Le Garage Biarritz
Le Garage Biarritz is a 4-star boutique hotel in Biarritz, France, with 27 rooms and suites and a neo-bistrot restaurant under the Experimental Group. It serves leisure travelers, surfers, golfers, and corporate clients on the Basque Coast.
- Company typePrivate
- Founded2020
- HeadquartersBiarritz, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Le Garage Biarritz does
Le Garage Biarritz is a 4-star luxury boutique hotel located at 50 Avenue de l'Impératrice in Biarritz, France, operating 27 rooms and suites across five categories (Cosy, Tribu, Atelier, Grande Suite Club, and Grande Suite Panorama). The property is operated under the legal entity Garage Regina SARL and is part of the Experimental Group portfolio (parent: Experimental Group SAS, headquartered in Paris), with Alix Amigues serving as Publishing/Marketing Director. The hotel was developed through a ten-month renovation completed in 2020, converting a Belle Époque-era building that originally served as an aero-club head office (1912), later a private garage for Regina Hotel guests, and finally a classic petrol station before being dormant for roughly 30 years. Rooms feature neo-retro design with industrial and vintage elements, premium amenities (Sjöstrand espresso machines, Océopin organic bath products, Roberts Radio speakers), and terraces ranging from 8m2 to 60m2; the top-floor Grande Suite Panorama offers unobstructed Bay of Biarritz views.
The hotel's commercial offering extends beyond accommodation. Le Restaurant du Garage operates as an all-day neo-bistrot under Executive Chef Rudy Ballin, serving Basque-inspired cuisine with shareable plates, local sourcing, and seasonal menus (mains €21-€32). Additional revenue streams include corporate seminars and events in suites convertible to meeting rooms (capacity up to 18 persons), an outdoor heated pool open May-October with AMES furniture, secure underground parking, pet accommodations (€30/night supplement), extra bed (€40/night), gift certificates via an online storefront, and access to partner services such as Le Spa at sister property Regina Experimental Biarritz across the street. The hotel packages dedicated surf and golf stays leveraging Biarritz's position as Europe's surfing birthplace and proximity to 16 regional golf courses, including the historic Golf du Phare (1888).
The business model is asset-light in the sense that distribution runs through standard hospitality technology - Synxis/D-Edge booking engine for reservations, Sevenrooms for restaurant bookings, Google Analytics and Meta Pixel for marketing analytics, and Quicktext's Velma chatbot for web customer support. Marketing channels center on the multilingual website (FR/EN/ES), Instagram (@garagebiarritz), email newsletter, SEO, and OTA listings. Pricing is nightly and tiered by room category and rate plan (non-flexible, semi-flexible, flexible). Customer segments span leisure travelers (primary), corporate and MICE (secondary), and wellness seekers; select_customers list is empty, indicating no named enterprise anchors. The hotel holds Clef Verte (Green Key) sustainable tourism certification and operates as a privately held entity under Garage Regina SARL, with no external venture capital or private equity backing evidenced.
Le Garage Biarritz firmographics
Firmographics- Name
- Le Garage Biarritz
- Legal name
- Garage Regina SARL
- Website
- https://hotel-garage-biarritz.fr
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Le Garage Biarritz is a 4-star boutique hotel in Biarritz, France, with 27 rooms and suites and a neo-bistrot restaurant under the Experimental Group. It serves leisure travelers, surfers, golfers, and corporate clients on the Basque Coast.
- Ownership category
- akta.pro rank
Where Le Garage Biarritz is headquartered
LocationHeadquarters
- HQ city
- Biarritz
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Le Garage Biarritz business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Room Revenue: The primary revenue stream comes from 27 rooms and suites available for nightly rental, ranging from standard Cosy rooms (27m2) to luxury Panorama suites (70m2 with 40m2 terrace). Rooms feature neo-retro design with modern amenities and ocean views.
- Food & Beverage: Le Restaurant du Garage operates as an all-day neo-bistrot restaurant serving Basque-inspired cuisine. The restaurant generates revenue through lunch, dinner, and pool-side dining services, featuring shareable plates, local products, and seasonal menus.
- Events & Seminars: Corporate event services including seminars, meetings, team building activities, cocktails, and business meals. The hotel offers meeting room facilities that can be converted from suites, accommodating up to 18 persons with panoramic terraces.
- Ancillary Services: Additional revenue streams include spa services (through partner Regina Experimental), parking fees, surf and golf package arrangements, and gift certificate sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Nightly | COSY rooms - 27-30m2 standard rooms for 2 guests |
| Subscription | Nightly | TRIBU suites - 43m2 family suites for up to 4 guests |
| Subscription | Nightly | ATELIER suite - 41m2 suite with patio terrace |
| Subscription | Nightly | Grande Suite CLUB - 73m2 rooftop suite with 60m2 terrace |
| Subscription | Nightly | Grande Suite PANORAMA - 70m2 signature suite with 40m2 ocean-facing terrace |
| Unit Pricing | Pay-as-you-go | All Day Menu - Casual dining (12:00-18:00, Mon-Sat) |
| Unit Pricing | Pay-as-you-go | Evening Menu - Fine dining (19:30-22:00, daily) |
| Unit Pricing | Nightly | Pet supplement and extra bed fees |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels5 records
Le Garage Biarritz product offering
Product offeringCore offering
Le Garage Biarritz is a 4-star luxury boutique hotel in Biarritz, France, offering 27 rooms and suites (Cosy, Tribu, Atelier, Grande Suite), a neo-bistro restaurant called Le Restaurant du Garage, a heated outdoor swimming pool, private parking, and themed stay packages (Surf Stay, Golf Stay). It also hosts events and seminars on the property.
Product overview
Le Garage Biarritz is a 4-star luxury boutique hotel comprising 27 rooms and suites (Cosy Rooms, Tribu Suites, Atelier Suites, Grande Suite Club, and Grande Suite Panorama) with neo-retro design aesthetics. The hotel features Le Restaurant du Garage (a neo-bistrot restaurant by Executive Chef Rudy Ballin), a heated outdoor swimming pool (May-October), private underground parking, and events/seminar facilities. The hotel offers specialized stay packages including golf packages (access to 16 courses within 100km) and surf packages (Europe's surfing birthplace). Partner services include spa access at Regina Experimental Biarritz across the street. The hotel was renovated and opened in 2020, transforming a historic 1912 garage/aero-club building into a modern luxury hotel.
Differentiator
Problem solved
Functional benefit
Products and services
- Cosy Room Entry-level category of room accommodation at Le Garage Biarritz, designed as a compact, design-led room for individual travelers or couples seeking a boutique stay experience.
- Tribu Room Mid-range room category at Le Garage Biarritz, configured for small groups or families who need additional space while staying at the boutique hotel.
- Atelier Room Higher-tier room category at Le Garage Biarritz, offering a more spacious design-led accommodation for guests seeking an upgraded boutique experience.
- Grande Suite Top-tier suite category at Le Garage Biarritz, providing the largest and most premium accommodation option in the property's 27-key inventory.
- Le Restaurant du Garage Neo-bistro restaurant within Le Garage Biarritz, serving hotel guests and outside diners with a French neo-bistro menu led by Executive Chef Rudy Ballin.
- Surf Stay Package Curated stay package at Le Garage Biarritz that combines accommodation with a surfing experience, targeting travelers visiting the Basque Coast for surf.
- Golf Stay Package Curated stay package at Le Garage Biarritz combining accommodation with a golf experience, leveraging the hotel's proximity to the local golf course.
- Events & Seminars Event and seminar hosting service at Le Garage Biarritz, providing venue coordination for corporate events, seminars, and private receptions using the hotel's facilities and on-site restaurant.
- Gift Certificate (Bon Cadeau) Online e-shop offering gift certificates for stays at Le Garage Biarritz, allowing customers to purchase a Le Garage experience as a gift redeemable against hotel services.
Companies that use Le Garage Biarritz
Customer profileSegments3 records
Ideal customer profiles2 records
Le Garage Biarritz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Le Garage Biarritz partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Colorama Exhibition ArtistsminorIn 2018, prior to hotel conversion, the building hosted the Colorama exhibition where twenty artists used the 900m2 space as a canvas for the theme of purple. This artistic intervention 'dusted off' and brought the building back to life before its transformation into a design hotel.
- Regina Experimental BiarritzcoreLocated directly across from Le Garage, Regina Experimental Biarritz is a 5-star sister property under the Experimental Group. The partnership provides Le Garage guests access to spa services (Le Spa at Regina), meeting room facilities for corporate events exceeding Le Garage's 18-person capacity, and collaborative hospitality services. The hotel underwent facade restoration work starting October 2025.
- Golf du Phare BiarritzcoreLocated just 5 minutes walking distance from the hotel, Golf du Phare is the second oldest golf course in continental Europe (established 1888). The hotel offers preferential green fee rates and arranges tee times for guests upon request. This partnership positions the hotel as a premier golf destination on the Basque Coast.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Le Garage Biarritz competitors and assessment
Company assessmentDirect peers
- Regina Experimental Biarritz: 5-star sister property across the street, operated under the same Experimental Group portfolio. Provides overflow MICE space and spa services to Le Garage guests and competes for the same luxury leisure segment in Biarritz.
- Hôtel du Palais Biarritz: Iconic 5-star palace hotel in Biarritz, originally built for Empress Eugénie. Competes directly for the same affluent leisure and MICE travelers in the same coastal destination, with deeper brand heritage and a larger room base.
- Hotel Beaumanoir Biarritz: Design-led boutique hotel in Biarritz targeting a similar clientele seeking atmospheric, character-rich accommodations rather than chain stays.
- Hotel Windsor Biarritz: Boutique 4-star hotel in central Biarritz offering individually designed rooms. Closely comparable in category, scale, and target guest profile to Le Garage.
- Hôtel Le Belvédère Biarritz: Boutique hotel in Biarritz with a long-standing local reputation. Targets similar leisure visitors with a distinct personality-driven proposition.
- Hôtel de Silhouette Biarritz: Boutique 4-star hotel located on the Biarritz seafront. Direct competitor for design-conscious leisure travelers in the same destination market.
Broad incumbents
- Radisson Blu Hotel Biarritz: International upscale chain hotel in central Biarritz with a casino, larger meeting facilities, and a broader corporate clientele. Direct overlap on leisure and MICE segments.
- Sofitel Biarritz Le Miramar Thalassa: Upscale chain property (Accor group) on the Biarritz seafront with thalassotherapy spa. Competes for leisure and wellness travelers with the backing of a global hospitality group.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Le Garage Biarritz social profiles
Digital presenceLe Garage Biarritz compliance and trust
Trust signalCompliance1 record
Le Garage Biarritz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Le Garage Biarritz leadership team
Management profileNumber of profiles
Profiles2 records
Le Garage Biarritz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Le Garage Biarritz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Le Garage Biarritz
What does Le Garage Biarritz do?
Le Garage Biarritz is a 4-star luxury boutique hotel in Biarritz, France, offering 27 rooms and suites (Cosy, Tribu, Atelier, Grande Suite), a neo-bistro restaurant called Le Restaurant du Garage, a heated outdoor swimming pool, private parking, and themed stay packages (Surf Stay, Golf Stay). It also hosts events and seminars on the property.
Is Le Garage Biarritz a public or private company?
Le Garage Biarritz is a private company. It is classified as corporate owned and is currently operating.
When was Le Garage Biarritz founded?
Le Garage Biarritz was founded in 2020. It employs 11 to 50 people.
Where is Le Garage Biarritz based?
Le Garage Biarritz is headquartered in Biarritz, France, in the Europe region.
How does Le Garage Biarritz make money?
Four revenue lines are on record. Room Revenue is the primary driver. The others are food & Beverage, events & Seminars and ancillary Services.
Who are Le Garage Biarritz's main competitors?
Direct peers on record are Regina Experimental Biarritz, Hôtel du Palais Biarritz, Hotel Beaumanoir Biarritz, Hotel Windsor Biarritz, Hôtel Le Belvédère Biarritz and Hôtel de Silhouette Biarritz. Broad incumbents are Radisson Blu Hotel Biarritz and Sofitel Biarritz Le Miramar Thalassa.
Does Le Garage Biarritz have an API?
No public API is recorded for Le Garage Biarritz.