hotel in Floyd, Virginia offering artfully decorated room accommodations and suites themed around local Floyd businesses and artisans. The property operates as a Virginia Green Lodging establishment with sustainable building practices. Core offerings include standard rooms (with king or queen beds), one-bedroom suites, and two-bedroom suites, complemented by a green event center. Key features include contactless check-in with digital Bluetooth keys, free WiFi, HD televisions, and eco-friendly amenities.

Differentiator

Problem solved

Functional benefit

Products and services

• Themed Hotel Rooms and Suites Nightly room and suite accommodations across 40+ uniquely themed rooms named after local Floyd businesses, artisans, and cultural institutions (e.g., Floyd Country Store, FloydFest, Blue Ridge Parkway, Anne Vaugh Designs, Chateau Morrisette). Configurations include standard rooms with king or queen beds, one-bedroom suites, and two-bedroom suites, each featuring locally hand-crafted furniture, HDTVs, free WiFi, microwaves, mini-refrigerators, and in-room coffee. The portfolio includes ADA-accessible rooms and pet-friendly options.
• Contactless Check-In with Digital Bluetooth Keys Contactless check-in service using digital Bluetooth key technology that allows guests to access their rooms without traditional key cards, available upon request through phone or email reservations. Designed for leisure travelers seeking streamlined, low-contact arrival at the Floyd, Virginia property.

Quantifiable outcome

• Designated Virginia Green Lodging establishment adhering to sustainable practices
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Four partnerships are on record, tiered core and minor.

• ResNexuscoreTechnology or IntegrationResNexus provides the online reservation and property management system for Hotel Floyd, enabling online room booking, reservation management, and booking engine functionality integrated into the hotel website.
• Floyd Eco Village Event CenterminorStrategic or Co-development PartnerNearby green event center perfect for weddings, corporate retreats, and conferences. The facility comes equipped with commercial kitchen, podium, speakers and everything needed for events. Hotel Floyd recommends this venue to guests seeking event spaces in the area.
• Floyd Center for the ArtsminorGTM or Marketing PartnerHotel Floyd sponsors a Floyd Center for the Arts Gallery located across from the front desk, displaying artwork created by local artists. This partnership supports local arts while enhancing the hotel's cultural atmosphere.
• Visit Floyd VAminorGTM or Marketing PartnerRegional tourism website promoting Floyd, Virginia attractions, outdoor recreation, dining, and accommodations. Hotel Floyd is featured as a recommended place to stay.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Kimpton Hotels & Restaurants: National boutique hotel chain by IHG with design-forward properties and locally inspired touches. Comparable thematically for boutique lodging with strong sense of place, though at much larger scale and broader distribution.
• 21c Museum Hotels: Boutique hotel brand combining contemporary art exhibitions with lodging. Directly comparable to Hotel Floyd's "art-gallery-style" rooms decorated with local artwork and the Floyd Center for the Arts gallery partnership.
• Airbnb: Dominant alternative accommodation platform competing for the same Blue Ridge outdoor recreation and music tourism guests. Comparable as a competing channel for short-term leisure stays in the Floyd destination.
• Hotel & Lodging Choice Hotels International (Ascend Collection): Choice Hotels' soft-brand portfolio encompassing boutique, historic, and resort properties. Comparable as a distribution and brand option for a small independent boutique hotel seeking scale benefits.

Direct peers

• The Omni Grove Park Inn: Iconic mountain resort in Asheville, NC, also serving Blue Ridge outdoor recreation and Appalachian culture tourists. Comparable destination resort model with mixed leisure/event demand, though at much larger scale.
• Primland Resort: Luxury mountain resort located in Meadows of Dan, Virginia, only ~25 miles from Hotel Floyd. Comparable as a Virginia Blue Ridge destination lodge serving outdoor recreation and scenic tourism guests with themed accommodations.
• Salamander Hotels & Resorts: Owner-operated luxury resort collection with flagship Salamander Resort in Middleburg, Virginia. Comparable as a Virginia-rooted boutique hospitality brand with locally curated experiences and event/group wedding business.
• The Inn at Little Washington: World-renowned luxury boutique hotel and restaurant in Washington, Virginia. Comparable as a Virginia-based, owner-driven boutique lodging experience with strong cultural and culinary positioning, though at higher price point.
• The Martha Washington Hotel & Spa: Historic boutique hotel in Abingdon, Virginia, part of the Virginia's Crooked Road heritage trail. Directly comparable as a small Virginia boutique hotel positioned around cultural/heritage tourism and unique sense of place.
• The Blackburn Inn: Boutique hotel in Staunton, Virginia, converted from a historic building with themed, locally rooted accommodations. Comparable as a small, design-forward Virginia boutique hotel with cultural heritage positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hotel-floyd

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Floyd